Summary

The anti-aging market in the Middle East and Africa (MEA) region has been experiencing significant growth in recent years. Factors such as increasing disposable income, a growing awareness of skincare and wellness, and a desire for a youthful appearance have contributed to the expansion of the market in this region. Consumers in the Middle East & Africa region are increasingly investing in skincare products that target signs of aging, such as wrinkles, fine lines, and hyperpigmentation. The demand for anti-aging creams, serums, moisturizers, and masks is rising as individuals seek effective solutions to maintain youthful and radiant skin. The MEA region has witnessed a surge in demand for aesthetic treatments aimed at rejuvenating the skin and reducing signs of aging. Non-invasive procedures like injectable (such as Botox and dermal fillers), chemical peels, laser treatments, and microdermabrasion are popular among individuals seeking to address specific concerns and achieve a more youthful appearance. Also, the wellness and spa industry in the MEA region has grown significantly, and anti-aging treatments are an integral part of this sector. Many luxury spas and wellness centers offer a range of anti-aging therapies, including specialized facials, body treatments, and relaxation techniques that promote overall well-being and enhance the youthful look. Skincare rituals are deeply ingrained in the culture of the MEA region. Many individuals follow elaborate skincare routines that involve using natural ingredients, such as oils, herbs, and traditional remedies, to nourish and rejuvenate the skin. These rituals often incorporate age-old beauty secrets passed down through generations. Personal appearance holds great significance in the MEA region, where individuals strive to present themselves in a polished and youthful manner. This cultural emphasis on appearance, especially in social and professional settings, contributes to the popularity of anti-aging products and treatments.

According to the research report, “Middle East & Africa Anti-aging Market Outlook, 2028” published by Bonafide Research, the market is forecasted to cross USD 1140 Million market size. In the Middle East & Africa region, there is a growing preference for natural and organic anti-aging products. Consumers are increasingly conscious of the ingredients used in skincare formulations and seek products that are free from harmful chemicals and additives. This has led to the rise of organic and natural skincare brands offering anti-aging solutions tailored to the specific needs of the Middle East & Africa market. The cultural importance placed on youthfulness and beauty in the Middle East & Africa region has also contributed to the growth of the anti-aging market. Many individuals in this region prioritize skincare and invest in anti-aging products and treatments to maintain a youthful look and enhance self-confidence. Traditional medicine plays a significant role in the culture of the Middle East & Africa region, with herbal remedies and natural ingredients being highly valued for their potential anti-aging properties. Many individuals rely on traditional practices and remedies passed down through generations as part of their anti-aging routine. Cultural celebrations and events in the Middle East & Africa region often involve dressing up, looking one's best, and being presentable. These occasions serve as opportunities for individuals to showcase their youthful appearance, leading to a heightened interest in anti-aging practices and products. The culture of the Middle East & Africa region places importance on self-care and well-being. Taking care of one's physical and mental health is seen as essential, and anti-aging practices are considered part of this overall wellness approach. Individuals in the Middle East & Africa region actively seek products and treatments that promote self-care and contribute to their well-being. The Middle East & Africa region encompasses a diverse range of countries with varying levels of development and market potential. While countries like the United Arab Emirates, Saudi Arabia, and South Africa are key players in the anti-aging market, there is also growing demand in other emerging markets across the region, presenting opportunities for expansion and growth.

Based on the report, the market is segmented into United Arab Emirates, Saudi Arabia and South Africa. Among them, South Africa dominates the market in 2022. Like many cultures around the world, there is a strong emphasis on maintaining a youthful appearance in South Africa. A youthful and vibrant look is often associated with beauty, health, and success. Many individuals in South Africa aspire to preserve their youthful features and combat signs of aging. South Africa is a diverse country with a rich mix of cultures and ethnicities. Each cultural group may have its own beauty ideals and skincare practices. Traditional remedies and beauty rituals passed down through generations may be valued and incorporated into anti-aging routines. There is an increasing awareness of the importance of skincare and overall wellness in South Africa. Many individuals prioritize self-care, investing in skincare products, healthy lifestyles, and wellness practices as part of their anti-aging efforts. This includes following skincare routines, using sunscreen, eating a balanced diet, and engaging in regular exercise. In South Africa, there is a preference for multifunctional products that offer multiple benefits. Anti-aging products that combine skincare, sun protection, and other beneficial properties are popular among individuals who seek convenience and efficiency in their skincare routines. The increasing number of cosmetic surgeries, the growing aging of people, and awareness of the latest cosmetic products are contributing to the market growth in this region. The hot and sunny climate of the country acts as a driving force bolstering the massive demand for anti-aging devices that fight against the signs of premature skin aging and photo-aging. The rise in technological & scientific innovations in the aesthetic sector of the country also acts as a prominent driver for the anti-aging devices market of the Middle East & Africa. Adult acne therapy is dominating the market in 2022 based on anti-aging treatment.

The young population of the country aged between 25 and 40 years constitutes the majority of the anti-aging device customers. These consumers mainly prefer treatments that provide preventive skin care measures. Favourable governmental policies and healthcare reforms have facilitated the growth of the Middle East & Africa anti-aging devices market. The leading cause of the rise in the aging population is the reduction in mortality and declining fertility. The increase in the aging population all over the region is in itself a market driver for more demand for anti-aging products and services. The success of public health policies, socio-economic development has led to a good part of people aged over 60 and loner life expectancy. The future growth of products depends on innovation and technological development with an increase in the efficacy and safety of anti-aging products. Opportunity for new products, services, or devices is high as the market consists of established players and brands. However, the market is still searching for minimally invasive services, highly efficient products, and portable and technologically advanced devices. Upsurge in the geriatric population base is one of the major factors fostering the growth of the market. Rise in the healthcare expenses in advanced countries and growing consciousness to look young and pretty are other market growth determinants. Rising westernization, growing demand for aesthetic surgeries and rising medical tourism are other important factors that will further generate lucrative market growth opportunities. A brand-new area of medical research called anti-aging therapeutics has arisen. Identifying, preventing, treating, and reversing age-related dysfunctions, illnesses, and diseases is the goal of anti-aging diagnosis and therapy, a subset of medicine and healthcare. Before conducting human trials, several cells, insect, and animal models may serve as helpful starting points for the development of anti-aging medications. Based on the product, ant-wrinkle segment is leading the market by 2028.

The market is primarily driven by two factors including increasing demand for personalized, accurate, preventative, and participatory aging therapies. As a result, as the elderly population grows, so does the demand for anti-aging treatments. R&D spending on anti-aging products and advanced technological progress is driving the market forward. Companies in the sector have primarily developed ground-breaking anti-aging treatment products to meet the rising consumer demand for technologically advanced solutions. Changing lifestyle, rising disposable income of consumers, huge marketing campaigns as well as expanding distribution channels are the key factors which are driving the growth of Middle East and Africa anti-ageing devices market. The demand for anti-ageing devices market is rising significantly in the region due to rapid urbanization and growing retail sector in the country. The Middle East is known for spending money on cosmetics. Grooming and care are highly valued in this society. Arab women's perceptions of their beauty rituals are changing because the region has some of the world's highest per capita beauty spending rates. The main factors influencing the trend are the growing popularity of skincare among young people, their strong purchasing power, and the expansion of distribution channels. Internet users have become the most important consumers in the area. Influencers on social media who share their beauty routines and tools have been more well-liked in recent years. Local and international beauty companies work with influencers to engage potential clients and raise brand recognition.

Each country within the Middle East and Africa (MEA) have its own set of regulations and guidelines governing the manufacturing, importation, labelling, and marketing of anti-aging products and treatments. For instance, each country in the MEA region typically has a regulatory authority responsible for overseeing the safety and efficacy of cosmetic products, including those in the anti-aging category. For example, the Saudi Food and Drug Authority (SFDA) in Saudi Arabia and the Dubai Municipality in the United Arab Emirates (UAE) regulate cosmetic products in their respective jurisdictions. Manufacturers and importers of anti-aging products may be required to register their products with the relevant regulatory authorities. This process often involves providing detailed information about the product formulation, ingredients, safety data, and manufacturing practices. Obtaining the necessary licenses or permits to distribute and sell these products may also be a requirement. Government regulations may establish restrictions on certain ingredients used in anti-aging products to ensure consumer safety. For example, regulations may prohibit or limit the use of certain chemicals, such as hydroquinone or mercury, in skincare formulations. Regulations may also specify maximum permissible concentrations of active ingredients to prevent potential adverse effects. Governments often have specific labelling requirements for cosmetic products, including anti-aging products. These requirements may include listing all ingredients, specifying product claims accurately, providing clear instructions for use, and indicating any potential side effects or warnings.

Companies Mentioned in this Report:
Unilever plc, L'Oréal S.A., The Estée Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Procter & Gamble, Candela Medical Corporation, Johnson & Johnson, Nu Skin Enterprises Inc., Amore Pacific, Henkel AG & Co. KGaA, Revlon Inc., Chanel Ltd, AbbVie Inc., Kao Corporation, Oriflame Cosmetics AG, Coty Inc

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Anti-Aging Market with its value and forecast along with its segments
• Country-wise Anti-Aging market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• UAE
• Saudi Arabia
• South Africa

By Types
• Product
• Treatment

By Product
• Anti-Wrinkle
• Hair Color
• Ultraviolet (UV) Absorption
• Anti-Stretch Mark
• Others

By Distribution channel
• Specialty Store
• Pharmacy & Drug Stores
• Hypermarket & Supermarket
• Online
• Others

By Treatment
• Adult Acne Therapy
• Anti Pigmentation
• Hair Restoration
• Breast Augmentation
• Liposuction
• Chemical Peel
• Others

By Distribution channel
• Hospitals, Pharmacies, Drugstores
• Dermatology Clinics
• Rejuvenation Centers
• Others

By Demography
• Generation X
• Baby Boomers
• Generation Y
• Generation Z

By end-user
• Men
• Women

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Anti-Aging industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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