Summary

The rising spending on interior decoration and renovation in the region is primarily responsible for the expansion of the North American digitally printed wallpaper market. According to the research, more than 75% of homeowners in the United States have completed at least one home renovation project since the outbreak began. Several consumers in the region are opting for wallpapers with bold prints and textures, driving the demand for digitally printed wallpapers. Digitally printed wallpapers are becoming increasingly popular in North America as they offer a wide range of design possibilities and customization options for homeowners, businesses, and interior designers. With advancements in digital printing technology, wallpapers can now be printed with high-quality images, vibrant colours, and intricate details, making them a preferred choice for many design projects. In recent years, the wallpaper industry in North America has undergone a significant transformation with the advent of digital printing technology. Traditional wallpaper manufacturing methods have been replaced by digital printing, which has opened up new possibilities for customization, creativity, and convenience. One of the major advantages of digital printing is the ability to create highly detailed and intricate designs that were previously difficult or impossible to achieve with traditional printing methods. Digital printers can reproduce high-resolution images and patterns with stunning clarity and colour vibrancy, resulting in visually striking wallpapers that are true works of art.

According to the research report, "North America Digitally Printed Wallpaper Market Outlook, 2028," published by Bonafide Research, the market was valued at USD 1062 million in 2022. Factors such as the increasing use of digital technology, growing urbanisation, rising residential spending, and rising usage of digitally printed wallpaper are growing in the residential and commercial sectors, in malls, spas, showrooms, gyms, hospitals, and other places. Furthermore, increased awareness about the benefits of digitally printed wallpaper, such as how they improve the aesthetic appeal of walls, have superior durability and easy maintenance features, and are more cost-effective, will fuel market expansion. The increasing developments and innovations in digital printing, such as the usage of customised wallpapers to create business interiors that represent the brand by manufacturers, are estimated to generate growth opportunities in the long run. Additionally, the regional market is expected to witness the arrival of companies with personalised offerings. Flavour Paper, a New York-based wallpaper provider, has entered a niche market in which a selection of publicly available photos can be sized to match certain proportions or customised wallpapers can be created by converting clients' high-resolution digital images into full-scale wall murals. However, the lack of standardisation, changing consumer preferences, and high-volume mass production are expected to hamper the growth of the market. On the other hand, stringent legal regulations related to the use of chemicals in wallpaper and compliance with such regulations, along with the presence of substitute products such as paint and coatings with properties such as environment-friendly, corrosion-resistant, water- and heat-resistant, and waterproof, pose a challenge for the market.

Based on the report, the market is segmented into three major countries, including the United States, Canada, and Mexico. Because of the enormous development in demand for single-family homes, the United States is emerging as one of the major markets for the rising adoption of digitally printed wallpaper in the residential housing sector. The digitally printed wallpaper market in the United States has been experiencing constant growth in recent years. As an innovative and customizable wall covering option, digitally printed wallpaper has gained popularity among homeowners, interior designers, and businesses alike. The market has been growing steadily, driven by factors such as increasing consumer preference for customizable home decor, rising demand for eco-friendly and sustainable wall coverings, and advancements in digital printing technology. Millennials, who are known for their affinity for unique and personalised home decor, are a significant driving force behind the growth of the digitally printed wallpaper market in the United States. As a generation that values self-expression and individuality, millennials are drawn to the customizable options that digitally printed wallpaper offers, allowing them to create personalised spaces that reflect their style and personality. North America held a significant market share with increasing investments made by the government in regions such as the United States and Canada to enhance their infrastructure. In modern era wallpaper are one of the most popular ways to decorate the walls and to give an aesthetic look to house with various types of designs and colours. The culture of nuclear families in this region increases the demand for residential houses, which results in an increased demand for wallpaper. Furthermore, the rising standard of living of the people is also a major growth driver for the market. Due to the increasing demand for wallpaper, companies have started investing more in graphic design and more innovative designs. Additionally, increasing awareness regarding the environment has escalated the demand for eco-friendly wallpapers.

Nature-themed wallpapers, such as floral patterns, botanical prints, and landscapes, are often preferred in North America for their timeless appeal and ability to bring the beauty of the outdoors into interior spaces. These wallpapers can feature realistic or artistic representations of flowers, leaves, trees, and other natural elements and can be used in various rooms, from living rooms to bedrooms and even bathrooms. Geometric and abstract patterns are also popular in North America for their modern and contemporary look. These wallpapers often feature bold and repetitive shapes, lines, and abstract designs in a wide range of colours and can add a sense of visual interest and depth to a room. Geometric and abstract wallpapers are often used in living rooms, home offices, and other areas where a sleek and stylish aesthetic is desired. Vintage and retro-inspired wallpapers, featuring nostalgic designs from past eras, are also sought after in North America. These wallpapers can include retro patterns from the 1950s, 1960s, and 1970s, as well as vintage motifs from other time periods. Vintage and retro wallpapers are often used in eclectic, bohemian, or mid-century modern interior styles, adding a touch of nostalgia and character to a space. With the availability of digital printing, customised wallpapers have gained popularity in North America. Homeowners can now personalise their wallpapers with their own photos, artwork, or unique designs, allowing them to create truly unique and one-of-a-kind wallpapers that reflect their individual style and personality. Customised wallpapers are often used in feature walls, accent walls, or focal points in a room, adding a personal touch to the overall interior design. Textured wallpapers, created using digital printing techniques, have also gained popularity in North America. These wallpapers can mimic various textures, such as brick, wood, concrete, and fabric, adding depth and dimension to a room. Textured wallpapers are often used in industrial, rustic, or contemporary interior styles, adding a tactile element to the overall design.

According to the report, the market is segmented into various substrates, including vinyl, nonwoven, paper, and others. Among them, vinyl is dominating the market in 2022, followed by nonwoven. Vinyl-based wallpapers are one of the most popular substrates in the digitally printed wallpaper market in North America. Vinyl wallpapers are known for their durability, moisture resistance, and ease of cleaning, making them suitable for various applications, including residential, commercial, and hospitality settings. On the other hand, non-woven wallpapers are another commonly used substrate in the digitally printed wallpaper market. Non-woven wallpapers are made from a blend of natural and synthetic fibres, and they are known for their dimensional stability, ease of installation, and ability to hide wall imperfections. However, paper wallpapers can be digitally printed with a wide range of designs, including both traditional and modern patterns, and they are often used in residential and commercial settings where a more natural and environmentally friendly option is desired. There are also specialty substrates used in the digitally printed wallpaper market in North America that offer unique characteristics and applications. For example, metallic foils, holographic films, and other specialty substrates can be used to create eye-catching and luxurious wallpaper designs with a distinct visual impact. These specialty substrates are often used in high-end residential, commercial, and hospitality settings where a premium and distinctive look is desired.

Uniquely patterned wallpapers have become a popular wall finish for homes as they add to the aesthetics of rooms with less space. Manufacturers have lately built wallpapers from the ground up with new features like Wi-Fi wave blocking, earthquake proofing, and illumination features such as LEDs. Wallpaper techniques, such as woodblock printing and stencilling, have also developed for digital printing. Photo and mural wallpapers are becoming more popular due to digital print technology's capacity to produce lifelike images with richer colours. The growing demand for digitally printed wallpapers from commercial sectors such as enterprises, hotels, and restaurants propels the digitally printed wallpaper market forward. The overall aesthetics of the structure are greatly influenced by digitally created wallpaper. The majority of people favour creative and decorative wall tiles to make residential and commercial structures more visually appealing. Innovative products have been introduced by market players—particularly in commercial areas such as airports, shopping centres, offices, and retail outlets. Due to their ability to deliver a smooth and monolithic look, these digital products are continually evolving. According to the report, the market is segmented into commercial and residential end users. Among them, the commercial segment is leading the market with over 60% market share in 2022. In the US, the spending on construction for residential businesses has risen, which has resulted in increased expenditure on interior design and decoration.

Companies Mentioned in this Report:
A.S. Creation Tapeten AG, Muraspec Group, 4walls, Graham & Brown Ltd, Glamora Srl, Elitis, YO2 Designs , arte international , Muraspec, York Wallcoverings, Vescom

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Country-wise Digitally Printed Wallpaper market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Substrate type:
• Vinyl
• Nonwoven
• Paper
• Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

By Printing Technology Type:
• Inkjet
• Electrophotography

By End-User Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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