Summary

The air fryer technology was first introduced in Russia in the early 2000s. Initially, air fryers were considered luxury items and were only available in high-end department stores. However, as the technology improved, the air fryers became more affordable and accessible to the general public. The popularity of air fryers in Russia grew rapidly in the 2010s as more and more households started to adopt this new technology. With the increasing health awareness among the Russian people, the demand for healthier cooking methods such as air frying rose. Air fryers were seen as a healthier alternative to traditional deep frying as they required less oil, leading to less fat and calorie intake. Today, air fryers are widely available in Russia, and they have become a common kitchen appliance in many households. The versatility of air fryers, which allows for a variety of cooking methods such as baking, grilling, and roasting, has made them popular among Russian households.

According to the research report "Russia Air Fryer Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 103.47 Million during the forecast period. Based on product segmentation into drawer/basket and lid/paddle, basket type dominates the market due to the fact that baskets are gentler with battered and coated foods such as onion rings and home-battered foods, and they also have fewer moving parts so may prove to have a longer life span. On the basis of device type, the market is segmented into digital and manual. Digital air fryers dominated the market. This is due to the rising usage of digital equipment, the increasing demand for automation, and increased awareness regarding health. Based on end users, the Russian market is segmented into residential and commercial. The residential segment constitutes the major market share and is poised to grow at the fastest rate during the forecast period. The surge in popularity of air fryers owing to the preparation of food items with up to 80% less fat than food cooked with other types of traditional fryers has resulted in increased demand for air fryers. Moreover, a rise in consumer awareness towards the product, extensive marketing and advertising by leading brands, and a shift in consumer preference towards air fryers augment demand from the residential segment.

Based on sales channel, the Russian market is classified into online and offline. The online channel will continue to grow during the forecast period. The convenience offered by e-commerce is a key reason behind the success of online portals in the air fryer market. Not only does e-commerce offer ease of convenience and comfort, it also enables customers to deep dive for product information, price and benefit comparisons, and comprehensive value evaluation before committing to a purchase. Although more than 80% of Russians still prefer to buy major appliances from retail stores, the number of people who consider internet sales was doubled in 2018 as compared to 2014. Numerous practices of online retailers can be considered the major reason for this shift, and it is expected to increase gradually in the future. Brand loyalty is comparatively high when it comes to the major appliances, and consumers are willing to experiment with brands and their features in the small appliances category, like air fryers, coffee makers, and toasters, only if the prices are not high. Consumers are preferring products that have priority functionality and bring convenience into their lives.

Rapid growth of the hospitality industry is expected to drive the Russian air fryer market's growth. Expansion of the gastronomy industry to further augment market growth in the upcoming years. Continuous innovation in product performance and functionality along with continuous consumer feedback has allowed active players in the market to sustain themselves in the highly competitive consumer-centric business. Moreover, the multifunctionality of air fryers, including but not limited to deep fryers, skillets, toasters, and ovens, has attracted a large consumer base. The residential consumer base prefers novel types of air fryers with multifunctional attributes over traditional deep fryers. Thus, the companies operating in the market are more inclined towards offering more advanced, compact, and user-friendly products to cater to residential demand. Also, the rising health consciousness and awareness in the market about following a particularly healthy diet are estimated to enhance the product demand, thereby supporting the market's growth.

A tragic demand from hotels, restaurants, and hospitals is also estimated to have increased market growth in Russia. Moreover, the demand for some energy-efficient products is also assumed to have a positive Research Report on market growth. Based on type, the digital air fryer segment accounted for the largest market share in 2020 and is expected to continue its dominance throughout the forecast period. The availability of some advanced features, like a touch screen panel, temperature control knob, and quick preheating, is anticipated to boost the demand for air fryers. The increasing popularity of e-commerce retailers such as Amazon is an important factor in increasing product sales within online channels.

Considered in this report
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Russia Air Fryer market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Device Type:
• Manual/ Analog
• Digital/ Electric

By Product Type:
• Basket
• Paddle

By Application:
• Residential
• Commercial

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.