Summary

The Global Education And Learning Analytics Market is valued at approximately USD 6.75 billion in 2023 and is poised to grow at an impressive compound annual growth rate (CAGR) of 21.5% during the forecast period from 2024 to 2032. Education and learning analytics represent a groundbreaking approach to leveraging data-driven insights in educational systems. By utilizing advanced technologies like artificial intelligence (AI) and machine learning (ML), institutions and organizations can analyze vast amounts of data to optimize educational outcomes, enhance learner engagement, and improve operational efficiency. These analytics are increasingly being adopted for performance management, curriculum development, and tailored learning experiences that empower both educators and students to achieve optimal results.
The market's growth is underpinned by the growing demand for personalized learning experiences and performance-driven education systems. Educational institutions are increasingly embracing analytics to identify learning gaps, predict student outcomes, and develop targeted intervention strategies. For instance, the integration of predictive analytics enables early identification of students at risk of academic failure, allowing for timely interventions. Furthermore, the surge in digital transformation across the education sector, accelerated by the COVID-19 pandemic, has fueled the adoption of learning management systems (LMS) and analytics platforms to enhance the remote learning experience.
The proliferation of e-learning platforms and the growing emphasis on skill development for workforce readiness are key drivers of the education and learning analytics market. Corporations and educational institutions are leveraging analytics to assess employee performance, streamline talent acquisition, and align training programs with organizational goals. Additionally, governments worldwide are investing in education technology to improve accessibility and quality, further accelerating market expansion. However, challenges such as data privacy concerns and the lack of technical expertise in handling analytics tools may impede market growth during the forecast period.
Regionally, North America held the largest share of the education and learning analytics market in 2023, attributed to the presence of well-established educational institutions, advanced technology infrastructure, and significant government initiatives to integrate digital tools into education. Europe follows closely, driven by the increasing focus on lifelong learning and skill development programs. Meanwhile, the Asia Pacific region is projected to witness the highest growth, fueled by the rising adoption of e-learning solutions, government-led educational reforms, and the expanding edtech ecosystem in countries like India and China.
Major market players included in this report are:
• IBM Corporation
• Microsoft Corporation
• SAP SE
• Blackboard, Inc.
• Oracle Corporation
• Tableau Software, LLC
• SAS Institute Inc.
• D2L Corporation
• Cornerstone OnDemand, Inc.
• Civitas Learning
• Workday, Inc.
• BrightBytes, Inc.
• Alteryx, Inc.
• Ellucian Company L.P.
• Saba Software
The detailed segments and sub-segment of the market are explained below:
By Application:
• Performance Management
• Curriculum Development and Intervention Management
• People Acquisition and Retention
By Component:
By Deployment:
By End User:
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
• Rest of Latin America
Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approaches.
• Analysis of the competitive structure of the market.
• Demand-side and supply-side analysis of the market

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Table of Contents

Table of Contents
Chapter 1. Global Education and Learning Analytics Market Executive Summary
1.1. Global Education and Learning Analytics Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Application
1.3.2. By Component
1.3.3. By Deployment
1.3.4. By End User
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Education and Learning Analytics Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Education and Learning Analytics Market Dynamics
3.1. Market Drivers
3.1.1. Growing Demand for Personalized Learning Experiences
3.1.2. Digital Transformation in Education Sector
3.1.3. Increasing Emphasis on Skill Development for Workforce Readiness
3.1.4. Government Investments in Education Technology
3.2. Market Challenges
3.2.1. Data Privacy Concerns
3.2.2. Lack of Technical Expertise in Handling Analytics Tools
3.2.3. High Implementation Costs
3.3. Market Opportunities
3.3.1. Expansion of E-Learning Platforms
3.3.2. Integration of AI and Machine Learning Technologies
3.3.3. Development of Advanced Learning Management Systems (LMS)
Chapter 4. Global Education and Learning Analytics Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Education and Learning Analytics Market Size & Forecasts by Application 2022-2032
5.1. Segment Dashboard
5.2. Global Education and Learning Analytics Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.2.1. Performance Management
5.2.2. Curriculum Development and Intervention Management
5.2.3. People Acquisition and Retention
Chapter 6. Global Education and Learning Analytics Market Size & Forecasts by Component 2022-2032
6.1. Segment Dashboard
6.2. Global Education and Learning Analytics Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.2.1. Software
6.2.2. Services
Chapter 7. Global Education and Learning Analytics Market Size & Forecasts by Deployment 2022-2032
7.1. Segment Dashboard
7.2. Global Education and Learning Analytics Market: Deployment Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
7.2.1. Cloud
7.2.2. On-Premises
Chapter 8. Global Education and Learning Analytics Market Size & Forecasts by End User 2022-2032
8.1. Segment Dashboard
8.2. Global Education and Learning Analytics Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.2.1. Educational Institutions
8.2.2. Corporations
8.2.3. Government Agencies
Chapter 9. Global Education and Learning Analytics Market Size & Forecasts by Region 2022-2032
9.1. North America Education and Learning Analytics Market
9.1.1. U.S. Education and Learning Analytics Market
9.1.1.1. Application Breakdown Size & Forecasts, 2022-2032
9.1.1.2. Component Breakdown Size & Forecasts, 2022-2032
9.1.2. Canada Education and Learning Analytics Market
9.2. Europe Education and Learning Analytics Market
9.2.1. UK Education and Learning Analytics Market
9.2.2. Germany Education and Learning Analytics Market
9.2.3. France Education and Learning Analytics Market
9.2.4. Spain Education and Learning Analytics Market
9.2.5. Italy Education and Learning Analytics Market
9.2.6. Rest of Europe Education and Learning Analytics Market
9.3. Asia-Pacific Education and Learning Analytics Market
9.3.1. China Education and Learning Analytics Market
9.3.2. India Education and Learning Analytics Market
9.3.3. Japan Education and Learning Analytics Market
9.3.4. Australia Education and Learning Analytics Market
9.3.5. South Korea Education and Learning Analytics Market
9.3.6. Rest of Asia Pacific Education and Learning Analytics Market
9.4. Latin America Education and Learning Analytics Market
9.4.1. Brazil Education and Learning Analytics Market
9.4.2. Mexico Education and Learning Analytics Market
9.4.3. Rest of Latin America Education and Learning Analytics Market
9.5. Middle East & Africa Education and Learning Analytics Market
9.5.1. Saudi Arabia Education and Learning Analytics Market
9.5.2. South Africa Education and Learning Analytics Market
9.5.3. Rest of Middle East & Africa Education and Learning Analytics Market
Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. IBM Corporation
10.1.2. Microsoft Corporation
10.1.3. SAP SE
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. IBM Corporation
10.3.1.1. Key Information
10.3.1.2. Overview
10.3.1.3. Financial (Subject to Data Availability)
10.3.1.4. Product Summary
10.3.1.5. Market Strategies
10.3.2. Microsoft Corporation
10.3.3. SAP SE
10.3.4. Blackboard, Inc.
10.3.5. Oracle Corporation
10.3.6. Tableau Software, LLC
10.3.7. SAS Institute Inc.
10.3.8. D2L Corporation
10.3.9. Cornerstone OnDemand, Inc.
10.3.10. Civitas Learning
10.3.11. Workday, Inc.
10.3.12. BrightBytes, Inc.
10.3.13. Alteryx, Inc.
10.3.14. Ellucian Company L.P.
10.3.15. Saba Software
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes