Summary

In Brazil, during the early times when indigenous communities used natural ingredients such as aloe vera, coconut oil, and various herbs to care for their hair, new hair care products and techniques were introduced, such as pomades, waxes, and oils. In the early 20th century, the Brazilian hair care industry began to develop more rapidly with the introduction of modern manufacturing techniques and the production of a wider range of products. In the 1950s and 1960s, the Brazilian hair care industry saw significant growth with the introduction of new products such as hair dyes and chemical relaxers. Brazilian women, in particular, began to embrace these products as a way to achieve new hairstyles and keep up with changing fashion trends. The Brazilian hair care market is one of the fastest-growing in South America, driven by a large and diverse population, rising disposable incomes, and an increasing focus on personal appearance and grooming. One of the most popular trends in the Brazilian hair care market is the use of natural and organic ingredients, which are seen as healthier and more environmentally friendly alternatives to traditional hair care products. Brazilian consumers are also increasingly interested in products that offer specific benefits such as anti-frizz, hair repair, and hair growth.

According to the research report "Brazil Hair Care Market Overview, 2028," published by Bonafide Research, the Brazil Hair Care Market is expected to grow at above 5% CAGR from 2023 to 2028. Rising disposable income levels in Brazil have led to an increase in spending on personal care products, including hair care products. As consumers have more money to spend, they are willing to invest in high-quality and innovative hair care products that offer specific benefits. Brazil is known for its fashion-forward culture, and changing fashion trends are driving demand for new and innovative hair care products. As consumers look to stay on trend with their hairstyles, they are willing to try new products and experiment with different hair colours and styles. Based on the product types, they include shampoo, conditioner, hair colour, hair styling products, hair oil, and others. In Brazil, the shampoo has the highest market share; furthermore, the shampoo's sub-segments include cosmetic shampoo, herbal and organic shampoo, dry shampoo, and others. In Brazil, cosmetic shampoo has the highest market share. In the future, dry shampoo will grow at the highest CAGR. One of the key factors is changing consumer preferences and lifestyle trends. Brazilian consumers are increasingly busy and looking for convenient and time-saving hair care products that allow them to maintain their hair hygiene without having to wash their hair every day. This is where dry shampoo comes in, as it allows consumers to refresh their hair quickly and easily without having to go through the time-consuming process of washing and blow-drying their hair.

There are several associations and organisations related to the hair care market in Brazil. ABIHPEC (the Brazilian Association of the Cosmetic, Toiletry, and Fragrance Industry) is the main industry association representing the Brazilian cosmetic and hair care sectors. The association works to promote the development of the industry and improve its competitiveness, as well as to support its members in areas such as innovation, sustainability, and regulatory compliance. ANVISA (the National Health Surveillance Agency) is the regulatory agency responsible for ensuring the safety and quality of cosmetic and personal care products in Brazil, including hair care products. All hair care products sold in Brazil must be registered with ANVISA and comply with its regulations. The Brazilian Society of Trichology is a scientific organisation focused on the study and treatment of hair and scalp disorders. It brings together professionals such as dermatologists, trichologists, and hair transplant surgeons and works to promote research, education, and awareness of hair and scalp health in Brazil. ABT (Brazilian Association of Hairdressers and Beauty Professionals) is a professional association representing hairdressers and other beauty professionals in Brazil. It works to promote the professionalization and development of the sector as well as provide education and training opportunities for its members. These associations and organisations play an important role in the development and regulation of the hair care market in Brazil and work to promote the growth and competitiveness of the sector as well as the safety and quality of its products and services.

Based on the report, the conditioner segment includes rinse-out, leave-in, and others (deep). Currently, in Brazil, the rinse-out conditioner types have the highest market share. The incidence of damaged hair among Brazilian customers is one of the important causes. Brazil has a tropical environment, and the heat and humidity may damage, frizz, and dry out hair. Rinse-out conditioners are viewed as a practical remedy by consumers who are seeking conditioners that can aid in nourishing and repairing their hair. In the future, leave-in conditioners will grow at the highest CAGR rate. Based on hair styling products, segments include hair gel, hair mousse, hair spray, styling creams and waxes, and other styling products. In Brazil, hair gel is dominating the market. Hair gel is an effective styling product for these hair types, as it can help define and hold curls and waves, creating a polished and finished look. Brazilian consumers also tend to have a preference for shiny and glossy hair, which can be achieved with the use of hair gel. Also, the hair gel is a versatile product that can be used to create a range of styles, from slicked-back looks to edgy spikes and everything in between. This versatility makes it a popular choice for both men and women in Brazil, as it can be used to achieve a variety of looks and is suitable for a range of hair types and lengths.

Based on the price range, product segments include mass and premium. The mass price range is leading the hair care market in Brazil. In the future, the premium range will grow at the highest CAGR rate. Based on the distribution channel, it includes convenience stores, supermarkets and hypermarkets, specialty retail stores, and online retail channels. In Brazil, convenience stores are leading the hair care market in the country. Some of the top convenience stores that provide hair care products are Pao de Acucar, Carrefour, Extra, Droga Raia, Drogasil, and Lojas Americanas. These stores offer a wide range of hair care products.

There are several major events that take place in Brazil regarding hair care, like the Beauty Fair, which is the largest professional beauty fair in Latin America and one of the most important events in the Brazilian hair care industry. It takes place annually in Sao Paulo and attracts thousands of exhibitors and visitors from around the world. The event showcases the latest trends and products in hair care, as well as offering educational workshops and seminars for industry professionals. Hair Brasil is another major beauty fair that takes place in So Paulo every year. It is specifically focused on the hair care industry and features exhibitors from all over the world showcasing the latest products, techniques, and trends in hair care. Congresso Brasileiro de Tricologia is an annual congress focused on the study of trichology, which is the scientific study of hair and scalp. The event attracts industry professionals and researchers from around the world to discuss the latest developments and research in the field of hair care. These events provide a platform for companies to showcase their latest products and innovations in hair care, as well as an opportunity for industry professionals to network and learn from each other. They also serve as a barometer for the latest trends and consumer preferences in the Brazilian hair care market.

Considered in this report

• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Brazil Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. BrazilMacro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. BrazilHair Care Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Pricing Range
6.4. Market Size and Forecast By End User
6.5. Market Size and Forecast By Distribution channel
6.6. BrazilHair Care Market Segmentations
6.6.1. BrazilHair Care Market, By Product Type
6.6.1.1. BrazilHair Care Market Size, By Shampoo, 2017-2028
6.6.1.2. BrazilHair Care Market Size, By Hair Color, 2017-2028
6.6.1.3. BrazilHair Care Market Size, By Conditioner, 2017-2028
6.6.1.4. BrazilHair Care Market Size, By Hair Styling Products, 2017-2028
6.6.1.5. BrazilHair Care Market Size, By Hair oil, 2017-2028
6.6.1.6. BrazilHair Care Market Size, By Others, 2017-2028
6.6.2. BrazilHair Care Market, By Pricing Range
6.6.2.1. BrazilHair Care Market Size, By Mass, 2017-2028
6.6.2.2. BrazilHair Care Market Size, By Premium, 2017-2028
6.6.3. BrazilHair Care Market, By End User
6.6.3.1. BrazilHair Care Market Size, By Women, 2017-2028
6.6.3.2. BrazilHair Care Market Size, By Men, 2017-2028
6.6.4. BrazilHair Care Market, By Distribution channel
6.6.4.1. BrazilHair Care Market Size, By Specialist Retail Stores, 2017-2028
6.6.4.2. BrazilHair Care Market Size, By Supermarkets/Hypermarkets, 2017-2028
6.6.4.3. BrazilHair Care Market Size, By Convenience Stores, 2017-2028
6.6.4.4. BrazilHair Care Market Size, By Online Retail Channels, 2017-2028
6.6.4.5. BrazilHair Care Market Size, By Other Distribution Channel, 2017-2028
7. BrazilShampoo Market Overview
7.1. BrazilShampoo Market Size, By Cosmetic shampoo, 2017-2028
7.2. BrazilShampoo Market Size, By Herbal/ organic, 2017-2028
7.3. BrazilShampoo Market Size, By Dry shampoo, 2017-2028
7.4. BrazilShampoo Market Size, By Others, 2017-2028
8. BrazilHair Color Market Overview
8.1. BrazilHair Color Market Size, By Permanent, 2017-2028
8.2. BrazilHair Color Market Size, By Temporary, 2017-2028
9. BrazilConditioner Market Overview
9.1. BrazilConditioner Market Size, By Rinse-out, 2017-2028
9.2. BrazilConditioner Market Size, By Leave-in, 2017-2028
9.3. BrazilConditioner Market Size, By Others, 2017-2028
10. BrazilStyling Product Market Overview
10.1. BrazilStyling Product Market Size, By Hair Gel, 2017-2028
10.2. BrazilStyling Product Market Size, By Hair Mousse, 2017-2028
10.3. BrazilStyling Product Market Size, By Hairspray, 2017-2028
10.4. BrazilStyling Product Market Size, By Styling Creams and Waxes, 2017-2028
10.5. BrazilStyling Product Market Size, By Other Styling Products, 2017-2028
11. BrazilHair Care Market Opportunity Assessment
11.1. By Product Type, 2023 to 2028
11.2. By Pricing Range, 2023 to 2028
11.3. By End User, 2023 to 2028
11.4. By Distribution channel, 2023 to 2028
12. Competitive Landscape
12.1. Porter's Five Forces
12.2. Company Profile
12.2.1. Company 1
12.2.1.1. Company Snapshot
12.2.1.2. Company Overview
12.2.1.3. Financial Highlights
12.2.1.4. Geographic Insights
12.2.1.5. Business Segment & Performance
12.2.1.6. Product Portfolio
12.2.1.7. Key Executives
12.2.1.8. Strategic Moves & Developments
12.2.2. Company 2
12.2.3. Company 3
12.2.4. Company 4
12.2.5. Company 5
12.2.6. Company 6
12.2.7. Company 7
12.2.8. Company 8
13. Strategic Recommendations
14. Disclaimer

List of Figures

Figure 1: BrazilHair Care Market Size By Value in USD Million (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Pricing Range
Figure 4: Market Attractiveness Index, By End User
Figure 5: Market Attractiveness Index, By Distribution channel
Figure 6: Porter's Five Forces of BrazilHair Care Market

List of Table

Table 1 : Influencing Factors for Global Hair Care Market, 2022
Table 2: BrazilHair Care Market Size and Forecast By Product Type in USD Million (2017, 2022 & 2028F)
Table 3: BrazilHair Care Market Size and Forecast By Pricing Range in USD Million (2017, 2022 & 2028F)
Table 4: BrazilHair Care Market Size and Forecast By End User in USD Million (2017, 2022 & 2028F)
Table 5: BrazilHair Care Market Size and Forecast By Distribution channel in USD Million (2017, 2022 & 2028F)
Table 6: BrazilHair Care Market Size of Shampoo (2017 to 2028) in USD Million
Table 7: BrazilHair Care Market Size of Hair Color (2017 to 2028) in USD Million
Table 8: BrazilHair Care Market Size of Conditioner (2017 to 2028) in USD Million
Table 9: BrazilHair Care Market Size of Hair Styling Products (2017 to 2028) in USD Million
Table 10: BrazilHair Care Market Size of Hair oil (2017 to 2028) in USD Million
Table 11: BrazilHair Care Market Size of Others (2017 to 2028) in USD Million
Table 12: BrazilHair Care Market Size of Mass (2017 to 2028) in USD Million
Table 13: BrazilHair Care Market Size of Premium (2017 to 2028) in USD Million
Table 14: BrazilHair Care Market Size of Women (2017 to 2028) in USD Million
Table 15: BrazilHair Care Market Size of Men (2017 to 2028) in USD Million
Table 16: BrazilHair Care Market Size of Specialist Retail Stores (2017 to 2028) in USD Million
Table 17: BrazilHair Care Market Size of Supermarkets/Hypermarkets (2017 to 2028) in USD Million
Table 18: BrazilHair Care Market Size of Convenience Stores (2017 to 2028) in USD Million
Table 19: BrazilHair Care Market Size of Online Retail Channels (2017 to 2028) in USD Million
Table 20: BrazilHair Care Market Size of Other Distribution Channel (2017 to 2028) in USD Million
Table 21: BrazilShampoo Market Size of Cosmetic shampoo (2017 to 2028) in USD Million
Table 22: BrazilShampoo Market Size of Herbal/ organic (2017 to 2028) in USD Million
Table 23: BrazilShampoo Market Size of Dry shampoo (2017 to 2028) in USD Million
Table 24: BrazilShampoo Market Size of Others (2017 to 2028) in USD Million
Table 25: BrazilHair Color Market Size of Permanent (2017 to 2028) in USD Million
Table 26: BrazilHair Color Market Size of Temporary (2017 to 2028) in USD Million
Table 27: BrazilConditioner Market Size of Rinse-out (2017 to 2028) in USD Million
Table 28: BrazilConditioner Market Size of Leave-in (2017 to 2028) in USD Million
Table 29: BrazilConditioner Market Size of Others (2017 to 2028) in USD Million
Table 30: BrazilStyling Product Market Size of Hair Gel (2017 to 2028) in USD Million
Table 31: BrazilStyling Product Market Size of Hair Mousse (2017 to 2028) in USD Million
Table 32: BrazilStyling Product Market Size of Hairspray (2017 to 2028) in USD Million
Table 33: BrazilStyling Product Market Size of Styling Creams and Waxes (2017 to 2028) in USD Million
Table 34: BrazilStyling Product Market Size of Other Styling Products (2017 to 2028) in USD Million