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ヴェイパー製品の世界市場は、2020年には348億米ドルと評価されました。喫煙者がタバコをやめるために、ニコチンパッチ、ガム、吸入器、トローチ、鼻腔スプレーなど、さまざまなニコチン代替製品が市場に出てきています。最近のトレンドとしては、VAPEデバイスが従来のたばこに代わるものとして認知されつつあります。従来のタバコの有害性に対する認識、電子タバコによるタールや一酸化炭素の吸引の低減、可処分所得の増加、ベイプメーカーの技術開発の上昇などの要因が、市場の成長を促進しています。

2020年のコロナウイルスの大流行が、ベーパー製品市場の成長に影響を与えています。新型ウイルスの発生は、生産・物流活動の停止を通じて経済全体に悪影響を及ぼし、世界的に、ベイプ製品の需要と供給に影響を及ぼしました。また、この品不足により、ヨーロッパや北米の国々で、これらの製品の闇取引が数多く発生しました。VAPE製品の需要増加に対応するため、複数のベンダーが独自のマーケティング戦略を採用し、オンラインプラットフォームを通じて製品を提供することで、製品の売上を伸ばしました。

タバコの害を認識する消費者が増えるにつれ、より安全な新しい喫煙具が紹介されるようになり、その結果、これらの製品の需要が増加しています。市場は製品別に、E-vape、Heat-not-Burn、その他に分類されます。E-vape分野は、最も成長率の高い分野と予想されます。これらのデバイスは高度にカスタマイズ可能で、ユーザーの好みに応じて蒸気の出力を調整できるさまざまなフレーバーが含まれています。さらに、可処分所得の増加や技術開発の進展が、Heat-not-burn製品の市場を牽引しています。

世界のベーパー市場で活動する主なプレイヤーは、Smoore International Holdings、Imperial Brands Plc、British American Tobacco、Japan Tobacco Inc.等です。市場で大きなシェアを獲得するために、主要企業は現在、製品イノベーション、M&A、最近の開発、ジョイントベンチャー、コラボレーション、パートナーシップなどの戦略を採用することに注力しています。主要なプレーヤーは、それによって市場の成長を推進し、顧客の進化する好みに応えるために、市場で様々なe -リキッドのフレーバーを生成するために開始されています。



報告書の範囲

- 本レポートでは、2016年～2020年の過去期間と2021年～2026年の予測期間におけるヴェイパー製品市場の分析を紹介しています。

- 当レポートでは、Vapor Product市場を金額（USD Million）別に分析しています。

- このレポートでは、Vapor Product市場を製品タイプ別（E-Vape、Heat-not-burn Others）に分析しています。

- このレポートでは、Vapor Product市場を流通チャネル別（小売、Eコマース）に分析しています。

- VAPE製品の世界市場を地域別（米州、欧州、アジア太平洋、MEA）に分析しました。

- VAPE製品の世界市場は国別（米国、カナダ、英国、ドイツ、フランス、スペイン、中国、日本、オーストラリア、韓国）に分析されています。

- 本レポートの主要な洞察は、SWOT分析、ポーターファイブ分析、サプライチェーンのフレームワークを通じて提示されています。また、市場の魅力は地域別、製品タイプ別、流通チャネル別で提示されています。

- このレポートでは、競争力のある開発、戦略を追跡し、レポートで分析された企業はSmoore International Holdings Limited、Imperial Brands、PLC、British American Tobacco、Japan Tobacco、Turning Point Brands、FirstUnion、 Shenzhen IPV Vaping Technology Co, Ltd、 JoyeTech、 Juul Labs、NJOYなどが含まれます。

主な対象読者

- ベイプデバイスメーカー

- 電子タバコメーカー

- コンサルティング・アドバイザリー会社

- 政府・政策担当者

- 規制当局

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目次

1. Report Scope and Methodology

1.1 Scope of the Report

1.2 Research Methodology

1.3 Executive Summary

2. Strategic Recommendations

3. Vapor Products Market: Product Overview

4. Global Vapor Products Market: An Analysis

4.1 Market Size, By Value, 2016-2026

4.2 Impact of COVID-19 on Vapor Products Market

4.3 Global Vapor Products Market

5. Global Vapor Products Market: Segment Analysis

5.1 Global Vapor Products Market Segmentation, By Product Type (Value)

5.2 Competitive Scenario of Vapor Products Market: By Product Type (2020 & 2026)

5.3 By  E-Vape– Market Size and Forecast (2016-2026)

5.4 By Heat-not-Burn– Market Size and Forecast (2016-2026)

5.5 By Others– Market Size and Forecast (2016-2026)

6. Global Vapor Products Market: Segment Analysis

6.1 Global Vapor Products Market Segmentation, By Distribution Channel (Value)

6.2 Competitive Scenario of Global Vapor Products Market: By Distribution Channel Type (2020 & 2026)

6.3 By Retail– Market Size and Forecast (2016-2026)

6.4 By E-Commerce– Market Size and Forecast (2016-2026)

7. Global Vapor Products Market: Regional Analysis

7.1 Competitive Scenario of Global Vapor Products Market: By Region (2020 & 2026)

8. North America Vapor Products Market: An Analysis (2016-2026)

8.1 North America Vapor Products Market by value: Size and Forecast (2016-2026)

8.2 North America Vapor Products Market: Prominent Companies

8.3 North America Vapor Products Market: Segmental Analysis

8.4 Market Segmentation By Product Type (E-Vape, Heat-not-Burn, Others)

8.5 Market Segmentation By Distribution Channel (Retail, E-Commerce)

8.6 North America Vapor Products Market: Country Analysis

8.7 Market Opportunity Chart of Americas Vapor Products Market - By Country, By Value (Year-2026)

8.8 Competitive Scenario of Americas Vapor Products Market– By Country (2020 & 2026)

8.9 United States Vapor Products Market: Size and Forecast (2016-2026)

8.10 United States Vapor Products Market Segmentation By Product Type, By Distribution Channel (2016-2026)

8.11 Canada Vapor Products Market: Size and Forecast (2016-2026)

8.12 Canada Vapor Products Market Segmentation By Product Type, By Distribution Channel (2016-2026)

9. Europe Vapor Products Market: An Analysis (2016-2026)

9.1 Europe Vapor Products Market by value: Size and Forecast (2016-2026)

9.2 Europe Vapor Products Market: Prominent Companies

9.3 Europe Vapor Products Market: Segmental Analysis

9.4 Market Segmentation By Product Type (E-Vape, Heat-not-Burn, Others)

9.5 Market Segmentation By Distribution Channel (Retail, E-Commerce)

9.6 Europe Vapor Products Market: Country Analysis

9.7 Market Opportunity Chart of Europe Vapor Products Market - By Country, By Value (Year-2026)

9.8 Competitive Scenario of Europe Vapor Products Market– By Country (2020 & 2026)

9.9 United Kingdom Vapor Products Market: Size and Forecast (2016-2026)

9.10 United Kingdom Vapor Products Market Segmentation By Product Type, By Distribution Channel (2016-2026)

9.11 Germany Vapor Products Market: Size and Forecast (2016-2026)

9.12 Germany Vapor Products Market Segmentation By Product Type, By Distribution Channel (2016-2026)

9.13 France Vapor Products Market: Size and Forecast (2016-2026)

9.14 France Vapor Products Market Segmentation By Product Type, By Distribution Channel (2016-2026)

9.15 Spain Vapor Products Market: Size and Forecast (2016-2026)

9.16 Spain Vapor Products Market Segmentation By Product Type, By Distribution Channel (2016-2026)

10. Asia-Pacific Vapor Products Market: An Analysis (2016-2026)

10.1 Asia-Pacific Vapor Products Market by value: Size and Forecast (2016-2026)

10.2 Asia-Pacific Vapor Products Market: Prominent Companies

10.3 Asia-Pacific Vapor Products Market: Segmental Analysis

10.4 Market Segmentation By Product Type (E-Vape, Heat-not-Burn, Others)

10.5 Market Segmentation By Distribution Channel (Retail, E-Commerce)

10.6 Asia-Pacific Vapor Products Market: Country Analysis

10.7 Market Opportunity Chart of Asia-Pacific Vapor Products Market - By Country, By Value (Year-2026)

10.8 Competitive Scenario of Asia-Pacific Vapor Products Market– By Country (2020 & 2026)

10.9 China Vapor Products Market: Size and Forecast (2016-2026)

10.10 China Vapor Products Market Segmentation By Product Type, By Distribution Channel (2016-2026)

10.11 Japan Vapor Products Market: Size and Forecast (2016-2026)

10.12 Japan Vapor Products Market Segmentation By Product Type, By Distribution Channel (2016-2026)

10.13 South Korea Vapor Products Market: Size and Forecast (2016-2026)

10.14 South Korea Vapor Products Market Segmentation By Product Type, By Distribution Channel (2016-2026)

10.15 Australia Vapor Products Market: Size and Forecast (2016-2026)

10.16 Australia Vapor Products Market Segmentation By Product Type, By Distribution Channel (2016-2026)

11. Global Vapor Products Market Dynamics

11.1 Global Vapor Products Market Drivers

11.2 Global Vapor Products Market Restraints

11.3 Global Vapor Products Market Trends

12. Market Attractiveness and Strategic Analysis

12.1 Market Attractiveness Chart of Global Vapor Products Market - By Product Type (Year 2026)

12.2 Market Attractiveness Chart of Global Vapor Products Market - By Distribution Channel (Year 2026)

12.3 Market Attractiveness Chart of Global Vapor Products Market – By Region (Year 2026)

13. Competitive Landscape

13.1 Market Share of global leading companies

13.2 SWOT Analysis– Global Vapor Products Market

13.3 Porter Five Force Analysis- Global Vapor Products Market

13.4 Supply Chain Analysis-Global Vapor Products Market

14. Company Profiles (Business Description, Financial Analysis, Business Strategy)

14.1 Smoore International Holdings Pvt Ltd

14.2 Imperial Brands, Plc.

14.3 Japan Tobacco, Inc

14.4 British American Tobacco

14.5 Turning Point Brands

14.6 FirstUnion

14.7 Shenzhen IPV Vaping Technology Co., Ltd

14.8 JoyeTech

14.9 Juul Labs

14.10 NJOY


List of Figures

Figure 1: Global Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 2: Global Adult Vaping Population(in millions), 2017-2021

Figure 3: Global Vape Users, By Region, 2018 (in %)

Figure 4: Penetration Rate in major e-cigarette market (in %), 2019

Figure 5: Penetration rate of e-cigarettes by market size, (in %)

Figure 6: Global Internet Penetration, 2021 (In %) Global Number of Internet Users, By Region, March 2021 (in %)

Figure 7: Global Number of Internet Users, By Region, March 2021 (in %)

Figure 8: Vaping Device Market, (in billion), 2019-2024e

Figure 9: Vaping Device Demand for CBD and other medical usage, (in million), 2018-2024e

Figure 10: E-cigarette market share breakdown, 2020

Figure 11: E-cigarette market share breakdown, 2024e

Figure 12: Global Vapor Products Market- By Product Type, 2020 & 2026

Figure 13: Global Vapor Products Market- By E-vape, By Value (USD Million), 2016-2026

Figure 14: Global Vapor Products Market- By Heat-Not-Burn, By Value (USD Million), 2016-2026

Figure 15: Global Vapor Products Market- By Others, By Value (USD Million), 2016-2026

Figure 16: Global Vapor Products Market- By Distribution Channel, Market Share, 2020 & 2026

Figure 17: Global Vapor Products Market- By Retail, By Value (USD Million), 2016-2026

Figure 18: Global Vapor Products Market- By Online Stores, By Value (USD Million), 2016-2026

Figure 19: Global Vapor Products Market- By Region Market Share, 2020 & 2026

Figure 20: North America Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 21: North America Age Distribution 2020 (in millions)

Figure 22: North America Internet Penetration (% of total), By countries 2019

Figure 23: North America Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 24: North America Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 25: Market Opportunity Chart of Americas Vapor Products Market- By Country, By Value (Year-2026)

Figure 26: America Vapor Products Market- By Country Market Share, 2020 & 2026

Figure 27: United States Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 28: Smoking Rates in United States, 2021

Figure 29: Current e-cigarette use among middle and high school students, 2019-20

Figure 30: United States Individuals using internet (% of total population) 2016-2020

Figure 31: Retail Channels of e-cigarette market, 2020

Figure 32: United States CBD Product Sales (USD Million), 2014-2019

Figure 33: Tax on Vaping Products across United States, (% of wholesale price), 2019

Figure 34: United States Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 35: United States Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 36: Canada Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 37: Total Smoking Rate in Canada, by gender (in %), 2021

Figure 38: Most often used flavor in vapes, in Canada (in %), 2019

Figure 39: Canada Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 40: Canada Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 41: Europe Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 42: Individuals using internet, European Union, (% of population), 2020

Figure 43: Europe top 10 countries in Internet usage (in millions), 2019

Figure 44: Europe Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 45: Europe Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 46: Market Opportunity Chart of Europe Vapor Products Market- By Country, By Value (Year-2026)

Figure 47: Europe Vapor Products Market- By Country Market Share, 2020 & 2026

Figure 48: United Kingdom Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 49: Individuals using Internet in United Kingdom (in % of total population) 2017-2019

Figure 50: Prevalence of cigarette smoking in UK, (in %), 2015-2019

Figure 51: Number of e-cigarette users in United Kingdom (in millions) 2016-2021

Figure 52: United Kingdom Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 53: United Kingdom Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 54: Germany Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 55: Age distribution in Germany (in million), 2020

Figure 56: Individuals using Internet in Germany (in % of total) 2017-2019

Figure 57: Germany Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 58: Germany Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 59: France Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 60: Prevalence of Daily smokers vs current vapers( in %), 2015-2019

Figure 61: Individuals using Internet in France (% of total ) 2015-2019

Figure 62: France Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 63: France Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 64: Spain Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 65: Spain E-Cigarettes Consumption, by type and age, (in %), 2019

Figure 66: Age distribution in Spain, by age bracket, (in million), 2020

Figure 67: Individuals using Internet in Spain (% of total ) 2015-2019

Figure 68: Spain Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 69: Spain Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 70: Asia Pacific Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 71: Asia Pacific Urban Population ( in % of total) 2016-2020

Figure 72: Individuals using Internet in East-Asia and Pacific, excluding high income ( in % of total) 2016-2020

Figure 73: Population by broad age group, Asia (in millions), 2020

Figure 74: Volume of electronic cigarette and vaping sales in the Asia-Pacific Region, (in million units), 2019

Figure 75: Asia-Pacific Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 76: Asia-Pacific Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 77: Market Opportunity Chart of APAC Vapor Products Market- By Country, By Value (Year-2026)

Figure 78: APAC Vapor Products Market- By Country Market Share, 2020 & 2026

Figure 79: China Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 80: China Urban Population (% of total), 2016-2020

Figure 81: Tax on e-cigarette and Traditional Tobacco  (in %), 2019

Figure 82: China Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 83: China Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 84: Japan Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 85: Smoking Rates in Japan, 2021

Figure 86: Individuals using Internet in Japan ( in % of total) 2016-2020

Figure 87: Japan Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 88: Japan Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 89: South Korea Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 90: Smoking Rates in South Korea, 2021

Figure 91:  Current E-cigarette use prevalence, (in %), 2019

Figure 92: Population by broad Age Group, (in millions), 2020

Figure 93: Individuals using Internet in South Korea ( in % of total) 2016-2020

Figure 94: Japan Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 95: South Korea Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 96: Australia Vapor Products Market Size, By Value, 2016-2026 (USD Million)

Figure 97: Smoking Rates in South Korea, 2021

Figure 98: Population by Broad Age Group, Australia, (USD million), 2020

Figure 99: Australia Vapor Products Market- By Product Type, By Value (USD Million), 2016-2026

Figure 100: Australia Vapor Products Market- By Distribution Channel, By Value (USD Million), 2016-2026

Figure 101: Market Attractiveness Chart of Global Vapor Products Market- By Product Type (Year-2026)

Figure 102: Market Attractiveness Chart of Global Vapor Products Market- By Distribution Channel (Year-2026)

Figure 103: Market Attractiveness Chart of Global Vapor Products Market- By Region (Year-2026)

Figure 104: Global E-Cigarettes Device Company market share, By Revenue, (%) 2020

Figure 105: Market share of major e-vapor firms, 2019

Figure 106: Dollar share of nicotine and e-cigarette sales in United States, by brand, 2020

Figure 107: Smoore International Holdings Ltd., Annual Sales Revenue, 2016-2020 (USD Million)

Figure 108: Smoore International Holdings Ltd., Net Profit, 2016-2020 (USD Million)

Figure 109: Smoore International Holdings Ltd., Sales Revenue, By Operating Segments (%),

Figure 110: Smoore International Holdings Ltd., Sales Revenue, By Geographical Segments (%), FY2020

Figure 111:  Imperial Brands Plc., Annual Sales Revenue,  2016-2020 (USD Million)

Figure 112: Imperial Brands Plc., Net Profit, 2016-2020 (USD Million)

Figure 113: Imperial Brands Plc., Sales Revenue, By Operating Segments (%), FY2020

Figure 114: Imperial Brands Plc., Sales Revenue, By Geographical Segments (%), FY2020

Figure 115: Japan Tobacco Inc., Annual Sales Revenue,  2016-2020 (USD Billion)

Figure 116: Japan Tobacco Inc, Net Profit, 2016-2020 (USD Billion)

Figure 117: Japan Tobacco Inc., Sales Revenue, By Operating Segments (%), FY2020

Figure 118: Japan Tobacco Inc., Sales Revenue, By Geographical Segments (%), FY2020

Figure 119: British American Tobacco, Annual Sales Revenue,  2016-2020 (USD Million)

Figure 120: British American Tobacco, Net Profit, 2016-2020 (USD Million)

Figure 121: British American Tobacco, Sale Revenue, By Business Segments (%), FY2020

Figure 122: British American Tobacco, Sales Revenue, By Geographical Segment (%),FY2020

Figure 123: Turning Point Brands, Inc., Annual Sales Revenue, 2016-2020 (USD Million)

Figure 124: Turning Point Brands, Inc., Net Income, 2016-2020 (USD Million)

Figure 125: Turning Point Brands, Inc., Sales Revenue, By Operating Segments (%) FY2020

Figure 126: Turning Point Brands, Inc., Sales Revenue, By Operating Segments (%), FY2019