Summary

The history of the hair extension and wig market in Italy dates back to ancient Roman times. During this period, wigs were worn by both men and women as a symbol of status and fashion. Wigs were made from human hair, animal hair, or plant fibres, and were often adorned with jewels and other decorative elements. In the Renaissance period, wigs and hairpieces became even more popular in Italy, particularly among the upper classes. Women often wore elaborate hairstyles that included hairpieces and wigs that were styled in intricate braids, curls, and updos. During the 19th and 20th centuries, wigs and hairpieces continued to be popular in Italy, particularly among actors and performers. The country became known for its high-quality wig-making industry, with many skilled artisans creating custom wigs for stage productions and other events. In the late 20th century, the hair extension and wig market in Italy began to evolve, with new materials and technologies being introduced. Synthetic hair fibers became more widely available, offering a more affordable alternative to natural hair wigs and extensions. Today, the market in Italy continues to grow and evolve, with a range of products and styles available to meet the diverse needs and preferences of consumers.

According to the research report "The Italy Hair Extension and Wigs Market Overview, 2028," published by Bonafide Research, the Italy Hair Extension and Wigs market is expected to add USD 123.0055 Million by 2028. The Italian market for hair extensions and wigs is growing for several reasons. There are several factors driving this growth. The increasing popularity in Italy of hair extensions and wigs as fashion accessories is fueling demand in the market. With social media platforms like Instagram and Tiktok, there is a growing trend of people experimenting with different hairstyles, and hair extensions and wigs provide an easy and convenient way to change up one's look. As well as the growing awareness of the harmful effects of traditional hair coloring and styling methods, this is leading people to seek out safer alternatives like hair extensions and wigs. As more people become aware of the potential damage caused by heat styling, chemical treatments, and hair dyes, they are turning to hair extensions and wigs as a less damaging way to achieve the hairstyles they desire. In Italy, the wigs are more popular than the hair extensions. And people used the wigs that are made from human hair in Italy. Because it looks like real hair and natural hair, that’s why people prefer the more wigs that are made from human hair in the Italian market. Hair extensions and wigs are hairpieces that are used to enhance or change the appearance of one's hair. They can be made of synthetic or natural hair and come in various styles, lengths, and colours. Hair extensions and wigs are often used to add volume, length, or thickness to one's natural hair or to create a different hairstyle without undergoing a permanent haircut or colour change.

In Italy, wigs are more commonly used in the fashion and entertainment industries because of the Wigs are still commonly used in Italian opera productions and theatrical performances to create dramatic looks and help actors transform into their roles. In the fashion industry, wigs are sometimes used in runway shows and photo shoots to create unique or stylized looks, but they are not necessarily more preferred in Italy. In Italy, there are many start-ups for hair extensions and wigs, like Hairdreams Italy, Capelli Belli, Vasto Hair, Ciao Bella Hair, and Hair Made in Italy. There are many opportunities and challenges in the Italian market. The market is quite competitive, with many established brands and start-ups offering similar products. Some consumers may be hesitant to purchase hair extensions or wigs due to their cost. As well as the opportunity, the demand for hair extensions and wigs is increasing in Italy due to changing beauty standards and the desire for more versatile hairstyles. Providing customized products to consumers is a great way to differentiate from competitors and meet the unique needs of customers. Social media platforms provide an opportunity to reach a wide audience and promote products through influencer marketing and other strategies.

Based on the report, the distribution channels of the hair extension and wigs market are online and offline, salons, online stores, specialty stores, direct selling, and wholesale. The major salons that provide the hair extensions and wigs are Beauty Centre Roma, Extension Mania, Dreamhair, Zannin Purrucchieri, and Luxury Extensions.

Considered in this report

• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Italy Hair Extension & wigs market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Extension
• Wigs

By Hair Type:

• Human Hair
• Synthetic

By End Users:

• Individual Consumer
• Entertainment & Fashion Industry

By Gender:

• Men
• Women

By Distribution Chanel:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Italy Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Italy Hair Extension & Wigs Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Hair Type
6.4. Market Size and Forecast By End-User
6.5. Market Size and Forecast By Gender
7. Italy Hair Extension & Wigs Market Segmentations
7.1. Italy Hair Extension & Wigs Market, By Product Type
7.1.1. Italy Hair Extension & Wigs Market Size, By Extension, 2017-2028
7.1.2. Italy Hair Extension & Wigs Market Size, By Wigs, 2017-2028
7.1.3. Italy Hair Extension & Wigs Market Size, By Toupee, 2017-2028
7.2. Italy Hair Extension & Wigs Market, By Hair Type
7.2.1. Italy Hair Extension & Wigs Market Size, By Human Hair, 2017-2028
7.2.2. Italy Hair Extension & Wigs Market Size, By Synthetic, 2017-2028
7.3. Italy Hair Extension & Wigs Market, By End-User
7.3.1. Italy Hair Extension & Wigs Market Size, By Individual Consumers, 2017-2028
7.3.2. Italy Hair Extension & Wigs Market Size, By Entertainment & Fashion Industry, 2017-2028
7.4. Italy Hair Extension & Wigs Market, By Gender
7.4.1. Italy Hair Extension & Wigs Market Size, By Men, 2017-2028
7.4.2. Italy Hair Extension & Wigs Market Size, By Women, 2017-2028
8. Italy Hair Extension & Wigs Market Opportunity Assessment
8.1. By Product Type, 2023 to 2028
8.2. By Hair Type, 2023 to 2028
8.3. By End-User, 2023 to 2028
8.4. By Gender, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: Italy Hair Extension & Wigs Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Hair Type
Figure 4: Market Attractiveness Index, By End-User
Figure 5: Market Attractiveness Index, By Gender
Figure 6: Porter's Five Forces of Italy Hair Extension & Wigs Market

List of Table
Table 1 : Influencing Factors for Global Hair Extension & Wigs Market, 2022
Table 2: Italy Hair Extension & Wigs Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: Italy Hair Extension & Wigs Market Size and Forecast By Hair Type (2017, 2022 & 2028F)
Table 4: Italy Hair Extension & Wigs Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 5: Italy Hair Extension & Wigs Market Size and Forecast By Gender (2017, 2022 & 2028F)
Table 6: Italy Hair Extension & Wigs Market Size of Extension (2017 to 2028) in USD Billion
Table 7: Italy Hair Extension & Wigs Market Size of Wigs (2017 to 2028) in USD Billion
Table 8: Italy Hair Extension & Wigs Market Size of Toupee (2017 to 2028) in USD Billion
Table 9: Italy Hair Extension & Wigs Market Size of Human Hair (2017 to 2028) in USD Billion
Table 10: Italy Hair Extension & Wigs Market Size of Synthetic (2017 to 2028) in USD Billion
Table 11: Italy Hair Extension & Wigs Market Size of Individual Consumers (2017 to 2028) in USD Billion
Table 12: Italy Hair Extension & Wigs Market Size of Entertainment & Fashion Industry (2017 to 2028) in USD Billion
Table 13: Italy Hair Extension & Wigs Market Size of Men (2017 to 2028) in USD Billion
Table 14: Italy Hair Extension & Wigs Market Size of Women (2017 to 2028) in USD Billion