Summary

The South American water sport gear market is riding a wave of growth and enthusiasm, reflecting the region's deep connection to its coastal beauty and love for water-based activities. Surfing holds a special place in South America's water sports culture. Brazil, with its sprawling coastline, is a hub for surf enthusiasts. Surfers from around the world flock to spots like Rio de Janeiro's Copacabana Beach and Florianopolis to catch the perfect wave. As a result, there's a growing demand for surfboards, wetsuits, and accessories. Some of the world's most renowned diving destinations The Galápagos Islands in Ecuador offer a chance to explore diverse marine life, while the crystal-clear waters of Bonaire in the Caribbean are a haven for divers. This has spurred the need for high-quality scuba gear, including masks, regulators, and underwater cameras. Stand-up paddleboarding (SUP) is making waves across South America. Whether it's gliding along the coastlines of Colombia or paddling through the tranquil waters of Lake Titicaca in Peru, SUP has gained popularity. This has led to a surge in the demand for paddleboards, paddles, and accessories. As environmental consciousness grows, so does the demand for eco-friendly water sports gear. Consumers are seeking products made from recycled materials or those produced using sustainable manufacturing practices. South American manufacturers are increasingly aligning with these values. South America hosts a range of water sports events and competitions, attracting athletes and spectators from across the globe. Events like the Billabong Rio Pro in Brazil and the ISA World Surfing Games in El Salvador are not only about competition but also showcase the vibrant water sports culture.

According to the research report "South America Water Sport Gear Market Outlook, 2028," published by Bonafide Research, the South America Water Sport Gear market is anticipated to add over USD 863.55 million from 2023 to 2028. South America boasts a vast and diverse coastline, providing ample opportunities for water-based activities such as surfing, swimming, and snorkeling. The availability of natural water resources fuels the demand for water sports gear. South America is a popular tourist destination known for its beautiful beaches, islands, and marine biodiversity. Tourists seeking water-based adventures boost the demand for gear rentals and purchases, including snorkelling equipment, surfboards, and diving gear. South America offers exceptional scuba diving opportunities, such as in the Galápagos Islands and Fernando de Noronha. Divers require specialised gear, including masks, regulators, and wetsuits, driving the market for scuba diving equipment. In some South American countries, governments are promoting water sports as part of tourism and sports development initiatives. Investments in infrastructure and facilities further stimulate the market. Hosting international water sports events and competitions, such as surfing competitions and diving championships, not only promotes the sports but also boosts the market for gear and equipment. With the arrival of European explorers and colonisers, South America's water sports landscape saw significant changes. European water sports, such as swimming and rowing, were introduced. These sports were often limited to the elite and colonial ruling classes. While surfing has its origins in Polynesia, it found a natural home in South America, particularly in Peru. The ancient Moche culture is believed to have been riding waves on reed-based boards as far back as 2000 years ago. This indigenous tradition played a role in shaping the region's modern surf culture. By the mid-20th century, modern surf culture had begun to emerge in South America, with countries like Brazil becoming hubs for surf enthusiasts. The introduction of fibreglass surfboards in the 1960s led to increased interest in and accessibility to the sport. South America's stunning coastal regions, from the beaches of Rio de Janeiro to the Caribbean islands, started attracting tourists seeking water-based adventures. This led to the development of water sports tourism and a growing market for gear rentals and sales. Furthermore, schools and educational institutions in South America have incorporated water sports into physical education programmes, introducing students to activities like swimming and snorkelling, which drive demand for appropriate gear.

Based on the products, they include water sports clothes, boards, sailboats, swim masks and goggles, personal watercraft, life jackets, buoyancy control devices, cylinders, diving propulsion vehicles, swim fins, decompression chambers, and others. Among them, sailboats are growing as the products of the water sport gear market in South America. South America has a rich maritime history and sailing tradition. Countries like Brazil have a long history of sailing and a culture that values the sea and sailing as recreational activities. South America attracts tourists from around the world who seek sailing experiences. Coastal towns and islands offer sailing tours and charters, contributing to the demand for sailboats and sailing equipment. Investment in marinas, yacht clubs, and boating infrastructure has made it easier for individuals to own and maintain sailboats, further encouraging participation in the sport. Furthermore, the cylinder and diving propulsion vehicle are also made by the South American people; South America is home to some of the world's most famous scuba diving destinations, such as the Galápagos Islands (Ecuador) and Fernando de Noronha (Brazil). Tourists flock to these locations for underwater exploration, creating a demand for diving equipment, including cylinders and DPVs. Many of South America's prime diving spots are easily accessible, making them ideal for divers of all levels. As more people take up scuba diving, the market for diving equipment, including cylinders and DPVs, expands.

Brazil has historically been a significant player in the global water sports gear market. Brazil boasts one of the world's longest coastlines, stretching for over 7,000 kilometres along the Atlantic Ocean. This extensive coastline provides ample opportunities for water-based activities, including surfing, swimming, sailing, and more. Brazil has a deep-rooted surfing culture, particularly in regions like Rio de Janeiro and Florianopolis. The country has produced world-class surfers and has hosted international surfing competitions, such as World Surf League events. This culture drives the demand for surfboards, wetsuits, and other surf gear. Brazil has a rich heritage in Olympic sailing, having hosted the sailing events during the 2016 Summer Olympics in Rio de Janeiro. This exposure has increased interest in sailing as a sport and contributed to the demand for sailing gear. Popular destinations like Fernando de Noronha and Bzios offer water sports tourism opportunities, including diving, snorkelling, and sailing. These activities drive the market for related gear. Brazil hosts various water sports events and championships, attracting participants and spectators from around the world. These events boost the market for sports-specific gear.

Based on the age group segment, which includes adults, kids, and geriatrics, In South America, adults are doing more. Water sport gear: many adults in South America view water sports as a recreational and leisure activity. With abundant coastlines, lakes, and rivers, adults have easy access to water bodies for activities like swimming, snorkelling, and paddleboarding. South America is a popular tourist destination, attracting travellers from around the world. Tourists often participate in water-based activities, and adults, in particular, seek to experience these adventures by purchasing or renting appropriate gear. South America hosts various water sports events and competitions that attract adult participants. These events contribute to the growth of the adult water sports gear market. Adults often participate in water sports as part of social or cultural activities. For example, dragon boat racing is a team sport that brings adults together for both competitive and recreational purposes.

Based on the distribution channels, which include the franchise store, specialty store, online store, supermarket/hypermarket, and others (resort shops, boating and marine supply stores, direct sales, tour operators, etc.), the franchise store leads the market. Franchise stores often carry well-known and trusted water sport gear brands. Consumers in South America, like elsewhere, tend to feel more confident purchasing from established brands, ensuring the quality and reliability of the products they buy. Franchise store staffs typically receive training and have knowledge about the products they sell. This expertise can be valuable for customers seeking advice on selecting the right gear for their needs and skill levels. Many consumers prefer to physically examine water sports gear before making a purchase, and franchise stores offer showrooms for this purpose. Franchise stores are known for maintaining quality control standards. Customers can have confidence that the gear they purchase meets certain quality and safety standards, which is especially important for water sports equipment.

Companies Covered In this Report:

The Columbia Sportswear Company, Adidas AG, Decathlon S.A., Under Armour, Inc, Speedo International Limited, Beneteau, Quiksilver, Sea-Doo, Helly Hansen AS, Head Sport GmbH, Cressi Sub SpA, TYR Sport, Inc. and Beuchat International.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Water Sport Gear with its value and forecast along with its segments
• Country-wise Water Sport Gear market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Products

• Water sports Clothes
• Boards
• Sailboat
• Swim Mask & Goggles
• Personal Watercraft
• Life Jackets
• Buoyancy Control Device
• Cylinder & Diving Propulsion Vehicle
• Swim Fins
• Decompression Chamber
• Others

By Age Group

• Adults
• Kids
• Geriatric

By Distribution Channel

• Franchise Store
• Specialty Store
• Online Store
• Supermarket/Hypermarket
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Gems & Jewelry industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.




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