Summary

The anti-aging culture in North America is characterized by a significant emphasis on youthfulness, beauty, and maintaining a youthful appearance. The beauty and skincare industry in North America is robust, with a wide range of products and services catering to anti-aging needs. There is a strong focus on developing and marketing anti-aging skincare products, including creams, serums, masks, and treatments targeting wrinkles, fine lines, and other signs of aging. The anti-aging culture in North America often encompasses a holistic approach to health and wellness. There is a growing interest in maintaining a healthy lifestyle through exercise, proper nutrition, and stress management, as these factors are believed to contribute to overall well-being and youthful appearance. North America is known for its widespread availability of aesthetic treatments aimed at reducing the visible signs of aging. Botox injections, dermal fillers, laser treatments, chemical peels, and cosmetic surgeries are commonly sought-after procedures to achieve a more youthful appearance. These treatments are often performed by qualified professionals in clinics and medical spas. The media and advertising industries play a significant role in promoting the anti-aging culture in North America. Advertisements often feature youthful and age-defying models and celebrities, emphasizing the importance of looking young and vibrant. The media frequently covers anti-aging topics, such as skincare routines, cosmetic procedures, and wellness practices. The anti-aging culture in North America places value on self-care and self-expression. Many individuals invest time and resources into skincare rituals, grooming, and personal style to enhance their appearance and boost their self-confidence. The idea of aging gracefully while maintaining a youthful look is often emphasized. Consumers in North America are generally well-informed and proactive about anti-aging options. They seek out information about the latest skincare ingredients, treatment options, and wellness practices. Social media platforms, beauty influencers, and online communities contribute to disseminating knowledge and generating discussions around anti-aging.

According to the research report, “North America Anti-aging Market Outlook, 2028” published by Bonafide Research, the market was valued at USD 23 Billion in 2022. North America is a hub for the development and innovation of age-defying products and services. The market offers a wide array of anti-aging treatments, supplements, devices, and cosmetics that claim to reduce signs of aging and enhance youthfulness. The market is expected to witness increasing demands, owing to the availability of well-established infrastructure, the presence of key market players, and increasing average life expectancies and the median age in the region. Moreover, the growing adoption of anti-aging products and cosmetic procedures, coupled with favourable reimbursement policies, is anticipated to bolster regional growth over the forecast period. Moreover, companies in the region are actively focusing on strengthening their market position through R&D and new product launches and receiving product approvals. For instance, in February 2021, the United States Food and Drug Administration cleared Soliton Inc's Rapid Acoustic pulse technology for short-term improvement in the appearance of cellulite. Also, in May 2022, Revelle Aesthetics launched Aveli, a disruptive new cellulite device. Aveli is a Food and Drug Administration-cleared, launch to deliver women with cellulite visibly meaningful results in a single in-office procedure. Also, in November 2022, Alterna launched the Caviar anti-aging restructuring bond repair collection in Canada. And, in August 2021, Sciton launched the mJoule platform in Canada which features the company's fractional treatment, MOXI, and BBL Hero treatment for skin resurfacing. Such innovative product launches in Canada are expected to contribute to the growth of the market.

Based on the countries, the North America market is segmented into United States, Canada and Mexico. Among them, United States is dominated the overall market in 2022. US-based Nu Skin Enterprises offers ageLOC Elements and Future Serum, which cleanses, purifies regenerates, moisturizes, and reveals youthful skin. Many other vendors are also investing heavily in the market in this region with the goal of designing, developing, and bringing to market safer and more effective products. Thus, the wide presence of manufacturers of anti-aging products offering a variety of creams and serums ensures the availability of a wide range of products, thereby meeting the growing demand for these products in the country. This is mainly attributed to the rising preference for non-surgical treatments, the increasing awareness about at-home goods, and the surging number of aesthetic procedures being performed in the United States and Canada. Moreover, the growing disposable income, the rising adoption of skin rejuvenation & resurfacing treatments, the surging popularity of cosmetic products, the expanding geriatric population, and the increasing number of skin problems are some of the other factors that encourage people to use these products in the region. The growing awareness of aging signs and increasing incidence of obesity among the North American population drives the growth of the North American region. In addition, the rising awareness levels regarding aging factors and lifestyle changes propel regional market growth. In addition, factors such as the favourable reimbursement policies made by the North American governments and growing disposable income are further promoting the growth rate of the anti-aging market in the North American region.

Based on the demography, generation Y segment is expected to grow with higher CAGR of over 6% by 2023-28. This can be attributed to the growing aged population, especially generation Y, who are more conscious about wellness, beauty, and physical appearance, which proliferates the industry growth in the region. Moreover, increasing purchasing power, availability of the well-established infrastructure, rising awareness about plastic surgery, and the presence of key market players, further augment the regional growth. Other variables that motivate consumers to utilize these items in the region include the rising disposable income, the rising acceptance of skin rejuvenation & resurfacing procedures, the surging popularity of cosmetic products, the growing senior population, and the rising number of skin issues. Millennials are now reaching their late 20s to late 30s, which is an age range where individuals may start to become more concerned about signs of aging. As they transition into adulthood, they are more likely to invest in skincare products and treatments to address early signs of aging and maintain their youthful appearance. Millennials have grown up in the digital age, with access to vast amounts of information through the internet and social media. They are more aware of the available anti-aging products, treatments, and procedures. This increased awareness prompts them to seek out solutions for their skin concerns at an earlier age compared to previous generations. The growing focus on skin and beauty by both men and women is one of the major factors propelling the anti-aging market in the North American region. Compared to men, a more significant number of women are using anti-aging products to look young. Most women prefer these anti-aging products to increase self-confidence among women in society and workplaces. In the recent past, even men started using this product to look younger. YOY growth in the aging population is boosting the anti-aging market in the North American region.

The North America anti-aging market encompasses various product categories, including anti-wrinkle products, hair color, UV absorption products, anti-stretch mark treatments, and others such as retinoids, peptides, antioxidants, and exfoliants. Among them, anti-wrinkle products are specifically formulated to target wrinkles and fine lines. They often contain ingredients like retinol, hyaluronic acid, peptides, and antioxidants. Anti-wrinkle creams, serums, and treatments are popular in the market. Hair color products are not directly related to skin aging, but they are commonly associated with the overall anti-aging aesthetic. Many individuals use hair color to cover graying hair, which can contribute to a more youthful appearance. UV absorption products include sunscreens, sunblocks, and other skincare products with SPF (Sun Protection Factor). Protecting the skin from UV radiation is crucial in preventing photoaging, including wrinkles, sunspots, and other signs of sun damage. Anti-Stretch Mark products are growing at a higher CAGR by 2023-28. These products are designed to minimize the appearance of stretch marks, which can occur due to pregnancy, weight fluctuations, or other factors. Ingredients like retinol, hyaluronic acid, and botanical extracts are commonly used in anti-stretch mark creams and oils. The North America anti-aging market also includes a wide range of products with specific anti-aging ingredients. Retinoids, such as retinol or tretinoin, are known for their skin-renewing properties. Peptides are often included in skincare formulations to promote collagen production. Antioxidants, like vitamin C and green tea extracts, help protect the skin from oxidative stress. Exfoliants, such as alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs), aid in skin cell turnover and improving skin texture.

North America displays the highest prospects for the maximum adoption of anti-aging products related to skin-tightening and cellulite reduction treatments. In contrast to this, the strict regulatory framework in the countries of the US and Canada serves as a significant challenge for the growth of the anti-aging market. In the anti-aging market, the FDA plays a crucial role in the approval and the commercial launch of anti-aging products. It enforces a ban on the launch & sale of those products that put a risk to public health & welfare. Similar to the FDA, Health Canada is responsible for helping Canadians maintain and improve their health. Moreover, the rising number of aesthetic plastic surgery procedures owing to growing beauty consciousness among people would boost the market for aesthetic plastics surgeries and anti-aging devices. Further, the establishment of various start-ups dealing in the anti-aging segment is also expected to create lucrative growth opportunities for the market across the North America during the forecast period. Based on the treatment types, adult acne therapy plays a significant role in addressing the skincare needs and improving the quality of life for individuals in North America. Adult acne therapy plays a significant role in addressing the skincare needs and improving the quality of life for individuals in North America. However, chemical peels involve the application of a chemical solution to exfoliate the outer layer of the skin, promoting cell turnover and revealing a smoother, more youthful complexion. Different types of peels are available, ranging from superficial to deep peels, depending on the desired level of exfoliation.

Rejuvenation centers, also known as anti-aging or wellness centers have emerged as a popular sales channel for anti-aging treatments in North America. These centers offer a holistic approach to anti-aging by providing a range of services and treatments aimed at rejuvenating the body and enhancing overall well-being. Rejuvenation centers offer a wide array of anti-aging treatments, including both invasive and non-invasive procedures. These may include injectables, laser therapies, facial rejuvenation treatments, body contouring, hormone replacement therapy, and other specialized anti-aging treatments. By providing a comprehensive suite of services, rejuvenation centers cater to the diverse needs and preferences of their clientele. Many rejuvenation centers go beyond traditional medical treatments and incorporate wellness services into their offerings. These may include nutritional counseling, stress management, lifestyle coaching, and other wellness-focused programs. By combining medical and holistic approaches, these centers aim to optimize health and promote overall well-being alongside anti-aging treatments. Some well-known rejuvenation centers in North America include the Cleveland Clinic Center for Functional Medicine, Canyon Ranch, Life Time MedSpa, and Wellness Center, among others.

Increasing technological advancements in the production of anti-aging products are further accelerating market growth. The key market participants focus on developing new products such as creams, devices, oil, and powder based on user preferences. Some of the manufacturers also manufacture customized products based on user issues. In addition, key players focused on manufacturing products with natural ingredients with no side effects, where most people are showing interest in buying related natural products such as creams, oil, and others. Rising awareness of anti-aging products and strong social media influence promote anti-aging market growth in the North American region. The key market participants are investing aggressively in advertising and marketing their products and running numerous campaigns to create awareness of their products to boost sales. Social media is crucial in promoting activities and helping market participants effectively reach their target audience. Moreover, the presence of enormous brands, for example, Walmart and Amazon have increased the demand for online shopping, thus, shift in consumer attention toward web-based shopping. Moreover, the accessibility of a wide range of products from various merchants, lower costs and special discounts, secure instalments, simple merchandise exchange, and doorstep services. These are the factors that are driving the North American anti-ageing market through the forecast period. Expanding customer tendency and high trust in web-based business stages are expected to set out significant open doors for online merchants. Producers that want to build their purchaser base can utilize this channel to increment deals. Moreover, critical convergence of worldwide players in this district represents higher deals of anti-ageing products in North America.

Companies Mentioned in this Report:
Unilever plc, L'Oréal S.A., The Estée Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Procter & Gamble, Candela Medical Corporation, Johnson & Johnson, Nu Skin Enterprises Inc., Pierre Fabre S.A., Amore Pacific, Henkel AG & Co. KGaA, Revlon Inc., AbbVie Inc., Kao Corporation, Natura&Co, Oriflame Cosmetics AG, Coty Inc

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Anti-Aging Market with its value and forecast along with its segments
• Country-wise Anti-Aging market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Types
• Product
• Treatment

By Product
• Anti-Wrinkle
• Hair Color
• Ultraviolet (UV) Absorption
• Anti-Stretch Mark
• Others

By Distribution channel
• Specialty Store
• Pharmacy & Drug Stores
• Hypermarket & Supermarket
• Online
• Others

By Treatment
• Adult Acne Therapy
• Anti Pigmentation
• Hair Restoration
• Breast Augmentation
• Liposuction
• Chemical Peel
• Others
By Distribution channel
• Hospitals, Pharmacies, Drugstores
• Dermatology Clinics
• Rejuvenation Centers
• Others

By Demography
• Generation X
• Baby Boomers
• Generation Y
• Generation Z

By end-user
• Men
• Women

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Anti-Aging industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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