Summary

Thailand is a country renowned for its rich culture, stunning landscapes, and delicious cuisine. It is also home to a thriving beauty industry, with many Thai brands gaining popularity worldwide. One of the most significant factors contributing to Thailand's skincare industry's growth is the abundance of natural resources. Thailand is blessed with an abundance of natural ingredients that have been used for centuries in traditional medicine and skincare practises. From coconut oil to turmeric to aloe vera to papaya, these natural ingredients have numerous skin benefits. Furthermore, one of the most popular Thai skincare brands is Harnn, which uses traditional herbal knowledge to create skincare products that are both effective and luxurious. Harnn's products use natural ingredients such as rice bran oil, lotus flower extract, and jasmine oil to provide nourishing and rejuvenating effects. Another well-known brand is Siam Botanicals, which creates organic skincare products using locally sourced ingredients such as lemongrass, kaffir lime, and ginger. Like in many other parts of the world, sheet masks have become a popular skincare trend in Thailand. Many Thai brands offer sheet masks with a variety of natural ingredients, such as honey, green tea, and cucumber.

According to the research report," Thailand Skin Care Market Overview, 2028" published by Bonafide Research, the market is projected to grow at a significant rate by 2028. As the Thai economy has grown in recent years, so has the disposable income of Thai consumers. This has allowed more people to invest in skincare products and treatments. Furthermore, there has been a growing awareness of beauty and personal care in Thailand, with consumers becoming more knowledgeable about the benefits of skincare and seeking out high-quality products and treatments. Moreover, Thailand is known for its medical tourism industry, with many international visitors coming to the country for cosmetic procedures and treatments. This has helped to drive demand for high-quality skincare products and treatments. Moreover, Thailand's population is becoming increasingly urbanized, with more people living in cities than ever before. Urban dwellers are more likely to be exposed to air pollution, which can have a negative impact on skin health. This has led to an increased demand for skincare products that can protect against environmental damage. In addition, celebrity endorsements are a popular marketing strategy in Thailand, with many skincare brands partnering with well-known actors, models, and influencers to promote their products. These endorsements can be highly effective in driving demand for specific brands and products.

Based on the report, the market is segmented into various product types, including face care, body care, and lip care. Among them, body care dominates the skin care product type market. Body care products are often used as part of a daily self-care routine, with many people enjoying the ritual of applying lotion or body oil after a bath or shower. This has led to the popularity of scented body care products, which can provide a relaxing and luxurious experience. However, based on body care the market is divided into body lotion, body wash and others. Body wash products are very convenient to use, especially for people who have busy lifestyles or do not have access to a bathtub. They can be applied quickly and easily in the shower, making them a popular choice for those who are short on time. Furthermore, many body washes in Thailand are infused with aromatic scents such as jasmine, lemongrass, and coconut. These fragrances are popular in Thai culture and are often associated with feelings of relaxation and well-being.

Based on Face Care, the market is divided into Face cream, Face wash and cleanser, Sun care, Facial masks, Toners, Serums, Shaving Lotions & Creams and other product like Exfoliators, Eye Creams, scrub, bleach. Thailand has a tropical climate, which means that it can be hot and humid for much of the year. This can lead to increased oil production and cause the skin to become clogged and congested. Using a facial mask can help to deep-cleanse the skin and remove impurities, leaving it feeling refreshed and revitalized. However, sheet masks are a type of facial mask that is made from a thin sheet of material, such as cotton or cellulose that is saturated with a serum or other active ingredients. They are typically left on the skin for 10–20 minutes and then removed, leaving the skin feeling hydrated and refreshed. Based on lip care, the market is divided into lip balms, lip scrubs, lip masks, lip oils, and others. In Thailand, beauty and skincare are highly valued, and there are many traditional practises that involve the use of masks and other skincare products. Using a lip mask can be a way to connect with these cultural traditions and to take care of oneself in a holistic way. Furthermore, inked lip masks are becoming more popular in Thailand, as they can provide both skincare benefits and a pop of colour to the lips. Tinted lip masks can be a great way to add some colour to the lips while also keeping them hydrated and healthy. Moreover, with the growing demand for ethical and sustainable beauty products, many lip masks in Thailand are now vegan and cruelty-free. This means that they are free of animal-derived ingredients and have not been tested on animals.

In general, mass-market skin care products are less expensive than premium brands. This makes them more accessible to a broader range of consumers, including those with limited budgets for skin care. In a country like Thailand, where consumers are price sensitive, affordability is a major factor driving the popularity of mass-market skin care products. Furthermore, mass-market skin care products can be found in a variety of retail locations, including drugstores, supermarkets, and discount stores. As a result, they are easily accessible to customers who prefer to buy products in person rather than online. Furthermore, premium skin care products are frequently marketed as exclusive and luxurious, creating an aspirational appeal for consumers. Packaging, branding, and advertising reinforce this image by conveying a sense of prestige and sophistication. According to the report, based on distribution channel the market is divided into specialist retail stores, supermarket/hypermarket, convenience stores, online retails channels and others. Hypermarkets and supermarkets are convenient for consumers as they can purchase skincare products along with other household products in one place. They offer a one-stop-shop solution for consumers. For instance, some of the popular hypermarkets and supermarkets in Thiland where skincare products are sold include Tesco Lotus, Big C, Tops Supermarket, Central Food Hall, Gourmet Market, Villa Market, MaxValu, Makro, 7-Eleven, Family Mart and more.

Social media has had a significant impact on the skincare market in Thailand, as beauty influencers and bloggers are using platforms such as Instagram and YouTube to promote skincare products and trends. With the growing popularity of social media, beauty influencers have become an important factor in the purchasing decisions of Thai consumers. Furthermore, Thai beauty influencers, such as Pearypie and Ploychompoo, have a significant following on social media and are known for promoting Thai skincare and beauty brands. Their influence has helped popularize Thai beauty products and trends around the world. However, Thailand hosts a variety of fashion and beauty events throughout the year, including the Bangkok International Fashion and Leather Fair and the Bangkok Beauty Show. These events showcase the latest trends and innovations in the skincare industry and help to generate excitement and interest among consumers.

Considered in this report
• Geography: Thailand
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Thailand Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By category
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. ThailandMacro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. ThailandSkin Care Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Category
6.3. Market Size and Forecast By End User
6.4. Market Size and Forecast By Distribution Channel
6.5. Market Size and Forecast By Pricing Trend
6.6. ThailandSkin Care Market Segmentations
6.6.1. ThailandSkin Care Market, By Category
6.6.1.1. ThailandSkin Care Market Size, By Facial Care, 2017-2028
6.6.1.2. ThailandSkin Care Market Size, By Body Care, 2017-2028
6.6.1.3. ThailandSkin Care Market Size, By Lip Care, 2017-2028
6.6.2. ThailandSkin Care Market, By End User
6.6.2.1. ThailandSkin Care Market Size, By Men, 2017-2028
6.6.2.2. ThailandSkin Care Market Size, By Women, 2017-2028
6.6.2.3. ThailandSkin Care Market Size, By Unisex, 2017-2028
6.6.3. ThailandSkin Care Market, By Distribution Channel
6.6.3.1. ThailandSkin Care Market Size, By Specialist Retail Stores, 2017-2028
6.6.3.2. ThailandSkin Care Market Size, By Supermarkets/Hypermarkets, 2017-2028
6.6.3.3. ThailandSkin Care Market Size, By Convenience Stores, 2017-2028
6.6.3.4. ThailandSkin Care Market Size, By Online Retail Channels, 2017-2028
6.6.3.5. ThailandSkin Care Market Size, By Other Distribution Channel, 2017-2028
6.6.4. ThailandSkin Care Market, By Pricing Trend
6.6.4.1. ThailandSkin Care Market Size, By Mass, 2017-2028
6.6.4.2. ThailandSkin Care Market Size, By Premium, 2017-2028
7. ThailandFacial Care Market Overview
7.1. ThailandFacial Care Market Size, By Face cream, 2017-2028
7.2. ThailandFacial Care Market Size, By Face Wash and Cleanser, 2017-2028
7.3. ThailandFacial Care Market Size, By Sun Care, 2017-2028
7.4. ThailandFacial Care Market Size, By Facial Masks, 2017-2028
7.5. ThailandFacial Care Market Size, By Toners, 2017-2028
7.6. ThailandFacial Care Market Size, By Serums, 2017-2028
7.7. ThailandFacial Care Market Size, By Shaving Lotions & Creams, 2017-2028
7.8. ThailandFacial Care Market Size, By Others, 2017-2028
8. ThailandBody Care Market Overview
8.1. ThailandBody Care Market Size, By Body Lotions, 2017-2028
8.2. ThailandBody Care Market Size, By Body Wash, 2017-2028
8.3. ThailandBody Care Market Size, By Others, 2017-2028
9. ThailandLip Care Market Overview
9.1. ThailandLip Care Market Size, By Lip Balms, 2017-2028
9.2. ThailandLip Care Market Size, By Lip Scrubs, 2017-2028
9.3. ThailandLip Care Market Size, By Lip Masks, 2017-2028
9.4. ThailandLip Care Market Size, By Lip oil, 2017-2028
9.5. ThailandLip Care Market Size, By Others, 2017-2028
10. ThailandSkin Care Market Opportunity Assessment
10.1. By Category, 2023 to 2028
10.2. By End User, 2023 to 2028
10.3. By Distribution Channel, 2023 to 2028
10.4. By Pricing Trend, 2023 to 2028
11. Competitive Landscape
11.1. Porter's Five Forces
11.2. Company Profile
11.2.1. Company 1
11.2.1.1. Company Snapshot
11.2.1.2. Company Overview
11.2.1.3. Financial Highlights
11.2.1.4. Geographic Insights
11.2.1.5. Business Segment & Performance
11.2.1.6. Product Portfolio
11.2.1.7. Key Executives
11.2.1.8. Strategic Moves & Developments
11.2.2. Company 2
11.2.3. Company 3
11.2.4. Company 4
11.2.5. Company 5
11.2.6. Company 6
11.2.7. Company 7
11.2.8. Company 8
12. Strategic Recommendations
13. Disclaimer

List of Figures

Figure 1: ThailandSkin Care Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Category
Figure 3: Market Attractiveness Index, By End User
Figure 4: Market Attractiveness Index, By Distribution Channel
Figure 5: Market Attractiveness Index, By Pricing Trend
Figure 6: Porter's Five Forces of ThailandSkin Care Market

List of Table

Table 1 : Influencing Factors for Global Skin Care Market, 2022
Table 2: ThailandSkin Care Market Size and Forecast By Category (2017, 2022 & 2028F)
Table 3: ThailandSkin Care Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 4: ThailandSkin Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 5: ThailandSkin Care Market Size and Forecast By Pricing Trend (2017, 2022 & 2028F)
Table 6: ThailandSkin Care Market Size of Facial Care (2017 to 2028) in USD Million
Table 7: ThailandSkin Care Market Size of Body Care (2017 to 2028) in USD Million
Table 8: ThailandSkin Care Market Size of Lip Care (2017 to 2028) in USD Million
Table 9: ThailandSkin Care Market Size of Men (2017 to 2028) in USD Million
Table 10: ThailandSkin Care Market Size of Women (2017 to 2028) in USD Million
Table 11: ThailandSkin Care Market Size of Unisex (2017 to 2028) in USD Million
Table 12: ThailandSkin Care Market Size of Specialist Retail Stores (2017 to 2028) in USD Million
Table 13: ThailandSkin Care Market Size of Supermarkets/Hypermarkets (2017 to 2028) in USD Million
Table 14: ThailandSkin Care Market Size of Convenience Stores (2017 to 2028) in USD Million
Table 15: ThailandSkin Care Market Size of Online Retail Channels (2017 to 2028) in USD Million
Table 16: ThailandSkin Care Market Size of Other Distribution Channel (2017 to 2028) in USD Million
Table 17: ThailandSkin Care Market Size of Mass (2017 to 2028) in USD Million
Table 18: ThailandSkin Care Market Size of Premium (2017 to 2028) in USD Million
Table 19: ThailandFacial Care Market Size of Face cream (2017 to 2028) in USD Million
Table 20: ThailandFacial Care Market Size of Face Wash and Cleanser (2017 to 2028) in USD Million
Table 21: ThailandFacial Care Market Size of Sun Care (Sunscreen (SPF) Products) (2017 to 2028) in USD Million
Table 22: ThailandFacial Care Market Size of Facial Masks (sheet mask, Leave in & washoff) (2017 to 2028) in USD Million
Table 23: ThailandFacial Care Market Size of Toners (2017 to 2028) in USD Million
Table 24: ThailandFacial Care Market Size of Serums (2017 to 2028) in USD Million
Table 25: ThailandFacial Care Market Size of Shaving Lotions & Creams (2017 to 2028) in USD Million
Table 26: ThailandFacial Care Market Size of Others (2017 to 2028) in USD Million
Table 27: ThailandBody Care Market Size of Body Lotions (2017 to 2028) in USD Million
Table 28: ThailandBody Care Market Size of Body Wash (2017 to 2028) in USD Million
Table 29: ThailandBody Care Market Size of Others (2017 to 2028) in USD Million
Table 30: ThailandLip Care Market Size of Lip Balms (2017 to 2028) in USD Million
Table 31: ThailandLip Care Market Size of Lip Scrubs (2017 to 2028) in USD Million
Table 32: ThailandLip Care Market Size of Lip Masks (2017 to 2028) in USD Million
Table 33: ThailandLip Care Market Size of Lip oil (2017 to 2028) in USD Million
Table 34: ThailandLip Care Market Size of Others (2017 to 2028) in USD Million