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電子タバコの世界市場概要、2023-28年


Global E-Cigarette Market Overview, 2023-28

電子タバコは通常、電子回路と加熱機構にエネルギーを供給する電源を含む。電子タバコは加熱によって蒸気を発生させるため、燃焼を伴う通常のタバコとは異なる。蒸気を発生させるためには、非タバコのニコチン含... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2022年12月31日 US$2,750
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		68 英語

日本語のページは自動翻訳を利用し作成しています。


　

サマリー

電子タバコは通常、電子回路と加熱機構にエネルギーを供給する電源を含む。電子タバコは加熱によって蒸気を発生させるため、燃焼を伴う通常のタバコとは異なる。蒸気を発生させるためには、非タバコのニコチン含有液体が最も一般的に使用される。電子タバコは従来のタバコよりも安全であるという認識が、特に若年層の間で高まっている。各ベンダーが提供する温度調節やニコチン濃度などのカスタマイズ機能の数々は、製品需要を助長すると予想される。さらに、ポッドシステムやスコンクMODなど、発展途上の電子タバコ技術は、近年人気が高まっており、ユーザーの採用が増加している。

Bonafide researchが発行したレポート「電子タバコの世界市場概要、2023-28年」によると、2022年の市場規模は243.6億米ドル以上で、2023年から2028年にかけて年平均成長率19.41%以上で成長し、688.4億米ドルに達すると予測されている。消費者の禁煙意欲と、電子タバコが従来のタバコより安全な代替品であるという認識が、世界中で電子タバコの需要を高めている。これに伴い、メーカーはニコチンの強さが異なり、ユーザーがカートリッジを補充できる新世代の電子タバコを導入している。さらに、大手メーカーは小規模および国内ベンダーを買収したり、提携を結んだりしている。例えば、日本たばこ産業（JTI）は、新製品を開発し、そのヴェポライザーを世界中で商品化するために、英国を拠点とする電子タバコブランドE-Litesを買収した。これらの企業はまた、進化する消費者の嗜好に対応するため、タバコ、フルーツ、植物性など幅広いフレーバーを導入している。さらに、電子タバコの機能を向上させるため、電子タバコのデザインや使用技術の開発も行っている。

世界で販売されている電子タバコ製品のほとんど（90％）は中国製で、1,000社近くのメーカーが存在する。500以上の電子タバコ販売業者がさまざまなブランド名で製品を販売しており、世界の電子タバコの主要な販売はオンラインで行われていると推定されている。2016年には推定3,500万人が電子タバコと蒸気製品（加熱式タバコ製品を含む）を常用または単独で使用しており、2021年には5,500万人に増加すると予測されている。電子タバコ市場は北米が圧倒的に大きく、西欧、東欧、アジア太平洋、その他の地域と続く（2018年の市場規模予測はこちら）。歴史的に、電子タバコ市場は非常に断片化されており、小規模な新興企業が大部分を占めていた。

- NJOYはタバコ業界から独立した企業で、2012年には他の追随を許さない市場リーダーだったが、2016年末までに破産を申請した。
- 米国では、ブリティッシュ・アメリカン・タバコの売上が2014年に急増し、2017年へとつながった。しかし2017年末までに、JUUL（JUUL Labs社製のUSBメモリーに似た洗練された持ち運び可能な電子タバコ）が急速に米国最大の小売電子タバコブランドとなり、電子タバコカテゴリー全体の売上を大幅に伸ばした。
- 2018年、JUULは米国の電子タバコ市場の3分の2以上を占め、その評価額は150億ドルに上ると言われている。JUUL Labsは英国やカナダなど他国への販売拡大を始めており、現在、Logic、Vype、Bluといったトップブランドのいくつかは大手たばこ会社の子会社となっている。

しかし、健康関連の懸念から様々な政府が電子タバコを禁止していることが、市場成長を抑制する大きな要因となっている。市場プレーヤーは、消費者の満足度を高めるため、より優れた技術を開発し、より優れた製品を提供することに常に注力している。これも予測期間中に電子タバコの世界市場の成長を促進すると予測される要因である。

地域別に見ると、電子タバコの世界市場は、北米、ヨーロッパ、アジア太平洋地域、ラテンアメリカ、中東＆アフリカにセグメント化されている。北米市場は、この地域の大手企業の存在により、予測期間にわたって世界の電子タバコ市場で最大の収益シェアを占めると予測されている。欧州市場の収益は、予測期間中に著しく高いペースで増加すると予想され、これは、地域の若者の伝統的な喫煙からVAPEまたは電子タバコへのシフト傾向、および地域の市場で多くの主要プレーヤーの存在によるものです。また、欧州地域の各国政府によるVAPEの認可は、予測期間中に同地域の市場成長を後押しすると予想される。

電子タバコの有害性は、この市場の成長の抑制要因として機能する可能性があります。電子タバコは肺に深刻なダメージを与える可能性があり、電子タバコを消費する妊婦は胎児の脳の成長速度を低下させる可能性がある。メーカー各社は、製品の売上を伸ばすため、製品の技術革新やマーケティングに多額の資金を投じている。従来のタバコの代替品を作るために電子タバコを製造する企業が急増している。それにもかかわらず、市場関係者はより害が少なく、より多くの喫煙者を惹きつけることができる新製品を打ち出している。

電子タバコの禁止に関する政府規制の増加が電子タバコ市場の成長を抑制している。多くの国が、電子タバコの有害な影響や中毒から若者や子供を守るために、電子タバコの販売や製造を禁止している。例えば、2019年12月、インド政府は電子タバコの禁止を課す「電子タバコ禁止（製造、製造、販売、流通、輸入、輸出、輸送、保管、広告）法案2019」を可決した。政府が電子タバコを禁止したのは、製造会社が人々を喫煙習慣から解放する方法として電子タバコを宣伝していたからだが、研究調査の結果、ほとんどの人が電子タバコ中毒であることが判明している。

VAPEデバイスのアクセサリーを提供するベンダーは、急速に顧客やデバイスメーカーを引き付けるために様々な新しいフレーバーを発売しています。メタノール、コーラ、ミント、フルーツと香料の融合、バブルガムなどのフレーバーは、顧客プールを拡大するためにVAPEデバイスの販売者を支援しています。したがって、ヨーロッパと北米、特に米国、英国、カナダのユーザーは、フレーバー付き電子タバコへのシフトを目の当たりにしている。

最近の動向
- 2019年3月、日本たばこ産業株式会社からPloom TECHブランドで2種類の新しいたばこカプセルフレーバー、ピアニッシモ アリアメンソールとピアニッシモ パイナップルピーチイエロークーラーが発売された。現在、同社はPloom TECHブランドで10種類のユニークなフレーバーを提供している。
- 2019年1月、日本たばこ産業株式会社からPloomブランドで2つの新しい蒸気製品、高温タバコ蒸気製品であるPloom Sと低温タバコ蒸気製品であるPloom TECH +が発売された。これらの新製品は、従来のタバコよりも臭いが少ない。

市場に参入している主要企業
ブリティッシュ・アメリカン・タバコ、ターニングポイント・ブランド、フィリップ・モリス・インターナショナル、インペリアル・ブランド、ITC

本レポートの対象
- 地域世界
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートでカバーされている側面
- 電子タバコの世界市場、その価値とセグメント別予測
- 地域別電子タバコ家電市場分析
- 様々な促進要因と課題
- 現在進行中のトレンドと開発
- 注目企業
- 戦略的提言

レポート対象地域
- 北米
- 欧州
- アジア太平洋
- 南米
- 中東・アフリカ

製品別
- モジュール式電子タバコ
- 充電式電子タバコ
- 次世代電子タバコ
- 使い捨て電子タバコ
- その他

フレーバー別
- タバコ
- ボタニカル
- フルーツ
- スウィート
- 飲料
- その他

バッテリーモード別
- 自動電子タバコ
- 手動式電子タバコ

流通経路別
- オフライン
- オンライン

レポートのアプローチ
本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。まず二次調査は、市場を把握し、市場に存在する企業をリストアップするために行われた。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次情報源からデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーに電話インタビューを行い、市場のディーラーや流通業者と取引コールを行うことによって実施された。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、消費者への一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

想定読者
本レポートは、業界コンサルタント、メーカー、サプライヤー、電子タバコ業界関連団体・組織、政府機関、その他のステークホルダーが、市場中心の戦略を調整するのに役立ちます。また、マーケティングやプレゼンテーションだけでなく、業界に関する競合知識を高めることもできます。



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目次

Table of Content

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global E-Cigarette Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product
7.4. Market Size and Forecast, By Flavour
7.5. Market Size and Forecast, By Battery Mode
7.6. Market Size and Forecast, By Distribution Channel
8. North America E-Cigarette Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product
8.4. Market Size and Forecast By Flavour
8.5. Market Size and Forecast By Battery Mode
8.6. Market Size and Forecast By Distribution Channel
9. Europe E-Cigarette Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast By Product
9.4. Market Size and Forecast By Flavour
9.5. Market Size and Forecast By Battery Mode
9.6. Market Size and Forecast By Distribution Channel
10. Asia-Pacific E-Cigarette Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast By Product
10.4. Market Size and Forecast By Flavour
10.5. Market Size and Forecast By Battery Mode
10.6. Market Size and Forecast By Distribution Channel
11. South America E-Cigarette Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast By Product
11.4. Market Size and Forecast By Flavour
11.5. Market Size and Forecast By Battery Mode
11.6. Market Size and Forecast By Distribution Channel
12. Middle East & Africa E-Cigarette Market Outlook
12.1. Market Size By Value
12.2. Market Share By Country
12.3. Market Size and Forecast By Product
12.4. Market Size and Forecast By Flavour
12.5. Market Size and Forecast By Battery Mode
12.6. Market Size and Forecast By Distribution Channel
13. Company Profile
13.1. British American Tobacco
13.1.1. Company Snapshot
13.1.2. Company Overview
13.1.3. Financial Highlights
13.1.4. Geographic Insights
13.1.5. Business Segment & Performance
13.1.6. Product Portfolio
13.1.7. Key Executives
13.1.8. Strategic Moves & Developments
13.2. Turning Point Brands Inc.
13.3. Philip Morris International Inc.
13.4. Imperial brands
13.5. ITC
14. Strategic Recommendations
15. Annexure
15.1. FAQ`s
15.2. Notes
15.3. Related Reports
16. Disclaimer

List of Figures

Figure 1: Global E-Cigarette Market Size (USD Billion) By Region, 2022 & 2028F
Figure 2: Market attractiveness Index, By Region 2028F
Figure 3: Market attractiveness Index, By Segment 2028F
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global E-Cigarette Market
Figure 7: Global E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global E-Cigarette Market Share By Region (2022)
Figure 9: North America E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: North America E-Cigarette Market Share By Country (2022)
Figure 11: Europe E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe E-Cigarette Market Share By Country (2022)
Figure 13: Asia-Pacific E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Asia-Pacific E-Cigarette Market Share By Country (2022)
Figure 15: South America E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: South America E-Cigarette Market Share By Country (2022)
Figure 17: Middle East & Africa E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Middle East & Africa E-Cigarette Market Share By Country (2022)


List of Table

Table 1: Global E-Cigarette Market Snapshot, By Segmentation (2022 & 2028F) (in USD Billion)
Table 2: Influencing Factors for Global E-Cigarette Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global E-Cigarette Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7: Global E-Cigarette Market Size and Forecast, By Product (2017 to 2028F) (In USD Billion)
Table 8: Global E-Cigarette Market Size and Forecast, By Flavour (2017 to 2028F) (In USD Billion)
Table 9: Global E-Cigarette Market Size and Forecast, By Battery Mode (2017 to 2028F) (In USD Billion)
Table 10: Global E-Cigarette Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 11: North America E-Cigarette Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 12: North America E-Cigarette Market Size and Forecast By Flavour (2017 to 2028F) (In USD Billion)
Table 13: North America E-Cigarette Market Size and Forecast By Battery Mode (2017 to 2028F) (In USD Billion)
Table 14: North America E-Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15: Europe E-Cigarette Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 16: Europe E-Cigarette Market Size and Forecast By Flavour (2017 to 2028F) (In USD Billion)
Table 17: Europe E-Cigarette Market Size and Forecast By Battery Mode (2017 to 2028F) (In USD Billion)
Table 18: Europe E-Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 19: Asia-Pacific E-Cigarette Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 20: Asia-Pacific E-Cigarette Market Size and Forecast By Flavour (2017 to 2028F) (In USD Billion)
Table 21: Asia-Pacific E-Cigarette Market Size and Forecast By Battery Mode (2017 to 2028F) (In USD Billion)
Table 22: Asia Pacific E-Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 23: South America E-Cigarette Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 24: South America E-Cigarette Market Size and Forecast By Flavour (2017 to 2028F) (In USD Billion)
Table 25: South America E-Cigarette Market Size and Forecast By Battery Mode (2017 to 2028F) (In USD Billion)
Table 26: South America E-Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 27: Middle East & Africa E-Cigarette Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 28: Middle East & Africa E-Cigarette Market Size and Forecast By Flavour (2017 to 2028F) (In USD Billion)
Table 29: Middle East & Africa E-Cigarette Market Size and Forecast By Battery Mode (2017 to 2028F) (In USD Billion)
Table 30: Middle East & Africa E-Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

　

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Summary

E-cigarettes usually include electronic circuitry and a power source supplying energy to the heating mechanism. They produce vapor by heating, which sets them apart from regular tobacco-based cigarettes that involve burning. Non-tobacco nicotine-containing liquid is most commonly used to produce vapor. The rising awareness about e-cigarettes being safer than traditional cigarettes, especially among the younger population, is anticipated to further drive market growth due to various studies carried out by medical institutions and associations. The array of customization features such as temperature control and nicotine concentrations offered by the vendors is expected to aid the product demand. Moreover, developing e-cigarette technologies such as pod systems and squonk mods have increased in popularity in recent years and user adoption.

According to the report titled, “Global E-Cigarette Market Overview, 2023-28”, published by Bonafide research, the market was valued at more than USD 24.36 Billion in 2022 and it is anticipated to grow with a CAGR of more than 19.41% from 2023 to 2028, reaching USD 68.84 Billion. The willingness of consumers to quit smoking tobacco products and their perception of e-cigarettes as a safer alternative to traditional cigarettes has led to the increased demand for these devices across the globe. In line with this, the manufacturers are introducing new-generation e-cigarettes which offer different strengths of nicotine and allow the users to refill the cartridge. Moreover, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors. For instance, Japan Tobacco International (JTI) acquired the UK-based e-cigarette brand E-Lites to develop new products and commercialize its vaporizers worldwide. These players are also introducing an extensive range of flavors, such as tobacco, fruits, and botanicals, in response to evolving consumer preferences. Further, they are developing the designs of and technology used in e-cigarettes to improve their functioning.

Almost all (90%) e-cigarette products sold globally are made in China, where there are almost 1,000 manufacturers. There are over 500 e-cigarette sellers marketing products under varied brand names, and it is estimated that major sales of global e-cigarettes are conducted online. An estimated 35 million people were regular dual or sole users of e-cigarettes and vapor products (including heated tobacco products) in 2016, projected to grow to 55 million by 2021. North America is by far the largest e-cigarette market, followed by Western Europe, Eastern Europe, Asia Pacific, and then the rest of the world (see 2018 market size estimates here). Historically, the e-cigarette market was highly fragmented and largely dominated by small start-up companies.

• NJOY—a company independent of the tobacco industry—was the unrivaled market leader in 2012, but had filed for bankruptcy by the end of 2016.
• In the US, British American Tobacco sales surged in 2014 and led into 2017. However, by the end of 2017, JUUL (a sleek, portable e-cigarette that resembles a USB flash drive made by JUUL Labs) rapidly became the largest retail e-cigarette brand in the US and substantially increased sales of the entire e-cigarette category.
• In 2018, JUUL accounted for more than two-thirds of the US e-cigarette market and is reportedly valued at $15 billion. JUUL Labs has begun to expand sales to other countries, such as the UK and Canada, where currently some of the top brands such as Logic, Vype, and Blu, are subsidiaries of major tobacco companies.

However, the ban on e-cigarettes by various governments led by health-related concerns is a major factor restraining market growth. Market players are constantly focusing on developing better technologies and offering better products to enhance consumer satisfaction. This is another factor projected to boost the growth of the global e-cigarette market over the forecast period.

Based on region, the global e-cigarette market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North American market is projected to account for the largest revenue share in the global e-cigarette market over the forecast period, owing to the presence of major players in the region. Revenue from the Europe market is expected to increase at a significantly high pace over the forecast period, owing to the shifting inclination of youngsters in the region from traditional smoking toward vaping or electronic cigarettes and the presence of a large number of key players in the market in the region. In addition, approval for vaping by governments of various countries in the Europe region is expected to boost the growth of the market in the region over the forecast period.

The harmful effects of E-cigarettes are not unnoticed which can act as restraints for the growth of this market. They can because serious damage to the lung and pregnant women who consume them can slow down the growth rate of the brain of babies in the fetus. Manufacturers are investing a high amount of money by innovating their products and marketing their products to increase the sales of their products. There has been a sharp increase in the number of companies manufacturing e-cigarettes to create substitutes for traditional cigarettes. Nonetheless, market players are coming up with new products that are less harmful and can attract more and more smokers to attract them.

Increased government regulations on the ban on e-cigarettes are restraining the growth of the e-cigarette market. Many countries have banned the sale and manufacture of e-cigarettes to protect young people and children from the harmful effects and addiction of e-cigarettes. For instance, in December 2019, the Indian government passed the prohibition of electronic cigarettes (production, manufacture, sale, distribution, import, export, transport, storage, and advertisement) bill 2019 that imposed a ban on e-cigarettes. The government banned e-cigarettes as the manufacturing companies were promoting them as a way to get people out of smoking habits but research studies have shown that most people are addicted to them.

Vendors offering vaping device accessories are rapidly launching various new flavors for attracting customers and device manufacturers. Flavors such as methanol, cola, mint, fusions of fruits and flavoring items, and bubble gum are assisting vape device sellers in expanding their customer pool. Thus, users in Europe and North America, especially the U.S., the U.K., and Canada, are witnessing the shift toward flavored e-cigarettes.

Recent Developments:
• In March 2019, two new tobacco capsule flavors, Pianissimo Aria Menthol and Pianissimo Pineapple Peach Yellow Cooler were launched by Japan Tobacco Inc. for the Ploom TECH brand. Now, the company offers 10 unique flavors for its Ploom TECH brand.
• In January 2019, two new vapor products — Ploom S, which is a high-temperature tobacco vapor product, and Ploom TECH +, which is a low-temperature tobacco vapor product — were launched by Japan Tobacco Inc. under the Ploom brand. These new products emit fewer odors than conventional cigarettes.

Major Companies present in the market:
British American Tobacco, Turning Point Brands Inc., Philip Morris International Inc., imperial brands, ITC

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global E-Cigarette market with its value and forecast along with its segments
• Region-wise e-cigarette appliances market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Product
• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette
• Others

By Flavour
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

By Battery Mode
• Automatic E-cigarette
• Manual E-cigarette

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the e-cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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Table of Contents

Table of Content

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global E-Cigarette Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product
7.4. Market Size and Forecast, By Flavour
7.5. Market Size and Forecast, By Battery Mode
7.6. Market Size and Forecast, By Distribution Channel
8. North America E-Cigarette Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product
8.4. Market Size and Forecast By Flavour
8.5. Market Size and Forecast By Battery Mode
8.6. Market Size and Forecast By Distribution Channel
9. Europe E-Cigarette Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast By Product
9.4. Market Size and Forecast By Flavour
9.5. Market Size and Forecast By Battery Mode
9.6. Market Size and Forecast By Distribution Channel
10. Asia-Pacific E-Cigarette Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast By Product
10.4. Market Size and Forecast By Flavour
10.5. Market Size and Forecast By Battery Mode
10.6. Market Size and Forecast By Distribution Channel
11. South America E-Cigarette Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast By Product
11.4. Market Size and Forecast By Flavour
11.5. Market Size and Forecast By Battery Mode
11.6. Market Size and Forecast By Distribution Channel
12. Middle East & Africa E-Cigarette Market Outlook
12.1. Market Size By Value
12.2. Market Share By Country
12.3. Market Size and Forecast By Product
12.4. Market Size and Forecast By Flavour
12.5. Market Size and Forecast By Battery Mode
12.6. Market Size and Forecast By Distribution Channel
13. Company Profile
13.1. British American Tobacco
13.1.1. Company Snapshot
13.1.2. Company Overview
13.1.3. Financial Highlights
13.1.4. Geographic Insights
13.1.5. Business Segment & Performance
13.1.6. Product Portfolio
13.1.7. Key Executives
13.1.8. Strategic Moves & Developments
13.2. Turning Point Brands Inc.
13.3. Philip Morris International Inc.
13.4. Imperial brands
13.5. ITC
14. Strategic Recommendations
15. Annexure
15.1. FAQ`s
15.2. Notes
15.3. Related Reports
16. Disclaimer

List of Figures

Figure 1: Global E-Cigarette Market Size (USD Billion) By Region, 2022 & 2028F
Figure 2: Market attractiveness Index, By Region 2028F
Figure 3: Market attractiveness Index, By Segment 2028F
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global E-Cigarette Market
Figure 7: Global E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global E-Cigarette Market Share By Region (2022)
Figure 9: North America E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: North America E-Cigarette Market Share By Country (2022)
Figure 11: Europe E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe E-Cigarette Market Share By Country (2022)
Figure 13: Asia-Pacific E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Asia-Pacific E-Cigarette Market Share By Country (2022)
Figure 15: South America E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: South America E-Cigarette Market Share By Country (2022)
Figure 17: Middle East & Africa E-Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Middle East & Africa E-Cigarette Market Share By Country (2022)


List of Table

Table 1: Global E-Cigarette Market Snapshot, By Segmentation (2022 & 2028F) (in USD Billion)
Table 2: Influencing Factors for Global E-Cigarette Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global E-Cigarette Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7: Global E-Cigarette Market Size and Forecast, By Product (2017 to 2028F) (In USD Billion)
Table 8: Global E-Cigarette Market Size and Forecast, By Flavour (2017 to 2028F) (In USD Billion)
Table 9: Global E-Cigarette Market Size and Forecast, By Battery Mode (2017 to 2028F) (In USD Billion)
Table 10: Global E-Cigarette Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 11: North America E-Cigarette Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 12: North America E-Cigarette Market Size and Forecast By Flavour (2017 to 2028F) (In USD Billion)
Table 13: North America E-Cigarette Market Size and Forecast By Battery Mode (2017 to 2028F) (In USD Billion)
Table 14: North America E-Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15: Europe E-Cigarette Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 16: Europe E-Cigarette Market Size and Forecast By Flavour (2017 to 2028F) (In USD Billion)
Table 17: Europe E-Cigarette Market Size and Forecast By Battery Mode (2017 to 2028F) (In USD Billion)
Table 18: Europe E-Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 19: Asia-Pacific E-Cigarette Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 20: Asia-Pacific E-Cigarette Market Size and Forecast By Flavour (2017 to 2028F) (In USD Billion)
Table 21: Asia-Pacific E-Cigarette Market Size and Forecast By Battery Mode (2017 to 2028F) (In USD Billion)
Table 22: Asia Pacific E-Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 23: South America E-Cigarette Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 24: South America E-Cigarette Market Size and Forecast By Flavour (2017 to 2028F) (In USD Billion)
Table 25: South America E-Cigarette Market Size and Forecast By Battery Mode (2017 to 2028F) (In USD Billion)
Table 26: South America E-Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 27: Middle East & Africa E-Cigarette Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 28: Middle East & Africa E-Cigarette Market Size and Forecast By Flavour (2017 to 2028F) (In USD Billion)
Table 29: Middle East & Africa E-Cigarette Market Size and Forecast By Battery Mode (2017 to 2028F) (In USD Billion)
Table 30: Middle East & Africa E-Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

　

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