Summary

Wallpaper, as a form of interior decoration, is popular in many parts of the world, including South America. The use of wallpaper in South America is often influenced by a combination of local cultural traditions, architectural styles, and contemporary design preferences. South America has a rich history of cultural influences from indigenous cultures, European colonisation, and African heritage. This diversity is often reflected in the use of wallpaper, with some traditional designs incorporating indigenous motifs or colonial-era patterns. South Americans often have a preference for bold and vibrant colours, which is reflected in many wallpaper designs. Brightly coloured wallpapers with intricate patterns or floral motifs are commonly used to add a sense of energy and vibrancy to interior spaces. South America is also home to modern and cosmopolitan cities, where contemporary styles and minimalist designs are popular. Sleek, geometric patterns, abstract designs, and metallic finishes are often used in modern wallpaper designs in South America. Digital printing technology has opened up new possibilities in wallpaper design and has gained popularity in South America as well. The use of digital printing technology in wallpaper design reflects the modern and innovative culture in South America. This technology allows for faster production times, precise detailing, and the ability to experiment with various designs and materials. South Americans who embrace technology and innovation in their lifestyles may be drawn to digitally printed wallpaper as a way to express their modern sensibilities. South America is known for its breath-taking natural beauty, including lush rainforests, vibrant flowers, exotic animals, and stunning landscapes. Digitally printed wallpapers in South America often feature nature-inspired motifs, such as tropical foliage, flowers, birds, and animals, which can add a sense of vibrancy, freshness, and connection to the natural world to interior spaces.

According to the research report, "South America Digitally Printed Wallpaper Market Outlook, 2028," published by Bonafide Research, the market is anticipated to add USD 589 million from 2023 to 2028. South American consumers are becoming more aware of design trends and aesthetics, both globally and locally. They are seeking innovative and modern interior decor options that reflect their evolving design sensibilities. Digitally printed wallpaper offers a wide range of contemporary and modern designs, patterns, and colour palettes that cater to the preferences of design-conscious consumers, driving the demand for digitally printed wallpaper in South America. In addition to that, environmental sustainability is a growing concern globally, including in South America. Consumers are increasingly seeking eco-friendly options in their purchasing decisions, including in interior decor. Digitally printed wallpaper options that use eco-friendly materials, such as water-based inks and sustainable substrates, are gaining popularity among environmentally conscious consumers in South America, driving the demand for sustainable and eco-friendly digitally printed wallpapers. As disposable income rises and lifestyles change in South America, consumers are investing more in their homes and seeking unique and personalised interior decor options. Digitally printed wallpaper allows for customization and personalization, enabling consumers to create unique and distinctive interior spaces. The changing lifestyles and increased disposable income of consumers in South America are driving the demand for digitally printed wallpaper as a premium and personalised interior decor option.

Based on the report, the market is segmented into three major countries, including Brazil, Argentina, and Colombia. Among them, Brazil will dominate the market in 2022 with over 40% market share. Brazil is one of the largest markets for digitally printed wallpaper in South America. The country has a significant construction and real estate industry, which drives the demand for interior decor products like digitally printed wallpaper. The Brazilian market is known for its diverse design preferences, with a mix of contemporary, traditional, and tropical designs being popular. There is also a growing demand for eco-friendly and sustainable digitally printed wallpaper in Brazil as environmental awareness increases among consumers. Argentina, on the other side, is another significant market for digitally printed wallpaper in South America. The Argentine market is known for its appreciation of aesthetics and design, with a preference for unique and artistic wallpaper. The use of digitally printed wallpapers that incorporate local cultural motifs and influences is also popular in Argentina. Additionally, the growing trend of home renovation and remodelling projects in Argentina is driving the demand for digitally printed wallpaper as a cost-effective and customizable interior decor option.

The vinyl digitally printed wallpaper market in South America is a growing segment of the interior design industry, driven by increasing demand for unique and personalized wall coverings. Digital printing technology has revolutionised the wallpaper industry by allowing for high-quality, customizable designs to be printed on vinyl wallpaper, offering a wide range of options for consumers. Consumers are increasingly seeking unique and personalised home decor options, including wallpaper. Vinyl digitally printed wallpaper allows for customised designs, patterns, and colours, giving consumers the ability to create a truly unique and personalised space. The South American vinyl digitally printed wallpaper market is highly competitive, with several key players operating in the region. Some of the prominent players in the market include Graham & Brown, Muraspec, Brewster Home Fashions, York Wallcoverings, and Wallquest Inc., among others. The market is rising rapidly in the global market due to the high demand for digitally printed wallpapers in households and hotels & resorts end-use verticals. Digitally printed wallpapers have been a trendy, adoptable decorative element in luxurious amenities as well as mediocre residential premises all over the world. Customers' demand has been propelling the industry, and technological advancements in digital printing systems have been capable of meeting the rising demand. The development of hospitality businesses in developing countries has significantly contributed to the growth of this market.

Based on the printing technology, the inkjet segment will dominate the market with over 55% market share in 2022. Inkjet technology is widely used in the digitally printed wallpaper market in South America. Inkjet printing is a popular and versatile printing technology that offers high-quality, high-resolution, and fast printing capabilities, making it ideal for digitally printed wallpaper production. Also, inkjet technology offers flexibility in terms of substrate compatibility, allowing for printing on a wide range of materials, including various types of wallpaper substrates. This flexibility allows wallpaper manufacturers to offer a diverse range of options, including different textures, finishes, and thicknesses, to cater to the diverse preferences of the South American market. However, the electrophotography segment is growing at a higher CAGR by the end of the forecast period. Based on the end users, the market is segmented into commercial and residential segments. Among them, the commercial segment is leading with higher revenue generation in 2022. This wallpaper can be used in commercial spaces, such as offices, hotels, and retail stores, to reflect the branding and corporate identity of businesses. This could include custom wallpaper featuring company logos, colours, and patterns to create a cohesive and branded environment. Wallpaper with abstract and artistic designs that create a visually captivating and unique atmosphere could be a trend in commercial spaces, adding an element of creativity and aesthetics to interior design. Commercial spaces in South America may opt for minimalistic and modern digitally printed wallpapers with sleek lines, simple patterns, and neutral colour palettes, creating a contemporary and professional look that complements the overall design of the space. However, wallpaper with vintage or retro designs, such as nostalgic patterns from the past, could be popular in residential spaces, adding a touch of nostalgia and character to homes.

South America's lush tropical landscapes and rich biodiversity could inspire wallpaper designs featuring botanical motifs, such as palm leaves, tropical flowers, and exotic fruits, which could be popular in interior design. Wallpaper designs that highlight the cultural heritage and traditional patterns of indigenous communities in South America could be in demand, with a focus on incorporating ethnic motifs and craftsmanship into modern interior spaces. Customised digitally printed wallpaper that allows homeowners to create unique designs based on their preferences, such as personalised photos, artwork, or patterns, could gain popularity in South America, allowing for a more individualised and personalised approach to interior design. Also, South American culture is known for its love of vibrant colours, and digitally printed wallpapers with bold and vivid colour palettes, including warm tones like oranges, yellows, and reds, could be on trend. Digitally printed wallpaper with textured or three-dimensional designs that add depth and visual interest to walls could be a popular trend in South America, providing a unique and tactile element to interior spaces. Further, clean, minimalistic, and contemporary designs with sleek lines, simple geometric patterns, and neutral colour palettes could also be a popular trend in South America, catering to those who prefer a more modern and minimalistic aesthetic.

Companies Mentioned in this Report:
A.S. Creation Tapeten AG, Muraspec Group, Glamora Srl, Elitis, YO2 Designs , arte international , Muraspec, Vescom

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Country-wise Digitally Printed Wallpaper market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Substrate type:
• Vinyl
• Nonwoven
• Paper
• Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

By Printing Technology Type:
• Inkjet
• Electrophotography

By End-User Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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