Summary

Artificial turf culture in South America is growing rapidly, especially in countries where soccer (or football) is a popular sport. The use of artificial turf is not a new concept in South America, as it has been used for decades in sports fields, parks, and other public areas. However, the recent development of high-quality synthetic grass materials has increased the popularity of artificial turf, especially for sports fields. One of the main reasons for the growing popularity of artificial turf in South America is the climate. Many countries in the region have a tropical or subtropical climate, which can make it challenging to maintain natural grass fields year-round. With artificial turf, sports teams can practise and play on a consistent surface without worrying about the effects of weather or seasonal changes. Another reason for the popularity of artificial turf in South America is the lower cost of maintenance compared to natural grass. Maintaining natural grass fields requires regular watering, fertilisation, mowing, and pest control, which can be costly and time-consuming. Artificial turf, on the other hand, requires minimal maintenance and can save sports teams and local governments money in the long run. In addition to soccer, other sports such as rugby, field hockey, and tennis are also being played on artificial turf in South America. The use of artificial turf in these sports has allowed for more consistent playing surfaces and has even made it possible to play some sports in areas where natural grass fields would be difficult to maintain. The artificial turf culture in South America is on the rise, and it is expected to continue growing as more sports teams and local governments recognise the benefits of using synthetic grass surfaces.

According to the research report, "South America Artificial Turf Market Outlook, 2028," published by Bonafide Research, the market is anticipated to add USD 165.86 million from 2023 to 2028. Artificial turf is more durable than natural grass, which can become worn and damaged over time due to heavy use. This makes synthetic grass a popular option for sports fields that see a lot of traffic. Also, they can be designed to provide a safer playing surface for athletes, reducing the risk of injury due to slips and falls. Natural grass fields can become unusable after heavy rain or during the wet season, while artificial turf can be used year-round regardless of weather conditions. Some athletes prefer playing on artificial turf because it provides a more consistent surface for ball movement and player footing. Artificial turf can be used in a variety of settings, from sports fields to public parks to residential landscaping. This versatility has helped drive the growth of synthetic grass in South America and other regions of the world. In some parts of South America, water is a scarce resource, and the use of artificial turf can help conserve water by eliminating the need for regular watering of natural grass fields. Maintaining natural grass fields can be expensive and time-consuming, especially in regions with a tropical or subtropical climate. Artificial turf requires less maintenance and can save sports teams and local governments money in the long run. The quality of synthetic grass materials has improved significantly over the years, making artificial turf an even more attractive option for sports fields and other applications. Today's artificial turf is more realistic-looking, more durable, and better able to withstand the wear and tear of regular use. While artificial turf has some environmental advantages over natural grass (such as water conservation), there are also concerns about its impact on the environment. In some parts of South America, there have been efforts to promote more sustainable forms of artificial turf that are made from recycled materials or that are more easily recyclable at the end of their useful lives.

Brazil is the largest economy in South America and is home to a rapidly growing artificial turf market. The country has a large sports industry, with soccer being the most popular sport, and artificial turf is becoming increasingly common on soccer fields throughout the country. The demand for artificial turf is also growing in other applications, such as landscaping and recreational areas. Brazil has a large sports industry, with soccer being the most popular sport. The country has a long and successful history in soccer, having won the FIFA World Cup a record five times. As a result, soccer is a major driver of the artificial turf market in Brazil, with many soccer fields throughout the country covered in artificial turf. In Brazil, the Allianz Parque is a multipurpose stadium that is primarily used for soccer. The stadium features an artificial turf playing surface and is home to Palmeiras, one of the top soccer clubs in Brazil. The Parque Olmpico is a sports complex that was built for the 2016 Summer Olympics in Rio de Janeiro. The complex features an artificial turf field hockey pitch that was used for the Olympic field hockey tournament. The Estádio do Sesi is a sports complex that features an artificial turf American football field. The complex is home to the Blumenau Broncos, one of the top American football teams in Brazil. In Argentina, the Estadio Ciudad de La Plata is a soccer stadium that is home to two of the top soccer clubs in Argentina, Estudiantes de La Plata and Gimnasia y Esgrima La Plata. The stadium features an artificial turf playing surface and has a seating capacity of around 53,000. In Uruguay, the Charra Stadium is the national rugby stadium and features an artificial turf playing surface. The demand for artificial turf in Brazil is also growing in other applications, such as landscaping and recreational areas. As urbanisation continues to increase, there is a growing need for low-maintenance and water-efficient landscaping solutions. Artificial turf is an attractive alternative to natural grass in these settings because it requires less maintenance, does not need to be watered, and always looks green and lush.

Polyethylene is the most commonly used material for artificial turf fibres in South America. It is a type of plastic that is durable and resilient, making it ideal for use on sports fields. PE fibres are designed to be soft and flexible, providing good traction and ball roll. They are also resistant to UV radiation and weathering, which helps prolong the life of the turf. On the other hand, nylon is a strong and durable material that is commonly used on high-traffic sports fields. It is less commonly used in South America, however, because it is more expensive than other materials. Nylon fibres are stiff and provide good ball roll and traction, but they can also be abrasive and cause friction burns. Based on infill material segmentation, the petroleum segment is expected to dominate the market by the end of the forecast period. Crumb rubber is made from recycled tyres and is one of the most commonly used infill materials in South America. It is affordable, durable, and provides good shock absorption. However, there are concerns about the safety of crumb rubber infill, as it can contain potentially harmful chemicals and heavy metals. TPE infill material is made from a blend of plastic and rubber and is a newer alternative to crumb rubber. It provides good cushioning and stability, is less likely to retain heat than crumb rubber, and is considered safer for players. However, it is more expensive than crumb rubber and may not be as durable. However, some manufacturers use organic materials such as cork, coconut fibres, or rice husks as infill materials. These materials are eco-friendly, provide good cushioning, and are safe for the environment.

Based on the report, the market is categorised into various end users, including sports, commercial, and residential. Among them, the sports segment will lead the market in 2022. Sports fields, including soccer, rugby, baseball, and football, are among the largest end-users of artificial turf in South America. These fields require artificial turf that can withstand heavy use and intense activity. The turf must also provide excellent traction, shock absorption, and stability to prevent injuries. Additionally, sports fields require infill materials that can provide good cushioning, drainage, and traction. Artificial turf is also used for golf courses in South America. The turf must be able to provide a natural look and feel while also providing a stable surface for golfers. It must also be able to withstand heavy use and provide good traction and shock absorption. Further, artificial turf is becoming increasingly popular in South America for residential lawns. Homeowners are opting for artificial turf over natural grass for its low maintenance, water-saving, and eco-friendly properties. Residential turf must be soft and durable and require minimal maintenance. They are increasingly being used for landscaping and decoration purposes in South America. It is being used to cover outdoor spaces such as patios, balconies, and rooftops. The turf must be aesthetically pleasing and provide a soft, natural feel underfoot. It must also be durable and able to withstand outdoor conditions such as sun, rain, and wind.

The South American market is further segmented into direct sales (B2B), online stores, specialty stores, and others. Artificial turf manufacturers often sell their products directly to customers, such as sports clubs, municipalities, or individuals who want to install the turf themselves. Direct sales allow customers to purchase turf at a lower cost than if they were to purchase it through a distributor. Some retail stores, such as home improvement or garden stores may carry artificial turf for customers who wish to install it themselves. Construction companies that specialise in sports facilities, landscaping, or other outdoor projects often purchase artificial turf directly from manufacturers or distributors to include it as part of their projects. Artificial turf distributors purchase turf from manufacturers and sell it to customers, such as installers, landscapers, and sports clubs. Distributors offer customers a wide range of products and services, including installation, maintenance, and repair. However, e-commerce platforms are becoming increasingly popular in South America for the sale of artificial turf. Customers can browse and purchase turf online, often with the option of having it delivered directly to their home or business.

Major Companies present in the market:
DuPont de Nemours, Inc., Tarkett Inc., Controlled Products, LLC, Act Global, Mondo S.p.A., Tiger lily, IntegriTurf, LLC, TenCate Grass, Shaw Industries Group Inc., Limonta Sport

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Artificial Turf market with its value and forecast along with its segments
• Country-wise Artificial Turf market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Fiber Base Material
• Polyethylene
• Nylon
• Polypropylene

By End Users
• Sports
• Residential
• Commercial

By Infill Material
• Petroleum Based
• Sand Based
• Plant Based

By Distribution Channel
• Direct Sales / B2B
• Specialty Stores
• Online Stores
• Others

By Application
• Contact Sports
• Non-Contact Sports
• Leisure
• Landscaping

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents