Summary

Vietnamese people place a high value on natural ingredients, which are believed to be gentle and nourishing for the skin. Many traditional Vietnamese skincare remedies, such as rice water and turmeric masks, are made from natural ingredients that are readily available in the country. Furthermore, due to the hot and humid climate in Vietnam, sun protection is a key aspect of skincare. Vietnamese people often wear hats, long sleeves, and parasols to protect their skin from the sun. Many skincare products in Vietnam also contain sun protection factors (SPF) to protect against sun damage. Moreover, traditional Vietnamese medicine emphasizes the use of herbal remedies to promote health and wellbeing. Many of these herbal remedies are used in skincare, such as ginseng and green tea, which are believed to have anti-ageing and brightening effects on the skin. In addition, facial massage is a common practice in Vietnam, and many skincare treatments include massage techniques that are believed to promote circulation and lymphatic drainage, which can help to improve the overall appearance of the skin. In addition to herbal remedies, traditional Vietnamese medicine also emphasizes the importance of balancing the body's energies (known as "yin" and "yang") to promote overall health and wellbeing. This holistic approach to health extends to skincare, where practitioners may recommend certain skincare practices or products to balance the body's energies and promote healthy skin.

According to the research report," Vietnam Skin Care Market Overview, 2028" published by Bonafide Research, the market is projected to grow at a significant rate by 2028. As Vietnam's economy continues to grow, so does the disposable income of its population. This has led to an increase in demand for luxury skincare products and treatments. Furthermore, the influence of Western culture and beauty trends has led to an increase in demand for Western-style skincare products and treatments, such as anti-ageing creams, facial masks, and chemical peels. Moreover, as more people move from rural areas to cities, they are exposed to more environmental pollutants and stressors, leading to an increased demand for skincare products that address these issues. In addition, the growth of Vietnam's tourism industry has led to an increase in demand for skincare products and treatments among tourists. Many tourists are drawn to Vietnam's traditional skincare remedies, such as herbal remedies and facial massages. In addition, Korean beauty products and skincare routines have become increasingly popular in Vietnam, particularly among younger consumers who are drawn to the innovative formulations and packaging of these products.

Based on product type, the market is segmented into various product types, including face care, body care, and lip care. The popularity of Western beauty trends, including the emphasis on full, plump lips, has also contributed to the demand for lip care products in Vietnam. Many Vietnamese consumers are interested in products that can help them achieve the full, luscious lips that are popular in Western beauty standards. Furthermore, many lip care products in Vietnam are affordable and widely available, making them accessible to a wide range of consumers. This has helped to drive the growth of the lip care market in the country. However, based on Lip care the market is divided into divided into lip balms, lip scrubs, lip masks, lip oils, and others. The popularity of Western beauty trends, including the emphasis on full, plump lips, has also contributed to the demand for lip care products in Vietnam. Many Vietnamese consumers are interested in products that can help them achieve the full, luscious lips that are popular in Western beauty standards. Furthermore, many lip care products in Vietnam are affordable and widely available, making them accessible to a wide range of consumers. This has helped to drive the growth of the lip care market in the country.

In the Vietnam, based on body care the market is divided into body lotions, body wash, and other products like body oil and body powder. Body washes are cleansing products that are used to remove dirt, oil, and impurities from the skin. They come in a variety of fragrances and formulations, such as moisturising and exfoliating. In Vietnam, body washes are popular due to the growing focus on personal hygiene and the desire for clean, fresh-smelling skin. Furthermore, body oils are used to moisturize and nourish the skin. They contain ingredients like jojoba oil, almond oil, and vitamin E, which help to hydrate and soothe the skin. In Vietnam, body oils are popular for their ability to provide deep hydration and nourishment to the skin. Moreover, body powders are used to absorb moisture and prevent chafing. They are commonly used in areas of the body that are prone to sweating, such as the underarms and groyne. In Vietnam, body powders are popular due to the hot and humid climate, which can cause excessive sweating and discomfort. Based on Face Care, the market is divided into, Face cream, Face wash and cleanser, Sun care, Facial masks, Toners, Serums, Shaving Lotions & Creams and other product like Exfoliators, Eye Creams, scrub, bleach. Many Thai consumers are interested in facial masks that are made with natural ingredients like aloe vera, honey, and coconut oil, as they believe these ingredients are gentler on the skin and provide better results. Furthermore, there is a growing demand in Thailand for facial masks that help combat the signs of ageing. These masks often contain ingredients like collagen, hyaluronic acid, and retinol, which are believed to help reduce the appearance of fine lines and wrinkles and promote firmer, more youthful-looking skin.

Based on Price Range, Mass-market skin care products are generally more affordable than premium brands. This makes them accessible to a wider range of consumers who may have limited budgets for their skin care needs. In a country like Germany, where price sensitivity is high among consumers, affordability is a significant factor driving the popularity of mass-market skin care products. Furthermore, mass-market skin care products are widely available in many retail outlets, including drugstores, supermarkets, and discount stores. This makes them easily accessible to consumers who prefer to purchase products in person rather than online. In addition, Premium skin care products are often marketed as exclusive and luxurious, which creates an aspirational appeal for consumers. This image is reinforced by packaging, branding, and advertising that convey a sense of prestige and sophistication.

Based on distribution channel, Specialty retail stores often employ knowledgeable and trained staff who can provide expert advice and personalized service to customers. This can be particularly important for skin care products, as consumers may have specific needs and concerns that require tailored recommendations and guidance. However, online distribution channels have shown the highest CAGR in the Vietnam skin care market. This trend can be attributed to the increasing use of smartphones and the internet by consumers to conveniently purchase products from anywhere at any time. For instance, some popular e-commerce platforms in Vietnam where skincare products are sold include Shopee, Tiki, Lazada, Sendo, Adayroi, Watsons, Lotte, Thegioididong, Fptshop, ChoTot and more.

Considered in this report
• Geography: Vietnam
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Vietnam Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By category
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. VietnamMacro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. VietnamSkin Care Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Category
6.3. Market Size and Forecast By End User
6.4. Market Size and Forecast By Distribution Channel
6.5. Market Size and Forecast By Pricing Trend
6.6. VietnamSkin Care Market Segmentations
6.6.1. VietnamSkin Care Market, By Category
6.6.1.1. VietnamSkin Care Market Size, By Facial Care, 2017-2028
6.6.1.2. VietnamSkin Care Market Size, By Body Care, 2017-2028
6.6.1.3. VietnamSkin Care Market Size, By Lip Care, 2017-2028
6.6.2. VietnamSkin Care Market, By End User
6.6.2.1. VietnamSkin Care Market Size, By Men, 2017-2028
6.6.2.2. VietnamSkin Care Market Size, By Women, 2017-2028
6.6.2.3. VietnamSkin Care Market Size, By Unisex, 2017-2028
6.6.3. VietnamSkin Care Market, By Distribution Channel
6.6.3.1. VietnamSkin Care Market Size, By Specialist Retail Stores, 2017-2028
6.6.3.2. VietnamSkin Care Market Size, By Supermarkets/Hypermarkets, 2017-2028
6.6.3.3. VietnamSkin Care Market Size, By Convenience Stores, 2017-2028
6.6.3.4. VietnamSkin Care Market Size, By Online Retail Channels, 2017-2028
6.6.3.5. VietnamSkin Care Market Size, By Other Distribution Channel, 2017-2028
6.6.4. VietnamSkin Care Market, By Pricing Trend
6.6.4.1. VietnamSkin Care Market Size, By Mass, 2017-2028
6.6.4.2. VietnamSkin Care Market Size, By Premium, 2017-2028
7. VietnamFacial Care Market Overview
7.1. VietnamFacial Care Market Size, By Face cream, 2017-2028
7.2. VietnamFacial Care Market Size, By Face Wash and Cleanser, 2017-2028
7.3. VietnamFacial Care Market Size, By Sun Care, 2017-2028
7.4. VietnamFacial Care Market Size, By Facial Masks, 2017-2028
7.5. VietnamFacial Care Market Size, By Toners, 2017-2028
7.6. VietnamFacial Care Market Size, By Serums, 2017-2028
7.7. VietnamFacial Care Market Size, By Shaving Lotions & Creams, 2017-2028
7.8. VietnamFacial Care Market Size, By Others, 2017-2028
8. VietnamBody Care Market Overview
8.1. VietnamBody Care Market Size, By Body Lotions, 2017-2028
8.2. VietnamBody Care Market Size, By Body Wash, 2017-2028
8.3. VietnamBody Care Market Size, By Others, 2017-2028
9. VietnamLip Care Market Overview
9.1. VietnamLip Care Market Size, By Lip Balms, 2017-2028
9.2. VietnamLip Care Market Size, By Lip Scrubs, 2017-2028
9.3. VietnamLip Care Market Size, By Lip Masks, 2017-2028
9.4. VietnamLip Care Market Size, By Lip oil, 2017-2028
9.5. VietnamLip Care Market Size, By Others, 2017-2028
10. VietnamSkin Care Market Opportunity Assessment
10.1. By Category, 2023 to 2028
10.2. By End User, 2023 to 2028
10.3. By Distribution Channel, 2023 to 2028
10.4. By Pricing Trend, 2023 to 2028
11. Competitive Landscape
11.1. Porter's Five Forces
11.2. Company Profile
11.2.1. Company 1
11.2.1.1. Company Snapshot
11.2.1.2. Company Overview
11.2.1.3. Financial Highlights
11.2.1.4. Geographic Insights
11.2.1.5. Business Segment & Performance
11.2.1.6. Product Portfolio
11.2.1.7. Key Executives
11.2.1.8. Strategic Moves & Developments
11.2.2. Company 2
11.2.3. Company 3
11.2.4. Company 4
11.2.5. Company 5
11.2.6. Company 6
11.2.7. Company 7
11.2.8. Company 8
12. Strategic Recommendations
13. Disclaimer

List of Figures

Figure 1: VietnamSkin Care Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Category
Figure 3: Market Attractiveness Index, By End User
Figure 4: Market Attractiveness Index, By Distribution Channel
Figure 5: Market Attractiveness Index, By Pricing Trend
Figure 6: Porter's Five Forces of VietnamSkin Care Market

List of Table

Table 1 : Influencing Factors for Global Skin Care Market, 2022
Table 2: VietnamSkin Care Market Size and Forecast By Category (2017, 2022 & 2028F)
Table 3: VietnamSkin Care Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 4: VietnamSkin Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 5: VietnamSkin Care Market Size and Forecast By Pricing Trend (2017, 2022 & 2028F)
Table 6: VietnamSkin Care Market Size of Facial Care (2017 to 2028) in USD Million
Table 7: VietnamSkin Care Market Size of Body Care (2017 to 2028) in USD Million
Table 8: VietnamSkin Care Market Size of Lip Care (2017 to 2028) in USD Million
Table 9: VietnamSkin Care Market Size of Men (2017 to 2028) in USD Million
Table 10: VietnamSkin Care Market Size of Women (2017 to 2028) in USD Million
Table 11: VietnamSkin Care Market Size of Unisex (2017 to 2028) in USD Million
Table 12: VietnamSkin Care Market Size of Specialist Retail Stores (2017 to 2028) in USD Million
Table 13: VietnamSkin Care Market Size of Supermarkets/Hypermarkets (2017 to 2028) in USD Million
Table 14: VietnamSkin Care Market Size of Convenience Stores (2017 to 2028) in USD Million
Table 15: VietnamSkin Care Market Size of Online Retail Channels (2017 to 2028) in USD Million
Table 16: VietnamSkin Care Market Size of Other Distribution Channel (2017 to 2028) in USD Million
Table 17: VietnamSkin Care Market Size of Mass (2017 to 2028) in USD Million
Table 18: VietnamSkin Care Market Size of Premium (2017 to 2028) in USD Million
Table 19: VietnamFacial Care Market Size of Face cream (2017 to 2028) in USD Million
Table 20: VietnamFacial Care Market Size of Face Wash and Cleanser (2017 to 2028) in USD Million
Table 21: VietnamFacial Care Market Size of Sun Care (Sunscreen (SPF) Products) (2017 to 2028) in USD Million
Table 22: VietnamFacial Care Market Size of Facial Masks (sheet mask, Leave in & washoff) (2017 to 2028) in USD Million
Table 23: VietnamFacial Care Market Size of Toners (2017 to 2028) in USD Million
Table 24: VietnamFacial Care Market Size of Serums (2017 to 2028) in USD Million
Table 25: VietnamFacial Care Market Size of Shaving Lotions & Creams (2017 to 2028) in USD Million
Table 26: VietnamFacial Care Market Size of Others (2017 to 2028) in USD Million
Table 27: VietnamBody Care Market Size of Body Lotions (2017 to 2028) in USD Million
Table 28: VietnamBody Care Market Size of Body Wash (2017 to 2028) in USD Million
Table 29: VietnamBody Care Market Size of Others (2017 to 2028) in USD Million
Table 30: VietnamLip Care Market Size of Lip Balms (2017 to 2028) in USD Million
Table 31: VietnamLip Care Market Size of Lip Scrubs (2017 to 2028) in USD Million
Table 32: VietnamLip Care Market Size of Lip Masks (2017 to 2028) in USD Million
Table 33: VietnamLip Care Market Size of Lip oil (2017 to 2028) in USD Million
Table 34: VietnamLip Care Market Size of Others (2017 to 2028) in USD Million