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アジア太平洋地域の芳香剤市場の展望、2028年


Asia-Pacific Air Freshener Market Outlook, 2028

アジア太平洋地域では、家庭でも職場でも、どこでも清潔な環境を保つことが不可欠だ。芳香剤はそのような場所での必需品となっている。芳香剤には、環境から不快な臭いを除去したり、心地よい臭いを発生させたり... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2023年2月28日 US$2,750
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		110 英語

日本語のページは自動翻訳を利用し作成しています。


　

サマリー

アジア太平洋地域では、家庭でも職場でも、どこでも清潔な環境を保つことが不可欠だ。芳香剤はそのような場所での必需品となっている。芳香剤には、環境から不快な臭いを除去したり、心地よい臭いを発生させたりするなどの利点がある。さまざまな仕様やタイプの製品があり、顧客はニーズに合わせて選ぶことができる。少数のアジア諸国が芳香剤製品の需要増加に貢献している。アジア太平洋地域における芳香剤製品の需要は、ライフスタイルの変化・改善や人口統計学的要因、発展途上国の人口増加によって牽引されている。製品発売は市場成長の重要な原動力である。製品発売の増加は、アジア太平洋市場の成長に影響を与える主要な要因のひとつである。流通業者は新製品を発売することで収益と市場シェアを拡大できるだけでなく、市場での認知度を高めることで顧客を引き付けることもできる。その結果、複数のブランドが様々なタイプの芳香剤製品を発売することが増えており、予測期間中に売上を伸ばし、市場の成長を牽引すると期待されている。

Bonafide Research社の調査レポート「アジア太平洋地域の芳香剤市場の展望、2028年」によると、同市場は年平均成長率7％以上で成長すると予測されている。日本、インド、中国などの国々で大気汚染とその影響に対する懸念が高まっていることが、芳香剤市場の成長を促進している。さらに、インド、中国、日本などの発展途上国では急速な都市化が進み、住宅部門の建設活動が活発化しているため、芳香剤の需要が高まると予想される。さらに、インド市場では室内用芳香剤と車用芳香剤が最も好調なカテゴリーであった。さらに、電子式であれ手動式であれ、芳香ディフューザーは定期的に補充する必要がある。さらに、健康志向の高まりや、化学物質を含まない自然な芳香剤への嗜好が、芳香剤の需要を押し上げるだろう。

アジア太平洋地域の市場は、スプレー式芳香剤、エアゾール式芳香剤、ジェル式芳香剤、電気式芳香剤、キャンドル式芳香剤、その他に分けられる。これらのスプレーは空気中に香りを放出し、室内の臭いを置換する。エアゾールスプレーは長年使われてきたが、最近その人気が高まっている。エアゾールスプレーの使用によって増え続ける二酸化炭素排出量をなくすことはできず、各社は自然芳香剤の開発に取り組んでいる。他のすべての変種と比較して、この製品はアジアと太平洋地域で広く使用されている。用途のタイプに基づき、市場は住宅用、商業用、自動車用、その他のセグメントに分けられる。芳香剤は、アロマセラピーや室内の空気環境を改善するために、住宅地で広く使用されている。人々は高品質の製品を強く好むため、芳香剤の需要が高まっている。消費者の在宅時間の短縮や、家庭のメンテナンス時間の減少が、この分野の成長をもたらしている。自動車分野は、予測期間中に年平均成長率9%以上で成長すると予想される。この背景には、可処分所得の増加と高級品購入に対する顧客の嗜好がある。さらに、自動車産業の隆盛がこの急成長に寄与している。

流通チャネルに基づき、市場はスーパーマーケット、ハイパーマーケット、コンビニエンスストア、オンライン市場、その他に分けられる。アジア太平洋地域では、コンビニエンスストアが割引やバンドル商品を提供し、仕事が忙しい人にとって便利であることから、芳香剤市場を支配している。オンライン販売チャネルは急成長が見込まれる。Eコマース・プラットフォームの人気が高まり、オンライン・ショッピングが容易になったことで、消費者が自宅にいながら芳香剤を購入できるようになり、オンライン・チャネルは競争力のある価格設定やキャンペーンを頻繁に提供しているため、コスト意識の高い消費者にとっては魅力的である。さらに、オンライン・チャネルは、従来の実店舗では手に入らないようなニッチ・ブランドや専門ブランドを含め、芳香剤製品の幅広い品揃えを消費者に提供している。

さらに、アジア太平洋地域の芳香剤市場は、中国、日本、インド、オーストラリア、韓国など、さまざまな主要国に区分される。中国と日本は、アジア太平洋地域の芳香剤市場において最も重要な市場である。中国には強力な製造基盤があるため、メーカーは芳香剤を低コストで生産できるようになり、消費者にとってより手頃な価格となっている。これが中国市場での芳香剤の普及を後押ししている。さらに、中国の多くの都市では大気汚染が大きな問題となっており、屋内空間に蓄積しうる臭いや汚染物質と闘うために芳香剤の使用が必要となっている。日本は清潔と衛生の文化が強く、消費者は快適で健康的な室内環境づくりに役立つ製品を高く評価している。その結果、芳香剤の需要は高く、清潔で新鮮な室内環境を維持するための重要なツールとみなされている。

芳香剤の売上は、アジア太平洋地域では通常、冬季よりも夏季の方が高い。夏は気温と湿度が高くなる傾向があり、湿度が高く蒸し暑い室内環境を作り出す。その結果、不快な臭いが増加することがあり、室内空間を新鮮で心地よい香りに保つために芳香剤の使用が必要となる。夏はアジア太平洋地域の多くの地域で雨季と重なり、湿気が増えてカビが生えやすくなります。例えば、芳香剤はカビや白カビによるカビ臭さに対抗するのに役立つので、この時期にはさらに重要になる。

アジア太平洋地域では、芳香剤の人気商品がいくつかあり、国によって人気商品やブランドが異なる。エアウィックは、中国、日本、韓国、オーストラリアなど多くのアジア太平洋諸国で人気のある有名な芳香剤ブランドである。スプレー、プラグイン・ディフューザー、自動噴霧器など、エアウィックの芳香剤製品は数多くある。Gladeは、中国、日本、オーストラリアなど多くのアジア諸国で人気のある芳香剤ブランドである。Gladeは、スプレー、プラグイン・ディフューザー、自動噴霧器など、さまざまな芳香剤製品を販売している。ファブリーズの芳香剤ブランドは、中国やオーストラリアを含むアジア諸国で人気がある。ファブリーズは、スプレー、プラグイン・ディフューザー、ファブリック・リフレッシャーなど、様々な芳香剤製品を販売している。Godrej Aerはインドで人気の芳香剤ブランドで、スプレー、ディフューザー、車用芳香剤などがある。同社は、香りが長持ちし、環境にやさしい処方でよく知られている。

開発
- プロクター・アンド・ギャンブル（P&G） - 近年、P&Gは芳香剤の効果を向上させるため、新技術に投資している。例えば、特許を取得したOdourClearテクノロジーは、きつい臭いをターゲットにして除去する。
- レキット・ベンキーザー - 近年、同社は環境に優しい芳香剤の開発に力を入れており、例えば、100％天然の推進剤を使用し、有害な化学物質を含まないAir Wick Pureシリーズなどがある。
- Godrej Consumer Products - 最大2,200回のスプレーが可能な自動芳香剤ディスペンサーAer Maticシリーズなど、革新的な芳香剤製品を開発している。
- ライオン株式会社 - ライオン株式会社は日本の消費財メーカーで、「アロマテラピーライオン」や「ピュアライオン」などのブランドで芳香剤製品を提供している。近年は、PureLION 空気清浄スプレーのように、香りと空気清浄の両方の利点を提供する芳香剤の開発に注力している。
- SCジョンソン - SCジョンソンは世界的な消費財メーカーで、GladeやPledgeなどのブランドで芳香剤製品を提供している。近年、同社は、香りが長持ちする芳香剤の開発に力を入れており、例えば、最長60日間フレッシュな香りが持続するよう設計されたGlade Sense & Spray Automatic Freshenerなどがある。

アジア太平洋地域における芳香剤の新興企業
- Airbon - Airbonは香港を拠点とする新興企業で、植物エキスから作られた天然芳香剤を提供している。同社の製品は刺激の強い化学物質や人工香料を使用しておらず、室内の空気の質を改善するように設計されている。
- FAVORI - FAVORIはフィリピンの新興企業で、スプレー、ディフューザー、アロマキャンドルなど、さまざまな芳香剤製品を提供している。同社の製品は天然素材から作られており、ユニークで地元にちなんだ香りを取り揃えている。
- Purlife - Purlifeはシンガポールの新興企業で、空気清浄機と芳香剤を提供している。同社の芳香剤は、空気中の臭いやバクテリアを除去するように設計されており、有害な化学物質を含まない自然な香りが特徴だ。
- Airly - Airlyはオーストラリアを拠点とする新興企業で、スマートな芳香剤を提供している。同社の製品は、室内の空気の質をモニターし、改善するように設計されており、スマートフォンのアプリでコントロールできる。
- Aroma Trees - Aroma Treesはインドに拠点を置く新興企業で、天然成分から作られた芳香剤シリーズを提供している。インドの文化や伝統にインスパイアされたユニークな香りが特徴だ。

市場に参入している主要企業
Procter & Gamble Company、S. C. Johnson & Son, Inc.、Reckitt Benckiser Group PLC、Henkel AG & Co.KGaA、Newell Brands, Inc.、Amway Corp.、little tree、ScentAir Technologies, LLC、Kobayashi Healthcare (Malaysia) Sdn. Bhd.、Church and Dwight、Ada Electrotech (Xiamen) Co. Ltd.、Godrej Household Products Ltd.、Aromate Industries Co.Ltd.、ST Corporation、Dabur、Balev Ltd.、Farcent Enterprise Co.Ltd.などがある。

本レポートの対象
- 地理アジア太平洋地域
- ヒストリカルイヤー2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートでカバーする側面
- アジア太平洋地域の芳香剤市場、その価値と予測、セグメントとともに
- 地域別芳香剤市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

レポート対象国
- 中国
- 日本
- インド
- オーストラリア
- 韓国

アプリケーションタイプ別
- 住宅用
- 商業
- 自動車
- その他

製品タイプ別
- スプレー/エアゾール
- ジェル芳香剤
- 電気式芳香剤
- キャンドル芳香器
- その他（AC吹き出し口、ブロック、蒸発式ディフューザー、超音波ディフューザー、アロマビーズ、ポプリ、お香など）

流通シャネル別
- スーパーマーケット／ハイパーマーケット
- コンビニエンスストア
- オンライン市場
- その他（薬局、専門店、B2B）

レポートのアプローチ
本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。はじめに、市場を理解し、市場に存在する企業をリストアップするために二次調査を行った。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次ソースからデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーと電話インタビューを行い、市場のディーラーやディストリビューターと取引を行いました。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者
本レポートは、業界コンサルタント、メーカー、サプライヤー、芳香剤業界関連団体・組織、政府機関、その他のステークホルダーが市場中心の戦略を調整する際に役立ちます。また、マーケティングやプレゼンテーションだけでなく、業界に関する競合知識を高めることもできます。


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目次

Table of Content
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Air Freshener Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Application Type
7.4. Market Size and Forecast, By Product Type
7.5. Market Size and Forecast, By Distribution Channel
7.6. Market Size and Forecast, By Specialty Product
7.7. Market Size and Forecast, By Diffuser Type
8. Asia-Pacific Air Freshener Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Application Type
8.4. Market Size and Forecast By Product Type
8.5. Market Size and Forecast By Distribution Channel
8.6. Market Size and Forecast By Specialty Product
8.7. Market Size and Forecast By Diffuser Type
8.8. China Air Freshener Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Application Type
8.8.3. Market Size and Forecast By Product Type
8.8.4. Market Size and Forecast By Distribution Channel
8.8.5. Market Size and Forecast By Specialty Product
8.8.6. Market Size and Forecast By Diffuser Type
8.9. Japan Air Freshener Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Application Type
8.9.3. Market Size and Forecast By Product Type
8.9.4. Market Size and Forecast By Distribution Channel
8.9.5. Market Size and Forecast By Specialty Product
8.9.6. Market Size and Forecast By Diffuser Type
8.10. India Air Freshener Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Application Type
8.10.3. Market Size and Forecast By Product Type
8.10.4. Market Size and Forecast By Distribution Channel
8.10.5. Market Size and Forecast By Specialty Product
8.10.6. Market Size and Forecast By Diffuser Type
8.11. Australia Air Freshener Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Application Type
8.11.3. Market Size and Forecast By Product Type
8.11.4. Market Size and Forecast By Distribution Channel
8.11.5. Market Size and Forecast By Specialty Product
8.11.6. Market Size and Forecast By Diffuser Type
8.12. South Korea Air Freshener Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Application Type
8.12.3. Market Size and Forecast By Product Type
8.12.4. Market Size and Forecast By Distribution Channel
8.12.5. Market Size and Forecast By Specialty Product
8.12.6. Market Size and Forecast By Diffuser Type
9. Company Profile
9.1. Procter & Gamble
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. S. C. Johnson & Son, Inc.
9.3. Reckitt Benckiser Group PLC
9.4. Henkel AG & Co. KGaA
9.5. Newell Brands, Inc.
9.6. Amway Corp.
9.7. Energizer Holdings, Inc.
9.8. Little Tree
9.9. ScentAir Technologies, LLC
9.10. Kobayashi Healthcare (Malaysia) Sdn. Bhd.
9.11. Church & Dwight Co., Inc.
9.12. Ada Electrotech (Xiamen) Co. Ltd.
9.13. Godrej Household Products Ltd.
9.14. Aromate Industries Co. Ltd.
9.15. S.T.Corporation
9.16. Dabur Ltd
9.17. Balev Ltd
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer

List of Figures
Figure 1: Global Air Freshener Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Air Freshener Market
Figure 7: Global Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global Air Freshener Market Share By Region (2022)
Figure 22: Asia-Pacific Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: Asia-Pacific Air Freshener Market Share By Country (2022)
Figure 24: China Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: Japan Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: India Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: Australia Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 28: South Korea Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)

List of Table
Table 1 : Global Air Freshener Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Air Freshener Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Air Freshener Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Air Freshener Market Size and Forecast, By Application Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Air Freshener Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 9 : Global Air Freshener Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10 : Global Air Freshener Market Size and Forecast, By Specialty Product (2017 to 2028F) (In USD Billion)
Table 11 : Global Air Freshener Market Size and Forecast, By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 67 : Asia-Pacific Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 68 : Asia-Pacific Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 69 : Asia-Pacific Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 70 : Asia-Pacific Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 71 : Asia-Pacific Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 72 : China Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 73 : China Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 74 : China Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 75 : China Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 76 : China Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 77 : Japan Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 78 : Japan Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 79 : Japan Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 80 : Japan Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 81 : Japan Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 82 : India Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 83 : India Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 84 : India Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 85 : India Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 86 : India Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 87 : Australia Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 88 : Australia Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 89 : Australia Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 90 : Australia Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 91 : Australia Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 92 : South Korea Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 93 : South Korea Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 94 : South Korea Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 95 : South Korea Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 96 : South Korea Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)

　

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Summary

In Asia Pacific, Maintaining a clean environment is essential, whether at home, at work, or anywhere else. Air fresheners have become a must-have in such places. Air fresheners have several advantages, including the removal of unpleasant odours from the environment and the production of pleasant odors. The product is available in a variety of specifications and types, allowing customers to choose based on their needs. A small number of Asian countries have contributed to the rising demand for air freshener products. Demand for air freshener products in Asia Pacific is being driven by changing and improving lifestyle and demographic factors, as well as an increasing population in developing countries. Product launches are a significant driver of market growth. The increasing number of product launches is one of the major factors influencing Asia-Pacific market growth. Distributors can not only increase their revenue and market share by launching new products, but they can also attract customers by increasing their market visibility. As a result, several brands are increasingly launching various types of air freshener products, which are expected to boost their sales and drive the growth of the market in focus during the forecast period.

According to the research report, "Asia-Pacific Air Freshener Market Outlook, 2028," published by Bonafide Research, the market is anticipated to grow at more than 7% CAGR. The growing concern about air pollution and its consequences in countries such as Japan, India, and China is driving the growth of the air freshener market. Furthermore, rapid urbanisation in developing countries such as India, China, and Japan has led to increased construction activity in the residential sector, which is expected to boost demand for air fresheners. Furthermore, room air freshener and car air freshener were the best performing categories in the Indian market. Furthermore, whether electronic or manual, air freshener diffusers must be refilled on a regular basis. Furthermore, rising health consciousness, as well as a preference for natural and chemical-free air fresheners, will drive up demand for air fresheners.

In Asia Pacific the market is divided into spray or aerosol air fresheners, gel air fresheners, electric air fresheners, candle air fresheners, and others. These sprays emit fragrance into the air and replace odours in the room. Aerosol sprays have been used for many years, but their popularity has recently risen. The ever-increasing carbon footprint caused by the use of aerosol sprays cannot be eliminated, and companies are working to develop natural air fresheners. In comparison to all other variants, this product is widely used in Asia and the Pacific. Based on application type, the market is divided into residential, commercial, automotive, and other segments. Air fresheners are widely used in residential areas for aromatherapy and to improve indoor air quality. People have a strong preference for high-quality products, so the demand for air fresheners has increased. Consumers' reduced time at home, as well as less time for home maintenance, has resulted in the growth of this segment. The automotive segment is expected to grow at a CAGR of more than 9% over the projection period. This was attributed to rising disposable income and customer preferences for high-end purchases. Furthermore, the thriving automobile industry has contributed to this rapid growth rate.

Based on distribution channel, the market is divided into supermarkets, hypermarkets, convenience stores, online markets, and others. In Asia Pacific, convenience stores are dominating the air freshener market due to the fact that they offer discounts, bundle deals, and are convenient for a person if they are busy with their work. Online distribution channels are expected to grow rapidly. The increasing popularity of e-commerce platforms and the ease of online shopping have made it more convenient for consumers to purchase air fresheners from the comfort of their homes, and online channels frequently offer competitive pricing and promotions, which can be appealing to cost-conscious consumers. Furthermore, online channels provide consumers with a broader selection of air freshener products, including niche and specialty brands that may not be available in traditional brick-and-mortar stores.

Furthermore, the Asia-Pacific Air Freshener market is segmented into various major countries, such as China, Japan, India, Australia, and South Korea. China and Japan are the two most important markets in the Asia Pacific Air Freshener market. Due to China has a strong manufacturing base, manufacturers have been able to produce air fresheners at a lower cost, making them more affordable for consumers. This has aided the penetration of air fresheners in the Chinese market. Moreover, Air pollution is a major issue in many Chinese cities, necessitating the use of air fresheners to combat the odours and pollutants that can accumulate in indoor spaces. Japan has a strong culture of cleanliness and hygiene, with consumers placing a high value on products that help to create a pleasant and healthy indoor environment. This has resulted in a high demand for air fresheners, which are regarded as an important tool for maintaining a clean and fresh indoor environment.

Air freshener sales are typically higher in the Asia-Pacific region during the summer season than during the winter season. Temperatures and humidity levels tend to be higher in the summer, creating a more humid and stuffy indoor environment. This can result in an increase in unpleasant odours, necessitating the use of air fresheners to keep indoor spaces smelling fresh and pleasant. Summer coincides with the rainy season in many parts of the Asia Pacific region, which can lead to increased moisture levels and the growth of mould and mildew. For instances Air fresheners can help combat the musty odours caused by mould and mildew, making them even more important at this time of year.

In the Asia Pacific region, there are several popular air freshener products, with different products and brands being popular in different countries. Air Wick is a well-known air freshener brand that is popular in many Asian Pacific countries, such as China, Japan, South Korea, and Australia. Sprays, plug-in diffusers, and automatic sprayers are among the many air freshener products available from Air Wick. Glade is a popular air freshener brand in many Asian countries, including China, Japan, and Australia. Glade sells a variety of air freshener products, such as sprays, plug-in diffusers, and automatic sprayers. The Febreze air freshener brand is popular in several Asian countries, including China and Australia. Febreze sells a variety of air freshener products, such as sprays, plug-in diffusers, and fabric refreshers. Godrej Aer is a popular air freshener brand in India, with sprays, diffusers, and car air fresheners among its products. The company is well-known for its long-lasting fragrances and environmentally friendly formulations.

Developments
• Procter & Gamble (P&G) - In recent years, P&G has been investing in new technologies to improve the effectiveness of their air fresheners, such as their patented OdourClear technology, which targets and eliminates tough odors.
• Reckitt Benckiser - In recent years, the company has been focusing on developing eco-friendly air fresheners, such as their Air Wick Pure range, which uses 100% natural propellant and is free from harmful chemicals.
• Godrej Consumer Products - The Company has been developing innovative air freshener products, such as their Aer Matic range, which is an automatic air freshener dispenser that offers up to 2200 sprays.
• Lion Corporation - Lion Corporation is a Japanese consumer goods company that offers a range of air freshener products under brands such as Aromatherapy LION and PureLION. In recent years, the company has been focusing on developing air fresheners that offer both fragrance and air purification benefits, such as their PureLION air purifying sprays.
• SC Johnson - SC Johnson is a global consumer goods company that offers a range of air freshener products under brands such as Glade and Pledge. In recent years, the company has been focusing on developing air fresheners that offer longer-lasting fragrances, such as their Glade Sense & Spray Automatic Freshener, which is designed to provide continuous freshness for up to 60 days.

Start-ups of Air Freshener in Asia Pacific
• Airbon - Airbon is a start-up based in Hong Kong that offers natural air fresheners made from botanical extracts. Their products are free from harsh chemicals and artificial fragrances, and are designed to improve indoor air quality.
• FAVORI - FAVORI is a Filipino start-up that offers a range of air freshener products, including sprays, diffusers, and scented candles. Their products are made from natural ingredients and feature a range of unique and local-inspired scents.
• Purlife - Purlife is a start-up based in Singapore that offers air purifiers and air fresheners. Their air fresheners are designed to remove odors and bacteria from the air, and feature natural fragrances that are free from harmful chemicals.
• Airly - Airly is a start-up based in Australia that offers a range of smart air fresheners. Their products are designed to monitor and improve indoor air quality, and can be controlled via a smartphone app.
• Aroma Trees - Aroma Trees is a start-up based in India that offers a range of air fresheners made from natural ingredients. Their products feature unique fragrances inspired by Indian culture and traditions.

Major Companies present in the market:
Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., little tree, ScentAir Technologies, LLC, Kobayashi Healthcare (Malaysia) Sdn. Bhd., Church and Dwight, Ada Electrotech (Xiamen) Co. Ltd., Godrej Household Products Ltd., Aromate Industries Co. Ltd., ST Corporation, Dabur, Balev Ltd, Farcent Enterprise Co. Ltd.

Considered in this report
• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia Pacific Air Freshener market with its value and forecast along with its segments
• Region-wise Air Freshener market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Application Type:
• Residential
• Commercial
• Automotive
• Others

By Product Type:
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Chanel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others (Pharmacies, Speciality Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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Table of Contents

Table of Content
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Air Freshener Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Application Type
7.4. Market Size and Forecast, By Product Type
7.5. Market Size and Forecast, By Distribution Channel
7.6. Market Size and Forecast, By Specialty Product
7.7. Market Size and Forecast, By Diffuser Type
8. Asia-Pacific Air Freshener Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Application Type
8.4. Market Size and Forecast By Product Type
8.5. Market Size and Forecast By Distribution Channel
8.6. Market Size and Forecast By Specialty Product
8.7. Market Size and Forecast By Diffuser Type
8.8. China Air Freshener Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Application Type
8.8.3. Market Size and Forecast By Product Type
8.8.4. Market Size and Forecast By Distribution Channel
8.8.5. Market Size and Forecast By Specialty Product
8.8.6. Market Size and Forecast By Diffuser Type
8.9. Japan Air Freshener Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Application Type
8.9.3. Market Size and Forecast By Product Type
8.9.4. Market Size and Forecast By Distribution Channel
8.9.5. Market Size and Forecast By Specialty Product
8.9.6. Market Size and Forecast By Diffuser Type
8.10. India Air Freshener Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Application Type
8.10.3. Market Size and Forecast By Product Type
8.10.4. Market Size and Forecast By Distribution Channel
8.10.5. Market Size and Forecast By Specialty Product
8.10.6. Market Size and Forecast By Diffuser Type
8.11. Australia Air Freshener Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Application Type
8.11.3. Market Size and Forecast By Product Type
8.11.4. Market Size and Forecast By Distribution Channel
8.11.5. Market Size and Forecast By Specialty Product
8.11.6. Market Size and Forecast By Diffuser Type
8.12. South Korea Air Freshener Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Application Type
8.12.3. Market Size and Forecast By Product Type
8.12.4. Market Size and Forecast By Distribution Channel
8.12.5. Market Size and Forecast By Specialty Product
8.12.6. Market Size and Forecast By Diffuser Type
9. Company Profile
9.1. Procter & Gamble
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. S. C. Johnson & Son, Inc.
9.3. Reckitt Benckiser Group PLC
9.4. Henkel AG & Co. KGaA
9.5. Newell Brands, Inc.
9.6. Amway Corp.
9.7. Energizer Holdings, Inc.
9.8. Little Tree
9.9. ScentAir Technologies, LLC
9.10. Kobayashi Healthcare (Malaysia) Sdn. Bhd.
9.11. Church & Dwight Co., Inc.
9.12. Ada Electrotech (Xiamen) Co. Ltd.
9.13. Godrej Household Products Ltd.
9.14. Aromate Industries Co. Ltd.
9.15. S.T.Corporation
9.16. Dabur Ltd
9.17. Balev Ltd
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer

List of Figures
Figure 1: Global Air Freshener Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Air Freshener Market
Figure 7: Global Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global Air Freshener Market Share By Region (2022)
Figure 22: Asia-Pacific Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: Asia-Pacific Air Freshener Market Share By Country (2022)
Figure 24: China Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: Japan Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: India Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: Australia Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 28: South Korea Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)

List of Table
Table 1 : Global Air Freshener Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Air Freshener Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Air Freshener Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Air Freshener Market Size and Forecast, By Application Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Air Freshener Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 9 : Global Air Freshener Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10 : Global Air Freshener Market Size and Forecast, By Specialty Product (2017 to 2028F) (In USD Billion)
Table 11 : Global Air Freshener Market Size and Forecast, By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 67 : Asia-Pacific Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 68 : Asia-Pacific Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 69 : Asia-Pacific Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 70 : Asia-Pacific Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 71 : Asia-Pacific Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 72 : China Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 73 : China Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 74 : China Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 75 : China Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 76 : China Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 77 : Japan Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 78 : Japan Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 79 : Japan Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 80 : Japan Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 81 : Japan Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 82 : India Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 83 : India Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 84 : India Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 85 : India Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 86 : India Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 87 : Australia Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 88 : Australia Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 89 : Australia Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 90 : Australia Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 91 : Australia Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 92 : South Korea Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 93 : South Korea Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 94 : South Korea Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 95 : South Korea Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 96 : South Korea Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)

　

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