Summary

The main cause of the region's excessive air pollution is fast urbanisation in multiple cities that required infrastructure to support rapid population development. According to a recent World Bank study, the most polluting cities in the region include Sao Paulo, Belo Horizonte, Rio de Janeiro, Curitiba, and General Pico. These scenarios foresee a strong demand for air purifiers in dirty areas. Air purifiers remove harmful smoke particles from the air. The government rules enforced on controlling the region's air quality index are a potential element boosting the South American Air Purifier Market. Chile had established a new law on SO2, NO2, and PM2.5 emissions from cars, with the goal of regulating the air quality index.

According to the research report, “South America Air Purifier Market Outlook, 2028, “published by Bonafide Research, the market is anticipated to grow at a CAGR of 8.03%. The rising frequency of airborne diseases and rising levels of pollution in metropolitan areas throughout the region have fuelled the expansion of this market for air purifiers. Furthermore, the South American population's health consciousness is developing in tandem with rising living standards and disposable incomes. A growing awareness of the negative effects of air pollution is also encouraging the use of air pollution control technology, particularly in developing regions such as South America. Growing desire for a healthy lifestyle, particularly among urban young, is likely to contribute significantly to the market's growth in the future years.

According to a survey by the Clean Air Institute, more than 100 million South Americans are exposed to dirty air. Most counties in the region are vulnerable to high levels of particulate matter, ozone, and sulphur dioxide (SO2). Agriculture, transportation, household, and commercial sectors, according to the World Health Organization, are responsible for the majority of methane, particulate matter, and hydro fluorocarbons that must be cleansed to reduce air pollution. Rapid urbanisation rates in nations such as Argentina have increased demand for air purifiers in the residential, housing, and building and construction industries. Furthermore, the adoption of innovative technologies such as smart home-enabled air purifiers is expected to drive future growth in the South American Air purifier market.

According to World Health Organization standards, the air quality in Brazil is moderately hazardous. The most recent data show that the country's annual mean PM2 concentration exceeds the recommended maximum of 10 g/m3. Furthermore, household air pollution from fossil fuels killed nearly 14 thousand people in Brazil in 2019. Brazil is one of the South American countries with the highest number of major fatalities from air pollution caused by the use of fossil fuels in their houses.

Brazil's GDP has grown significantly throughout the years, encouraging a wide range of economic activity. Rapid industrial expansion has resulted in the release of air pollutants that have severely damaged the environment and human health. Furthermore, air pollution is said to be harmful to the neurological, digestive, and urinary systems. Brazil's government has set a goal of reducing GHG emissions by 2025 in order to reduce the number of deaths caused by air pollution. This goal can be achieved by the deployment of portable air purifiers, which will affect the country's expansion of the examined market throughout the projected years.

The Brazilian government has set a goal to reduce GHG emissions by 2025 to reduce the number of people who die from air pollution. The use of air purifiers can help to achieve this goal and will have an impact on the country's market growth during the upcoming years. Moreover, the central government of Brazil and the state of Sao Paulo have implemented progressive measures to reduce air pollution, beginning with initiatives to reduce sulphur dioxide (SO2) from industrial sources and continuing with national standards for cleaner vehicles and fuels. Also, according to a statement from Brazil's environment ministry, a National Network of Air Quality Monitoring has been established in 17 states where there is currently no monitoring of airborne particulate matter. Therefore, in Brazil, primary pollutant emissions have decreased in urban centers due to government actions. Therefore, government initiatives in Brazil are encouraging consumers to purchase air purifiers which are further increasing the demand for air purifiers in Brazil.

Argentina is regarded one of the largest economies in the rest of South America, with significant growth in recent years. Because the country is heavily reliant on fossil fuels for energy generation, a higher level of pollutants is emitted into the atmosphere. Oil refineries, petrochemical plants, and the mining industry are all major producers of air pollution in the environment. However, authorities are taking steps to limit black carbon emissions from heavy diesel cars and engines, such as engaging in Climate and Clean Air Coalition (CCAC) efforts. Argentina's portable air purifier industry has significant development potential as such programmes expand.

Due to the increasing frequency of airborne diseases and rising levels of pollution in metropolitan areas around the world, the Residential sector will lead the market in 2022, accounting for more than 40% of total sales. Furthermore, as people's living standards and disposable money improve, so does global health awareness. As people become more aware of the harmful impacts of air pollution, the adoption of air pollution management technologies is expanding. Growing demand for a healthy lifestyle, particularly among urban young, is expected to drive market expansion in the future years. During the projection period, the Commercial sector is expected to increase at a CAGR of roughly 8.46%. Commercial applications for air purifiers include hospitals, workplaces, hotels, educational facilities, movie theatres, retail malls, conference centres, and other recreational facilities. In hotels and restaurants, air purifiers with activated carbon and HEPA are used to remove airborne particles, smoke, and odours from the air, thereby improving air quality. In dentistry and medical laboratories, as well as veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals, air purifiers are used to remove allergens, airborne pathogens, and odours from the air in order to maintain indoor air quality for patients and personnel.

In terms of Technology Type, HEPA led the market, accounting for more than 69% of sales in 2022. Pollen, dust, smoke, and bio-contaminants are caught by HEPA filters, which are particularly effective at trapping airborne particles. The enhanced quality and dependability of HEPA filters in eliminating airborne particles is expected to drive product penetration in the global market. Activated carbon filters, also known as activated charcoal filters, are composed of tiny powdered or granular carbon particles that have been exposed to oxygen in order to open the pores of carbon atoms. This increases the carbon's surface area and porosity, improving its ability to absorb airborne particles. These filters capture gases and odours produced by cooking, mould, chemicals, pets, and smoke. Ionic filters do not require frequent updates, which boosts their market penetration. However, because the creation of ionised air and ozone during the purification process causes respiratory illnesses such as asthma, its application is likely to be limited. Other air cleaning technologies include UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators. Photocatalytic oxidation can convert dangerous gases and microscopic particles as small as 0.1 millimetres into safer molecules. VOCs, germs, and chemically active compounds are all removed during this treatment.

In 2022, the portable air purifier category dominated the air purifier market, accounting for more than 64.91% of total revenue. Portable air purifiers are popular due to their portability, ease of operation without requiring structural alterations in the home, and ease of maintenance. Furthermore, the portable air purifiers' numerous features, such as smart controls, sensors, several filtration layers, and mobility, make them ideal for domestic or residential use. A portable air purifier is vital for breathing clean air since poor indoor air quality reduces productivity, causes disease, and raises the risk of chronic pulmonary diseases.

Covid-19 Impact:
The COVID-19 pandemic has increased the demand for air purifiers, with the growing awareness of COVID-19 associated respiratory ailments and the rising need to curb cross-contamination. Factors such as increasing airborne diseases and growing health consciousness among consumers are driving the market. Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies, particularly in the commercial and residential segments, owing to the high installation and maintenance costs. This, in turn, is expected to hinder the growth of the market studied.

Major Companies present in the market:
LG electronics, Dyson, Daikin, camfil, Electrolux, Midea Group, Philips Electronic N.V, Whirlpool Corporation, Honeywell international Inc., 3M, Sharp

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• South America Air Purifier market with its value and forecast along with its segments
• Country-wise Air Purifier market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Application Type:
• Residential
• Commercial
• Industrial

By Technology Type:
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type:
• Fixed or In-duct
• Portable or Standalone

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Induction Cooktop industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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