Summary

The history of air fryers in Italy dates back to the early 2000s, when the first air fryers were introduced to the market. Initially, these kitchen appliances were not widely popular in Italy, where people were more accustomed to traditional deep-frying methods. However, with the increasing awareness of the dangers of unhealthy deep frying and the desire for healthier cooking options, air fryers started gaining popularity in Italy. By the late 2010s, air fryers had become a staple in many Italian kitchens, offering a healthier alternative to deep frying. In recent years, air fryers have become more advanced, with features such as adjustable temperature controls, digital displays, and the ability to cook multiple foods at once. Today, air fryers are widely used in Italy for cooking a variety of foods, including French fries, chicken, fish, and vegetables. Air fryers are booming in sales today because of how efficient they are. An air fryer is a countertop oven that you can use for baking and roasting. It is similar to an oven, but its heating elements are at the top, and it has a large fan. With an air fryer, you use less oil than when deep frying. Therefore, an air fryer is the best as it cooks food quickly.

According to the research report "Italy Air Fryer Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 78.36 Million during the forecast period. Based on product distribution into drawer/basket and lid/paddle, basket type dominates the market due to the fact that baskets are gentler with battered and coated foods such as onion rings and home-battered foods, and they also have fewer moving parts so may prove to have a longer life span. On the basis of device type, the market is segmented into digital and manual. Digital air fryers dominated the market. This is due to the rising usage of digital equipment, the increasing demand for automation, and increased awareness regarding health. In terms of distribution channels, the market is divided into online and offline. Online distribution channels are gaining popularity in France due to the convenience and ease of purchasing air fryers online. Air fryers offer an easy way to cook healthy food without losing its taste. As it quickly cooks food, most chefs suggest reducing the cooking or baking time by 20 percent. Based on end users, the market is segmented into residential and commercial. The residential segment constitutes the major market share and is poised to grow at the highest CAGR during the forecast period. The surge in popularity of air fryers owing to the preparation of food items with up to 80% less fat than food cooked with other types of traditional fryers has resulted in increased demand for air fryers. Moreover, a rise in consumer awareness of the product, extensive marketing and advertising by leading brands, and a shift in consumer preference towards air fryers augment demand from the residential segment.

Air fryers and convection ovens use a fan to circulate hot air to cook food faster than regular ovens. On the other hand, air fryers cook faster than convection ovens due to the placement and size of their fans and several other reasons, including: Size-convection oven settings are built into full-size ovens and toaster ovens, while air fryers are countertop appliances. They both heat up quickly because of their countertops. Some convection ovens, toaster ovens, pressure cookers, and microwaves now have air fry mode. Heating: In an air fryer, the heat comes from the top, while in a convection oven; it comes from both the top and bottom. The top-down method concentrates the heat and cooks the food faster. Placement of Fans: The fan is situated just below the heating element on the top of an air fryer. A convection oven is either in the center or on the side. Size and Speed of the Fan: The fans in air fryers are more extensive and run quicker than those in convection ovens. According to one manufacturer, the fan on their air fryer setting is 30 percent faster than the fan on their convection oven setting. Accessories: Many accessories are available for air fryers, allowing speedy and consistent cooking with little to no turning or tossing required. Air fryer baskets, trays, racks, rotisserie spits, and kebab skewers are examples of these accessories.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Air Fryer market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Device Type:
• Manual/ Analog
• Digital/ Electric

By Product Type:
• Basket
• Paddle

By Application:
• Residential
• Commercial

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.