Summary

The air fryer technology was first introduced in Saudi Arabia in the early 2010s. The appliance quickly became popular among consumers, who were looking for healthier cooking options. The air fryer works by circulating hot air to cook food without the need for added oil, which reduces the calorie and fat content of meals. As the popularity of the air fryer grew, so did the number of brands and models available on the market. Leading international brands such as Philips, Tefal, and Black Decker started selling air fryers in Saudi Arabia, and local brands soon followed suit. Today, air fryers are widely available in the country, and they have become a staple in many households. In addition to its health benefits, the air fryer has also become a popular kitchen appliance due to its ease of use and versatility. It can be used to cook a variety of dishes, including fried chicken, French fries, and even desserts.

According to the research report "Saudi Arabia Air Fryer Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 15.12 Million during the forecast period. Based on product distribution into drawer/basket and lid/paddle, basket type dominates the market due to the fact that baskets are gentler with battered and coated foods such as onion rings and home-battered foods, and they also have fewer moving parts so may prove to have a longer life span. On the basis of device type, the market is segmented into digital and manual. Digital air fryers dominated the market. This is due to the rising usage of digital equipment, the increasing demand for automation, and increased awareness regarding health. In terms of distribution channels, the market is divided into online and offline. Online distribution channels are gaining popularity in France due to the convenience and ease of purchasing air fryers online. Air fryers offer an easy way to cook healthy food without losing its taste. As it quickly cooks food, most chefs suggest reducing the cooking or baking time by 20 percent.

Local culture interacts with the situation; for example, lockdown and Ramadan combine to promote a larger shift towards home cooking and with the help of an air fryer, they can prepare food in less time. Furthermore, businesses are drastically altering how and where they spend their money. Part of this is due to a significant move to "online only," but it has broader ramifications for event sponsorship, particularly if planned and paid for in advance. Supply chains are broken at the source and at each level through to consumer engagement points, moving geographically in tandem with lockdown implementation and relaxation. Consumer demand is shifting due to lockdowns and the impending economic disaster, but two factors are good. Rapid urbanization is the primary driving force behind the country's home air fryer industry growth. Replacement sales are gaining pace throughout the world, with the clear majority of people wanting to replace their existing appliances with smarter, more inventive, and smaller appliances. Quick growth in disposable incomes has resulted in mid- to high-income consumers selecting premium, sophisticated, and higher-priced models, hence driving home appliance value sales in the country.

Saudi Arabia's small kitchen appliances market is predicted to develop rapidly during the forecast period, owing to the introduction of technologically improved electric appliances and the rising customer desire for these goods. Furthermore, the expanding trend of modular kitchens and the increase in working populations are driving up demand for air fryers. As more manufacturers enter the market, consumers have a greater selection of electric kitchen equipment. The government's low import taxes are also helping to expand Saudi Arabia's electric kitchen appliance industry. By 2028, the market will likely be further fueled by the introduction of energy-efficient air fryer equipment.

The growth of the market is hampered by the longer cooking times in air fryers, which result in higher usage of electricity and energy. Furthermore, an air fryer takes at least 20–25 minutes to cook, while a standard fryer takes around 10–12 minutes. Thus, the slower cooking time of manual air fryers will hamper the growth of the air fryer market.

Recent Developments:
• In 2022, Whirlpool Corporation has launched new Air Fry Mode with connected features in the air fryer segment. Whirlpool brand's Smarter over Time feature advancements include a new Air Fry mode. This is available on connectivity and selects models with the Yummly Smart Thermometer. On 2022, Xiaomi Company has launched Internet of things (IoT) products for the kitchen with new smart air fryers to deal with demands of customers.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Arabia Air Fryer market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Device Type:
• Manual/ Analog
• Digital/ Electric

By Product Type:
• Basket
• Paddle

By Application:
• Residential
• Commercial

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.