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芳香剤の世界市場概要、2023-28年


Global Air Freshener Market Overview, 2023-28

芳香剤は、限られた空間の臭いを消すために香りを放つ製品である。エアゾール推進剤、香料、2-ブトキシエタノール、鉱物油、グリコールエーテルなどの化学物質など、臭いを中和する添加物が含まれている。芳香剤... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2023年2月28日 US$2,750
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		96 英語

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サマリー

芳香剤は、限られた空間の臭いを消すために香りを放つ製品である。エアゾール推進剤、香料、2-ブトキシエタノール、鉱物油、グリコールエーテルなどの化学物質など、臭いを中和する添加物が含まれている。芳香剤はオフィス、教室、病院、診療所、劇場、店舗、レストラン、ホテル、フィットネスクラブ、カフェなどで一般的に使用されている。芳香剤は室内環境だけでなく、飛行機、自動車、バス、ボート、列車などでも使用される。世界の芳香剤市場は、人々が自宅、職場、車、その他移動する乗り物で快適な雰囲気を好むことから拡大している。新鮮な空気や、エアゾール・スプレー、ポンプ、さまざまなアロマ・キャンドルなどの使用による良い香りを求める消費者の意識により、大幅に増加している。この高級品に対する意識の高まりは、可処分所得の高さと相まって、今後数年間の市場成長を牽引するだろう。大衆市場の消費者は、地元メーカーやプライベート・ブランドの芳香剤を好む。

Bonafide社の調査レポート「芳香剤の世界市場概要、2023-28年」によると、市場は2022年の140億米ドルから2028年には194億2,000万米ドルに達し、年平均成長率は5.73％になると予測されている。都市化の進展、生活水準の向上、新しく革新的な芳香剤の入手可能性、空気の質に対する関心の高まり、商業ユーザーからの需要の高まりが、芳香剤市場の成長を促進すると予想される。さらに、天然で化学物質を含まない芳香剤への研究開発投資の増加が、今後数年間の市場成長を促進すると予想される。大衆市場の消費者は、地元メーカーやプライベート・ブランドの芳香剤を好む。地元で生産されたさまざまな形態の芳香剤は、コンビニエンスストア、デパート、その他の小規模小売店など、未組織の流通チャネルで広く入手可能である。さらに、大手市場プレーヤーは競争上の優位性を得るため、1個単位のパッケージングで市場に浸透させることに注力している。

製品タイプに基づき、市場はスプレー／エアゾール芳香剤、ジェル芳香剤、電気芳香剤、キャンドル芳香剤、その他に区分される。スプレー／エアゾール芳香剤は2022年に約70％の市場シェアを占め、市場を支配する。これは、これらのスプレーが大気中に芳香を放ち、室内の悪臭を置換するためである。エアゾール・スプレーは長年使用されてきたが、最近その使用量が大幅に増加している。市場は、用途の種類によって、住宅用、商業用、自動車用、その他のセグメントに分けられる。業界を支配するのは住宅用セグメントである。芳香剤に対する個人のニーズは、人々が高級品を好むようになった結果、増加した。消費者が家で過ごす時間を減らし、家のメンテナンスをしなくなった結果、この市場は成長した。市場は流通チャネル別に、スーパーマーケット、ハイパーマーケット、コンビニエンス・ストア、オンライン・マーケット、その他に分けられる。スーパーマーケットとハイパーマーケットでは、機器の実体験ができ、その機能を備えた適切な製品を選ぶために店員が手助けしてくれるため、この市場で最も高いシェアを占めている。市場は、花、果物、木材チップ、スパイスなど、特殊製品に基づくセグメントに分けられる。この種の芳香剤には、ポプリのようなさまざまな形式があり、部屋や環境に香りを提供するように設計されたさまざまな製品が含まれる。市場はディフューザーの種類によってアクティブ・ディフューザーとパッシブ・ディフューザーに分けられる。アクティブディフューザーは、香りを放出するために外部エネルギー源を必要とする。これらのデバイスは、電池または電気コンセントから実行するように作られています。パッシブディフューザーは、外部エネルギー源を必要とせずに、様々な下地や層から香りを放出します。調節可能な固体、リードディフューザー、およびゲル製品は、多数のパッシブディフューザーの種類のいくつかの例です。

芳香剤メーカーは、消費者のニーズや需要の変化に対応するため、最先端技術を駆使した斬新で最先端の製品開発にますます力を注いでいる。顧客が芳香キャンドルを購入するのは、その香りと雰囲気作りの能力のためである。HRIの店舗や消費財の小売店などの商業施設では、新鮮な香りと外観を維持するためにこれらの製品を頻繁に使用している。ユニークな嗜好やトレンドに触れる機会が増えた結果、これらのキャンドル芳香剤は、その有用性とリフレッシュする空気要素から、住宅レベルでも人気がある。例えば、韓国P&Gは2022年7月、梅雨時の玄関、浴室、クローゼットなどの湿気臭対策として、限られたスペースで使用できるFebreze Air Freshenerプラグを発売した。この画期的な芳香剤は、臭いの分子を除去し、タオルやシャワーカーテン、履物の表面に保護膜を形成することで、家庭内の湿気と香りの主な原因を減らし、心地よい香りを1,400時間保持する。芳香剤には3種類の香りがある："コットン＆ブルージャスミン"、"ライラック＆ピオニー"、"ホワイトティー＆リリー"。

芳香剤市場の最近の動き
- 2022年11月：Newbell Brandsの子会社であるYankee Candleは、新しい芳香剤キャンドルコレクションを米国で発売した。スノーグローブ・ワンダーランド」、「スノーフレーク・キス」、「スパンシュガー・フルーリー」、「ウィンターナイト・スター」など。
- 2022年4月：S.C.ジョンソンは、同社の製品ラインGladeを通じて新しい芳香剤製品を発売した。同社が提供する新しいフレグランスは、コーストサンシャインシトラスフレーバーである。同社は、この製品は最長100日間持続するとしている。これらの製品は、スマートライト技術と芳香オイルで設計されており、詰め替え用と一緒に提供される。

市場に参入している主要企業
プロクター・アンド・ギャンブル・カンパニー、S.C.ジョンソン・アンド・サン・インク、レキット・ベンキーザー・グループPLC、ヘンケルAG & Co.KGaA、Newell Brands, Inc.、Amway Corp.、Farcent Enterprise Co.Ltd.、エナジャイザー、リトルツリー、ScentAir Technologies LLC

本レポートの対象
- 地域世界
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートでカバーされている側面
- 芳香剤の世界市場、その価値とセグメント別予測
- 地域別芳香剤市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

レポート対象地域と国
- 北米（米国、カナダ、メキシコ）
- ヨーロッパ（ドイツ、イギリス、フランス、スペイン、イタリア、ロシア）
- アジア太平洋（中国、日本、インド、オーストラリア、韓国）
- 南米（ブラジル、アルゼンチン、コロンビア）
- 中東・アフリカ（UAE、サウジアラビア、カタール、南アフリカ）

アプリケーションタイプ別
- 住宅用
- 商業
- 自動車
- その他

製品タイプ別
- スプレー/エアゾール
- ジェル芳香剤
- 電気式芳香剤
- キャンドル芳香器
- その他（AC吹き出し口、ブロック、気化式ディフューザー、超音波ディフューザー、アロマビーズ、ポプリ、お香など）

流通シャネル別
- スーパーマーケット／ハイパーマーケット
- コンビニエンスストア
- オンライン市場
- その他（薬局、専門店、B2B）

専門商品別
- 花
- フルーツ
- ウッドチップ
- 香辛料
- その他

ディフューザーのタイプ別
- アクティブ
- パッシブ

レポートのアプローチ
本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。まず、市場を理解し、市場に存在する企業をリストアップするために、二次調査を行った。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次ソースからデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーと電話インタビューを行い、市場のディーラーやディストリビューターと取引を行いました。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者
本レポートは、業界コンサルタント、メーカー、サプライヤー、芳香剤業界関連団体・組織、政府機関、その他のステークホルダーが市場中心の戦略を調整する際に役立ちます。マーケティングやプレゼンテーションに加え、業界に関する競合知識を高めることもできます。


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目次

Table of Content
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Air Freshener Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Application Type
7.4. Market Size and Forecast, By Product Type
7.5. Market Size and Forecast, By Distribution Channel
7.6. Market Size and Forecast, By Specialty Product
7.7. Market Size and Forecast, By Diffuser Type
8. North America Air Freshener Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Application Type
8.4. Market Size and Forecast By Product Type
8.5. Market Size and Forecast By Distribution Channel
8.6. Market Size and Forecast By Specialty Product
8.7. Market Size and Forecast By Diffuser Type
9. Europe Air Freshener Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast By Application Type
9.4. Market Size and Forecast By Product Type
9.5. Market Size and Forecast By Distribution Channel
9.6. Market Size and Forecast By Specialty Product
9.7. Market Size and Forecast By Diffuser Type
10. Asia-Pacific Air Freshener Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast By Application Type
10.4. Market Size and Forecast By Product Type
10.5. Market Size and Forecast By Distribution Channel
10.6. Market Size and Forecast By Specialty Product
10.7. Market Size and Forecast By Diffuser Type
11. South America Air Freshener Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast By Application Type
11.4. Market Size and Forecast By Product Type
11.5. Market Size and Forecast By Distribution Channel
11.6. Market Size and Forecast By Specialty Product
11.7. Market Size and Forecast By Diffuser Type
12. Middle East & Africa Air Freshener Market Outlook
12.1. Market Size By Value
12.2. Market Share By Country
12.3. Market Size and Forecast By Application Type
12.4. Market Size and Forecast By Product Type
12.5. Market Size and Forecast By Distribution Channel
12.6. Market Size and Forecast By Specialty Product
12.7. Market Size and Forecast By Diffuser Type
13. Company Profile
13.1. Procter & Gamble
13.1.1. Company Snapshot
13.1.2. Company Overview
13.1.3. Financial Highlights
13.1.4. Geographic Insights
13.1.5. Business Segment & Performance
13.1.6. Product Portfolio
13.1.7. Key Executives
13.1.8. Strategic Moves & Developments
13.2. S. C. Johnson & Son, Inc.
13.3. Reckitt Benckiser Group PLC
13.4. Henkel AG & Co. KGaA
13.5. Newell Brands, Inc.
13.6. Amway Corp.
13.7. Farcent Enterprise Co. Ltd.
13.8. Energizer Holdings, Inc.
13.9. Little Tree
13.10. ScentAir Technologies, LLC
14. Strategic Recommendations
15. Annexure
15.1. FAQ`s
15.2. Notes
15.3. Related Reports
16. Disclaimer

List of Figures
Figure 1: Global Air Freshener Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Air Freshener Market
Figure 7: Global Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global Air Freshener Market Share By Region (2022)
Figure 9: North America Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: North America Air Freshener Market Share By Country (2022)
Figure 11: Europe Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Air Freshener Market Share By Country (2022)
Figure 13: Asia-Pacific Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Asia-Pacific Air Freshener Market Share By Country (2022)
Figure 15: South America Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: South America Air Freshener Market Share By Country (2022)
Figure 17: Middle East & Africa Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Middle East & Africa Air Freshener Market Share By Country (2022)

List of Table

Table 1 : Global Air Freshener Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Air Freshener Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Air Freshener Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Air Freshener Market Size and Forecast, By Application Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Air Freshener Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 9 : Global Air Freshener Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10 : Global Air Freshener Market Size and Forecast, By Specialty Product (2017 to 2028F) (In USD Billion)
Table 11 : Global Air Freshener Market Size and Forecast, By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 12 : North America Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 13 : North America Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 14 : North America Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15 : North America Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 16 : North America Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 17 : Europe Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 18 : Europe Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 19 : Europe Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 20 : Europe Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 21 : Europe Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 22 : Asia-Pacific Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 23 : Asia-Pacific Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 24 : Asia-Pacific Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 25 : Asia-Pacific Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 26 : Asia-Pacific Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 27 : South America Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 28 : South America Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 29 : South America Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30 : South America Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 31 : South America Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 32 : Middle East & Africa Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 33 : Middle East & Africa Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 34 : Middle East & Africa Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 35 : Middle East & Africa Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 36 : Middle East & Africa Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)

　

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Summary

An air freshener is a product that emits scent to eliminate odours in confined spaces. It contains odor-neutralizing additives such as aerosol propellants, scents, and chemicals such as 2-butoxyethanol, mineral oil, and glycol ethers. Air fresheners are commonly used in offices, classrooms, hospitals, clinics, theatres, stores, restaurants, hotels, fitness clubs, and cafes. Air fresheners are used in aeroplanes, cars, buses, boats, and trains, in addition to indoor environments. The global air freshener market is expanding as people prefer a pleasant atmosphere in their homes, workplaces, cars, and other vehicles in which they travel. There has been a significant increase due to consumer awareness for fresh air, good fragrances that come with the use of aerosol sprays, pumps, various Scented candles, and so on. Increased awareness of this luxury product, combined with a high level of disposable income, will drive market growth in the coming years. Consumers in mass markets prefer air fresheners from local manufacturers and private labels because they are more affordable.

According to the research report, “Global Air Fresheners Market Overview, 2023-28”, published by Bonafide research the market is anticipated to reach USD 19.42 Billion by 2028 increasing from USD 14 Billion in 2022 with a CAGR of 5.73%. Rising urbanisation, improved living standards, the availability of new and innovative air fresheners, rising concern about air quality, and rising demand from commercial users are expected to drive the growth of the air freshener market. In addition, rising R&D investments in natural and chemical-free air fresheners are expected to drive market growth in the coming years. Consumers in mass markets prefer air fresheners from local manufacturers and private labels because they are more affordable. Locally produced air fresheners in various forms are widely available in unorganized distribution channels such as convenience stores, department stores, and other small retailers. Furthermore, major market players are focusing on penetrating the market with single-unit packaging in order to gain a competitive advantage.

Based on product type, the market is segmented into spray or aerosol air fresheners, gel air fresheners, electric air fresheners, candle air fresheners, and others. Spray / Aerosol Air freshener dominates the market with around 70% market share in 2022. This is due to these sprays emit fragrance in the atmosphere and replace the bad odour in the room. Aerosol sprays have been used for many years, but recently their usage has increased tremendously. The market is divided into residential, commercial, automotive, and other segments based on application type. The residential segment will dominate the industry. Individual needs for air fresheners have increased as a result of people's affinity for high-end goods. This market has grown as a result of consumers spending less time at home and doing less home maintenance. Based on distribution channel, the market is divided into supermarkets, hypermarkets, convenience stores, online markets, and others. Supermarkets and hypermarkets have the highest share of this market as they provide hands-on experience with the device and help from the associate to select the right product with its functionality. The market is divided into segments based on specialty products, including flowers, fruits, wood chips, spices, and others. These kinds of air fresheners come in a range of formats, like potpourri, and include a variety of products designed to provide aroma to a room or environment. The market is divided into active and passive diffusers based on the kind of diffuser. Active diffusers need a source of external energy to release fragrance. These devices are made to run from batteries or an electrical outlet. Passive diffusers release scent from a variety of underlying materials or layers without the need for an external energy source. Adjustable solids, reed diffusers, and gel goods are a few examples of the numerous passive diffuser kinds.

Air freshener manufacturers are increasingly focusing on developing novel and cutting-edge products to meet the changing needs and demands of consumers by utilizing cutting-edge technologies. Customers buy air freshener candles for their fragrance and ambiance-creating abilities. Commercial locations, such as HRI locations and other retail stores for consumer goods, frequently use these products to maintain a fresh fragrance and appearance. As a result of increased exposure to unique tastes and trends, these candle air fresheners are also popular at the residential level for their usefulness and refreshing air element. For instance, in July 2022, P&G Korea introduced the Febreze Air Freshener plug for use in confined spaces to combat damp odours at home entrances, bathrooms, and closets during the rainy season. The revolutionary air freshener reduces the primary source of moisture and aromas in homes by removing odour molecules and creating a protective coating on the surface of towels, shower curtains, and footwear to retain a pleasant aroma for 1,400 hours. The air freshener comes in three scents: "Cotton & Blue Jasmine," "Lilac & Peony," and "White Tea & Lily."

Air Freshener Market Recent Developments
• November 2022: Newbell Brands subsidiary company Yankee Candle launched its new air freshener candle collection in the United States. Some products included in the collection are Snow Globe Wonderland, Snowflake Kisses, Spun Sugar Flurries, Winter Night Star, and others.
• April 2022: S.C. Johnson launched its new air freshener product through its product line Glade. The new fragrance offered by the company is offered in Coastal Sunshine Citrus flavor. The company claims the product lasts up to 100 days. These products are designed with smart light technology and air freshener oils which are offered along with refills.

Major Companies present in the market:
Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., Farcent Enterprise Co. Ltd., Energizer, Little tree, ScentAir Technologies LLC

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Air Freshener market with its value and forecast along with its segments
• Region-wise Air Freshener market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, Qatar, South Africa)

By Application Type:
• Residential
• Commercial
• Automotive
• Others

By Product Type:
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Chanel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others (Pharmacies, Speciality Stores and B2B)

By Specialty Product:
• Flowers
• Fruits
• Wood Chips
• Spices
• Others

By Diffuser Type:
• Active
• Passive

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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Table of Contents

Table of Content
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Air Freshener Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Application Type
7.4. Market Size and Forecast, By Product Type
7.5. Market Size and Forecast, By Distribution Channel
7.6. Market Size and Forecast, By Specialty Product
7.7. Market Size and Forecast, By Diffuser Type
8. North America Air Freshener Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Application Type
8.4. Market Size and Forecast By Product Type
8.5. Market Size and Forecast By Distribution Channel
8.6. Market Size and Forecast By Specialty Product
8.7. Market Size and Forecast By Diffuser Type
9. Europe Air Freshener Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast By Application Type
9.4. Market Size and Forecast By Product Type
9.5. Market Size and Forecast By Distribution Channel
9.6. Market Size and Forecast By Specialty Product
9.7. Market Size and Forecast By Diffuser Type
10. Asia-Pacific Air Freshener Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast By Application Type
10.4. Market Size and Forecast By Product Type
10.5. Market Size and Forecast By Distribution Channel
10.6. Market Size and Forecast By Specialty Product
10.7. Market Size and Forecast By Diffuser Type
11. South America Air Freshener Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast By Application Type
11.4. Market Size and Forecast By Product Type
11.5. Market Size and Forecast By Distribution Channel
11.6. Market Size and Forecast By Specialty Product
11.7. Market Size and Forecast By Diffuser Type
12. Middle East & Africa Air Freshener Market Outlook
12.1. Market Size By Value
12.2. Market Share By Country
12.3. Market Size and Forecast By Application Type
12.4. Market Size and Forecast By Product Type
12.5. Market Size and Forecast By Distribution Channel
12.6. Market Size and Forecast By Specialty Product
12.7. Market Size and Forecast By Diffuser Type
13. Company Profile
13.1. Procter & Gamble
13.1.1. Company Snapshot
13.1.2. Company Overview
13.1.3. Financial Highlights
13.1.4. Geographic Insights
13.1.5. Business Segment & Performance
13.1.6. Product Portfolio
13.1.7. Key Executives
13.1.8. Strategic Moves & Developments
13.2. S. C. Johnson & Son, Inc.
13.3. Reckitt Benckiser Group PLC
13.4. Henkel AG & Co. KGaA
13.5. Newell Brands, Inc.
13.6. Amway Corp.
13.7. Farcent Enterprise Co. Ltd.
13.8. Energizer Holdings, Inc.
13.9. Little Tree
13.10. ScentAir Technologies, LLC
14. Strategic Recommendations
15. Annexure
15.1. FAQ`s
15.2. Notes
15.3. Related Reports
16. Disclaimer

List of Figures
Figure 1: Global Air Freshener Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Air Freshener Market
Figure 7: Global Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global Air Freshener Market Share By Region (2022)
Figure 9: North America Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: North America Air Freshener Market Share By Country (2022)
Figure 11: Europe Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Air Freshener Market Share By Country (2022)
Figure 13: Asia-Pacific Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Asia-Pacific Air Freshener Market Share By Country (2022)
Figure 15: South America Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: South America Air Freshener Market Share By Country (2022)
Figure 17: Middle East & Africa Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Middle East & Africa Air Freshener Market Share By Country (2022)

List of Table

Table 1 : Global Air Freshener Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Air Freshener Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Air Freshener Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Air Freshener Market Size and Forecast, By Application Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Air Freshener Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 9 : Global Air Freshener Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10 : Global Air Freshener Market Size and Forecast, By Specialty Product (2017 to 2028F) (In USD Billion)
Table 11 : Global Air Freshener Market Size and Forecast, By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 12 : North America Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 13 : North America Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 14 : North America Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15 : North America Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 16 : North America Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 17 : Europe Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 18 : Europe Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 19 : Europe Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 20 : Europe Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 21 : Europe Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 22 : Asia-Pacific Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 23 : Asia-Pacific Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 24 : Asia-Pacific Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 25 : Asia-Pacific Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 26 : Asia-Pacific Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 27 : South America Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 28 : South America Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 29 : South America Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30 : South America Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 31 : South America Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 32 : Middle East & Africa Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 33 : Middle East & Africa Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 34 : Middle East & Africa Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 35 : Middle East & Africa Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 36 : Middle East & Africa Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)

　

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