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欧州芳香剤市場の展望、2028年


Europe Air Freshener Market Outlook, 2028

芳香剤には、環境から不快な臭いを除去したり、心地よい臭いを発生させたりするなどの利点がある。芳香剤には、芳香化学物質、エタノール、脱イオン水、エアゾール用推進剤、鉱物油、その他の成分が使用される。... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2023年2月28日 US$2,750
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ライセンス・価格情報
注文方法はこちら 		66 英語

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サマリー

芳香剤には、環境から不快な臭いを除去したり、心地よい臭いを発生させたりするなどの利点がある。芳香剤には、芳香化学物質、エタノール、脱イオン水、エアゾール用推進剤、鉱物油、その他の成分が使用される。欧州市場は小売インフラが発達しており、企業が芳香剤などの製品を簡単に製造・販売できるため、予測期間中、世界の芳香剤市場で最大の収益シェアを占めると予想される。さらに、欧州の消費者は可処分所得が高いため、芳香剤のような高品質の製品を購入することができる。このことが、予測期間中の同地域の芳香剤市場の成長を促進すると予想される。さらに、欧州地域で販売される自動車の台数は着実に増加しており、その結果、同地域の住民の間で芳香剤の需要が増加している。

Bonafide Research社の調査レポート「欧州芳香剤市場の展望、2028年」によると、予測期間中の市場規模は62億米ドルに達すると予測されている。この市場は、低レベルのアレルギー反応を引き起こす天然芳香剤の人気の高まり、空気の質に対する懸念の高まり、芳香剤の商業的使用に対する需要の増加などの要因により、大きく成長すると予想される。さらに、個人の健康への深刻な影響の結果として得られる社会的関心の高まりが、今後数年間の市場成長を促進すると予想される。さらに、このような汚染物質への個人の曝露レベルが高いため、室内空気の質の低下は、喘息やその他の健康問題など、さまざまな疾患の発生につながる可能性がある。近年、欧州では室内空気の質の重要性に対する認識が高まっている。消費者は、室内汚染が健康に及ぼす有害な影響を懸念するようになっており、臭いに対抗し、空気の質を改善するために芳香剤を利用するようになっている。さらに、欧州の多くの芳香剤メーカーは、消費者にアピールする革新的な製品を生産するため、研究開発に投資している。その結果、スマートフォンのアプリでコントロールできるスマート芳香剤や、エッセンシャルオイルや天然成分を使用した芳香剤が開発されている。さらに、欧州の芳香剤市場はよく発達しており、強力な小売・電子商取引チャネルがある。消費者は幅広い種類の芳香剤に簡単にアクセスでき、企業は消費者にリーチできる複数のチャネルを持っている。

市場は製品タイプによって、スプレー式／エアゾール式芳香剤、ジェル式芳香剤、電気式芳香剤、キャンドル式芳香剤、その他に分けられる。現在市場の60％以上を占めるエアゾール式芳香剤セグメントは、予測期間中に大きく成長すると予想される。これは、これらの芳香剤が使いやすいことに加え、実用性とは別に消費者にとって魅力的なデザインを持っているためである。芳香剤ディスペンサーがより使いやすく便利になってきているとはいえ、メーカーは常に、人の手を煩わせることなく作動するようにしようと試みている。キャンドル芳香剤は、環境に優しいとはいえ、一時的な解決策を提供するに過ぎない。キャンドル芳香剤の市場は、アロマセラピーやエアロゾルの危険性に対する人々の意識が高まるにつれて拡大している。キャンドルの香りは空気をきれいにするが、揮発性有機化合物を空気中に放出することもあり、時には危険な場合もある。ブロック型芳香剤、蒸発式ディフューザー、超音波ディフューザー、アロマビーズ、ポプリ、お香など、さまざまなものも販売されている。

アプリケーション・タイプに基づき、市場は住宅用、商業用、自動車用、その他のセグメントに分けられる。予測期間中、CAGRが最も高いのは商業用である。高級製品に対する消費者の需要は、ライフスタイル製品への消費支出の増加によって牽引されている。さらに、気分の高揚やその他の治療効果を目的としたアロマセラピーの人気の高まりが、こうした製品におけるエッセンシャルオイルや芳香化合物の使用と需要を増大させている。流通チャネル別に見ると、市場はスーパーマーケット／ハイパーマーケット、コンビニエンスストア、オンライン市場、その他に分けられる。ただし、オンライン・セグメントは、オンライン上で製品を購入するユーザーの増加により、予測期間中に大きな成長が見込まれている。
ドイツはヨーロッパ有数の芳香剤市場であり、国内外の芳香剤企業が強い存在感を示している。さらに、芳香剤は、清潔さと新鮮な香りを重視するドイツの消費者にとって、清潔で快適な環境を維持するための重要な一部とみなされている。さらに、ドイツではスーパーマーケット、ドラッグストア、ホームセンターなどの小売インフラが発達している。そのため、顧客は簡単に芳香剤を見つけ、購入することができる。ドイツの消費者は、他の多くの欧州諸国と同様、室内空気汚染による健康への影響を懸念するようになっている。その結果、有害な化学物質を含まない自然な芳香剤への需要が高まっている。さらに、イギリス、フランス、イタリアなどの国々では、自動車購入の増加が芳香剤の需要を押し上げると予想されている。さらに、電子式であれ手動式であれ、芳香ディフューザーは定期的に補充する必要がある。さらに、健康志向の高まりと、天然で化学物質を含まない芳香剤への嗜好が、芳香剤の需要を増加させるだろう。

欧州の芳香剤市場には数多くの企業が参入しており、ここ数年でさまざまな展開を見せている。例えば、Reckitt Benckiserは、スマートフォンのアプリで制御するスマート芳香剤など、革新的な製品の開発を優先している。プロクター・アンド・ギャンブルの芳香剤ブランドには、欧州有数の芳香剤ブランドであるファブリーズがある。同社は最近、天然成分を使用し、有害な化学物質を含まない製品の開発に注力している。加えて、欧州有数の芳香剤ブランドであるGladeも、SCジョンソンの芳香剤ブランドのひとつである。SCジョンソンは最近、天然香料と持続可能なパッケージを使用した製品の開発に力を入れている。さらに、ヘンケルの芳香剤ブランドには、欧州の芳香剤ブランドであるBrefがある。ヘンケルは最近、詰め替え式の芳香剤やリサイクル素材を使った製品など、環境にやさしく持続可能な製品の開発に力を入れている。ヨーロッパで人気の高いAxeとRenuzitは、ユニリーバの芳香剤ブランドである。同社は近年、天然成分を使用し、有害な化学物質を含まない製品の開発に注力している。

ヨーロッパの芳香剤新興企業
- アロマ・カンパニーアロマ・カンパニーは英国を拠点とする新興企業で、様々な芳香剤、ディフューザー、フレグランスを提供している。同社の製品は環境に優しく、持続可能なデザインで、天然成分やエッセンシャルオイルを使用している。
- スマーター・フレグランスSmarter Fragrances社はフランスの新興企業で、スマートフォンアプリでコントロールできるスマート芳香剤シリーズを提供している。同社の製品はカスタマイズ可能で環境に優しく、天然香料を使用している。
- ココフレッシュココフレッシュはドイツの新興企業で、ココナッツの殻から作られた芳香剤とフレグランスを提供している。同社の製品は、自然で持続可能、生分解可能なように設計されており、環境に優しいソリューションを求める消費者の間で人気がある。
- エアベースAirbaseはスウェーデンの新興企業で、持続可能でカスタマイズ可能な芳香剤とディフューザーを提供している。同社の製品は天然成分を使用し、有害な化学物質を含まない。
- MyAirMyAirはスイスの新興企業で、人工知能を使って臭いを検知・除去するスマート芳香剤シリーズを提供している。同社の製品はカスタマイズ可能で環境に優しく、天然香料を使用している。

市場に参入している主要企業
Procter & Gamble Company、S. C. Johnson & Son, Inc.、Reckitt Benckiser Group PLC、Henkel AG & Co.KGaA、Newell Brands, Inc.、Amway Corp.、Little tree、ScentAir Technologies LLC、Kobayashi Healthcare (Malaysia) Sdn. Bhd.、Church and Dwight、Godrej Household Products Ltd.、Aromate Industries Co.Ltd.、Dabur、Balev Ltd.、Tasotti.

本レポートの考察
- 地域ヨーロッパ
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートでカバーされている側面
- 欧州の芳香剤市場、その価値とセグメント別予測
- 地域別芳香剤市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

レポート対象国
- ドイツ
- イギリス
- フランス
- スペイン
- イタリア
- ロシア

アプリケーションタイプ別
- 住宅
- 商業
- 自動車
- その他

製品タイプ別
- スプレー/エアゾール
- ジェル芳香剤
- 電気式芳香剤
- キャンドル芳香器
- その他（AC吹き出し口、ブロック、蒸発式ディフューザー、超音波ディフューザー、アロマビーズ、ポプリ、お香など）

流通シャネル別
- スーパーマーケット／ハイパーマーケット
- コンビニエンスストア
- オンライン市場
- その他（薬局、専門店、B2B）

レポートのアプローチ
本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。はじめに、市場を理解し、市場に存在する企業をリストアップするために二次調査を行った。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次ソースからデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーと電話インタビューを行い、市場のディーラーやディストリビューターと取引を行いました。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者
本レポートは、業界コンサルタント、メーカー、サプライヤー、芳香剤業界関連団体・組織、政府機関、その他のステークホルダーが市場中心の戦略を調整する際に役立ちます。マーケティングやプレゼンテーションに加え、業界に関する競合知識を高めることもできます。


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目次

Table of Content
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Air Freshener Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Application Type
7.4. Market Size and Forecast, By Product Type
7.5. Market Size and Forecast, By Distribution Channel
7.6. Market Size and Forecast, By Specialty Product
7.7. Market Size and Forecast, By Diffuser Type
8. Europe Air Freshener Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Application Type
8.4. Market Size and Forecast By Product Type
8.5. Market Size and Forecast By Distribution Channel
8.6. Market Size and Forecast By Specialty Product
8.7. Market Size and Forecast By Diffuser Type
8.8. Germany Air Freshener Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Application Type
8.8.3. Market Size and Forecast By Product Type
8.8.4. Market Size and Forecast By Distribution Channel
8.8.5. Market Size and Forecast By Specialty Product
8.8.6. Market Size and Forecast By Diffuser Type
8.9. UK Air Freshener Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Application Type
8.9.3. Market Size and Forecast By Product Type
8.9.4. Market Size and Forecast By Distribution Channel
8.9.5. Market Size and Forecast By Specialty Product
8.9.6. Market Size and Forecast By Diffuser Type
8.10. France Air Freshener Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Application Type
8.10.3. Market Size and Forecast By Product Type
8.10.4. Market Size and Forecast By Distribution Channel
8.10.5. Market Size and Forecast By Specialty Product
8.10.6. Market Size and Forecast By Diffuser Type
8.11. Italy Air Freshener Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Application Type
8.11.3. Market Size and Forecast By Product Type
8.11.4. Market Size and Forecast By Distribution Channel
8.11.5. Market Size and Forecast By Specialty Product
8.11.6. Market Size and Forecast By Diffuser Type
8.12. Spain Air Freshener Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Application Type
8.12.3. Market Size and Forecast By Product Type
8.12.4. Market Size and Forecast By Distribution Channel
8.12.5. Market Size and Forecast By Specialty Product
8.12.6. Market Size and Forecast By Diffuser Type
8.13. Russia Air Freshener Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Application Type
8.13.3. Market Size and Forecast By Product Type
8.13.4. Market Size and Forecast By Distribution Channel
8.13.5. Market Size and Forecast By Specialty Product
8.13.6. Market Size and Forecast By Diffuser Type
9. Company Profile
9.1. Procter & Gamble
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. S. C. Johnson & Son, Inc.
9.3. Reckitt Benckiser Group PLC
9.4. Henkel AG & Co. KGaA
9.5. Newell Brands, Inc.
9.6. Amway Corp.
9.7. Little Tree
9.8. ScentAir Technologies, LLC
9.9. Kobayashi Healthcare (Malaysia) Sdn. Bhd.
9.10. Church & Dwight Co., Inc.
9.11. Godrej Household Products Ltd.
9.12. Aromate Industries Co. Ltd.
9.13. Dabur Ltd
9.14. Balev Ltd
9.15. Tasotti
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer

List of Figures
Figure 1: Global Air Freshener Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Air Freshener Market
Figure 7: Global Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global Air Freshener Market Share By Region (2022)
Figure 14: Europe Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: Europe Air Freshener Market Share By Country (2022)
Figure 16: Germany Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: UK Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: France Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Italy Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Spain Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 21: Russia Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)

List of Table
Table 1 : Global Air Freshener Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Air Freshener Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Air Freshener Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Air Freshener Market Size and Forecast, By Application Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Air Freshener Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 9 : Global Air Freshener Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10 : Global Air Freshener Market Size and Forecast, By Specialty Product (2017 to 2028F) (In USD Billion)
Table 11 : Global Air Freshener Market Size and Forecast, By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 32 : Europe Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 33 : Europe Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 34 : Europe Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 35 : Europe Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 36 : Europe Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 37 : Germany Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 38 : Germany Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 39 : Germany Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 40 : Germany Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 41 : Germany Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 42 : UK Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 43 : UK Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 44 : UK Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 45 : UK Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 46 : UK Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 47 : France Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 48 : France Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 49 : France Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 50 : France Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 51 : France Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 52 : Italy Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 53 : Italy Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 54 : Italy Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 55 : Italy Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 56 : Italy Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 57 : Spain Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 58 : Spain Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 59 : Spain Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 60 : Spain Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 61 : Spain Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 62 : Russia Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 63 : Russia Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 64 : Russia Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 65 : Russia Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 66 : Russia Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)

　

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Summary

Air fresheners have several advantages, including the removal of unpleasant odours from the environment and the production of pleasant odours. Aromatic chemicals, ethanol, deionized water, aerosol propellants, mineral oil, and other ingredients are used in air fresheners. The Europe market is expected to account for the largest revenue share in the global air freshener market over the forecast period, owing to the region's developed retail infrastructure, which allows companies to easily produce and sell their products, such as air fresheners. Furthermore, the high disposable income of European consumers allows them to purchase high-quality products such as air fresheners. This, in turn, is expected to drive growth in the region's air freshener market over the forecast period. Furthermore, the number of vehicles sold in the European region has been steadily increasing, resulting in increased demand for air freshener among residents of the region.

According to the research report, "Europe Air Freshener Market Outlook, 2028," published by Bonafide Research, the market is anticipated to reach USD 6.20 Billion in size during the forecast period. This market is expected to grow significantly due to factors such as increased popularity of natural air fresheners that cause lower levels of allergic reaction, as well as growing concerns about air quality and increased demand for commercial use of air fresheners. Furthermore, the growing public attention gained as a result of the severe impact on individual health is expected to drive market growth in the coming years. Furthermore, due to high exposure levels of individuals to such pollutants, poor indoor air quality may contribute to the occurrence of various diseases such as asthma and other health problems. In recent years, there has been a growing awareness about the importance of indoor air quality in Europe. Consumers are increasingly concerned about the harmful effects of indoor pollution on their health, and they are turning to air fresheners to combat odors and improve air quality. Furthermore, many air freshener companies in Europe are investing in research and development to produce innovative products that appeal to consumers. This has led to the development of smart air fresheners that can be controlled via a smartphone app, as well as air fresheners that use essential oils and natural ingredients. Moreover, the air freshener market in Europe is well-developed, with strong retail and e-commerce channels. Consumers have easy access to a wide range of air fresheners, and companies have multiple channels through which to reach consumers.

The market is divided into Spray/ Aerosol Air Fresheners, Gel Air Fresheners, Electric Air Fresheners, Candle Air Fresheners, and others based on product type. The aerosol-based air freshener segment, which currently accounts for more than 60% of the market, is expected to grow significantly over the forecast period. This is due to the fact that these air fresheners are simple to use, as well as having appealing designs for consumers aside from their utility. Even though air freshener dispensers are becoming more user-friendly and convenient to use, manufacturers are constantly attempting to make them operate without the need for any human interaction. Candle air fresheners, while environmentally friendly, only provide a temporary solution. The market for candle air fresheners is growing as people become more aware of aromatherapy and the dangers of aerosols. Candles with scents clean the air, but they can also emit volatile organic compounds into the air, which can be hazardous at times. Block air fresheners, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, and many more are also available.

Based on Application Type, the market is divided into Residential, Commercial, Automotive, and other segments. Commercial applications have the highest CAGR during the forecasted period. Consumer demand for premium products is being driven by an increase in consumer spending on lifestyle products. Furthermore, the increasing popularity of aromatherapy for mood enhancement and other therapeutic properties has increased the use of and demand for essential oils and aromatic compounds in such products. Based on Distribution Channel, the market is divided into Supermarkets/Hypermarkets, Convenience Stores, Online markets, and others. However, the online segment is expected to grow at a significant rate over the forecast period, owing to an increasing number of users conducting their transactions of purchasing products online.
Germany is one of Europe's leading markets for air fresheners, with both domestic and international air freshener companies having a strong presence. Furthermore, air fresheners are seen as an important part of maintaining a clean and pleasant environment by German consumers, who place a high value on cleanliness and fresh smells. Moreover, Germany has a well-developed retail infrastructure, including supermarkets, drugstores, and home improvement stores. This makes it simple for customers to locate and purchase air fresheners. German consumers, like those in many other European countries, are increasingly concerned about the health effects of indoor air pollution. As a result, there is a growing demand for natural air fresheners that are free of harmful chemicals. In addition, increased vehicle purchases in countries such as the United Kingdom, France, and Italy are expected to boost demand for air fresheners. Furthermore, whether electronic or manual, air freshener diffusers must be refilled on a regular basis. Furthermore, rising health consciousness and a preference for natural and chemical-free air fresheners will increase demand for air fresheners.

There are numerous companies competing in the European air freshener market, which has seen many developments in recent years. For instance, Reckitt Benckiser has prioritised the development of innovative products, such as smart air fresheners controlled by a smartphone app. Procter & Gamble air freshener brands include Febreze, one of Europe's leading air freshener brands. The company has recently focused on developing products that use natural ingredients and are free of harmful chemicals. In addition to that, Glade, one of the leading air freshener brands in Europe, is one of the SC Johnson air freshener brands. SC Johnson has recently focused on developing products that use natural fragrances and sustainable packaging. Furthermore, Henkel air freshener brands include Bref, which is a European air freshener brand. Henkel has recently focused on developing environmentally friendly and sustainable products, such as refillable air fresheners and products made from recycled materials. Axe and Renuzit, both popular in Europe, are Unilever's air freshener brands. The company has focused in recent years on developing products that use natural ingredients and are free of harmful chemicals.

Europe Air Freshener Start-ups
• Aroma Company: Aroma Company is a UK-based start-up that offers a range of air fresheners, diffusers, and fragrances. The company's products are designed to be eco-friendly and sustainable, and use natural ingredients and essential oils.
• Smarter Fragrances: Smarter Fragrances is a French start-up that offers a range of smart air fresheners that can be controlled via a smartphone app. The company's products are designed to be customizable and eco-friendly, and use natural fragrances.
• Cocofresh: Cocofresh is a German start-up that offers a range of air fresheners and fragrances made from coconut husks. The company's products are designed to be natural, sustainable, and biodegradable, and are popular among consumers who are looking for eco-friendly solutions.
• Airbase: Airbase is a Swedish start-up that offers a range of air fresheners and diffusers that are designed to be sustainable and customizable. The company's products use natural ingredients and are free from harmful chemicals.
• MyAir: MyAir is a Swiss start-up that offers a range of smart air fresheners that use artificial intelligence to detect and eliminate odors. The company's products are designed to be customizable and eco-friendly, and use natural fragrances.

Major Companies present in the market:
Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., Little tree,ScentAir Technologies LLC, Kobayashi Healthcare (Malaysia) Sdn. Bhd., Church and Dwight, Godrej Household Products Ltd., Aromate Industries Co. Ltd., Dabur, Balev Ltd, Tasotti.

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Air Freshener market with its value and forecast along with its segments
• Region-wise Air Freshener market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Application Type:
• Residential
• Commercial
• Automotive
• Others

By Product Type:
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Chanel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others (Pharmacies, Specialitys Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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Table of Contents

Table of Content
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Air Freshener Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Application Type
7.4. Market Size and Forecast, By Product Type
7.5. Market Size and Forecast, By Distribution Channel
7.6. Market Size and Forecast, By Specialty Product
7.7. Market Size and Forecast, By Diffuser Type
8. Europe Air Freshener Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Application Type
8.4. Market Size and Forecast By Product Type
8.5. Market Size and Forecast By Distribution Channel
8.6. Market Size and Forecast By Specialty Product
8.7. Market Size and Forecast By Diffuser Type
8.8. Germany Air Freshener Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Application Type
8.8.3. Market Size and Forecast By Product Type
8.8.4. Market Size and Forecast By Distribution Channel
8.8.5. Market Size and Forecast By Specialty Product
8.8.6. Market Size and Forecast By Diffuser Type
8.9. UK Air Freshener Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Application Type
8.9.3. Market Size and Forecast By Product Type
8.9.4. Market Size and Forecast By Distribution Channel
8.9.5. Market Size and Forecast By Specialty Product
8.9.6. Market Size and Forecast By Diffuser Type
8.10. France Air Freshener Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Application Type
8.10.3. Market Size and Forecast By Product Type
8.10.4. Market Size and Forecast By Distribution Channel
8.10.5. Market Size and Forecast By Specialty Product
8.10.6. Market Size and Forecast By Diffuser Type
8.11. Italy Air Freshener Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Application Type
8.11.3. Market Size and Forecast By Product Type
8.11.4. Market Size and Forecast By Distribution Channel
8.11.5. Market Size and Forecast By Specialty Product
8.11.6. Market Size and Forecast By Diffuser Type
8.12. Spain Air Freshener Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Application Type
8.12.3. Market Size and Forecast By Product Type
8.12.4. Market Size and Forecast By Distribution Channel
8.12.5. Market Size and Forecast By Specialty Product
8.12.6. Market Size and Forecast By Diffuser Type
8.13. Russia Air Freshener Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Application Type
8.13.3. Market Size and Forecast By Product Type
8.13.4. Market Size and Forecast By Distribution Channel
8.13.5. Market Size and Forecast By Specialty Product
8.13.6. Market Size and Forecast By Diffuser Type
9. Company Profile
9.1. Procter & Gamble
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. S. C. Johnson & Son, Inc.
9.3. Reckitt Benckiser Group PLC
9.4. Henkel AG & Co. KGaA
9.5. Newell Brands, Inc.
9.6. Amway Corp.
9.7. Little Tree
9.8. ScentAir Technologies, LLC
9.9. Kobayashi Healthcare (Malaysia) Sdn. Bhd.
9.10. Church & Dwight Co., Inc.
9.11. Godrej Household Products Ltd.
9.12. Aromate Industries Co. Ltd.
9.13. Dabur Ltd
9.14. Balev Ltd
9.15. Tasotti
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer

List of Figures
Figure 1: Global Air Freshener Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Air Freshener Market
Figure 7: Global Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global Air Freshener Market Share By Region (2022)
Figure 14: Europe Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: Europe Air Freshener Market Share By Country (2022)
Figure 16: Germany Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: UK Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: France Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Italy Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Spain Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 21: Russia Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)

List of Table
Table 1 : Global Air Freshener Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Air Freshener Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Air Freshener Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Air Freshener Market Size and Forecast, By Application Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Air Freshener Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 9 : Global Air Freshener Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10 : Global Air Freshener Market Size and Forecast, By Specialty Product (2017 to 2028F) (In USD Billion)
Table 11 : Global Air Freshener Market Size and Forecast, By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 32 : Europe Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 33 : Europe Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 34 : Europe Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 35 : Europe Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 36 : Europe Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 37 : Germany Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 38 : Germany Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 39 : Germany Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 40 : Germany Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 41 : Germany Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 42 : UK Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 43 : UK Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 44 : UK Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 45 : UK Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 46 : UK Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 47 : France Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 48 : France Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 49 : France Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 50 : France Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 51 : France Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 52 : Italy Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 53 : Italy Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 54 : Italy Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 55 : Italy Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 56 : Italy Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 57 : Spain Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 58 : Spain Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 59 : Spain Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 60 : Spain Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 61 : Spain Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 62 : Russia Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 63 : Russia Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 64 : Russia Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 65 : Russia Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 66 : Russia Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)

　

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