Summary

The history of air fryers in the UAE can be traced back to the late 2000s, when they first appeared on the market as a healthier alternative to deep frying. Over the years, air fryers have become increasingly popular in the UAE as people have become more health-conscious and interested in finding ways to cook their favourite dishes with less oil. In the early years, air fryers were only available in large appliance stores, but as their popularity grew, they began to be sold in smaller electronics shops and even supermarkets. By the mid-2010s, air fryers had become a staple appliance in many homes across the UAE, and a wide range of models and brands were available for purchase. Today, air fryers are widely used in the UAE for cooking a variety of dishes, from chicken wings and French fries to baked goods and vegetables. They have become an important tool for families looking to lead a healthier lifestyle and make more nutritious choices in their diet.

According to the research report "UAE Air Fryer Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 4.58 Million during the forecast period. Based on product distribution into drawer/basket and lid/paddle, basket type dominates the market due to the fact that baskets are gentler with battered and coated foods such as onion rings and home-battered foods, and they also have fewer moving parts so may prove to have a longer life span. On the basis of device type, the market is segmented into digital and manual. Digital air fryers dominated the market. This is due to the rising usage of digital equipment, the increasing demand for automation, and increased awareness regarding health. In terms of distribution channels, the market is divided into online and offline. Online distribution channels are gaining popularity in France due to the convenience and ease of purchasing air fryers online. Air fryers offer an easy way to cook healthy food without losing its taste. As it quickly cooks food, most chefs suggest reducing the cooking or baking time by 20 percent.

An air fryer is like a convection oven that can bake, broil, and roast. In convection cooking, fans blow and circulate hot air around the vessel, so the temperature remains equal throughout the oven. The airflow in an air fryer is akin to the heat distribution of deep-frying with hot fat. When people get their air fryer in the UAE, they’ll find components like the removable basket and a perforated tray or grate. When setting up the appliance, make sure it’s on a heat-resistant surface and at least eight inches away from a wall. There are a few things to keep in mind when using an air fryer in the UAE: Keep the grate in the basket to let hot air circulate and prevent food from soaking up excess oil. Air fryers can be noisy because of the whirring fans. Manual operation is still required. When browning, you have to remove the basket and move your food around every few minutes. Refer to the manufacturer’s manual for a table of temperatures and cooking times.

The demand for the air fryer is anticipated to increase because people have become more conscious of their healthy diets and energy-efficient products. Moreover, increasing concerns about cholesterol levels and fat intake in the human body are leading to augmented consumption of healthier foods, which is anticipated to drive the demand for air fryers. Increasing demand for previously frozen and fried foods is being driven by a development in the number of health-conscious consumers, mainly in urban areas, and higher consumer knowledge about better food quality and fitness, resulting in augmented demand for air fryers. Moreover, air fryers use less oil and do not spoil the texture or flavours of the food, resulting in a positive effect on human health, which results in increased adoption of air fryers.

The surging product launches and other innovations by major market players provide numerous opportunities for market growth. For instance, Philips, a Dutch electronics company, introduced the Air Fryer XL Connected, a brand-new air fryer. This air fryer uses Rapid Air Technology for healthy frying and has a temperature range of 80°C to 200°C. It can also be connected with the Nutri app, which provides directions on how to prepare food and when to use it. Seven pre-programmed settings and a touch screen, including grill, roast, keep warm, fry, bake, and reheat, are available on the Philips Air Fryer XL Connected. In 2022, Whirlpool Corporation will launch a new Air Fry Mode with connected features in the air fryer segment. The Whirlpool brand's Smarter over Time feature advancements include a new Air Fry mode. This is available on select models with the Yummly Smart Thermometer. In 2022, Xiaomi Company will launch Internet of Things (IoT) products for the kitchen with new smart air fryers to deal with customer demands.

Some of the drawbacks of a manual air fryer are that the growth of the market is hampered by the longer cooking times in air fryers, which result in higher usage of electricity and energy. Furthermore, an air fryer takes at least 20–25 minutes to cook, while a standard fryer takes around 10–12 minutes. Thus, the slower cooking time of manual air fryers will hamper the growth of the air fryer market.

Considered in this report
• Geography: UAE
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• UAE Air Fryer market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Device Type:
• Manual/ Analog
• Digital/ Electric

By Product Type:
• Basket
• Paddle

By Application:
• Residential
• Commercial

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.