Summary

Air quality issues are severe in cement producing plants and quarries in the United Arab Emirates. Because air quality is one of the country's top objectives, the government has made measures to monitor and regulate emission levels. The Environment Protection and Safety Section is responsible for air quality monitoring and pollution control in Dubai. These UAE government measures will affect the need for portable air purifiers, assisting in the steady growth of the researched market in the following years. Nigeria, like the rest of the Middle East and Africa, suffers from air pollution caused by diesel generators, road dust, industry, and soot released by biomass-fuelled cooking stoves. The Federal Environmental Protection Agency (FEPA) was established by the authorities to regulate and implement air quality measures in the country. Furthermore, the Qatar government has established the QEERI air quality monitoring network, which provides data to describe ambient air quality surrounding Doha and supports study on its impact on human health. The government's vigorous efforts to regulate air quality and reduce pollution levels are expected to stimulate demand for portable air purifiers. Increased government efforts are helping to boost the business in the Middle East and Africa region.

According to the research report, “Middle East & Africa Air Purifier Market Outlook, 2028,“ published by Bonafide Research, the market is anticipated to grow at a CAGR of 7.26% during the forecast period. The Middle East and Africa indoor air purification market is being driven by the increased use of air purifiers to limit airborne contaminants and the introduction of smart air purifiers. Furthermore, the rise of the e-commerce sector has allowed for greater penetration of air purifiers around the world, while advancements in sensor technology have shrunk the air purifier. However, the high cost of air purifiers and other concerns about air purifiers are expected to be a market barrier. Furthermore, fluctuating raw material prices and high electricity usage, resulting in high electricity costs due to air purifiers, are impeding market expansion. Furthermore, the low rate of advancement in air filter technology has hampered the industry. However, rise in demand for air filter due to health awareness among consumers and increasing initiatives by governments for air filter adoption are estimated to provide opportunities for the growth of Middle East and Africa indoor air purification market.

Air purifiers have been used since the twentieth century, primarily for industrial purposes, but with the growth of pollution levels around the world and the introduction of technical solutions, their use has expanded. The rising amount of air pollution in metropolitan areas is a major source of concern for a huge segment of society's health. Simultaneously, the use of technology to improve the efficiency and convenience of use of air filters has led in the development of smart air purifiers. A smart air purifier allows the user to monitor and regulate the interior air quality via a smartphone app. The tool also aids in the tracking of indoor air quality over time, allowing consumers to determine the best and worst air quality. This increase its impact on the user, as a result the demand of smart air purifier is increasing across the nations which are driving the market.

The necessity of air purifiers is growing as outdoor and indoor air quality degrades due to increased urbanisation, increasing airborne infection/diseases worldwide. According to a recent World Health Organization (WHO) report, air pollution is becoming a major health hazard, having been connected to almost 7 million fatalities in 2012. The new research also shows a stronger association between indoor and outdoor air pollution exposure and cardiovascular disorders like strokes and ischemic heart disease, as well as air pollution and cancer. Because both indoor and outdoor pollution are harmful to one's health, people are turning to air purifiers to improve interior air quality. In order to fulfil global demand, the manufacturer was able to raise the cost of the air purifier by boosting its technological features. The high cost of air purifiers and smart air purifiers hinders market expansion because the middle class cannot afford to spend so much money on equipment. As a result, the growth of the Middle East and Africa air purifier market is hampered.

In terms of Technology Type, HEPA led the market, accounting for more than 74% of sales in 2022. Pollen, dust, smoke, and bio-contaminants are caught by HEPA filters, which are particularly effective at trapping airborne particles. The enhanced quality and dependability of HEPA filters in eliminating airborne particles is expected to drive product penetration in the global market. Activated carbon filters, also known as activated charcoal filters, are composed of tiny powdered or granular carbon particles that have been exposed to oxygen in order to open the pores of carbon atoms. This increases the carbon's surface area and porosity, improving its ability to absorb airborne particles. These filters capture gases and odours produced by cooking, mould, chemicals, pets, and smoke. Ionic filters do not require frequent updates, which boosts their market penetration. However, because the creation of ionised air and ozone during the purification process causes respiratory illnesses such as asthma, its application is likely to be limited. Other air cleaning technologies include UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators. Photocatalytic oxidation can convert dangerous gases and microscopic particles as small as 0.1 millimetres into safer molecules. VOCs, germs, and chemically active compounds are all removed during this treatment.

The commercial segment dominated the market in 2022, accounting for nearly 80% of total sales. Commercial uses of air purifiers include hospitals, workplaces, hotels, educational facilities, movie theatres, retail malls, conference centres, and other recreational facilities. In hotels and restaurants, air purifiers with activated carbon and HEPA are used to remove airborne particles, smoke, and odours from the air, thereby improving air quality. Air purifiers are used in dentistry and medical laboratories, as well as veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals, to remove allergens, airborne pathogens, and odours from the air in order to maintain indoor air quality for patients and personnel. The residential category is expected to grow at a CAGR of more than 8.35% during the projected period, owing to the increasing incidence of airborne diseases and rising levels of pollution in metropolitan regions around the world. Furthermore, global health consciousness is growing in parallel with rising living standards and disposable incomes. A growing awareness of the harmful impacts of air pollution is also boosting the usage of air pollution control systems, particularly in developing countries. Growing demand for a healthy lifestyle, particularly among urban youth, is expected to considerably contribute to market growth in the next years.
In 2022, the portable air purifier category dominated the air purifier market, accounting for more than 84% of total revenue. Portable air purifiers are popular due to their portability, ease of operation without requiring structural alterations in the home, and ease of maintenance. Furthermore, the portable air purifiers' numerous features, such as smart controls, sensors, several filtration layers, and mobility, make them ideal for domestic or residential use. A portable air purifier is vital for breathing clean air since poor indoor air quality reduces productivity, causes disease, and raises the risk of chronic pulmonary diseases.

Recent Development:
• In August 2022, Carrier announced its plan to offer to abound healthy air starter package to Universities, entertainment venues, schools and commercial real estate organizations. Under this plan, the company will provide a simple, quick, and cost-effective way to monitor, visualize and react to the unseen components of indoor air quality (IAQ), helping support occupant wellness. Through this step, the company aims to increase its market dominance in the Middle East and Africa indoor air purifier market.
• In June 2021, Hamilton Beach Brands, Inc. announced its partnership with The Clorox Company. Under the agreement, Hamilton Beach Brands plans to launch a line of premium air purifiers under the Clorox brand name that will remove 99.97% of allergens and particulates from pollen, dust, and smoke. This is estimated to allow the company to use the Clorox Company license for its offered product for the air purifier market.

Covid-19 Impact:
The COVID-19 pandemic has increased the demand for air purifiers, with the growing awareness of COVID-19 associated respiratory ailments and the rising need to curb cross-contamination. Factors such as increasing airborne diseases and growing health consciousness among consumers are driving the market. Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies, particularly in the commercial and residential segments, owing to the high installation and maintenance costs. This, in turn, is expected to hinder the growth of the market studied.

Major Companies present in the market:
LG electronics, Dyson, Daikin, camfil, Electrolux, Midea Group, Philips Electronic N.V, Whirlpool Corporation, Honeywell international Inc., 3M, Sharp, Wnix co ltd, Blue star, Blue Air, Carrier, HOKO home appliances

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Air Purifier market with its value and forecast along with its segments
• Country-wise Air Purifier market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Application Type:
• Residential
• Commercial
• Industrial

By Technology Type:
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type:
• Fixed or In-duct
• Portable or Standalone

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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