Summary

The history of vacuum cleaners in Brazil can be traced back to the early 20th century, around the same time they were becoming popular in other parts of the world. Early vacuum cleaners in Brazil were similar to those in other countries, being large, heavy, and powered by electric motors. In the decades that followed, vacuum cleaners became more widely available and affordable in Brazil, leading to an increase in their popularity. The introduction of cordless and lightweight models made them more convenient to use and helped to further increase their popularity. Vacuum cleaners are an essential household appliance in Brazil, with many families owning multiple models to suit different cleaning needs. The industry is dominated by a few major international manufacturers, including Dyson, Bissell, and Shark, as well as several local brands that offer competitively priced vacuum cleaners.

According to the research report “Brazil Vacuum Cleaner Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.37 billion by 2028. With the rise in population and urbanisation, there has been an increase in demand for appliances that save time and make housecleaning easier and more comfortable. A sustainable lifestyle causes a shift in consumption patterns and an increase in household appliance expenses. As a result, for the vacuum industry to grow there is a need for customary development and innovation, with the understanding that these innovations must adhere to efficiency and environmental-friendly provisions. Newer technology will also address battery life issues, causing demand for vacuum cleaners to rise. Vacuum cleaners are in high demand due to their cost-effectiveness, safety, efficiency, high accessibility to small areas, and automation in cleaning. The rise in disposable income and increase in the working population, combined with high purchasing power and the ease of operation of vacuum cleaners, are expected to drive demand for vacuum cleaners even further.

By application type, the vacuum cleaner market is segmented into residential, commercial, and industrial. The rising number of allergy and asthma cases caused by dust and dirt in residential settings, combined with the need to keep homes disease-free, are expected to drive demand for residential vacuum cleaners. Furthermore, the increasing availability of advanced products that can efficiently capture the smallest of impurities is driving market in residential applications.

By product type, the market is segmented into canister, robotic, upright, dry, wet, central, and others. Currently Canister vacuum cleaner is dominating the market because they work well on all types of flooring; canister vacuum cleaners dominate the vacuum cleaner market in the Brazil. Generally, canister vacuum cleaners also offer more suction and greater airflow. During the forecasted period, demand for robotic vacuum cleaners is expected to rise. In response to COVID-19, new cleaning requirements and demands have emerged in order to free up the human workforce for other duties, particularly in hospitals. As a result of such demands, the commercial sector has been forced to adopt autonomous or robotic vacuum cleaners. Automatic charging, the smart home trend, and voice-activated commands powered by digital voice assistants like Amazon Alexa and Google Assistant are all enticing residential clients and end-users. Furthermore, advanced features like navigation technology, voice control, and remote control enable these devices to save users time and reduce the need for human assistance.

By Corde type vacuum cleaner market is segmented by Cordless Vacuum cleaner and Corde Vacuum cleaner, Cordless vacuum cleaners, also known as stick vacuums, free from the frustrating faff of cords. They're lightweight, easy on the back and run on rechargeable batteries. Corded vacuums are plugged into the mains power so they generally have stronger suction power and give better results, particularly on carpets. Currently the market is dominated by Corde Vacuum cleaner, during the forecast period the market is expected to be dominated by Cordless Vacuum cleaners due to Cordless vacuum cleaners work on batteries and offer better portability and convenience when compared with corded vacuum cleaners. Moreover, battery-powered or cordless vacuum cleaners tend to be safer than vacuum cleaners with cords and provide more flexibility, making them extremely agile.

The market is segmented by distribution channel into online and offline; currently, the offline segment dominates the market for vacuum cleaners in the Brazil, but during the forecast period, the online segment is expected to dominate the market for vacuum cleaners in the Brazil due to an increase in internet penetration, the rise of use of smart phones, and ease of booking and ease of delivery, which are some of the factors expected to drive the online distribution channel.

The growing awareness about the advantages of vacuum cleaners such as time-efficiency, energy-saving cleaning, and convenience promote the demand for vacuum cleaners. Along with this rapid urbanization, increase in disposable income, improved standard of living, raise in population of working women, and surge in dependence on technology boost the demand for vacuum cleaners.
Vacuum cleaners are hefty, bulky machines that are usually hard to move around the home. Regardless, in the case of an upright vacuum cleaner, it is almost impossible to move up and down stairs. The vacuum cleaner was manufactured in a fairly large size, although it was not heavy. Moving and keeping the device will require a large space.

COVID 19 IMPACT
The COVID-19 outbreak has boosted the overall growth of the vacuum cleaner market. During the lockdown, people chose to replace their old appliances with smart and advanced ones. Furthermore, as the number of COVID-19 cases increased, people were compelled to stay at home, so they actively spent on household appliances to gain more comfort. As a result, COVID-19 has had a positive impact on the overall growth of the vacuum cleaner market.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil vacuum cleaner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By application Type
• Residential
• Commercial
• Industrial

By product Type
• Canister
• Robotic
• Upright
• Dry
• Wet
• Central
• Others ( Black Pack, Pneumatic etc)

By Corde Type
• Cordless Vacuum Cleaner
• Cord Vacuum Cleaner

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vacuum Cleaner market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.