Summary

The Middle East and Africa Kitchen Hobs Market is an enthralling mix of age-old culinary traditions intertwined with the modern demands of a rapidly expanding region. As the world's gastronomic epicenter, the Middle East and Africa have long been recognized for their diverse and aromatic cuisines that delight the taste senses while reflecting the rich cultural fabric of the region. This region has had a gastronomic revolution in recent years, fuelled by urbanization, changing lifestyles, and an increased thirst for creative kitchen solutions. Against this backdrop, the kitchen hob market has emerged as a focal point of transformation, influencing how homes and kitchens are designed as well as how culinary experiences are created. Tradition and modernity coexist together in the Middle East and Africa. This distinct blend drives the desire for kitchen hobs, where traditional cooking practices meet modern design and performance. Kitchen hobs serve as a canvas for culinary masters to weave their magic, from the heady spices of Moroccan tagines to the sizzling grills of South African braais. Consumers want hobs that can handle the complexities of slow-cooked stews as well as the accuracy of fast stir-fries, all while exuding an elegance that fits with modern aesthetics. The Middle East and Africa are a melting pot of civilizations, languages, and cuisines, each with their own set of gastronomic tastes. The desire for adaptable kitchen hobs that cater to a wide range of cooking styles reflects this diversity. Gas hobs are popular among individuals who value traditional cooking, although electric and induction hobs are gaining popularity due to their efficiency and precise temperature control. Kitchen hobs are becoming more than just appliances as more households experiment with foreign cuisine; they are instruments of culinary inquiry.

According to the research report, “Middle East & Africa Kitchen Hobs Market Outlook, 2028” published by Bonafide Research, the market is expected to reach market size of more than USD 2 Billion by 2028. The popularity of built-in and modular kitchen designs is being driven by the trend of urbanization and the increasing demand for effective space utilization. Consumers in the Middle East and Africa choose sleek, integrated kitchen hobs that blend in with their kitchen aesthetics, contributing to a modern and streamlined appearance. Growing environmental concern is driving up demand for energy-efficient and environmentally friendly cooking stoves. Consumers want appliances that not only operate well but also help them save energy and reduce their carbon footprint. As health and wellness awareness rises, there is a shift toward healthier cooking methods. Induction hobs, which provide precise heat control and uniform distribution, are preferred for healthier cooking options that retain nutrients. The rich flavors and different cooking techniques of Middle Eastern and African cuisines are well known. Customers want kitchen hobs that support classic cooking methods, including slow simmering, grilling, and frying. This tendency promotes the need for multi-burner or cooking-zone hobs. In the Middle East and Africa, elegant and aesthetically pleasing designs are frequently prioritized in modern kitchens. Consumers prefer kitchen hobs that blend in with their kitchen design, with built-in or modular hobs enhancing the overall visual attractiveness of the cooking environment.


Based on the countries, South Africa is leading the market with significant market share in Middle East & Africa kitchen hobs market in 2022.

South Africa is one of Sub-Saharan Africa's more developed and industrialized countries. Its greater GDP per capita and urbanization rates have raised consumer spending power and demand for new cooking stoves. South Africa has a diversified culinary culture that is influenced by indigenous, European, and other world cuisines. Because of the variety of cooking styles and preferences, there is a desire for adaptable kitchen hobs that can handle a variety of cooking methods. As people's lives become more hectic, there is a greater demand for kitchen gadgets that expedite culinary procedures and save time. Kitchen hobs with sophisticated features, rapid heating, and energy efficiency meet evolving consumer demands. The expanding tourism and hospitality industries in South Africa fuel demand for well-equipped kitchens in hotels, restaurants, and catering enterprises. This contributes to the country's overall need for kitchen hobs. South Africa has a variety of kitchen hob brands and manufacturers to appeal to various client tastes. In the kitchen appliance sector, brands like Defy, Bosch, Smeg, and Elba are well-known for their quality and creativity. To ensure safe cooking, kitchen hobs in South Africa frequently include safety features such as flame failure devices, child locks, and automatic shut-off systems. These are several reasons why South Africa is a growing market for kitchen hobs in the Middle East and Africa.

Based on types, built-in-hobs type is predicted to grow with significant rate in Middle East & Africa Kitchen Hobs Market.

The middle class in the MEA region is growing rapidly, and this is leading to an increase in demand for luxury goods and appliances. Built-in hobs are seen as a status symbol, and they are also more efficient and easier to use than traditional hobs. Some governments in the MEA region are offering incentives to encourage the use of energy-efficient appliances. This is leading to an increase in the demand for induction hobs, which are more energy-efficient than gas or electric hobs. International brands of built-in hobs are now available in the MEA region, which is leading to more competition and innovation. Some of the key players in the built-in hobs market in the MEA region include, Arcelik, Bosch, Electrolux, Siemens and many more. Electric ignition kitchen hobs are in significant demand in Middle East & Africa kitchen hobs market. Consumers in the Middle East and Africa are rapidly embracing home electronics. Electric ignition is a technological breakthrough that improves the cooking experience while appealing to a technologically savvy consumer base. Electric ignition ensures uniform and dependable heat distribution by providing consistent and accurate ignition for each burner. This is especially significant for customers who want consistent cooking results and quick meal preparation. Electric ignition hobs are frequently designed in sleek and modern styles that add to the overall aesthetics of the kitchen. Consumers in the Middle East and Africa respect their appliances' visual attractiveness as much as their usefulness.

Based on Burner/ Induction Zone, six burner segments are predicted to register highest CAGR in Middle East & Africa kitchen hobs market.

Middle Eastern and African cuisines frequently require the preparation of lavish multi-course feasts, reflecting the region's rich culinary legacy and emphasis on hospitality. Six-burner hobs give enough cooking space to produce a range of foods at the same time, making them ideal for entertaining guests and hosting events. Traditional Middle Eastern and African dinners sometimes include several courses, such as appetizers, main courses, and sweets. Six-burner hobs enable the simultaneous cooking of several meal components, allowing for the efficient and timely preparation of multi-course feasts. Cooking techniques used in Middle Eastern and African cuisines range from simmering and sautéing to grilling and frying. The variety of six burners allows for the use of multiple cooking methods at the same time, adapting to the diverse culinary customs of the region. The ability to prepare multiple dishes at once on a six-burner hob enhances time efficiency, a valuable consideration in busy households and among individuals with demanding schedules.

Based on distribution channel, hypermarkets and supermarkets are one of the key distribution channels for kitchen hobs in Middle East & Africa.

Hypermarket / Supermarkets are one of key channel for distributing kitchen hobs in Middle East & African region. In the Middle East and Africa, hypermarkets and supermarkets have vast retail networks in both urban and rural areas. Because of their ubiquitous availability, kitchen hobs are easily available to a large and diverse consumer base, including both urban and suburban residents. Leading kitchen appliance manufacturers frequently cooperate with hypermarkets and supermarkets to prominently display their products. Displays that are eye-catching and strategically placed throughout the store increase brand visibility and captivate consumer attention.

Market Dynamics

• Market Drivers: With the rise of the Middle Eastern affluent middle class, there is a greater demand for premium and high-end kitchen appliances. Consumers want appliances with improved features, durability, and a pleasing appearance. Cooking is an essential aspect of Middle Eastern and African cultures. As a result, there is a continual demand for dependable and efficient kitchen appliances, such as hobs, to support traditional cooking techniques and large family gatherings.
• Market Restraints: Traditional cooking methods, such as open-flame cooking or communal cooking practices, are firmly rooted in some communities. This could lead to an aversion to modern kitchen hobs, particularly ones that employ novel technologies. The price of kitchen hobs, particularly modern versions such as induction hobs or smart appliances, might be a considerable consideration. Higher price points may hinder uptake, particularly in low-income regions.
• Market Trends: The MEA region offers a sizable market for luxury and high-end appliances. Affluent consumers in nations such as the UAE, Saudi Arabia, and Qatar prefer high-end kitchen hobs with innovative features, stylish aesthetics, and exceptional performance. Smart kitchen equipment has also made its way into the MEA market. Consumers in countries with significant smartphone penetration, such as the UAE and Saudi Arabia, are interested in smart kitchen hobs with remote control capabilities.

Market Players Insights
LG Corporation, Whirlpool Corporation, Samsung Group, Siemens AG, Electrolux AB , Arçelik A.Ş. , Haier Group Corporation, Sub-Zero Group, Inc., Midea Group Co Ltd, Elica S.p.A., Miele & Cie. KG, Vatti Corporation, Teka Group, Gorenje, Franke Holding AG.

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Kitchen Hobs with its value and forecast along with its segments
• Country-wise Kitchen Hobs market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• UAE
• Saudi Arabia
• South Africa

By Types
• Free Standing
• Built-In Hobs

By Ignition
• Gas/liquid fuel
• Electric

By Burner/Induction Zone
• Four Burner
• Two Burner
• Three Burner
• Five Burner
• Six Burner

By Distribution Channel
• Specialty retail stores
• Hypermarket/supermarket
• Multi Brand Stores
• Online channels (company Websites, 3rd party online platform)

The approach of the report
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Kitchen Hobs industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.




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