Summary

Mexico has a rich history when it comes to hair extensions and wigs. The use of wigs and hair extensions can be traced back to the time of the Aztecs, who used animal hair to create elaborate headdresses and wigs for ceremonial purposes. In the colonial period, wigs were popular among the upper classes and were considered a sign of wealth and status. During the 20th century, the use of wigs and hair extensions became more widespread in Mexico. Hollywood movies and popular culture influence Mexican fashion and beauty trends, with many Mexican women seeking to emulate the hairstyles of their favourite Hollywood stars. The hair extensions and wigs market in Mexico is a thriving industry, with a variety of products available to suit different needs and preferences. Mexican women, in particular, are known for their love of long, lustrous hair, and many turn to hair extensions and wigs to achieve this look.

According to the research report "The Mexico Hair Extension & Wigs Market Overview, 2028," published by Bonafide Research, the Mexico Hair Extension and Wigs Market is expected to grow at more than the 9% CAGR From 2023 to 2028. In Mexico, hair extensions are used to add length, volume, and texture to natural hair, while wigs are worn as a substitute for natural hair. The market for hair extensions and wigs in Mexico has been growing in recent years, driven by factors such as the desire to achieve longer, fuller hair quickly and easily, the influence of Western beauty standards, the strong tradition of fashion and beauty in Mexico, and the availability of high-quality products. Firstly, hair extensions and wigs have become increasingly popular among Mexican women who are looking to achieve long, lustrous hair quickly and easily. In Mexico, people prefer wigs over hair extensions because wigs offer a convenient and affordable solution for women who may not have the time or resources to grow their hair naturally. Secondly, the influence of Western beauty standards has played a role in the growth of the hair wig market in Mexico. With Hollywood movies and popular culture being widely consumed in Mexico, many Mexican women are seeking to emulate the hairstyles of their favourite stars. Wigs offer a way for women to achieve these looks without damaging their natural hair.

In the Mexico market, there are certain opportunities and trends for the hair extension and wigs market. The demand for hair extensions and wigs in Mexico is growing as more people look for ways to enhance their appearance and achieve their desired hair styles. This is particularly true among women who want longer and fuller hair, but it is also true among men and children who are increasingly using hair extensions and wigs. Hair extensions and wigs are becoming more socially acceptable in Mexico, with more people willing to wear them openly. This trend is driven by a growing awareness of the benefits of hair extensions and wigs, such as their versatility, convenience, and ability to help people achieve their desired looks. The hair extensions and wigs market in Mexico is heavily influenced by changing fashion trends. As new hairstyles and hair colours become popular, there is a corresponding increase in the demand for hair extensions and wigs that can help people achieve those looks.

In Mexico, women are more likely to adopt wigs than men. There are several reasons why women are using more hair extensions and wigs than men. Because of Mexican culture, women are often expected to have long, thick, and beautiful hair. However, not all women are naturally blessed with such hair. As a result, wigs offer a convenient and affordable way for women to achieve the desired look. Certain Mexican women who work in the beauty and fashion industries or in the entertainment sector may be required to wear wigs for their jobs. In Mexico, people prefer the wigs made from human hair. In Mexico, the distribution channels for hair wigs and hair extensions are online and offline. Like salons and beauty supply stores, multi-level marketing (MLM) companies in Mexico sell hair extensions and hair wigs through a network of distributors. Online retailers such as Amazon, Mercado Libre, and Linio are popular channels for purchasing hair extensions and hair wigs in Mexico. Specialty stores in Mexico include Extensiones y Pelucas Gaby, Wigs Mexico, and Pelucas Mexico, among others. In Mexico, the top local manufacturers of hair extensions and hair wigs are Cabellos y Extensiones, Tressextension, and Hairdo.

Considered in this report

• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Mexico Hair Extension & wigs market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Extension
• Wigs

By Hair Type:

• Human Hair
• Synthetic

By End Users:

• Individual Consumer
• Entertainment & Fashion Industry

By Gender:

• Men
• Women

By Distribution Chanel:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Mexico Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Mexico Hair Extension & Wigs Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Hair Type
6.4. Market Size and Forecast By End-User
6.5. Market Size and Forecast By Gender
7. Mexico Hair Extension & Wigs Market Segmentations
7.1. Mexico Hair Extension & Wigs Market, By Product Type
7.1.1. Mexico Hair Extension & Wigs Market Size, By Extension, 2017-2028
7.1.2. Mexico Hair Extension & Wigs Market Size, By Wigs, 2017-2028
7.1.3. Mexico Hair Extension & Wigs Market Size, By Toupee, 2017-2028
7.2. Mexico Hair Extension & Wigs Market, By Hair Type
7.2.1. Mexico Hair Extension & Wigs Market Size, By Human Hair, 2017-2028
7.2.2. Mexico Hair Extension & Wigs Market Size, By Synthetic, 2017-2028
7.3. Mexico Hair Extension & Wigs Market, By End-User
7.3.1. Mexico Hair Extension & Wigs Market Size, By Individual Consumers, 2017-2028
7.3.2. Mexico Hair Extension & Wigs Market Size, By Entertainment & Fashion Industry, 2017-2028
7.4. Mexico Hair Extension & Wigs Market, By Gender
7.4.1. Mexico Hair Extension & Wigs Market Size, By Men, 2017-2028
7.4.2. Mexico Hair Extension & Wigs Market Size, By Women, 2017-2028
8. Mexico Hair Extension & Wigs Market Opportunity Assessment
8.1. By Product Type, 2023 to 2028
8.2. By Hair Type, 2023 to 2028
8.3. By End-User, 2023 to 2028
8.4. By Gender, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: Mexico Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Hair Type
Figure 4: Market Attractiveness Index, By End-User
Figure 5: Market Attractiveness Index, By Gender
Figure 6: Porter's Five Forces of Mexico Hair Extension & Wigs Market

List of Table
Table 1 : Influencing Factors for Global Hair Extension & Wigs Market, 2022
Table 2: Mexico Hair Extension & Wigs Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: Mexico Hair Extension & Wigs Market Size and Forecast By Hair Type (2017, 2022 & 2028F)
Table 4: Mexico Hair Extension & Wigs Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 5: Mexico Hair Extension & Wigs Market Size and Forecast By Gender (2017, 2022 & 2028F)
Table 6: Mexico Hair Extension & Wigs Market Size of Extension (2017 to 2028) in USD Billion
Table 7: Mexico Hair Extension & Wigs Market Size of Wigs (2017 to 2028) in USD Billion
Table 8: Mexico Hair Extension & Wigs Market Size of Toupee (2017 to 2028) in USD Billion
Table 9: Mexico Hair Extension & Wigs Market Size of Human Hair (2017 to 2028) in USD Billion
Table 10: Mexico Hair Extension & Wigs Market Size of Synthetic (2017 to 2028) in USD Billion
Table 11: Mexico Hair Extension & Wigs Market Size of Individual Consumers (2017 to 2028) in USD Billion
Table 12: Mexico Hair Extension & Wigs Market Size of Entertainment & Fashion Industry (2017 to 2028) in USD Billion
Table 13: Mexico Hair Extension & Wigs Market Size of Men (2017 to 2028) in USD Billion
Table 14: Mexico Hair Extension & Wigs Market Size of Women (2017 to 2028) in USD Billion