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アジア太平洋地域のオーラルケア市場の展望、2028年


Asia-Pacific Oral Care Market Outlook, 2028

アジア太平洋地域のオーラルケアは、中国、インド、日本、韓国などの主要国により、他の全地域よりも高い成長を示した。敏感な歯や歯茎の健康に合わせた製品、ハーブや伝統的な製品への需要が高まり、単価の上昇... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2022年12月31日 US$2,750
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注文方法はこちら 		105 英語

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サマリー

アジア太平洋地域のオーラルケアは、中国、インド、日本、韓国などの主要国により、他の全地域よりも高い成長を示した。敏感な歯や歯茎の健康に合わせた製品、ハーブや伝統的な製品への需要が高まり、単価の上昇につながった。急速な都市化と新興市場における国際的ブランドの浸透も、定期的な口腔衛生を行う消費者の増加に伴い、販売数量を刺激する一因となった。健康的な生活傾向と好景気の中、アジアの消費者は治療よりも口腔衛生問題の予防に関心を寄せている。オーラルケアは、定期的な歯磨きの重要性に対する意識の高まりや、敏感な歯や歯茎の健康のための特別なオーラルケア製品に対する需要の高まりから恩恵を受けている。インドで実施された調査では、歯磨き粉と歯ブラシで歯を磨くインド人は全体の51％に過ぎないことが明らかになったが、同国の意識の向上と経済成長に伴い、オーラルケア製品の消費も増加している。

Bonafide Research社が発行したレポート「アジア太平洋オーラルケア市場の展望、2028年」によると、2022年の市場は173億7000万米ドルであった。アジア太平洋地域の人口の購買力の増加は、マウスウォッシュの使用に関連する便利で効果的な属性と相まって、同地域の市場成長を促進している。さらに、歯科医からの推奨や歯科医師会による推薦も、エンドユーザーがマウスウォッシュを採用するのに役立っており、市場の成長をさらに押し上げると予想される。エルダー・ファーマシューティカルズなど多くの大手・地場企業が、アロエベラ、緑茶、プロバイオティクスなどの天然成分をベースにした洗口液で洗口液分野への参入を試みている。インドにおける口腔ケア製品は、主にアーユルヴェーダや天然成分の製品が牽引している。インドの大手企業はすべてアーユルヴェーダ革命製品を販売している。例えば、アメリカ企業のアムウェイは、11種類のハーブ成分を配合した新しいハーブ歯磨き粉「グリスター」をインドで発売した。

同市場は、歯科衛生に対する関心と意識の高まりから、予測期間中に急成長が見込まれている。う蝕、歯周病、その他の歯科疾患の有病率の上昇、特に高齢化人口の増加がこの市場の成長を促進する主な要因である。さらに、ライフスタイルの変化やファーストフードの増加傾向は、深刻な歯の問題を引き起こしており、的を絞った解決策を提供する口腔ケア製品の必要性を生み出している。インド、中国、マレーシアのような発展途上国では、可処分所得が高いため消費者基盤が増加しており、これがオーラルケア市場成長の主要な推進力となっている。アジア太平洋地域のオーラルケア製品は主に、新興市場では独立系食料品店を通じて、先進国ではハイパーマーケットやスーパーマーケットといった近代的なチャネルを通じて流通している。インターネット小売と直接販売は、アリババ、JD.com、Suning.comなどのインターネット小売業者のおかげでオンライン販売が急成長している中国を除けば、多くの市場でニッチチャネルにとどまっている。

さらに、医療費の増加や、特に農村部における歯科衛生意識の向上に政府が力を入れていることが、オーラルケア市場の成長に弾みをつけている。歯科衛生の重要性を啓蒙するために政府や保健機関が行っている様々な啓蒙キャンペーンやプログラムが、オーラルケア市場を大きく支えている。この地域の生活水準の向上は、高価なオーラルケア製品に対する需要を高めている。また、メーカーは最新技術を駆使した革新的なオーラルケア製品を発売している。電動歯ブラシやデンタルフロスなどの製品の導入は、アジア太平洋市場で人気を集めている。最近の市場動向では、パーソナルグルーミングや歯のホワイトニングに対する消費者の志向が高まっており、オーラルケア製品メーカーに大きな成長機会をもたらすと期待されている。しかし、アジア太平洋地域のオーラルケア市場にはいくつかの阻害要因もある。農村部における口腔衛生に対する意識の欠如と、一部の特定製品の高コストが、この市場の成長を制限すると予想される。

製品別に見ると、市場は歯磨き粉、歯ブラシ、マウスウォッシュ、デンタルアクセサリーおよび付属品に分類される。ここで、歯磨き粉セグメントは2022年まで最大の市場シェアを占めている。しかし、マウスウォッシュの便利で効果的な特性に関する認識の高まりと歯科医からの推奨により、このセグメントは2028年まで最速の成長を遂げると予想される。アジア太平洋地域のオーラルケア市場は、流通チャネルに基づき、ハイパーマーケット・スーパーマーケット、コンビニエンスストア、小売薬局、歯科調剤薬局、オンラインに区分される。中でもハイパーマーケットとスーパーマーケットは2022年まで最も速い成長を記録した。しかし、この地域ではeコマース産業が活況を呈しており、オンライン・セグメントは予測期間中に高成長を遂げると予想される。
電動歯ブラシや電池式歯ブラシのような先進的な製品が市場に導入されたため、そのような製品に対する需要は増加し続けている。これらの製品には、全体的なディープクリーニング、毎日のクリーニング、ホワイトニング、舌のクリーニング、マッサージなどの付加的な利点がある。これらの製品は、使用者の口腔の健康増進に貢献している。大人用と子供用の特別なデザインの歯ブラシは、個々のニーズを満たすために市販されている。例えば、RealmeやXiaomiのような企業は、2020年にインドで電子歯ブラシを発売する予定である。

Dabur、Lion Corporationなどは、アジアにおける歯磨き粉の国産ブランドである。彼らは、より多くの製品を市場に投入することで、地域市場への浸透を高めることに注力している。例えば、過去数年間で、国産消費財ブランドの市場シェアは50ベーシスポイント以上増加し、13%に達した。それに加えて、この地域の人々の継続的な人口増加と可処分所得の増加が、消費者の間で様々な種類の歯磨き粉への需要を押し上げている。したがって、中国、インド、その他のアジア地域では、歯磨き粉の需要が着実に増加すると予想される。

COVID-19の影響：
COVID-19感染者の急増は、政府の封鎖宣言につながった。2020年第1四半期は感染率が高かった。COVID-19は中国の武漢で確認され、アジア太平洋地域全体に広がり、多くの人命を危険にさらした。経済にも悪影響が出ている。輸送禁止はオーラルケア製品のサプライチェーンに混乱をもたらした。しかし、封鎖期間中の規制緩和を受けて、オーラルケア市場は牽引力を増している。オーラルケアの患者数は増加し、歯磨き粉や歯ブラシなどのオーラルケア製品の需要は非常に高まっている。市場構造は一変した。同業界のメーカーは生産能力を拡大し、人々や病院のニーズにより多くの製品を生産するようになった。同市場は予測期間中に成長を拡大すると予想される。

市場に存在する主要企業
ジョンソン・エンド・ジョンソン、プロクター・アンド・ギャンブル、ユニリーバ、グラクソ・スミスクライン、3M、ヘンケルAG & Co.KG Aa、Koninklijke Philips N.V.、Colgate Palmolive Co.、Reckitt Benckiser Group Plc.、花王株式会社、アムウェイ、Church & Dwight Co. Inc.、Patanjali Ayurved Ltd.、ライオン株式会社、Dabur India Ltd.、Sunstar Suisse S.A.、The Himalaya Drug Company、Ultradent Products。

本レポートの対象
- 地理アジア太平洋地域
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートの対象分野
- アジア太平洋地域のオーラルケア市場の金額とセグメント別予測
- 国別のオーラルケア市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

レポート対象国
- 中国
- 日本
- インド
- オーストラリア
- 韓国
- インドネシア
- シンガポール
- タイ

製品別
- 歯磨き粉
- 歯ブラシ＆アクセサリー
- マウスウォッシュ/うがい薬
- デンタル製品＆アクセサリー
- 歯科補綴物クリーニングソリューション
- その他

流通チャネル別
- スーパーマーケット＆ハイパーマーケット
- コンビニエンスストア
- 薬局
- オンラインストア
- その他の流通チャネル

年齢層別
- 大人
- 子供
- 幼児

用途別
- ホーム
- 歯科

レポートのアプローチ
本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。はじめに、市場を理解し、市場に存在する企業をリストアップするために二次調査を行った。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次情報源からデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーに電話インタビューを行い、市場のディーラーや流通業者と取引コールを行うことによって実施された。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、消費者への一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

想定読者
本レポートは、業界コンサルタント、メーカー、サプライヤー、オーラルケア業界関連団体・組織、政府機関、その他のステークホルダーが市場中心の戦略を調整するのに役立ちます。マーケティング＆プレゼンテーションに加えて、業界に関する競合知識を高めることもできます。







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目次

Table of Content

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Oral Care Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product
7.4. Market Size and Forecast, By Distribution Channel
7.5. Market Size and Forecast, By Age Group
7.6. Market Size and Forecast, By Application
8. Asia-Pacific Oral Care Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product
8.4. Market Size and Forecast By Distribution Channel
8.5. Market Size and Forecast By Age Group
8.6. Market Size and Forecast By Application
8.7. China Oral Care Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Product
8.7.3. Market Size and Forecast By Distribution Channel
8.7.4. Market Size and Forecast By Age Group
8.7.5. Market Size and Forecast By Application
8.8. Japan Oral Care Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Product
8.8.3. Market Size and Forecast By Distribution Channel
8.8.4. Market Size and Forecast By Age Group
8.8.5. Market Size and Forecast By Application
8.9. India Oral Care Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Product
8.9.3. Market Size and Forecast By Distribution Channel
8.9.4. Market Size and Forecast By Age Group
8.9.5. Market Size and Forecast By Application
8.10. Australia Oral Care Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Product
8.10.3. Market Size and Forecast By Distribution Channel
8.10.4. Market Size and Forecast By Age Group
8.10.5. Market Size and Forecast By Application
8.11. South Korea Oral Care Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Product
8.11.3. Market Size and Forecast By Distribution Channel
8.11.4. Market Size and Forecast By Age Group
8.11.5. Market Size and Forecast By Application
8.12. Indonesia Oral Care Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Product
8.12.3. Market Size and Forecast By Distribution Channel
8.12.4. Market Size and Forecast By Age Group
8.12.5. Market Size and Forecast By Application
8.13. Singapore Oral Care Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Product
8.13.3. Market Size and Forecast By Distribution Channel
8.13.4. Market Size and Forecast By Age Group
8.13.5. Market Size and Forecast By Application
8.14. Thailand Oral Care Market Outlook
8.14.1. Market Size By Value
8.14.2. Market Size and Forecast By Product
8.14.3. Market Size and Forecast By Distribution Channel
8.14.4. Market Size and Forecast By Age Group
8.14.5. Market Size and Forecast By Application
9. Company Profile
9.1. Johnson & Johnson
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. Procter & Gamble Co.
9.3. Unilever
9.4. GlaxoSmithKline Plc.
9.5. 3M Company
9.6. Henkel AG & Co. KG Aa
9.7. Koninklijke Philips N.V.
9.8. Colgate Palmolive Co.
9.9. Reckitt Benckiser Group Plc.
9.10. Kao Corporation
9.11. Amway
9.12. Church & Dwight Co. Inc.
9.13. Patanjali Ayurved Ltd.
9.14. Lion Corporation
9.15. Dabur India Ltd
9.16. Sunstar Suisse S.A.
9.17. The Himalaya Drug Company
9.18. Ultradent Products
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer

List of Figures

Figure 1: Global Oral Care Market Size (USD Billion) By Region, 2022 & 2028F
Figure 2: Market attractiveness Index, By Region 2028F
Figure 3: Market attractiveness Index, By Segment 2028F
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Oral Care Market
Figure 7: Global Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 8: Global Oral Care Market Share By Region (2022)
Figure 9: Asia-Pacific Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 10: Asia-Pacific Oral Care Market Share By Country (2022)
Figure 11: China Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 12: Japan Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 13: India Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 14: Australia Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 15: South Korea Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 16: Indonesia Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 17: Singapore Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 18: Thailand Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)

List of Table

Table 1: Global Oral Care Market Snapshot, By Segmentation (2022 & 2028F) (in USD Billion)
Table 2: Influencing Factors for Global Oral Care Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Oral Care Market Size and Forecast, By Geography 2017 to 2028F (In USD Billion)
Table 7: Global Oral Care Market Size and Forecast, By Product 2017 to 2028F (In USD Billion)
Table 8: Global Oral Care Market Size and Forecast, By Distribution Channel 2017 to 2028F (In USD Billion)
Table 9: Global Oral Care Market Size and Forecast, By Age Group 2017 to 2028F (In USD Billion)
Table 10: Global Oral Care Market Size and Forecast, By Application 2017 to 2028F (In USD Billion)
Table 11: Asia-Pacific Oral Care Market Size and Forecast By Product 2017 to 2028F (In USD Billion)
Table 12: Asia-Pacific Oral Care Market Size and Forecast By Distribution Channel 2017 to 2028F (In USD Billion)
Table 13: Asia-Pacific Oral Care Market Size and Forecast By Age Group 2017 to 2028F (In USD Billion)
Table 14: Asia-Pacific Oral Care Market Size and Forecast By Application 2017 to 2028F (In USD Billion)
Table 15: China Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 16: China Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 17: China Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 18: China Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 19: Japan Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 20: Japan Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 21: Japan Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 22: Japan Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 23: India Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 24: India Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 25: India Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 26: India Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 27: Australia Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 28: Australia Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 29: Australia Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 30: Australia Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 31: South Korea Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 32: South Korea Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 33: South Korea Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 34: South Korea Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 35: Indonesia Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 36: Indonesia Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 37: Indonesia Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 38: Indonesia Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 39: Singapore Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 40: Singapore Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 41: Singapore Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 42: Singapore Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 43: Thailand Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 44: Thailand Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 45: Thailand Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 46: Thailand Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)

　

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Summary

Oral care in Asia Pacific witnessed higher growth than all other regions due to key countries such as China, India, Japan, and South Korea. There was increasing demand for products tailored for sensitive teeth and gum health, as well as herbal and traditional products, leading to higher unit prices. Rapid urbanization and the penetration of international brands in emerging markets also contributed to stimulating volume sales as more consumers undertook regular oral hygiene. Amidst the healthy living trend and the positive economy, Asian consumers are more concerned about the prevention of oral health problems than treatment. Oral care has benefited from increased awareness of the importance of brushing teeth on a regular basis, as well as increased demand for specific oral care products for sensitive teeth or gum health. A survey conducted in India revealed that only 51% of the Indian population brushes their teeth with toothpaste and a toothbrush, but with the increase in awareness and economy of the country, the consumption of oral care products is also increasing.

According to the report, "Asia-Pacific Oral Care Market Outlook, 2028," published by Bonafide Research, the market stood at USD 17.37 Billion in 2022. The increasing purchasing power of the Asia-Pacific population, coupled with the convenient and effective attributes associated with the usage of mouthwashes, has been driving market growth in the region. Moreover, recommendations from dentists and endorsements by dental associations have also helped end users adopt mouthwash and are further expected to boost the growth of the market. Many major and local players, such as Elder Pharmaceuticals, are trying to enter the mouthwash segment with mouthwashes based on natural ingredients like aloe vera, green tea, and probiotics. Oral health care products in India are mainly driven by ayurvedic or natural ingredient products. All the major companies in India are selling Ayurvedic Revolution products. Amway, an American corporation, has, for example, launched new Glister herbal toothpaste in India, which is enriched with 11 herbal ingredients.

The market is expected to witness rapid growth during the forecast period due to growing concerns and awareness about dental hygiene. The rising prevalence of dental caries, periodontal disease, and other dental diseases, especially among the aging population, are key factors fueling the growth of this market. Furthermore, changing lifestyles and the growing trend of fast foods are leading to severe dental issues, which is creating the need for oral care products that provide targeted solutions. Developing countries like India, China, and Malaysia are witnessing a rise in their consumer bases due to high disposable incomes, which is acting as a major driver for the oral care market growth. Oral care products in Asia-Pacific are mainly distributed through independent grocers in emerging markets and modern channels such as hypermarkets and supermarkets in developed countries. Internet retailing and direct selling remain niche channels in many markets, except China, where online sales have seen sharp growth thanks to internet retailers such as Alibaba, JD.com, and Suning.com.

Moreover, increasing expenditure on healthcare and governments’ focus on creating dental hygiene awareness, especially in rural areas, are giving a boost to the oral care market's growth. Various awareness campaigns and programs being held by the government and health organizations to educate people about the importance of dental hygiene are providing major support to the oral care market. The region's rising living standards have increased the demand for expensive oral care products. Manufacturers are also launching innovative oral care products with the help of the latest technologies. The introduction of products such as electric toothbrushes and dental floss is gaining traction in the Asia-Pacific market. Recent market trends are witnessing a growing inclination among consumers towards personal grooming and teeth whitening, which is expected to provide huge growth opportunities for oral care product manufacturers. However, the Asia-Pacific oral care market is also experiencing some restraints. Lack of awareness about oral hygiene in rural areas and the high cost of some specific products are expected to limit the growth of this market.

Based on product, the market is categorized into toothpaste, toothbrushes, mouthwash, and dental accessories and ancillaries. Here, the toothpaste segment accounted for the largest market share until 2022. However, owing to growing awareness about the convenient and effective attributes of mouthwashes and recommendations from dentists, the segment is expected to undergo the fastest growth through 2028. Based on the distribution channel, the Asia Pacific oral care market is segmented into hypermarkets and supermarkets, convenience stores, retail pharmacies, dental dispensaries, and online. Among them, hypermarkets and supermarkets registered the fastest growth until 2022. However, with a booming e-commerce industry in the region, the online segment is anticipated to witness high growth during the forecast period.
Due to the introduction of advanced products like electric and battery-powered toothbrushes in the market, demand for such products keeps on increasing. These products have additional benefits like total deep cleaning, daily cleaning, whitening, tongue cleaning, and massaging. These products are contributing to the better oral health of their users. Special toothbrush designs for adults and children are available on the market to fulfill individual needs. For example, companies like Realme and Xiaomi will launch electronic toothbrushes in India in 2020.

Dabur, Lion Corporation, and others are the domestic brands of toothpaste in Asia. They are focused on increasing their penetration in the regional market by introducing more products to the market. For example, in the past few years, domestic consumer goods brands have increased their market share by more than 50 basis points to 13%. In addition to it, the continuously increasing population and increasing disposable income of the people in this region have boosted demand for different varieties of toothpaste among consumers. Thus, it is expected that toothpaste demand will steadily increase in China, India, and the rest of Asia.

Covid-19 Impacts:
The proliferation of COVID-19 cases led to the government's declaration of lockdown. The transmission of the disease was high during the first quarter of 2020. COVID-19 has been identified in Wuhan, China, spread throughout the Asia-Pacific region and kept many lives at risk. The economy has been negatively affected. The transportation ban has led to disruptions in the oral care product supply chain. However, following the relaxation of restrictions during the lockdown, the oral care market has gained traction. The number of oral care patients has increased, and the demand for oral care products such as toothpaste and toothbrushes has increased enormously. The market structure has changed completely. Manufacturers in the industry have expanded their production capacity to produce more products for people's and hospitals' needs. The market is expected to increase its growth during the forecast period.

Major Companies present in the market:
Johnson & Johnson, Procter & Gamble Co., Unilever, GlaxoSmithKline Plc., 3M Company, Henkel AG & Co. KG Aa, Koninklijke Philips N.V., Colgate Palmolive Co., Reckitt Benckiser Group Plc., kao Corporation, Amway, Church & Dwight Co. Inc., Patanjali Ayurved Ltd., Lion Corporation, Dabur India Ltd., Sunstar Suisse S.A., The Himalaya Drug Company, Ultradent Products

Considered in this report
• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia-Pacific Oral Care market with its value and forecast along with its segments
• Country-wise oral care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• China
• Japan
• India
• Australia
• South Korea
• Indonesia
• Singapore
• Thailand

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.







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Table of Contents

Table of Content

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Oral Care Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product
7.4. Market Size and Forecast, By Distribution Channel
7.5. Market Size and Forecast, By Age Group
7.6. Market Size and Forecast, By Application
8. Asia-Pacific Oral Care Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product
8.4. Market Size and Forecast By Distribution Channel
8.5. Market Size and Forecast By Age Group
8.6. Market Size and Forecast By Application
8.7. China Oral Care Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Product
8.7.3. Market Size and Forecast By Distribution Channel
8.7.4. Market Size and Forecast By Age Group
8.7.5. Market Size and Forecast By Application
8.8. Japan Oral Care Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Product
8.8.3. Market Size and Forecast By Distribution Channel
8.8.4. Market Size and Forecast By Age Group
8.8.5. Market Size and Forecast By Application
8.9. India Oral Care Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Product
8.9.3. Market Size and Forecast By Distribution Channel
8.9.4. Market Size and Forecast By Age Group
8.9.5. Market Size and Forecast By Application
8.10. Australia Oral Care Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Product
8.10.3. Market Size and Forecast By Distribution Channel
8.10.4. Market Size and Forecast By Age Group
8.10.5. Market Size and Forecast By Application
8.11. South Korea Oral Care Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Product
8.11.3. Market Size and Forecast By Distribution Channel
8.11.4. Market Size and Forecast By Age Group
8.11.5. Market Size and Forecast By Application
8.12. Indonesia Oral Care Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Product
8.12.3. Market Size and Forecast By Distribution Channel
8.12.4. Market Size and Forecast By Age Group
8.12.5. Market Size and Forecast By Application
8.13. Singapore Oral Care Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Product
8.13.3. Market Size and Forecast By Distribution Channel
8.13.4. Market Size and Forecast By Age Group
8.13.5. Market Size and Forecast By Application
8.14. Thailand Oral Care Market Outlook
8.14.1. Market Size By Value
8.14.2. Market Size and Forecast By Product
8.14.3. Market Size and Forecast By Distribution Channel
8.14.4. Market Size and Forecast By Age Group
8.14.5. Market Size and Forecast By Application
9. Company Profile
9.1. Johnson & Johnson
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. Procter & Gamble Co.
9.3. Unilever
9.4. GlaxoSmithKline Plc.
9.5. 3M Company
9.6. Henkel AG & Co. KG Aa
9.7. Koninklijke Philips N.V.
9.8. Colgate Palmolive Co.
9.9. Reckitt Benckiser Group Plc.
9.10. Kao Corporation
9.11. Amway
9.12. Church & Dwight Co. Inc.
9.13. Patanjali Ayurved Ltd.
9.14. Lion Corporation
9.15. Dabur India Ltd
9.16. Sunstar Suisse S.A.
9.17. The Himalaya Drug Company
9.18. Ultradent Products
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer

List of Figures

Figure 1: Global Oral Care Market Size (USD Billion) By Region, 2022 & 2028F
Figure 2: Market attractiveness Index, By Region 2028F
Figure 3: Market attractiveness Index, By Segment 2028F
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Oral Care Market
Figure 7: Global Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 8: Global Oral Care Market Share By Region (2022)
Figure 9: Asia-Pacific Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 10: Asia-Pacific Oral Care Market Share By Country (2022)
Figure 11: China Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 12: Japan Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 13: India Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 14: Australia Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 15: South Korea Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 16: Indonesia Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 17: Singapore Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 18: Thailand Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)

List of Table

Table 1: Global Oral Care Market Snapshot, By Segmentation (2022 & 2028F) (in USD Billion)
Table 2: Influencing Factors for Global Oral Care Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Oral Care Market Size and Forecast, By Geography 2017 to 2028F (In USD Billion)
Table 7: Global Oral Care Market Size and Forecast, By Product 2017 to 2028F (In USD Billion)
Table 8: Global Oral Care Market Size and Forecast, By Distribution Channel 2017 to 2028F (In USD Billion)
Table 9: Global Oral Care Market Size and Forecast, By Age Group 2017 to 2028F (In USD Billion)
Table 10: Global Oral Care Market Size and Forecast, By Application 2017 to 2028F (In USD Billion)
Table 11: Asia-Pacific Oral Care Market Size and Forecast By Product 2017 to 2028F (In USD Billion)
Table 12: Asia-Pacific Oral Care Market Size and Forecast By Distribution Channel 2017 to 2028F (In USD Billion)
Table 13: Asia-Pacific Oral Care Market Size and Forecast By Age Group 2017 to 2028F (In USD Billion)
Table 14: Asia-Pacific Oral Care Market Size and Forecast By Application 2017 to 2028F (In USD Billion)
Table 15: China Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 16: China Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 17: China Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 18: China Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 19: Japan Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 20: Japan Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 21: Japan Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 22: Japan Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 23: India Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 24: India Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 25: India Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 26: India Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 27: Australia Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 28: Australia Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 29: Australia Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 30: Australia Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 31: South Korea Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 32: South Korea Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 33: South Korea Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 34: South Korea Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 35: Indonesia Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 36: Indonesia Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 37: Indonesia Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 38: Indonesia Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 39: Singapore Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 40: Singapore Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 41: Singapore Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 42: Singapore Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 43: Thailand Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 44: Thailand Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 45: Thailand Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 46: Thailand Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)

　

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