Summary

South Korea's vacuum cleaner market is highly competitive, with a wide range of products available to meet a variety of needs and budgets. Several major international manufacturers, such as Dyson, Bissell, Shark, and Miele, dominate the industry, as do several local South Korean brands, such as LG, Samsung, and Hanool Robotics, which offer competitively priced vacuum cleaners. Aside from traditional vacuum cleaners, the market for air purifiers and other home cleaning products has expanded in South Korea as people become more concerned about indoor air quality and environmental issues. The South Korean consumer market is known for producing high-quality and innovative products, which is reflected in the vacuum cleaner market, with many models offering advanced features and cutting-edge technologies.

According to the research report "South Korea Vacuum Cleaner Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.57 billion by 2028. With the rise in population and urbanisation, there has been an increase in demand for appliances that save time and make housecleaning easier and more comfortable. A sustainable lifestyle causes a shift in consumption patterns and an increase in household appliance expenses. As a result, for the vacuum industry to grow, there is a need for customary development and innovation, with the understanding that these innovations must adhere to efficiency and environmental-friendly provisions. Newer technology will also address battery life issues, causing demand for vacuum cleaners to rise. Vacuum cleaners are in high demand due to their cost-effectiveness, safety, efficiency, high accessibility to small areas, and automation in cleaning. The rise in disposable income and increase in the working population, combined with high purchasing power and the ease of operation of vacuum cleaners, are expected to drive demand for vacuum cleaners even further.

In South Korea, vacuum cleaners must be certified by the Korea Testing and Research Institute (KTR), the designated testing agency for the Ministry of Trade, Industry, and Energy. The certification verifies the safety and energy efficiency of vacuum cleaners. Vacuum cleaners must also comply with the Technical Regulation for Electric Home Appliances and their Safety, which is enforced by the Korea Conformity Laboratories. The regulation includes requirements for electrical safety, electromagnetic compatibility, and energy efficiency. In South Korea, vacuum cleaners are subject to the regulations set by the Korea Electric and Energy Agency (KEA). The KEA sets energy efficiency standards for appliances, including vacuum cleaners, to reduce energy consumption and protect the environment. The regulations specify energy efficiency standards for vacuum cleaners and require manufacturers to label their products with energy efficiency information.

By application type, the vacuum cleaner market is segmented into residential, commercial, and industrial. The rising number of allergy and asthma cases caused by dust and dirt in residential settings, combined with the need to keep homes disease-free, are expected to drive demand for residential vacuum cleaners. Furthermore, the increasing availability of advanced products that can efficiently capture the smallest of impurities is driving the market in residential applications.

By product type, the market is segmented into canister, robotic, upright, dry, wet, central, and others. Currently Canister vacuum cleaners are dominating the market because they work well on all types of flooring; they dominate the vacuum cleaner market in South Korea. Generally, canister vacuum cleaners also offer more suction and greater airflow. During the forecasted period, demand for robotic vacuum cleaners is expected to rise. In response to COVID-19, new cleaning requirements and demands have emerged in order to free up the human workforce for other duties, particularly in hospitals. As a result of such demands, the commercial sector has been forced to adopt autonomous or robotic vacuum cleaners. Automatic charging, the smart home trend, and voice-activated commands powered by digital voice assistants like Amazon Alexa and Google Assistant are all enticing residential clients and end-users. Furthermore, advanced features like navigation technology, voice control, and remote control enable these devices to save users time and reduce the need for human assistance.
By Corde type, the vacuum cleaner market is segmented into cordless vacuum cleaners and corded vacuum cleaners. Cordless vacuum cleaners, also known as stick vacuums, are free from the frustrating faff of cords. They're lightweight, easy on the back, and run on rechargeable batteries. Corded vacuums are plugged into the mains power, so they generally have stronger suction power and give better results, particularly on carpets. Currently the market is dominated by corded vacuum cleaners, but during the forecast period the market is expected to be dominated by cordless vacuum cleaners due to the fact that cordless vacuum cleaners work on batteries and offer better portability and convenience when compared with corded vacuum cleaners. Moreover, battery-powered or cordless vacuum cleaners tend to be safer than vacuum cleaners with cords and provide more flexibility, making them extremely agile.

The market is segmented by distribution channel into online and offline; currently, the offline segment dominates the market for vacuum cleaners in South Korea, but during the forecast period, the online segment is expected to dominate the market for vacuum cleaners in South Korea due to an increase in internet penetration, the rise of use of smart phones, and ease of booking and ease of delivery, which are some of the factors expected to drive the online distribution channel.

The growing awareness of the advantages of vacuum cleaners, such as time efficiency, energy savings, and convenience, promotes the demand for vacuum cleaners. Along with this rapid urbanization, an increase in disposable income, an improved standard of living, a rise in the population of working women, and a surge in dependence on technology boost the demand for vacuum cleaners.
Vacuum cleaners are hefty, bulky machines that are usually hard to move around the home. Regardless, in the case of an upright vacuum cleaner, it is almost impossible to move up and down stairs. The vacuum cleaner was manufactured in a fairly large size, although it was not heavy. Moving and keeping the device will require a large space.

COVID 19 IMPACTS
The COVID-19 outbreak has boosted the overall growth of the vacuum cleaner market. During the lockdown, people chose to replace their old appliances with smart and advanced ones. Furthermore, as the number of COVID-19 cases increased, people were compelled to stay at home, so they actively spent on household appliances to gain more comfort. As a result, COVID-19 has had a positive impact on the overall growth of the vacuum cleaner market.

Considered in this report
• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Korea vacuum cleaner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By application Type
• Residential
• Commercial
• Industrial

By product Type
• Canister
• Robotic
• Upright
• Dry
• Wet
• Central
• Others ( Black Pack, Pneumatic etc)

By Corde Type
• Cordless Vacuum Cleaner
• Cord Vacuum Cleaner

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vacuum Cleaner market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.