Summary

The South American lingerie market is known for its unique styles, vibrant colours, and use of high-quality materials such as satin, silk, nylon, and cotton. South American lingerie is often designed to enhance the natural curves of a woman's body, and many brands offer a wide range of sizes and styles to suit a diverse range of body types. Furthermore, the South American lingerie market is home to several prominent brands, such as Hope Lingerie, Loungerie, and Duloren, which have gained international recognition for their innovative designs and high-quality products. Moreover, South American lingerie is often known for its bold and fashion-forward designs that feature intricate lace, colourful embroidery, and unique cutouts. Brands in the region frequently incorporate local cultural and artistic influences into their designs, resulting in lingerie that is both beautiful and distinctive. Moreover, many South American lingerie brands priorities offering a wide range of sizes to ensure that women of all body types can find lingerie that fits comfortably and flatters their figure. This focus on inclusivity has helped to make South American lingerie more accessible and appealing to a wider audience. Moreover, many South American lingerie designs feature intricate cutouts and detailing, such as lace or embroidery, which add a unique and sophisticated touch to the garments. In addition, high-waisted designs High-waisted lingerie designs have been increasingly popular in the South American market, with many brands offering high-waisted briefs and shorts that are both comfortable and stylish. These designs often feature lace or sheer panels that add a touch of elegance to the garments.

According to the research report "South America Lingerie Market Outlook, 2028," published by Bonafide Research, the South America Lingerie market was valued at more than USD 6.5 Billion in 2022. As incomes rise in South America, consumers are increasingly able to afford high-quality lingerie products. This has led to an increase in demand for premium lingerie brands that offer innovative designs and high-quality materials. Furthermore, South American lingerie is known for its unique fashion and style, which is influenced by the region's rich cultural heritage. Many South American lingerie brands incorporate local cultural and artistic influences into their designs, creating lingerie that is both beautiful and distinctive. Moreover, South America is a popular tourist destination, with many visitors looking to purchase locally-made products and souvenirs during their travels. This has helped boost sales of South American lingerie products, as tourists are often drawn to the unique fashion and style of the region. In addition, South American lingerie brands are increasingly offering customization options, allowing customers to personalise their lingerie to their specific preferences and body types. This has helped to increase customer satisfaction and loyalty, as well as differentiate brands in a crowded market.

According to the report, the market is segmented into three major countries, including Brazil, Argentina, and Colombia. Among them, Brazil is leading the market with over 60% market share. Brazil has the largest population in South America, with over 200 million people. This large market size translates into a larger potential customer base for lingerie brands, which has helped to drive sales and growth in the market. Furthermore, Brazil has a strong manufacturing industry, with many lingerie brands producing their products domestically. This has helped to keep production costs low and ensure a steady supply of high-quality products. Moreover, Brazil has a relatively liberal and accepting attitude towards lingerie, with many women seeing it as a form of self-expression and empowerment. This has helped to create a strong demand for lingerie products, driving sales and growth in the market. Furthermore, Colombian lingerie brands are known for their unique and daring designs, which appeal to consumers who are looking for something different from traditional lingerie styles. Moreover, Colombia is a popular tourist destination, with many visitors looking to purchase locally-made products and souvenirs during their travels. This has helped boost sales of Colombian lingerie products, as tourists are often drawn to the unique fashion and style of the region. However, Argentina is a hub for the fashion industry in South America, with many internationally recognized fashion designers and brands based in the country. This has helped to position Argentina as a leader in lingerie design and innovation, attracting customers from across the region and beyond.

The market is divided into product types such as knickers or pants, brasseries, shapeware, and others. Knickers or panties are a popular product category in the South America lingerie market and will have the largest market share in 2022. Knickers or panties are an essential item of everyday wear for most women and therefore have a steady demand. They are typically replaced more frequently than other lingerie items, such as bras, due to wear and tear and the need for hygiene. This creates a consistent demand for this product category in the market. Furthermore, Knickers or panties are also influenced by fashion trends, with new styles and designs being introduced each season. This helps to keep the product category relevant and attractive to customers, driving sales and growth in the market. Brassieres are also a popular product category in the South American lingerie market and are expected to have significant growth in the coming years. Bras provide essential support and comfort for women, which make them an essential product category in the lingerie market. With different styles and designs available, bras can cater to different body types and preferences, making them a versatile product category. Furthermore, bras are also influenced by fashion and style trends, with new designs and styles introduced each season. This helps to keep the product category relevant and attractive to customers, driving sales and growth in the market.

The South America lingerie market is divided into two price range categories - economy and premium. Economy-priced lingerie is expected to hold the highest market share. The economy-priced lingerie segment offers a wide range of options to customers, with different styles, colors, and designs available. This allows customers to choose from a larger selection of products within their budget, making the category more attractive to a wider customer base. Furthermore, as the middle class continues to grow in South America, there is an increasing demand for affordable yet high-quality lingerie. Economy-priced lingerie is well-suited to cater to this growing customer base, which drives demand and growth in the market. While the premium-priced lingerie segment is also expected to grow, it is likely to have a smaller market share compared to the economy-priced lingerie segment but at a slower pace compared to the economy-priced lingerie segment.

The distribution channels in the South American lingerie market include specialty stores, online stores, hypermarkets, supermarkets, and others. Among these, specialty stores have the largest market share in the region. Specialty stores provide customers with a personalised shopping experience where they can receive expert advice and assistance in selecting lingerie products that fit their specific needs and preferences. Furthermore, specialty stores typically offer a wide range of lingerie products, catering to different body types, sizes, and styles. Customers can choose from a variety of brands, designs, and fabrics, making it easier to find the perfect lingerie product. Some of the popular specialty stores for lingerie in South America are Intimissimi, Victoria's Secret, Duloren, Scala, Lupo, Hope Lingerie, Loungerie, Marisa Lingerie, Plié, Valisere, and many more. Online stores have seen significant growth in the South American lingerie market during the forecast period. Online stores often offer a wider range of lingerie products compared to physical stores. Customers can choose from a variety of brands, styles, and sizes, making it easier to find the perfect lingerie product. Some popular online sites for lingerie in South America include Dafiti, Amaro, Ouseuse, Marcyn, Leonisa, Punto Blanco, Bras N Things, Loungerie, Vika, Any Any, etc.

According to the report, the South American lingerie market material is segmented into satin, cotton, silk, nylon, and others. Satin has the largest market share among these materials in the region. Satin lingerie is popular among customers due to its smooth and silky texture, which provides a comfortable and luxurious feel. Satin is also known for its ability to drape well, which enhances the appearance of lingerie products. Furthermore, satin lingerie is available in a range of colours and styles, making it a versatile material that can be used for various lingerie products such as bras, pants, and nightwear. Nylon has seen significant growth in the region due to the demand for nylon lingerie in South America, which is driven by various factors such as changing fashion trends, increasing disposable income, and the growing popularity of e-commerce platforms. Nylon is a versatile material that can be used for various lingerie products, making it a popular choice among customers. Furthermore, the South American lingerie market for nylon material is dominated by local and international brands. Some of the popular brands include Intimissimi, Victoria's Secret, Lupo, and Duloren.

The level of federal regulation in South America's lingerie market varies by country. However, in general, companies in the lingerie industry are required to comply with various regulations related to product safety, labelling, and advertising. For instance, in Brazil, the National Institute of Metrology, Quality, and Technology (INMETRO) are responsible for establishing technical standards for various products, including lingerie. Companies must comply with these standards, which cover aspects such as fabric composition, colorfastness, and labelling requirements. Furthermore, in Argentina, the National Administration of Drugs, Food, and Medical Technology (ANMAT) regulate the safety and quality of consumer products, including lingerie. Companies must comply with regulations related to product safety, labelling, and advertising. In addition to government regulations, some companies in the South American lingerie market may also adhere to industry standards and certifications, such as the Global Organic Textile Standard (GOTS), which certifies organic fabrics used in clothing and textiles.

Trade shows and industry events are important for companies in the South American lingerie market to promote their products. Some of the key trade shows and industry events for the South American lingerie market include Interfiliere Sao Paulo, the largest trade show for lingerie and swimwear in the region; Colombiatex de las Americas, a textile and fashion industry event held annually in Colombia; and Expo Lingerie, an exhibition for lingerie and beachwear held in Brazil. some additional trade shows and industry events related to the South American lingerie market, including ModaLisboa, the Lingerie Show, Curve Expo in New York, the Salon International de la Lingerie in Paris, Hong Kong Fashion Week for Spring/Summer, etc.

Companies Mentioned in this Report:
Jocky International, Inc., Victoria's Secret, Triumph International, Vedette Shapewear, Spanx Llc, Hanesbrand Inc, Leonisa S.A., Wacoal Ltd, Belly Bandit, Annette International Corporation, Rago Shapewear, Chantelle Group, Mas Holdings, Phillips-Van Heusen Corporation, Hanky Panky, Honey Birdette.

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Lingerie market with its value and forecast along with its segments
• Country-wise Lingerie market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Product Type:
• Knickers or Panties
• Brassiere
• Shapewear
• Others

By Material:
• Satin
• Cotton
• Silk
• Nylon
• Others

By Pricing Rang:
• Economy
• Premium

By Distribution Channel
• Specialty Store
• Online
• Supermarket/Hypermarket
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Lingerie industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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