Summary

Germany is a developed nation with a mature market with an affluent consumer base and strong purchasing power that holds the largest market share in Europe. Germans are more conscious of cutting-edge technology and convenient products. Air fryers are becoming the go-to appliance for transforming fried and greasy favourite into delicious, healthy meals. From deep-fried chicken wings to French fries and onion rings, air fryer cooking offers an easy way to enjoy a wide variety of treats without all the added calories or messiness. Recent years have encountered a surge in the prevalence of air fryers due to numerous factors. Noticeable factors are responsible for the expanded adoption of air fryers. Some of them are an increase in awareness of healthfulness and worries about fat intake. Air fryers are currently being utilized in residential and commercial applications to prepare deep-fried food in a healthier manner. Currently, air fryers are being solely used to replace conventional deep fryers.

According to the research report "Germany Air Fryer Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 154.22 Million during the forecast period. Based on product distribution into drawer/basket and lid/paddle, basket type dominates the market due to the fact that baskets are gentler with battered and coated foods such as onion rings and home-battered foods, and they also have fewer moving parts so may prove to have a longer life span. On the basis of device type, the market is segmented into digital and manual. Digital air fryers dominated the market. This is due to the rising usage of digital equipment, the increasing demand for automation, and increased awareness regarding health. In terms of distribution channels, the market is divided into online and offline. Online distribution channels are gaining popularity in France due to the convenience and ease of purchasing air fryers online. Air fryers offer an easy way to cook healthy food without losing its taste. As it quickly cooks food, most chefs suggest reducing the cooking or baking time by 20 percent. For example, if the original recipe suggests 30 minutes of cooking using conventional cooking methods, 24 minutes should be enough in an air fryer. Air fryers utilize a small amount of oil when contrasted with deep fryers without compromising flavours and textures. A reduction in oil consumption has a useful impact on human wellbeing. Numerous studies have shown a high intake of fat from vegetable oils leads to various kinds of health conditions, including inflammatory disorders, diabetes, and other diseases related to lifestyles. Air fryers assist in eliminating high-fat and high-calorie oils from the cooking cycle. These fryers utilize heated air enriched with exceptionally fine droplets of oil to eliminate the moisture from the food. Accordingly, air-fried food has comparable qualities to deep-fried food, but with altogether lower levels of fat.

The cook times of both deep and air fryers vary depending on what a person is cooking. Once a deep fryer has reached the proper temperature, the hot oil can cook food in as little as 3–5 minutes. Air fryers typically take between 10 and 20 minutes to heat and cook your meal. Cook times vary depending on the food being prepared, so be sure to consult the packaging of what you’re cooking. Air frying can be a healthier alternative to deep-fried foods as it uses a fraction of the oil that is used when deep-frying. Air fryers use a combination of hot air and only about one to two tablespoons of oil to promote caramelization, whereas deep fryers require at least four to six cups.

Higher levels of health awareness among consumers, growing online penetration, easy options, and discounts and offers by e-commerce giants continue to encourage sales in the country. In addition, the presence of major companies such as Philips, Ninja, and Prestige impacts the demand for air fryers in Germany. The health-conscious generation looks for equipment that helps them eat their favourite snack without thinking twice. An air fryer helps in this case and provides fried snacks with minimal oil use. Furthermore, the advanced and efficient heating system works efficiently, making it easy for the end users to adopt it as it saves money. Conventional frying consumes a lot of oil, fuel, and effort, while air frying uses electricity and minimal oil to deliver almost the same taste. Thus, the higher adoption of air fryers in common households is expected during the forecast period.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany Air Fryer market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Device Type:
• Manual/ Analog
• Digital/ Electric

By Product Type:
• Basket
• Paddle

By Application:
• Residential
• Commercial

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.