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欧州スキーギア＆用品市場の展望、2028年


Europe Ski Gear & Equipment Market Outlook, 2028

スキーはウィンタースポーツ業界で最も期待されているスポーツであり、ヨーロッパ地域ではスノーボードがそれに続く。シャモニー、サンモリッツ、ヴァルトーレンス、キッツビュールなど、ヨーロッパの人気観光地... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2022年12月31日 US$3,050
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		105 英語

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サマリー

スキーはウィンタースポーツ業界で最も期待されているスポーツであり、ヨーロッパ地域ではスノーボードがそれに続く。シャモニー、サンモリッツ、ヴァルトーレンス、キッツビュールなど、ヨーロッパの人気観光地がこの地域のウィンタースポーツを盛り上げてきた。全体として、この地域は約3,647のスキーリゾートを誇り、ここ数年、手頃な価格のリゾートが目立つようになっている。加えて、ドイツスキー協会のような様々な運営団体やスポーツ協会が、様々な競技中のパフォーマンスを向上させるために、高品質の用具やウェアのスポンサーとなり、参加者を積極的に支援している。このように、ウインタースポーツはこの地域全体に強く浸透しており、政府の支援も充実していることから、予測期間中に市場の成長が促進されると予想される。近年、スキーのようなスノースポーツを含め、様々なスポーツに参加する女性の数が世界的に急増している。ベンダー各社は、女性専用のスキーギア＆用品を発売している。女性のスキー参加率は男性に比べて低いが、メーカーは、足首の狭さやサイズの不一致など、安全性と快適性を高めるために特別に設計されたカスタマイズされた用具を提供することで、女性を奨励する上で重要な役割を果たしている。加えて、主要ベンダーは、中級者、上級者、プロといった様々なレベルに分類することで、提供する製品を差別化している。例えば、Coalition Snow社は、スキーやスノーボードなどの女性用アウトドア・レクリエーション用品を製造する主要ベンダーの一つである。このように、女性によるスキー用具・用品の採用が増加していることは、市場の成長を後押ししていることを示している。

Bonafide Research社が発行した調査レポート「Europe Ski Gear & Equipments Market Outlook, 2028」によると、同市場は今後の期間までに2億7,378万米ドルの市場規模の付加価値を目撃すると予測されている。NSIDC（国立雪氷データセンター）のデータによると、ヨーロッパの積雪面積は現在680万平方キロメートルである。これは、国土の62.4％が雪に覆われていることを意味し、市場成長を後押しすると期待されている。スキー産業は積雪期に大きく依存しており、イギリス、ヨーロッパ本土、アメリカなどの伝統的な地域では、参加者は横ばいか、わずかに増加しているようだ。サンモリッツ、シャモニー、ヴァル・トーレンス、キッツビュールなど、ヨーロッパの人気リゾートは、この地域のウィンタースポーツ部門に対応してきた。リゾートの規模も、1日でより多くの距離や地域を滑走したいという消費者の要望が高まった結果、変化してきた。

長年にわたり、ヨーロッパはスキーヤーにとって世界最高の目的地であり、アルプス山脈やピレネー山脈に点在するリゾートは高い評価を得てきた。フランスには約289のスキーリゾートがあり、各リゾートでは初心者、家族連れ、スキー上級者向けにスキーやスノーボードを楽しむことができる。分析によると、2017年から2018年にかけて、ヨーロッパ人の約28％が最後のスキー休暇にフランスを訪れており、お気に入りのスキーリゾートのひとつとなっている。また、同国ではおよそ850万人がスキーに興じている。さらに、スキーはドイツで最も重要なスポーツの1つと考えられており、スキーだけで消費者のスポーツへの支出総額に貢献している。さらにドイツでは、合計約950kmのスキーゲレンデ、3,000kmのクロスカントリーコース、約2,000基のスキーリフトがウィンタースポーツ愛好家のために用意されており、スキー用具・用具メーカーがこの地域の愛好家をターゲットにするのに十分な機会を提供している。フランス、オーストリア、スイス、スペイン、ドイツといった国々は、ヨーロッパでも人気のスキーリゾートであり、さまざまなスポーツイベントも開催されている。これらの国々は、より多くの人々がスポーツに参加できるようインフラを整備し、その結果、ヨーロッパ地域のウィンタースポーツ市場の成長需要を引き起こしている。アルパイン・ツーリング・ギアは、ダウンヒルにもアップヒルにも最適なスキー用品であり、はるかに快適で効率的なスポーツ・ギアである。

スキーやその他のスノースポーツのようなアウトドア活動への参加率が増加していること、スキーへの参加を奨励する政府の取り組みが増加していること、スキーリゾートの数が増加していることは、この地域全体でスキー用具・用品の売上を増加させている主な要因の一部である。競争上の優位性を獲得し、使用の利便性を高めるため、メーカーは軽量ブーツや革新的なヘルメットを発売している。例えば、最新のAR技術を搭載したヘルメットなどである。しかし、天候の変化や、レンタル品や偽造品の容易な入手といった要因が、欧州のスキーギア＆用品市場の成長を抑制している。製品タイプ別では、ウェア、スキー、フットウェアの各セグメントが2022年の市場シェアの約57％を占める。流通チャネルでは、ハイパーマーケット・スーパーマーケットと専門店が欧州市場シェアの77％以上を占めている。2022年には、インターネットにアクセスできるEUの家庭の割合は、2011年の72%から93%に上昇する。さらに、2021年には、欧州全域における電子商取引市場の普及率は英国とドイツで最も高くなった。

顧客はより要求が厳しくなり、高品質でより高価な素材に注目するようになっている。オーストリアは、昨シーズンのアルペンスキー販売数が432,656組で、アメリカに次いで世界第2位の販売市場である。レザルク（フランス）、オベルグルグル（オーストリア）、グランバリラ（アンドラ）、メリベル（フランス）、パンポロヴォ（ブルガリア）、サス・フェー（スイス）、ラ・プラーニュ（フランス）などは、ヨーロッパの初心者向けスキーリゾートである。ヴァル・ダニヴィエ（スイス）、クリッペンシュタイン（オーストリア）、シュテ・フォワ（フランス）、ナルヴィク（ノルウェー）、リクスグランセン（スウェーデン）、ヘルブロンナー（イタリア）、エンゲルベルク（スイス）、セール・シュバリエ（フランス）、プラゲラート（イタリア）、ディセンティス（スイス）などは、ヨーロッパで最も知られざるスキーリゾートである。スキーリゾートの選択肢が多いスイスは、ヨーロッパで最もスキーに適した国のひとつである。ドイツ（1,450万人以上）とフランス（840万人以上）は、スキーヤーの数が最も多い国である。その他の国では、イギリスが630万人、ポーランドが490万人、イタリアが490万人、ロシアが350万人、オーストリアが290万人、スイスが280万人となっている。さらに、オーストリアは270以上のスキーリゾートがあり、イタリア（210以上）、フランス（195）に次いで3番目に多い国である。2021年には、ドイツがヨーロッパで最もスキー参加者数の多い国となり、約1,460万人のドイツ人がスキーを楽しんだ。

欧州のスキー用品・用具市場は競争が激しく、主要プレーヤーは消費者の様々な嗜好に対応するブランド・ポートフォリオを強化するため、製品の発売やM&Aを通じて、提供する製品の差別化に注力している。2018年3月、アルピナは、スキーヤーの足を暖かく快適に保つために設計された完全一体型の暖房システムである独自のInTempコントロールシステムを搭載し、ボタンに触れるだけでバッテリー駆動の暖かさが得られる革新的なブーツシリーズを発表した。さらに、新しい市場を開拓し、生産設備を拡大するために、主要な市場プレーヤーが用いた主要な戦略のひとつは、拡大でもあった。ヨーロッパ市場は、世界のどの地域よりもスキー用具・用品の大きな可能性を示しているため、主要市場プレーヤーは、市場での支配力を強化するために地理的拡大に注力している。

市場に参入している主要企業
Amer Sports Oyj、Burton Snowboards、Fischer Sports、Skis Rossignol SA、Volcom、Elan、Helly Hansen、Alpina Sports、Clarus Crop、Patagonia、Columbia Sportswear Company、Dainese、Decathlon、Phenix Ski、Lafuma、Mammut

本レポートの考察
- 地理ヨーロッパ
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートの対象分野
- 欧州のスキーギア＆用具市場の金額とセグメント別予測
- 国別のスキーギア＆用具市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

レポート対象国
- ドイツ
- イギリス
- フランス
- スペイン
- イタリア
- ロシア
- オーストリア
- スイス
- スウェーデン

製品別
- スキー・スノーボード
- スキーシューズ・ブーツ・ビンディング
- スキーストック
- スキーヘルメット
- スキーゴーグル
- スキーグローブ／スキーミトン
- スキーウェア／アパレル
- その他

流通チャネル別
- ハイパーマーケット／スーパーマーケット
- 専門店
- オンラインストア
- その他の流通チャネル

エンドユーザー別
- 男性
- 女性
- キッズ

レポートのアプローチ
本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。当初は、市場を理解し、市場に存在する企業をリストアップするために二次調査を行った。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次情報源からデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーに電話インタビューを行い、市場のディーラーや流通業者と取引コールを行うことによって実施された。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、消費者への一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

想定読者
本レポートは、業界コンサルタント、メーカー、サプライヤー、スキーギア用品業界関連団体・組織、政府機関、その他関係者が市場中心の戦略を調整する際にお役立ていただけます。マーケティングやプレゼンテーションに加え、この業界に関する競合知識を高めることもできます。




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目次

Table of Content

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Ski Gear and Equipment Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product Type
7.4. Market Size and Forecast, By Distribution Channel
7.5. Market Size and Forecast, By End-User
7.6. Market Size and Forecast, By Skiing Type
8. Europe Ski Gear and Equipment Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product Type
8.4. Market Size and Forecast By Distribution Channel
8.5. Market Size and Forecast By End-User
8.6. Germany Ski Gear and Equipment Market Outlook
8.6.1. Market Size By Value
8.6.2. Market Size and Forecast By Product Type
8.6.3. Market Size and Forecast By Distribution Channel
8.6.4. Market Size and Forecast By End-User
8.7. UK Ski Gear and Equipment Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Product Type
8.7.3. Market Size and Forecast By Distribution Channel
8.7.4. Market Size and Forecast By End-User
8.8. France Ski Gear and Equipment Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Product Type
8.8.3. Market Size and Forecast By Distribution Channel
8.8.4. Market Size and Forecast By End-User
8.9. Italy Ski Gear and Equipment Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Product Type
8.9.3. Market Size and Forecast By Distribution Channel
8.9.4. Market Size and Forecast By End-User
8.10. Spain Ski Gear and Equipment Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Product Type
8.10.3. Market Size and Forecast By Distribution Channel
8.10.4. Market Size and Forecast By End-User
8.11. Russia Ski Gear and Equipment Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Product Type
8.11.3. Market Size and Forecast By Distribution Channel
8.11.4. Market Size and Forecast By End-User
8.12. Austria Ski Gear and Equipment Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Product Type
8.12.3. Market Size and Forecast By Distribution Channel
8.12.4. Market Size and Forecast By End-User
8.13. Switzerland Ski Gear and Equipment Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Product Type
8.13.3. Market Size and Forecast By Distribution Channel
8.13.4. Market Size and Forecast By End-User
8.14. Sweden Ski Gear and Equipment Market Outlook
8.14.1. Market Size By Value
8.14.2. Market Size and Forecast By Product Type
8.14.3. Market Size and Forecast By Distribution Channel
8.14.4. Market Size and Forecast By End-User
9. Company Profile
9.1. Amer Sports Oyj
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. Burton Snowboards Inc.
9.3. Fischer Sports GmbH
9.4. Skis Rossignol SA
9.5. Volcom, LLC.
9.6. Elan, D.O.O.
9.7. Helly Hansen AS
9.8. Alpina Sports GmbH
9.9. Clarus Corporation.
9.10. Patagonia, Inc.
9.11. columbia Sportswear Company
9.12. Dainese S.p.A
9.13. Decathlon S.A.
9.14. Phenix Ski
9.15. Lafuma S.A.
9.16. Mammut Sports Group AG
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer

List of Figures
Figure 1: Global Ski Gear and Equipment Market Size (USD Million) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Ski Gear and Equipment Market
Figure 7: Global Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 8: Global Ski Gear and Equipment Market Share By Region (2022)
Figure 9: Europe Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 10: Europe Ski Gear and Equipment Market Share By Country (2022)
Figure 11: Germany Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 12: UK Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 13: France Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 14: Italy Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 15: Spain Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 16: Russia Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 17: Austria Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 18: Switzerland Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 19: Sweden Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)

List of Table
Table 1: Global Ski Gear and Equipment Market Snapshot, By Segmentation (2022 & 2028) (in USD Million)
Table 2: Influencing Factors for Global Ski Gear and Equipment Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Ski Gear and Equipment Market Size and Forecast, By Geography (2017 to 2028F) (In USD Million)
Table 7: Global Ski Gear and Equipment Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Million)
Table 8: Global Ski Gear and Equipment Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Million)
Table 9: Global Ski Gear and Equipment Market Size and Forecast, By End-User (2017 to 2028F) (In USD Million)
Table 10: Global Ski Gear and Equipment Market Size and Forecast, By Skiing Type (2017 to 2028F) (In USD Million)
Table 11: Europe Ski Gear and Equipment Market Size and Forecast By Product Type (2017 to 2028F) (In USD Million)
Table 12: Europe Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
Table 13: Europe Ski Gear and Equipment Market Size and Forecast By End-User (2017 to 2028F) (In USD Million)
Table 14: Germany Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 15: Germany Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 16: Germany Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 17: UK Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 18: UK Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 19: UK Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 20: France Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 21: France Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 22: France Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 23: Italy Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 24: Italy Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 25: Italy Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 26: Spain Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 27: Spain Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 28: Spain Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 29: Russia Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 30: Russia Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 31: Russia Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 32: Austria Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 33: Austria Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 34: Austria Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 35: Switzerland Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 36: Switzerland Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 37: Switzerland Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 38: Sweden Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 39: Sweden Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 40: Sweden Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)

　

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Summary

Skiing is by far the most anticipated sport within the winter sports industry, followed by snowboarding in the European region. Popular destinations in Europe, such as Chamonix, St Moritz, Val Thorens, and Kitzbuhel among others have been facilitating winter sports in the region. Overall, the region boasts around 3,647 ski resorts, where affordable resorts were becoming more prominent over the last few years. In addition, various governing bodies and sports associations, such as the German Skiing Association, are actively supporting the participants by sponsoring high-quality equipment and garments to enhance their performance during various competitions. Thus, strong penetration of winter sports across the region along with favorable government support is expected to propel the growth of the market during the forecast period. In recent years, the number of women participants in various sports has surged globally including snow sports such as skiing. Vendors are introducing ski gear & equipment specifically for women. Though the participation rate of women in skiing is less in comparison to men, the manufacturers are playing a vital role in encouraging women by providing customized equipment that is designed specifically for them with increased safety and comfort level, such as narrow ankles and size discrepancies. In addition, key vendors are differentiating their offerings by categorizing them into various levels such as intermediates, advanced, and professional. For instance, Coalition Snow is one of the key vendors that manufactures women's outdoor recreational equipment such as skis and snowboards. Thus, the growing adoption of ski gear & equipment by women indicates a boost to the market’s growth.

According to the research report “Europe Ski Gear & Equipments Market Outlook, 2028” published by Bonafide Research, the market is anticipated to witness a value addition of USD 273.78 Million market size by the upcoming time period. The snow extent in Europe is now 6.8 million square kilometers, according to data from NSIDC (National Snow and Ice Data Center). This means 62.4% of the land is covered by snow which is expected to boost the market growth. The ski industry is largely reliant on the snow season, where participation appears to have plateaued or is growing slightly in traditional territories such as the United Kingdom, mainland Europe, and the United States According to the obtained data, the industry in the United Kingdom is witnessing higher demands, with more than two-thirds of skiers aged 43 to 65. Popular European resorts such as St Moritz, Chamonix, Val Thorens, and Kitzbuhel, among others, have catered to the region's winter sports sector. The size of resorts has also changed as a result of increased consumer demand for covering greater distances and territories in a single day.

For years, Europe has been the world's premier destination for skiers, with resorts dotted across the Alps and the Pyrenees gaining excellent reputations. There are about 289 ski resorts in France, and each resort offers skiing and snowboarding for beginners, families, and ski experts. According to the analyses, about 28% of Europeans visited France for their last ski holiday during 2017-2018, making it one of their favorite ski destinations. Also, roughly 8.5 million people are indulged in skiing in the country. Additionally, skiing is considered one of the most significant sports in Germany, as skiing alone contributes to total consumer spending on the sport. Furthermore, in Germany, a total of approximately 950 km of ski slopes, 3,000 km of cross-country tracks, and almost 2,000 ski lifts are available for winter sportsmen and women, providing enough opportunities for ski gear and equipment manufacturers to target enthusiasts across the region. Countries like France, Austria, Switzerland, Spain, and Germany are some of the favorite ski destinations in Europe and have also been hosting various sporting events. They have developed infrastructure to attract more people to participate in sports, subsequently triggering the demand for the European region's winter sports market's growth. Alpine Touring gear is perfect skiing equipment for downhill and uphill and is far more comfortable and efficient sports gear.

Increasing participation rates in outdoor activities like skiing and other snow sports increased government initiatives to encourage participation in skiing, and growth in the number of ski resorts are some of the major factors contributing to the increased sales of ski gear & equipment across the region. In order to gain a competitive advantage and add the convenience of usage, manufacturers are launching lightweight boots and innovative helmets. For instance, helmets equipped with the latest AR technology. However, factors such as changing weather conditions and easy availability of rental and counterfeit products are restraining the growth of Europe's ski gear & equipment market. Based on the product types, clothing, skies, and footwear segments together acquire around 57% of the market share in 2022. As for the distribution channel, the hypermarket/supermarkets and specialty stores segment participates in more than 77% of the market share in the Europe market. In 2022, the share of EU households with internet access has risen to 93 %, up from 72 % in 2011. Further, the penetration rate of the e-commerce market across Europe was highest in the UK and Germany in 2021.

Customers are becoming more demanding and are paying more attention to high-quality and therefore more expensive materials. Austria is the second largest sales market worldwide after the USA with 432,656 alpine ski pairs sold last season. Les Arcs (France), Obergurgl (Austria), Grandvalira (Andorra), Meribel (France), Pamporovo (Bulgaria) Sass-Fee (Switzerland), and La Plagne (France) are some of the ski resorts for beginners in Europe. Val d’Anniviers (Switzerland), Krippenstein (Austria), Ste. Foy (France), Narvik (Norway), Riksgransen (Sweden), Helbronner (Italy), Engelberg (Switzerland), Serre Chevalier (France), Pragelato (Italy), and Disentis (Switzerland) are a few of the best-undiscovered ski resorts in Europe. The choice of ski resorts makes Switzerland one of the best countries for skiing in Europe. Germany (more than 14.5 Million) and France (more than 8.4 Million) countries are accounts for the highest number of skiers. Other countries encountered the same as the UK with 6.3 Million, Poland with 4.9 Million, Italy with 4.9 Million, Russia with 3.5 Million, Austria with 2.9 Million, and Switzerland with more than 2.8 Million. Further, Austria is the third largest country with the most ski resorts with more than 270, followed by Italy (more than 210) and France (195). In 2021 Germany was the European country with the highest number of skiing participants, with approximately 14.6 million Germans skiing.

The European ski gear and equipment market are highly competitive and major players are focusing on differentiating their offerings, through product launches and mergers and acquisitions, in order to enhance their brand portfolio to cater to various preferences of consumers. In March 2018, Alpina introduced a range of innovative boots that feature the exclusive InTemp control system, a fully integrated heating system designed to keep skiers’ feet warm and comfortable, which comes with a battery-powered warmth at the touch of a button. Furthermore, expansion was also one of the key strategies used by key market players to tap newer markets and widen their production facilities. Since the European market shows great potential for ski gear and equipment more than any other region in the world, key market players are focusing on geographical expansions to strengthen their hold in the market.

Major Companies present in the market:
Amer Sports Oyj, Burton Snowboards, Fischer Sports, Skis Rossignol SA, Volcom, Elan, Helly Hansen, Alpina Sports, Clarus Crop, Patagonia, Columbia Sportswear Company, Dainese, Decathlon, Phenix Ski, Lafuma, Mammut

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe ski gear & equipment market with its value and forecast along with its segments
• Country-wise ski gear & equipments market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia
• Austria
• Switzerland
• Sweden

By Product:
• Skies/Ski Snowboards
• Ski Footwear/Ski Boots and Bindings
• Ski Poles/Ski Sticks
• Ski Helmets
• Ski Goggles
• Ski Gloves/Ski Mittens
• Ski Clothing/Apparel
• Others

By Distribution Channel:
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Stores
• Other Distribution Channels

By End-User:
• Men
• Women
• Kids

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the ski-gear equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.




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Table of Contents

Table of Content

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Ski Gear and Equipment Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product Type
7.4. Market Size and Forecast, By Distribution Channel
7.5. Market Size and Forecast, By End-User
7.6. Market Size and Forecast, By Skiing Type
8. Europe Ski Gear and Equipment Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product Type
8.4. Market Size and Forecast By Distribution Channel
8.5. Market Size and Forecast By End-User
8.6. Germany Ski Gear and Equipment Market Outlook
8.6.1. Market Size By Value
8.6.2. Market Size and Forecast By Product Type
8.6.3. Market Size and Forecast By Distribution Channel
8.6.4. Market Size and Forecast By End-User
8.7. UK Ski Gear and Equipment Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Product Type
8.7.3. Market Size and Forecast By Distribution Channel
8.7.4. Market Size and Forecast By End-User
8.8. France Ski Gear and Equipment Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Product Type
8.8.3. Market Size and Forecast By Distribution Channel
8.8.4. Market Size and Forecast By End-User
8.9. Italy Ski Gear and Equipment Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Product Type
8.9.3. Market Size and Forecast By Distribution Channel
8.9.4. Market Size and Forecast By End-User
8.10. Spain Ski Gear and Equipment Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Product Type
8.10.3. Market Size and Forecast By Distribution Channel
8.10.4. Market Size and Forecast By End-User
8.11. Russia Ski Gear and Equipment Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Product Type
8.11.3. Market Size and Forecast By Distribution Channel
8.11.4. Market Size and Forecast By End-User
8.12. Austria Ski Gear and Equipment Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Product Type
8.12.3. Market Size and Forecast By Distribution Channel
8.12.4. Market Size and Forecast By End-User
8.13. Switzerland Ski Gear and Equipment Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Product Type
8.13.3. Market Size and Forecast By Distribution Channel
8.13.4. Market Size and Forecast By End-User
8.14. Sweden Ski Gear and Equipment Market Outlook
8.14.1. Market Size By Value
8.14.2. Market Size and Forecast By Product Type
8.14.3. Market Size and Forecast By Distribution Channel
8.14.4. Market Size and Forecast By End-User
9. Company Profile
9.1. Amer Sports Oyj
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. Burton Snowboards Inc.
9.3. Fischer Sports GmbH
9.4. Skis Rossignol SA
9.5. Volcom, LLC.
9.6. Elan, D.O.O.
9.7. Helly Hansen AS
9.8. Alpina Sports GmbH
9.9. Clarus Corporation.
9.10. Patagonia, Inc.
9.11. columbia Sportswear Company
9.12. Dainese S.p.A
9.13. Decathlon S.A.
9.14. Phenix Ski
9.15. Lafuma S.A.
9.16. Mammut Sports Group AG
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer

List of Figures
Figure 1: Global Ski Gear and Equipment Market Size (USD Million) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Ski Gear and Equipment Market
Figure 7: Global Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 8: Global Ski Gear and Equipment Market Share By Region (2022)
Figure 9: Europe Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 10: Europe Ski Gear and Equipment Market Share By Country (2022)
Figure 11: Germany Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 12: UK Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 13: France Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 14: Italy Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 15: Spain Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 16: Russia Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 17: Austria Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 18: Switzerland Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 19: Sweden Ski Gear and Equipment Market Size By Value (2017, 2022 & 2028F) (in USD Million)

List of Table
Table 1: Global Ski Gear and Equipment Market Snapshot, By Segmentation (2022 & 2028) (in USD Million)
Table 2: Influencing Factors for Global Ski Gear and Equipment Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Ski Gear and Equipment Market Size and Forecast, By Geography (2017 to 2028F) (In USD Million)
Table 7: Global Ski Gear and Equipment Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Million)
Table 8: Global Ski Gear and Equipment Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Million)
Table 9: Global Ski Gear and Equipment Market Size and Forecast, By End-User (2017 to 2028F) (In USD Million)
Table 10: Global Ski Gear and Equipment Market Size and Forecast, By Skiing Type (2017 to 2028F) (In USD Million)
Table 11: Europe Ski Gear and Equipment Market Size and Forecast By Product Type (2017 to 2028F) (In USD Million)
Table 12: Europe Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
Table 13: Europe Ski Gear and Equipment Market Size and Forecast By End-User (2017 to 2028F) (In USD Million)
Table 14: Germany Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 15: Germany Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 16: Germany Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 17: UK Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 18: UK Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 19: UK Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 20: France Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 21: France Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 22: France Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 23: Italy Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 24: Italy Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 25: Italy Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 26: Spain Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 27: Spain Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 28: Spain Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 29: Russia Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 30: Russia Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 31: Russia Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 32: Austria Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 33: Austria Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 34: Austria Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 35: Switzerland Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 36: Switzerland Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 37: Switzerland Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)
Table 38: Sweden Ski Gear and Equipment Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 39: Sweden Ski Gear and Equipment Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 40: Sweden Ski Gear and Equipment Market Size and Forecast By End-User (2017, 2022 & 2028F)

　

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