Summary

In Italy, the use of artificial turf in urban areas has become increasingly popular in recent years, particularly in densely populated cities where space is at a premium. This trend is driven by several factors, including the desire to create more green spaces and improve the livability of urban areas, as well as the practical challenges of maintaining natural grass in these environments. Furthermore, one of the key benefits of artificial turf in rooftop gardens and balconies is that it requires minimal maintenance and can be easily installed in a variety of spaces. This makes it an attractive option for homeowners and property managers who want to create lush and vibrant green spaces without the hassle and expense of traditional landscaping. Moreover, there is a strong association between sports and national identity in Italy and artificial turf is seen as an essential part of creating high-quality sports facilities that can support the development of young talent and promote a healthy and active lifestyle. In contrast, in southern Italy, where the climate is warmer and drier, there is a greater need for artificial turf that is heat-resistant and able to retain moisture. This has led to the development of specialized products that are tailored to the specific needs and preferences of customers in different regions of the country.

According to the research report "Italy Artificial Turf Market Overview, 2028," published by Bonafide Research, the Italy artificial turf market is projected to reach market size more than USD 195 Million by 2028. Italy has experienced frequent droughts over the past few years, which have led to water restrictions and increased water prices. As a result, many people have turned to artificial turf as a water-saving alternative to natural grass. Furthermore, the sports industry has played a significant role in driving the growth of the artificial turf market in Italy. With the increasing popularity of sports like soccer, rugby, and field hockey, artificial turf has become the preferred playing surface for many professional and amateur sports teams. This has resulted in increased demand for high-quality artificial turf products. In addition to water conservation, artificial turf is also eco-friendly in other ways. For example, it can help to reduce the amount of pesticides and fertilizers that are used in landscaping, which can have a negative impact on the environment. Furthermore, artificial turf can provide health benefits for those who suffer from allergies, as it does not produce pollen like natural grass. Additionally, it can help to reduce the amount of dust and dirt that is kicked up during outdoor activities, which can be beneficial for those with respiratory issues.

Based on fiber based material, the market is divided into polyethylene, polypropylene, and nylon. Polyethylene artificial turf is commonly used in sports fields in Italy, including soccer, rugby, and field hockey fields. It provides a durable and consistent playing surface that can withstand heavy use and foot traffic. Furthermore, many golf courses in Italy are now using polyethylene artificial turf for their putting greens and tee boxes. This is because polyethylene turf provides a consistent playing surface that can be customized to meet the needs of golfers. Moreover, polyethylene artificial turf is often used in event spaces in Italy, such as outdoor concerts and festivals. It can provide a clean, comfortable surface for attendees to walk on and sit on while also enhancing the aesthetics of the space. However, Polypropylene artificial turf is commonly used for tennis courts in Italy, as it provides a consistent playing surface that can withstand heavy use and foot traffic. It can also be customized to meet the needs of different players and court sizes. Furthermore, polypropylene artificial turf is also used for indoor sports in Italy, such as indoor soccer, futsal, and volleyball. It can provide a durable and low-maintenance surface that is suitable for these types of activities. Moreover, polypropylene artificial turf is sometimes used for temporary installations in Italy, such as outdoor events or exhibitions. It can be easily installed and removed, making it a convenient and flexible option for these types of applications.

Based on infill material, Petroleum-based infills are commonly used for sports fields in Italy, particularly for soccer, rugby, and field hockey fields. Crumb rubber, which is made from recycled tires, is a popular choice for infill material as it provides a durable and shock-absorbing surface for athletes. Furthermore, petroleum-based infills are sometimes used for landscaping in Italy, although there is growing concern about the potential health and environmental risks associated with these materials. Some homeowners and businesses are opting for alternative infill materials, such as cork or coconut fibers, which are considered to be more eco-friendly. However, sand-based infills are sometimes used for equestrian surfaces in Italy, particularly for riding arenas and tracks. They can provide a safe and stable surface for horses and riders and can also help reduce the risk of injuries. However, based on distribution channel, the specialty store channel involves the sale of artificial turf through physical retail outlets specializing in landscaping and garden products. This channel is popular in the residential segment of the market, where customers prefer to see and feel the product before making a purchase. Specialty stores provide expert advice and installation services, making them a one-stop shop for artificial turf customers. For instance, some popular specialty stores for artificial turf in Italy include Leroy Merlin, Bricofer, OBI, Bricoman, Bricocenter, Brico Io, Self, Gamma, Eurobrico, Brico Ok, and more.

According to the report, the market is divided into sports, residential and commercial based on end-user. The sports segment of the Italian artificial turf market is primarily driven by the growing demand for artificial turf in sports fields and stadiums. Artificial turf offers numerous advantages over natural grass, such as lower maintenance costs, a longer lifespan, and improved playability. Football is one of the most popular sports played on artificial turf in Italy. Many Italian football clubs have switched to artificial turf for their training fields and even for their main stadiums. Some of the well-known stadiums in Italy with artificial turf include Allianz Stadium in Turin, home of Juventus FC; San Siro in Milan, home of AC Milan and Inter Milan; and Stadio Olimpico in Rome, home of AS Roma and Lazio. The benefits of artificial turf for football include improved drainage, a consistent playing surface, and a reduced risk of injury. Furthermore, rugby is another sport that has adopted artificial turf in Italy. The Italian Rugby Federation has encouraged the use of artificial turf to improve the quality of playing surfaces and reduce the risk of injuries. Some of the stadiums in Italy with artificial turf for rugby include Stadio Sergio Lanfranchi in Parma, Stadio Mario Battaglini in Rovigo, and Stadio Luigi Zaffanella in Viadana. In addition, some of the stadiums in Italy with artificial turf for hockey include Stadio Comunale in Monza, Centro Sportivo San Francesco in Padova, and Centro Sportivo Pino Grezar in Trieste. Furthermore, some of the stadiums in Italy with artificial turf for tennis include Tennis Club Milano Alberto Bonacossa, Tennis Club Parioli in Rome, and Circolo Tennis Bologna. Moreover, some of the golf courses in Italy with artificial turf include Golf Club Lignano in Udine, Circolo Golf Venezia in Venice, and Golf Club Padova in Padua. However, the residential segment of the Italy artificial turf market is gaining popularity due to the growing demand for low-maintenance and aesthetically pleasing landscaping solutions. Artificial turf is an ideal choice for homeowners who want to create a beautiful and green lawn without the hassle of regular maintenance.

The Italian government has shown significant interest in the development of sports infrastructure in the country, with a focus on promoting sports among the younger generation. This has led to a boost in the demand for artificial turf as a solution for sports fields and training facilities. The government has announced plans to invest €700 million in the construction and renovation of sports facilities across the country over the next few years. Furthermore, in 2019, the Italian government launched a program called "Parchi in Rete" (Parks in Network) with the aim of revitalizing public parks and green spaces across the country. The program allocated a budget of €70 million for the installation of artificial turf in parks, playgrounds, and other public spaces. Moreover, the program has been successful in creating more green spaces for people to enjoy and improving the quality of existing ones. As of 2021, over 1,000 parks and public spaces across Italy have been renovated and equipped with artificial turf, benefiting millions of people.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Artificial Turf market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Fiber Base Material
• Polyethylene
• Nylon
• Polypropylene

By End Users
• Sports
• Residential
• Commercial

By Infill Material
• Petroleum Based
• Sand Based
• Plant Based

By Distribution Channel
• Direct Sales / B2B
• Specialty Stores
• Online Stores
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Italy Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Italy Artificial Turf Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Fiber Base Material
6.3. Market Size and Forecast By End User
6.4. Market Size and Forecast By Infill Material
6.5. Market Size and Forecast By Distribution Channel
7. Italy Artificial Turf Market Segmentations
7.1. Italy Artificial Turf Market, By Fiber Base Material
7.1.1. Italy Artificial Turf Market Size, By Polyethylene, 2017-2028
7.1.2. Italy Artificial Turf Market Size, By Polypropylene, 2017-2028
7.1.3. Italy Artificial Turf Market Size, By Nylon, 2017-2028
7.2. Italy Artificial Turf Market, By End User
7.2.1. Italy Artificial Turf Market Size, By Sports, 2017-2028
7.2.2. Italy Artificial Turf Market Size, By Residential, 2017-2028
7.2.3. Italy Artificial Turf Market Size, By Commercial, 2017-2028
7.3. Italy Artificial Turf Market, By Infill Material
7.3.1. Italy Artificial Turf Market Size, By Petroleum Based, 2017-2028
7.3.2. Italy Artificial Turf Market Size, By Sand Based, 2017-2028
7.3.3. Italy Artificial Turf Market Size, By Plant Based, 2017-2028
7.4. Italy Artificial Turf Market, By Distribution Channel
7.4.1. Italy Artificial Turf Market Size, By Direct Sales / B2B, 2017-2028
7.4.2. Italy Artificial Turf Market Size, By Specialty Stores, 2017-2028
7.4.3. Italy Artificial Turf Market Size, By Online Stores, 2017-2028
7.4.4. Italy Artificial Turf Market Size, By Others, 2017-2028
8. Italy Artificial Turf Market Opportunity Assessment
8.1. By Fiber Base Material, 2023 to 2028
8.2. By End User, 2023 to 2028
8.3. By Infill Material, 2023 to 2028
8.4. By Distribution Channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures

Figure 1: Italy Artificial Turf Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Fiber Base Material
Figure 3: Market Attractiveness Index, By End User
Figure 4: Market Attractiveness Index, By Infill Material
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Porter's Five Forces of Italy Artificial Turf Market

List of Table

Table 1 : Influencing Factors for Global Artificial Turf Market, 2022
Table 2: Italy Artificial Turf Market Size and Forecast By Fiber Base Material (2017, 2022 & 2028F)
Table 3: Italy Artificial Turf Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 4: Italy Artificial Turf Market Size and Forecast By Infill Material (2017, 2022 & 2028F)
Table 5: Italy Artificial Turf Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: Italy Artificial Turf Market Size of Polyethylene (2017 to 2028) in USD Million
Table 7: Italy Artificial Turf Market Size of Polypropylene (2017 to 2028) in USD Million
Table 8: Italy Artificial Turf Market Size of Nylon (2017 to 2028) in USD Million
Table 9: Italy Artificial Turf Market Size of Sports (2017 to 2028) in USD Million
Table 10: Italy Artificial Turf Market Size of Residential (2017 to 2028) in USD Million
Table 11: Italy Artificial Turf Market Size of Commercial (2017 to 2028) in USD Million
Table 12: Italy Artificial Turf Market Size of Petroleum Based (2017 to 2028) in USD Million
Table 13: Italy Artificial Turf Market Size of Sand Based (2017 to 2028) in USD Million
Table 14: Italy Artificial Turf Market Size of Plant Based (2017 to 2028) in USD Million
Table 15: Italy Artificial Turf Market Size of Direct Sales / B2B (2017 to 2028) in USD Million
Table 16: Italy Artificial Turf Market Size of Specialty Stores (2017 to 2028) in USD Million
Table 17: Italy Artificial Turf Market Size of Online Stores (2017 to 2028) in USD Million
Table 18: Italy Artificial Turf Market Size of Others (2017 to 2028) in USD Million