Summary

The history of the air fryer in the UK can be traced back to the late 2000s. It was introduced as a healthier alternative to deep frying and quickly gained popularity among health-conscious consumers. The air fryer uses hot air to cook food, reducing the amount of oil needed and resulting in a crispy exterior without the added fat. The first air fryers available in the UK were bulky and expensive, but as the technology improved, the prices decreased and the size became more compact. Today, air fryers are widely available in UK kitchen appliance stores and online, with many brands offering a range of models with different features and sizes. The popularity of the air fryer in the UK has grown significantly in recent years, with consumers seeking a more convenient and healthier way to cook their food. Air fryers are now a staple in many British kitchens, used for cooking everything from chips to chicken and vegetables. There are more than 18 air fryer stores in the UK, including Curry’s, Argos Dumfries Church Place, Lakeland, Argos Parkhead Forge, Lakeland, Argos Glasgow Stock well Street, and many others.

According to the research report "United Kingdom Air Fryer Market Overview, 2028," published by Bonafide Research, the market is anticipated to grow by USD 103.91 million during the forecast period. Based on product distribution into drawer/basket and lid/paddle, basket type dominates the market due to the fact that baskets are gentler with battered and coated foods such as onion rings and home-battered foods, and they also have fewer moving parts so may prove to have a longer life span. On the basis of device type, the market is segmented into digital and manual. Digital air fryers dominated the market. This is due to the rising usage of digital equipment, the increasing demand for automation, and increased awareness regarding health. In terms of distribution channels, the market is divided into online and offline. Online distribution channels are gaining popularity in France due to the convenience and ease of purchasing air fryers online. Air fryers offer an easy way to cook healthy food without losing its taste. As it quickly cooks food, most chefs suggest reducing the cooking or baking time by 20 percent.

Air fryers utilize a small amount of oil when contrasted with deep fryers without compromising flavours and textures. A reduction in oil consumption has a useful impact on human wellbeing. Numerous studies have shown a high intake of fat from vegetable oils leads to various kinds of health conditions, including inflammatory disorders, diabetes, and other diseases related to lifestyles. Air fryers assist in eliminating high-fat and high-calorie oils from the cooking cycle. These fryers utilize heated air enriched with exceptionally fine droplets of oil to eliminate the moisture from the food. Accordingly, air-fried food has comparable qualities to deep-fried food, but with altogether lower levels of fat. Air fryers offer an easy way to cook healthy food without losing its taste. As it quickly cooks food, most chefs suggest reducing the cooking or baking time by 20 percent. For example, if the original recipe suggests 30 minutes of cooking using conventional cooking methods, 24 minutes should be enough in an air fryer.

According to some findings, the UK average for households owning an air fryer is 30%, but there are some notable regional variations. The rate of home ownership is highest in Northern Ireland at 48%, followed by Northeast England at 39% and the West Midlands at 36%. Lower rates of ownership are evident in the East of England (22%), London (25%), and the Southeast (27%). Most UK households that own an air fryer say they use it two or more times a week, with a fifth (20%) using it daily. 67% expect to start using the appliance more due to increased energy prices. More than half of UK households that own an air fryer (53%) say one of the reasons for purchase is that it’s cheaper to run than an oven. This factor is most important to the 55+ age group, with 65% of owners saying they bought an air fryer for this reason. The ability to cook meals more quickly influenced the purchase decision of 46% of owners, and 43% said they wanted to cut the amount of fat consumed. Almost a third of owners (31%) said that environmental credentials were a factor, since faster cooking saves on electricity.

Considered in this report
• Geography: UK
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• UK Air Fryer market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Device Type:
• Manual/ Analog
• Digital/ Electric

By Product Type:
• Basket
• Paddle

By Application:
• Residential
• Commercial

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.