Summary

The history of vegan products in the Middle East and Africa region is relatively recent but has seen significant growth and evolution in recent years. The concept of veganism and vegan products initially gained traction in Western countries before spreading to other regions. In the Middle East and Africa, vegetarian and vegan diets have been practiced for cultural, religious, and health reasons for centuries, but the availability of dedicated vegan products was limited. Over the past decade, there has been a notable increase in awareness and demand for vegan products in the Middle East and Africa. Factors such as globalization, increased travel, and the rise of social media have contributed to the spread of knowledge about veganism and its associated products. The global trend toward plant-based diets and ethical consumerism has had an impact on the Middle East and Africa. As people become more aware of the health and environmental benefits of plant-based lifestyles, they seek out vegan products as an alternative to animal-based options. IThe global rise of veganism and the increased awareness of cruelty-free and ethical beauty practices began to influence the Middle East and Africa region. International beauty brands started introducing vegan and cruelty-free lines, making consumers in the region more aware of the availability and benefits of vegan cosmetics. Increased awareness about the adverse effects of animal testing, animal-derived ingredients, and environmental concerns led to a growing demand for vegan cosmetics in the Middle East and Africa. Consumers started seeking alternatives that align with their values, promoting the growth of vegan beauty options. Local brands in the Middle East and Africa began to recognize the demand for vegan cosmetics and started developing their own vegan and cruelty-free product lines. These brands often incorporate regional ingredients and traditional beauty practices while adhering to vegan principles.

According to the research report, ”Middle East & Africa Vegan Cosmetics Market Outlook, 2028” published by Bonafide Research, the market is projected to cross USD 1450 Million by the end of the forecast period. The Middle East and Africa show many common trends in terms of consumer behaviour, preferences and habits in beauty and personal care. Although country-specific variances are significant, socioeconomic reasons and cultural proximity frequently support comparable industrial tendencies. Political and economic volatility in the region poses a substantial danger to long-term growth prospects. A young, vibrant population is influencing many of the beauty trends in Africa and the Middle East. Young people in these countries are more aware of global brands than in the past, thanks to their use of social media and openness to new ideas. As a result, the internet and social media sites have evolved into valuable resources for learning about and purchasing beauty and personal care goods. For instance, the cruelty-free and vegan luxury makeup company REN Beauty is now accessible in the Middle East on the online beauty marketplace Powder. The Los Angeles-based beauty firm, best known for its near-holographic eyeshadow palettes, has expanded its product line to include mascara, eyebrow pencils and lip glosses. Powder, a Dubai-based online clean beauty platform, will instantly begin selling ROEN's eyeshadow palettes, lip balm-lip gloss hybrids, and other goods. Powder will attempt to expand its brick-and-mortar distribution in the coming months as part of its exclusive arrangement to distribute the brand in the Middle East.

Based on the countries, Saudi Arabia dominated the market in 2022. The market growth is due to the increasing popularity and demand for Halal beauty products in the Saudi Arabian region. These products have seen enormous market demand due to the region's predominantly Muslim population. These goods have gained popularity with non-Muslim consumers as well, which is a major driver of the region's rise in halal cosmetics and vegan cosmetic products. These goods are not confined to or specific to the Muslim community. MEA's vegan beauty goods market is likely to expand rapidly. People in significant Middle Eastern and African countries are increasingly adopting veganism as a result of the rise of ethical consumption, which is driving the regional market's growth. Saudi Arabia's cosmetics market is being driven by two major factors including a high level of disposable income and a rising proportion of working women. A rise in cosmetics awareness is directly linked to social standing and thus highly desirable in the country. The vegan cosmetics business is predicted to expand as customer demand for cruelty-free products develops. Consumers today are interested in both the manufacturing method of lipstick and the hue that will look best on them. Animal testing is being phased out in the global cosmetics industry. Several countries have already passed legislation making it illegal to manufacture and sell animal-tested cosmetics. Consumer demand is driving a shift away from utilising animals in the development of new products. An unstable regulatory climate and a lack of consumer knowledge may stymie the growth of the vegan cosmetics market.

By distribution channel, the Middle East & Africa Vegan Cosmetics market is divided into E-commerce, Hypermarket/Supermarket, Departmental Stores, Speciality Stores, & Others. E-commerce is expected to expand at a faster compound annual growth rate during the projected period. This is attributed to increased internet usage, technical developments, increased smartphone adoption, and the rise of social media. The thriving e-commerce business has prompted vegan cosmetics vendors to provide their goods through online distribution channels. Market sellers are collaborating with well-known online merchants and utilising information and communication technology, artificial intelligence, and other cutting-edge technologies to improve their online sales. The increasing popularity of online shopping will fuel the rise of the e-commerce business, which will benefit the market for vegan cosmetics. Specialty stores that specifically cater to vegan and natural products create a niche market for consumers who prioritize ethical and sustainable beauty. These stores understand the unique needs and preferences of vegan consumers and curate their product offerings accordingly, offering a wide range of vegan cosmetics from various brands. Historically, women have shown a greater interest and investment in beauty and personal care products compared to men. They tend to place more emphasis on skincare, makeup, and other beauty routines, which naturally extends to their choice of vegan cosmetics. Also, women are often more conscious about the ingredients used in their beauty products. They tend to prioritize products that are free from harmful chemicals, cruelty-free, and environmentally friendly. Vegan cosmetics, which exclude animal-derived ingredients, align with these preferences.

With a significant Muslim population in the region, there is a growing demand for halal-certified vegan color cosmetics. Halal certification ensures that the products are free from any ingredients derived from animals or alcohol and comply with Islamic dietary guidelines. Brands are increasingly seeking halal and vegan certifications to cater to this market segment. The MEA region has a rich cultural heritage that embraces vibrant and bold colors. Consumers in the region often seek vibrant shades in their color cosmetics, including eyeshadows, lipsticks, and nail polishes. Vegan cosmetic brands are catering to this demand by offering a wide range of bold and vibrant shades suitable for different skin tones. Also, given the warm climate in many parts of the MEA region, consumers prefer long-lasting and high-performance color cosmetics that can withstand the heat and humidity. Vegan color cosmetics brands are focusing on developing formulas that offer longevity, water-resistance, and smudge-proof properties to ensure the products hold up well in these conditions. In addition to that, multi-purpose color cosmetics that offer versatility and convenience are gaining popularity in the MEA region. Vegan brands are introducing products that can be used on multiple areas of the face, such as lip and cheek stains, multipurpose palettes, and highlighters that can double as eyeshadows. These products cater to consumers' desire for simplicity and efficiency in their beauty routines. Based on the price range, premium segment is dominating the market whereas economy price range is growing at a higher CAGR by 2023-28.

Based on the end users, commercial use of vegan cosmetics is growing at a prominent rate. Beauty salons and spas are incorporating vegan cosmetics into their services to cater to the rising demand for ethical and sustainable beauty options. Many salons now offer vegan makeup applications, facials, and other beauty treatments, providing clients with cruelty-free and environmentally friendly choices. Professional makeup artists, particularly those working in the entertainment, fashion, and wedding industries, are increasingly using vegan cosmetics in their work. This trend is driven by the desire to meet client preferences for vegan and cruelty-free products, as well as the artists' personal values of ethical and sustainable beauty. The photography and film industry often requires makeup artists to use vegan cosmetics on actors, models, and performers. With a growing awareness of the impact of traditional beauty products on the environment and animal welfare, there is a rising demand for vegan options in this sector. Also, various events, such as fashion shows, music festivals, and theatrical performances, are embracing vegan cosmetics for their performers and participants. Event organizers and production teams recognize the importance of aligning with ethical and sustainable practices, including the use of vegan cosmetics. In countries with a significant Muslim population, such as Saudi Arabia, the United Arab Emirates, and Malaysia, there may be specific regulations and certification processes related to halal cosmetics. These regulations ensure that products meet the requirements of Islamic dietary guidelines, including the absence of animal-derived ingredients.

Trade shows & Exhibitions for vegan cosmetics in Middle East & Africa:
• Beautyworld Middle East is one of the largest international beauty and wellness trade shows in the region. It takes place annually in Dubai, United Arab Emirates, and showcases a wide range of beauty products, including vegan and natural cosmetics.
• Africa Health Exhibition is a premier healthcare event held annually in Johannesburg, South Africa. While it primarily focuses on healthcare products and services, it also features a section dedicated to beauty, skincare, and cosmetics, where vegan cosmetic brands may participate.
• Cosmoprof Africa is an international beauty and cosmetics trade show that takes place annually in Johannesburg, South Africa. It brings together exhibitors and professionals from the beauty, hair, skincare, and wellness industries, providing a platform for showcasing vegan cosmetics.
• Professional Beauty GCC is a leading beauty and wellness exhibition held in the Gulf Cooperation Council (GCC) countries, including the United Arab Emirates, Saudi Arabia, and Bahrain. The event showcases a diverse range of beauty products and services, including vegan cosmetics.
• Beauty Africa Exhibition is an annual trade fair held in Lagos, Nigeria, focused on the beauty, cosmetics, and personal care industry. It offers a platform for local and international exhibitors to showcase their products, including vegan cosmetics.
• The Moroccan Beauty Expo is a beauty and cosmetics trade show held in Casablanca, Morocco. It attracts professionals and companies from the beauty industry, providing an opportunity for vegan cosmetic brands to present their products.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• UAE
• Saudi Arabia
• South Africa

Aspects covered in this report

• Middle East & Africa Vegan Cosmetics market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Skin care
• Hair Care
• Color Cosmetics
• Others

By Gender

• Men
• Women
• Children

By End Users

• Commercial
• Personal

By Price Range

• Economic
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Online Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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