Summary

Eyewear is considered not just a functional accessory but also a fashion statement in Europe. Europeans often place a high emphasis on style and aesthetics when it comes to eyewear. They may opt for eyeglasses or sunglasses that reflect their personal style, complement their outfit, or enhance their overall appearance. European eyewear trends often encompass a wide range of styles, from classic and timeless designs to avant-garde and cutting-edge frames. The region is a hub for prominent fashion labels such as Guccio Gucci S.p.A., Prada S.p.A., TOM FORD, and Christian Dior, providing a rich market place. Moreover, the market is highly regulated, as sunglasses and eyewear products are considered personal protective equipment (PPE) in EU countries, mandating the suppliers to adhere to the directives. Preference for premium eye care products, increased awareness of ocular illnesses, and increasing affordability to purchase expensive sunglasses are expected to drive the market in European countries such as Germany, France, the United Kingdom, and others. The growing trend of wearing spectacles and attractive frames is expected to drive market expansion in Europe. The strong fashion and design tradition in Europe leads to the development of fashionable and high-quality eyewear businesses. Furthermore, the presence of major eyewear industry players such as Luxottica, Essilor, and Safilo in the region drives the growth of the eyewear market. The LucydLyte 2.0, the most recent iteration of Innovative Eyewear, Inc.'s LucydLyte audio eyewear platform, was released in February 2023 and is currently available for purchase on Lucyd.co. The revised product range features a number of enhancements and may be tailored to any optical prescription. The company intends to distribute the product through a variety of retailers throughout the world and is affiliated with well-known brands such as Lucyd, Nautica, and Eddie Bauer.

According to the research report, “Europe Eyewear market Outlook, 2028” published by Bonafide Research, the market is projected to add USD 9 Billion market size from 2023-28. The market in Europe is primarily driven by the increasing prevalence of ocular diseases among the masses. In line with this, a considerable rise in the number of individuals suffering from myopia across the region is creating a positive outlook for the market. Moreover, with the rising focus on sustainable development, leading players in the market are heavily investing in the manufacturing of eyewear items using recycled plastics, which is gaining prominence among the masses. Other factors driving market growth include the widespread use of aggressive marketing strategies such as celebrity endorsements to expand their existing consumer base, innovative packaging solutions, high average income levels, and research and development (R&D) activities conducted by key players to introduce improved product variants into the market. The Europe Eyewear Market is expected to expand in the following years due to rising awareness and demand for eye protection from damaging UV radiation and pollution. Furthermore, the advancement of innovative manufacturing techniques has resulted in the manufacture of long-lasting, lightweight, and attractive eyeglasses, propelling the European eyewear sector forward. Europe's population is ageing, making them increasingly vulnerable to vision-related issues such as presbyopia and glaucoma. As a result, demand for eyewear is expanding. Rising fashion and lifestyle trends have also increased demand for designer eyewear in Europe as a way to make a fashion statement. Aside from that, with the growing trend of remote work and increasing screen usage, the need for blue light-blocking glasses in Europe has surged. As a result, many eyewear companies are providing such spectacles to customers.

Furthermore, customisation of eyeglasses has become a trend in Europe, with clients being able to choose the shape, design, and size of their glasses based on their needs. In Europe, the usage of technology in eyeglasses has been popular since it may help track fitness goals and provide GPS navigation. Furthermore, the advent of virtual try-on technology allows customers to try on glasses from the comfort of their homes. Many eyewear companies in Europe are expanding their reach into new markets to tap into new markets. In line with this, a considerable rise in the number of individuals suffering from myopia across the region is creating a positive outlook for the Europe market. The women community has been a major market, particularly for trendy and branded eyewear. The growing number of working women and economic independency among women has been the major factors fostering the adoption of eyewear products among women. Other factor increasing the demand for eyewear market is the rising living standards. People are becoming more conscious about their beauty outlook; the distinct rise in the disposable income has encouraged people to buy quality eyewear products which add to the living standards. Environmental sustainability has become a key concern for consumers, and the eyewear industry is no exception. Many consumers in Europe are now seeking eco-friendly eyewear options that are made from sustainable materials and produced using environmentally responsible manufacturing processes. As a result, there has been a rise in demand for sustainable eyewear, such as frames made from recycled plastics, bio-based materials, and wood. Some eyewear brands are also adopting circular economy principles, offering take-back programs and recycling initiatives to reduce waste and promote sustainability.

Based on the report, the Europe market is segmented into Germany, United Kingdom, France, Spain, Italy and Russia. Among them, Germany is leading the market in 2022 followed by France. Germany is known for its strict quality standards and regulations across various industries, including eyewear. Eyewear products sold in Germany are subject to rigorous quality checks and compliance with safety standards, ensuring that consumers have access to high-quality and reliable eyewear products. German eyewear manufacturers are renowned for their precision engineering and craftsmanship. German-made eyewear is often associated with superior craftsmanship, attention to detail, and durability, making it a preferred choice for consumers who value premium quality products. Also, the German eyewear market is characterized by continuous innovation and technological advancements. German eyewear manufacturers invest in research and development to introduce cutting-edge technologies in their products, such as anti-glare coatings, photochromic lenses, and smart glasses, catering to the evolving needs and preferences of consumers. However, the demand for high-end, good-quality eyewear and lenses in the United Kingdom is predicted to rise with an increase in consumer spending. Eyewear producers in the country are eager to provide virtual trials to their customers before they purchase a product in light of the current market trends. This is the way regional players are being inspired to redesign their services by the current premium trend.

Based on the report, the market is segmented into various product types including spectacles, sunglasses, contact lenses and others. Among them, spectacles segment is leading the market in 2022. Eyewear is a corrective or protective device which is designed to safeguard eyes from harmful radiations, improve vision and add to the overall appearance of an individual. The female population has been a significant market, particularly for stylish and branded eyewear. The increasing number of working women and women’s economic independence has been key drivers in women's adoption of eyeglasses products. Rising living standards are another aspect driving up demand for eyewear. People are becoming more conscious about their beauty outlook; the distinct rise in the disposable income has encouraged people to buy quality eyewear products which add to the living standards. On the other hand, with the increasing use of digital devices, such as smartphones, tablets, and laptops, for extended periods, there has been a surge in demand for blue light-blocking lenses. These lenses are designed to reduce the harmful effects of blue light emitted by screens, such as eye strain, fatigue, and disrupted sleep patterns. Blue light-blocking lenses have gained significant popularity in Europe, with many eyewear brands incorporating them into their products to cater to the growing need for eye protection in the digital age. There has been a growing awareness about the importance of eye health among consumers in Europe. With an aging population and the increasing prevalence of digital device use, consumers are becoming more conscious about protecting their eyes and maintaining good eye health. This has led to a higher demand for eyewear that offers not only vision correction but also features such as UV protection and anti-glare coatings. Many eyewear brands are now focusing on promoting the health benefits of their products, such as reducing eye strain and protecting against harmful UV radiation.

Specialty store segment is expected to dominate the overall Europe market in 2022 however; online sales channel segment is growing with higher CAGR of over 7% by 2023-28. E-commerce has transformed the way consumers shop for eyewear in Europe. Online sales channels have gained significant traction, offering consumers a convenient and personalized shopping experience. Many eyewear brands now offer online customization options, allowing customers to choose frame styles, lens types, and coatings according to their preferences. Virtual try-on tools, which allow consumers to try different eyewear styles online, have also become increasingly popular. This trend reflects the changing consumer behaviour towards online shopping and the growing demand for personalized eyewear options in Europe. While established eyewear brands continue to dominate the market, there has been a noticeable rise in niche and independent eyewear brands in Europe. These brands offer unique and distinctive designs, often handmade or crafted in limited quantities, catering to consumers who seek individuality and exclusivity in their eyewear. Many niche and independent eyewear brands focus on quality, craftsmanship, and unique materials, offering consumers a differentiated and personalized eyewear experience. Also, digital technology has transformed the way eyewear frames are designed and manufactured. Computer-aided design (CAD) software has enabled designers to create intricate and customized frame designs with precision. This has resulted in the availability of a wide range of frame styles, shapes, and materials, catering to diverse consumer preferences. Digital manufacturing techniques, such as 3D printing, have also gained traction in the eyewear industry, allowing for faster prototyping, customization, and reduced waste. This has led to increased innovation and flexibility in frame design and manufacturing processes.

Digital technology has enabled the collection and analysis of vast amounts of data in the eyewear industry, leading to personalized and data-driven marketing strategies. Brands can collect data on consumer preferences, browsing behaviour, and purchase history, enabling them to offer personalized recommendations, promotions, and discounts. This has enhanced customer engagement and loyalty, as consumers feel more connected to the brand and receive tailored recommendations based on their preferences. Digital technology has facilitated remote eye care and telehealth services, especially in remote or underserved areas in Europe. Telehealth platforms allow consumers to have virtual consultations with optometrists or ophthalmologists, enabling them to receive vision care services and prescriptions without physically visiting a clinic. Remote eye care has become especially relevant during the COVID-19 pandemic, where access to physical eye care services has been limited. This has expanded access to eye care services and improved the overall health outcomes for consumers. Social media has also become a powerful marketing tool in the eyewear industry, with brands leveraging platforms such as Instagram, Facebook, and YouTube to showcase their products, engage with consumers, and collaborate with influencers. Influencer marketing has gained prominence, with eyewear brands partnering with influencers and celebrities to promote their products and reach a wider audience. Social media has also become a platform for consumer-generated content, with consumers sharing their eyewear experiences, reviews, and recommendations, influencing the purchasing decisions of others.

Based on the price range, medium segment is dominating the market in 2022 with over 40% market share catering to a wider consumer base who seeks a balance between quality and affordability. Mid-range eyewear typically offers good quality, stylish designs, and moderate pricing, making it accessible to a larger segment of consumers. The pricing for mid-range eyewear can vary widely, ranging from around €50 to €300, depending on the brand, style, and features. However, Europe has a significant demand for premium and luxury eyewear products, particularly in countries with higher disposable incomes and a strong fashion culture, such as France, Italy, and the United Kingdom. Consumers in these markets are willing to invest in high-quality, designer eyewear that offers superior craftsmanship, innovative features, and exclusive brand appeal. The pricing for premium and luxury eyewear can range from several hundred to thousands of Euros, depending on the brand; materials used, and design aesthetics. There is also a growing demand for niche and high-end eyewear products in the European market, catering to specific needs or preferences. This includes eyewear products such as sports eyewear, specialized lenses, and custom-made frames, which may command higher pricing due to their unique features and limited availability.

Recent Product Launches:
• Gucci launched the "Gucci Link to Love" Eyewear Collection in 2021, featuring sunglasses and optical frames with a romantic and vintage-inspired design. The collection included heart-shaped frames, pearl accents, and intricate metalwork, offering a unique and stylish eyewear option for fashion-conscious individuals.
• Burberry introduced the "Burberry BE4409" sunglasses in 2021, featuring a modern and minimalist design. These sunglasses had a square shape with a thick acetate frame and metal accents, showcasing Burberry's signature check pattern on the temples, and offering a sleek and sophisticated eyewear choice.
• Prada launched the "Prada Ultravox" Eyewear Collection in 2020, featuring oversized and bold sunglasses with a retro-inspired design. The collection included geometric frames, gradient lenses, and unique color combinations, offering a statement-making and glamorous eyewear option for fashion-forward individuals.
• Chloé introduced the "Chloé Daisy" Eyewear Collection in 2020, featuring sunglasses and optical frames with a feminine and playful design. The collection included round frames, flower-shaped temples, and pastel color options, offering a chic and whimsical eyewear choice for Chloé fans.
• Fendi launched the "Fendi Solar Dream" Eyewear Collection in 2020, featuring sunglasses with a futuristic and avant-garde design. The collection included shield frames, mirrored lenses, and geometric shapes, showcasing Fendi's innovative and bold approach to eyewear.

Companies mentioned in the report:
EssilorLuxottica, Johnson & Johnson, Inc, Safilo Group S.P.A., Bausch Health Companies Inc., The Cooper Companies Inc., Fielmann AG, De Rigo Spa, Marchon Eyewear, Inc., Kering Eyewear, Charmant Group, Hoya Corporation, Rodenstock GmbH, Silhouette Group

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Eyewear market with its value and forecast along with its segments
• Country-wise Eyewear market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Product Type:
• Spectacles
• Sunglasses
• Contact Lenses
• Other Product Type (Eye Care)

By Distribution Channel:
• Hypermarket and Supermarket
• Speciality Stores ( Optical Stores )
• Franchises/ Company outlets
• Online stores
• Others (Hospitals & Clinics)

By Gender:
• Men
• Women
• Unisex
• Kids

By Price Range:
• Premium
• Medium
• Low

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Eyewear industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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