Summary

The U.K. has a strong emphasis on health and well-being, and this reflects in the culture of the drinkable yogurt market. Consumers in the U.K. often prioritize nutritious and functional foods, and drinkable yogurt is seen as a convenient and healthy option. The culture encourages the consumption of yogurt as part of a balanced diet and promotes the benefits of probiotics for digestive health. In the U.K., there is a culture of consuming yogurt as part of breakfast or as a snack throughout the day. Drinkable yogurts provide a convenient and on-the-go option for busy individuals who prefer portable and easily consumable products. It is common to find drinkable yogurts in school lunchboxes, office lunch breaks, and as a quick refresher during the day. It has a rich culinary tradition, and yogurt is often incorporated into various recipes and dishes. Yogurt-based drinks like lassi and smoothies are enjoyed by people looking for refreshing and flavorful options. The culture of experimentation with flavors and textures extends to the drinkable yogurt market, with a variety of fruit blends, exotic flavors, and indulgent combinations available. It has witnessed a growing trend towards plant-based diets and dairy alternatives. This trend has influenced the drinkable yogurt market, with the introduction of plant-based drinkable yogurts made from ingredients like soy, almond, oat, or coconut milk. The culture embraces these options, catering to consumers with specific dietary preferences and ethical concerns.

According to the research report “The United Kingdom Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The U.K. drinkable yogurt market is projected to reach a market size of more than USD 2.82 Billion by 2028. The inclusion of probiotics and functional ingredients in drinkable yogurt products is a significant trend in the U.K. market. Consumers are increasingly aware of the potential health benefits of probiotics for gut health and are seeking products that offer these advantages. Brands are incorporating specific strains of probiotics and other functional ingredients, such as prebiotics, vitamins, and minerals, to enhance the nutritional value of their drinkable yogurts. There is a growing trend towards premium and indulgent drinkable yogurt options in the U.K. market. Brands are introducing higher-quality ingredients, unique flavor combinations, and luxurious textures to cater to consumers looking for elevated taste experiences. This trend aligns with the consumer desire for indulgent yet nutritious treats. The fast-paced lifestyles of consumers in the U.K. drive the demand for convenient and portable food options. Drinkable yogurt serves as a convenient and ready-to-consume option for busy individuals, whether it's for breakfast, as a snack, or as a post-workout refresher.

In the U.K. Food Standards Agency (FSA) is the main regulatory body responsible for food safety and hygiene. The FSA sets and enforces regulations to ensure that drinkable yogurts and other food products meet safety standards, including proper handling, storage, and labeling requirements. Until the end of the Brexit transition period (December 31, 2020), EU regulations also applied to the U.K. The EU had various regulations and directives related to food safety, labeling, and nutritional claims that impacted the drinkable yogurt market. After Brexit, the U.K. has established its own regulations, which may align with or differ from EU standards. The British Retail Consortium (BRC) Global Standards is a widely recognized certification scheme in the food industry, including drinkable yogurt producers. BRC certification ensures compliance with food safety, quality, and operational criteria. Other certifications, such as ISO 22000 (Food Safety Management Systems) and ISO 9001 (Quality Management Systems), may also be pursued by drinkable yogurt manufacturers to demonstrate their commitment to quality and safety.

The drinkable yogurt market in the U.K. features a range of popular brands known for their innovative packaging. Yeo Valley, a prominent organic dairy brand in the U.K., offers drinkable yogurts in eco-friendly packaging. They use Tetra Pak cartons made from renewable materials and designed for easy recycling. The cartons have a resealable cap, allowing consumers to enjoy the yogurt on the go. Activia offers drinkable yogurts with innovative packaging. Their products come in plastic bottles with a unique cap design that allows for controlled pouring, reducing spillage. The bottles are also resealable, ensuring freshness and convenience. Müller, a well-established yogurt brand, offers a range of drinkable yogurts in various packaging formats. They have introduced innovative bottle designs with ergonomic grips for easy handling and drinking. Müller's packaging also includes eye-catching labels and branding to appeal to consumers. Alpro is a leading brand in the plant-based dairy market, including drinkable yogurts. They offer their plant-based yogurts in Tetra Pak cartons with resealable caps. Alpro's packaging emphasizes its commitment to sustainability, with the use of renewable materials and a focus on recyclability.

In the U.K. supermarkets and hypermarkets play a significant role in the distribution of drinkable yogurts. Major chains like Tesco, Sainsbury's, Asda, and Morrisons stock a wide range of drinkable yogurt brands and flavors. These large retail stores offer convenience, variety, and competitive pricing, making them a popular choice for consumers. Convenience stores, including small independent shops and chain convenience stores like Spar, Londis, and Nisa, are another important distribution channel for drinkable yogurts. These stores cater to consumers looking for quick and easy purchases, especially in urban areas and neighborhoods where supermarkets may not be readily accessible. Health food stores and specialty stores focusing on organic, natural, and health-oriented products are popular distribution channels for drinkable yogurts with specific attributes, such as organic, plant-based, or probiotic options. Stores like Holland & Barrett and Whole Foods Market cater to health-conscious consumers seeking products aligned with their dietary preferences. Drinkable yogurts can also be found in cafés, coffee shops, and food service outlets across the U.K. These establishments may offer branded drinkable yogurts as part of their beverage or snack menu. This distribution channel provides opportunities for impulse purchases and on-the-go consumption.

In the United Kingdom events and campaigns are organized for the promotion of drinkable yogurt. The events are The Great British Yogurt Festival, The Yogurt Council's "Love Yogurt" Campaign, yogurt Sampling Campaigns, and "Yogurt of the Day" Promotions. These events and campaigns are aimed at creating awareness, generating excitement, and encouraging consumer engagement with drinkable yogurt in the U.K. market. By highlighting the health benefits, taste, and versatility of drinkable yogurt, these initiatives aim to promote its consumption and establish it as a popular snack option.The U.K. has seen increasing concerns about sugar consumption and its impact on health. Some consumers are wary of the high sugar content in yogurt products, including drinkable yogurts. Brands need to address this concern by offering low-sugar or no-added-sugar options, or by using natural sweeteners or sugar substitutes. The rise in the popularity of dairy-free and alternative milk products presents a challenge for the traditional dairy-based drinkable yogurt market. Consumers who follow a vegan, lactose-free, or plant-based diet may prefer non-dairy alternatives like soy, almond, or coconut milk yogurt. Drinkable yogurt brands need to cater to this segment by offering suitable options to avoid losing potential customers. Consumer preferences and trends are constantly evolving, making it essential for drinkable yogurt brands to stay abreast of changing tastes and demands. This includes staying updated on flavor preferences, nutritional expectations, and emerging health and wellness trends to ensure products remain relevant and appealing to consumers.

Considered in this report
• Geography: United Kingdom
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United Kingdom drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavored
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• other

By Packaging

• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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