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エグゼクティブサマリー

世界の玩具市場は、2021年に1,039億6,000万米ドルと評価されました。玩具は、子供の成長と発達に重要な役割を果たします。玩具は、論理的・推論的スキルの習得を助け、論理的スキルと共に空間的推論を獲得するのに役立つため、脳の発達に極めて重要な役割を果たしています。また、玩具やボードゲームで遊ぶことは、子どもの学習だけでなく、社会性やコミュニケーション能力の育成にも役立ちます。

子供たちの間で戦略的・教育的な玩具の需要が高まっていることが、玩具市場の成長を後押ししています。さらに、中国政府は数十年来の一人っ子政策を緩和し、すべての夫婦が2人の子供を持つことを認め、人口の高齢化という問題に取り組んでいます。また、世界の人口は2100年までに60%増加すると予想されており（70億人から110億人）、これにより多くの新生児が流入し、今後数年間は玩具市場を補うことになるでしょう。このように、子供の数は今後数年間で増加すると予想され、玩具市場の成長にプラスの影響を与えます。

多くの社会的活動に参加する需要の増加は、現代の娯楽としてボードゲームやカードゲームに従うよう人々を促しています。3Dプリンティングを利用した独創的なボードゲームの開発は、革新的で楽しい製品の開発に大きく貢献することでしょう。主に利便性とスーパーマーケットで提供される多くの割引のために、都市部の人々によるスーパーマーケットへの嗜好性の向上は、今後数年間のToy市場の成長を促進するでしょう。

Azoth Analyticsの調査レポート「世界の玩具市場」は、玩具市場を金額（10億米ドル）別に分析・区分しています。また、製品タイプ別（ゲーム・パズル、幼児・就学前玩具、コンストラクショントイ、人形・アクセサリー、アウトドア・スポーツ玩具、その他）、年齢別（0〜8歳、8〜15歳、15歳以上）、流通チャンネル別（Eコマース、スーパーマーケット。伝統的な店舗、百貨店、その他）、地域別（北米、欧州、アジア太平洋、ROW）、国別（米国、カナダ、ドイツ、フランス、英国、スペイン、中国、日本、インド、韓国）の過去期間（2017-2021年）および予測期間（2022-2027年）について。



レポートの範囲

- このレポートでは、玩具市場を流通チャネル別（Eコマース、スーパーマーケット、従来型店舗、百貨店、その他）に分析しています。

- 世界の玩具市場を地域別（北米、欧州、アジア太平洋、ROW）に分析しています。

- おもちゃの世界市場を国別に分析（アメリカ、カナダ、ドイツ、フランス、イギリス、スペイン、中国、日本、インド、韓国）

- 本レポートの主要な洞察は、著名な企業の市場シェアを通じて提示されています。また、市場の魅力は、地域別、製品タイプ別、年齢別、流通チャネル別で提示されています。

- また、業界の主要な機会、トレンド、ドライバー、課題についても分析されています。

- 競合の開発、戦略、M&A、新製品開発、主要な洞察を追跡しています。レポートでは、LEGOグループ、Mattel Inc.、Hasbro、バンダイナムコ、Vtech、Clementoni、Goliath Games、Playmobil、Tomy、Ravensburger、Thames & Kosmosなどの企業が分析されています。

主な対象読者

- 玩具市場業界の起業家／流通業者

- 金融・非金融企業、小売業者など

- 政府・政策立案者

- 規制当局

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目次

1. Research Methodology and Executive Summary

1.1 Research Methodology

1.2 Executive Summary

2. Strategic Recommendations

3. Toy Market: Product Outlook

3.1 Product Outlook

4. Global Toy Market: Sizing and Forecast

4.1 Market Size Forecast, By Value, 2017-2027

4.2 COVID - 19 Impact

5. Global Toy Market Segmentation - By Product Type, By Value

5.1 Competitive Scenario of Global Toy: By Product Type

5.2 Games and Puzzles - Market Size and Forecast (2017-2027)

5.3 Infant and pre-school toys- Market Size and Forecast (2017-2027)

5.4 Construction Toys - Market Size and Forecast (2017-2027)

5.5 Dolls and Accessories - Market Size and Forecast (2017-2027)

5.6 Outdoor and Sports Toys - Market Size and Forecast (2017-2027)

5.7 Other - Market Size and Forecast (2017-2027)

6. Global Toy Market Segmentation - By Age, By Value

6.1 Competitive Scenario of Global Toy: By Age Type

6.2 0-8 years - Market Size and Forecast (2017-2027)

6.3 8-15 years - Market Size and Forecast (2017-2027)

6.4 15 Years & Above - Market Size and Forecast (2017-2027)

7. Global Toy Market Segmentation - By Distribution Channel, By Value

7.1 Competitive Scenario of Global Toy: By Distribution Channel

7.2 E-commerce Market Size and Forecast (2017-2027)

7.3 Supermarket- Market Size and Forecast (2017-2027)

7.4 Traditional store- Market Size and Forecast (2017-2027)

7.5 Departmental Store- Market Size and Forecast (2017-2027)

7.6 Others - Market Size and Forecast (2017-2027)

8. Global Toy Market: Regional Analysis

9. North America Toy Market: Segmentation By Product Type, By Age, By Distribution Channel (2017-2027)

9.1 North America Toy Market: Size and Forecast (2017-2027), By Value

9.2 North America Toy Market - Prominent Players

9.3 Market Segmentation By Product Type By Value

9.4 Market Segmentation By Age By Value

9.5 Market Segmentation By Distribution Channel, By Value

9.6 North America Toy Market: Country Analysis

9.7 Market Opportunity Chart of North America Toy Market - By Country, By Value, 2027

9.8 Competitive Scenario of North America Toy Market: By Country

9.9 United States Toy Market: Size and Forecast (2017-2027), By Value

9.10 United States Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value

9.11 Canada Toy Market: Size and Forecast (2017-2027), By Value

9.12 Canada Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value

10. Europe Toy Market: Segmentation By Product Type, By Age, By Distribution Channel (2017-2027)

10.1 Europe Toy Market: Size and Forecast (2017-2027), By Value

10.2 Europe Toy Market - Prominent Players

10.3 Market Segmentation By Product Type By Value

10.4 Market Segmentation By Age By Value

10.5 Market Segmentation By Distribution Channel By Value

10.6 Europe Toy Market: Country Analysis

10.7 Market Opportunity Chart of Europe Toy Market - By Country, By Value, 2027

10.8 Competitive Scenario of Europe Toy Market: By Country

10.9 Germany Toy Market: Size and Forecast (2017-2027), By Value

10.10 Germany Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value

10.11 France Toy Market: Size and Forecast (2017-2027), By Value

10.12 France Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value

10.13 Spain Toy Market: Size and Forecast (2017-2027), By Value

10.14 Spain Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value

10.15 United Kingdom Toy Market: Size and Forecast (2017-2027), By Value

10.16 United Kingdom Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value

11. Asia Pacific Toy Market: Segmentation By Product Type, By Age, By Distribution Channel (2017-2027)

11.1 Asia Pacific Toy Market: Size and Forecast (2017-2027), By Value

11.2 Asia Pacific Toy Market - Key Players and Key Distributors

11.3 Market Segmentation By Product Type, By Value

11.4 Market Segmentation By Age, By Value, By Volume

11.5 Market Segmentation By Distribution Channel By Value

11.6 Asia Pacific Toy Market: Country Analysis

11.7 Market Opportunity Chart of Asia Pacific Toy Market - By Country, By Value, 2027

11.8 Competitive Scenario of Asia Pacific Toy Market : By Country

11.9 China Toy Market: Size and Forecast (2017-2027), By Value

11.10 China Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value

11.11 Japan Toy Market: Size and Forecast (2017-2027), By Value

11.12 Japan Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value

11.13 India Toy Market: Size and Forecast (2017-2027), By Value

11.14 India Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value

11.15 South Korea Toy Market: Size and Forecast (2017-2027), By Value

11.16 South Korea Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value

12. Global Toy Market Dynamics

12.1 Drivers

12.2 Restraints

12.3 Trends

13. Market Attractiveness

13.1 Market Attractiveness Chart of Global Toy Market - By Product Type, 2027

13.2 Market Attractiveness Chart of Global Toy Market - By Age, 2027

1.3 Market Attractiveness Chart of Global Toy Market - By Distribution Channel, 2027

13.4 Market Attractiveness Chart of Global Toy Market - By Region, 2027

14. Competitive Landscape

14.1 Mergers and Acquisitions

14.2 Competitive Landscape and Market Share Analysis

15. Company Profiles

15.1 Hasbro

15.2 Lego

15.3 Mattel

15.4 Ravensburger

15.5 TOMY

15.6 VTech

15.7 Playmobil

15.8 Thames & Kosmos

15.9 Goliath Games

15.10 Clementoni



Figure 1: Global Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 2: Global GDP per Capita, 2015-2020 USD (Number) 2015-2020

Figure 3: Global GDP per capita, PPP , 2015-2020 USD (Number)

Figure 4: Global Fertility rate (children per woman), 2015-2020

Figure 5: Global Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 6: Global Toy Market, By Product Type, 2021, 2027

Figure 7: Global Toy Market - By Games and Puzzle, By Value (USD Billion), 2017-2027

Figure 8: Global Toy Market - By Infant and pre-school toys, By Value (USD Billion), 2017-2027

Figure 9: Global Toy Market - By Construction Toys, By Value (USD Billion), 2017-2027

Figure 10: Global Toy Market - By Dolls and Accessories, By Value (USD Billion), 2017-2027

Figure 11: Global Toy Market, By Outdoor and Sports Toys Type, 2021-2027

Figure 12: Global Toy Market - By Others, By Value (USD Billion), 2017-2027

Figure 13: Global Toy Market - By Age, 2021, 2027

Figure 14: Global Toy Market - By 0-8 years, By Value (USD Billion), 2017-2027

Figure 15: Global Toy Market, By 8-15 years, 2017-2027

Figure 16: Global Toy Market - By 15 years and above, By Value (USD Billion), 2017-2027

Figure 17: Global Toy Market - By Distribution Channel Type, 2021, 2027

Figure 18: Global Toy Market - By E-commerce, By Value (USD Billion), 2017-2027

Figure 19: Global Toy Market - By Supermarket, By Value (USD Billion), 2017-2027

Figure 20: Global Toy Market - By Traditional Stores, By Value (USD Billion), 2017-2027

Figure 21: Global Toy Market - By Departmental Stores, By Value (USD Billion), 2017-2027

Figure 22: Global Toy Market - By Other, By Value (USD Billion), 2017-2027

Figure 23: Global Toy Market, By Region, 2021,2027

Figure 24: North America Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 25: North America GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 26: North America GDP per capita, PPP , 2016-2020 USD (Number)

Figure 27: North America Fertility rate (children per woman)

Figure 28: North America Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 29: North America Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 30: North America Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 31: North America Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)

Figure 32: Market Opportunity Chart of North America Toy Market - By Country, By Value, 2025

Figure 33: North America Toy Market, By Country, 2020,2026

Figure 34: United States of America Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 35: United States of America GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 36: United States of America GDP per capita, PPP , 2016-2020 USD (Number)

Figure 37: United States of America Fertility rate (children per woman)

Figure 38: United States of America Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 39: United States of America Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 40: United States of America Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 41: United States of America Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)

Figure 42: Canada Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 43: Canada GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 44: Canada GDP per capita, PPP , 2016-2020 USD (Number)

Figure 45: Canada Fertility rate (children per woman)

Figure 46: Canada Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 47: Canada Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 48: Canada Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 49: Canada Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)

Figure 50: Europe Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 51: Europe GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 52: Europe GDP per capita, PPP , 2016-2020 USD (Number)

Figure 53: Europe Fertility rate (children per woman)

Figure 54: Europe Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 55: Europe Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 56: Europe Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 57: Europe Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)

Figure 58: Market Opportunity Chart of Europe Toy Market - By Country, By Value, 2025

Figure 59: Europe Toy Market, By Country, 2020,2026

Figure 60: Germany Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 61: Germany GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 62: Germany GDP per capita, PPP , 2016-2020 USD (Number)

Figure 63: Germany Fertility rate (children per woman)

Figure 64: Germany Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 65: Germany Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 66: Germany Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 67: Germany Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)

Figure 68: France Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 69: France GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 70: France GDP per capita, PPP , 2016-2020 USD (Number)

Figure 71: France Fertility rate (children per woman)

Figure 72: France Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 73: France Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 74: France Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 75: France Toy Market - By Distribution Channel Type, By Value, 2015 2025(USD Billion)

Figure 76: Spain Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 77: Spain GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 78: Spain GDP per capita, PPP , 2016-2020 USD (Number)

Figure 79: Spain Fertility rate (children per woman)

Figure 80: Spain Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 81: Spain Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 82: Spain Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 83: Spain Toy Market - By Distribution Channel Type, By Value, 2015 2025(USD Billion)

Figure 84: United Kingdom Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 85: United Kingdom GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 86: United Kingdom GDP per capita, PPP , 2016-2020 USD (Number)

Figure 87: United Kingdom Fertility rate (children per woman)

Figure 88: United Kingdom Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 89: United Kingdom Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 90: United Kingdom Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 91: United Kingdom Toy Market - By Distribution Channel Type, By Value, 2015 2025(USD Billion)

Figure 92: Asia Pacific Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 93: Asia Pacific GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 94: Asia Pacific GDP per capita, PPP , 2016-2020 USD (Number)

Figure 95: Asia Pacific Fertility rate (children per woman)

Figure 96: Asia Pacific Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 97: Asia Pacific Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 98: Asia Pacific Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 99: Asia Pacific Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)

Figure 100: Market Opportunity Chart of Asia Pacific Toy Market - By Country, By Value, 2025

Figure 101: Asia Pacific Toy Market, By Country, 2020,2026

Figure 102: China Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 103: China GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 104: China GDP per capita, PPP , 2016-2020 USD (Number)

Figure 105: China Fertility rate (children per woman)

Figure 106: China Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 107: China Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 108: China Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 109: China Toy Market - By Distribution Channel Type, By Value, 2015 2025(USD Billion)

Figure 110: Japan Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 111: Japan GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 112: Japan GDP per capita, PPP , 2016-2020 USD (Number)

Figure 113: Japan Fertility rate (children per woman)

Figure 114: Japan Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 115: Japan Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 116: Japan Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 117: Japan Toy Market - By Distribution Channel Type, By Value, 2015 2025(USD Billion)

Figure 118: India Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 119: India GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 120: India GDP per capita, PPP , 2016-2020 USD (Number)

Figure 121: India Fertility rate (children per woman)

Figure 122: India Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 123: India Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 124: India Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 125: India Toy Market - By Distribution Channel Type, By Value, 2015 2025(USD Billion)

Figure 126: South Korea Toy Market Size, By Value, 2017-2027 (USD Billion)

Figure 127: South Korea GDP per Capita, 2016-2020 USD (Number) 2016-2020

Figure 128: South Korea GDP per capita, PPP , 2016-2020 USD (Number)

Figure 129: South Korea Fertility rate (children per woman)

Figure 130: South Korea Population between the ages 0 to 14 as a percentage of the total population (In %)

Figure 131: South Korea Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)

Figure 132: South Korea Toy Market - By Age, By Value, 2017-2027 (USD Billion)

Figure 133: South Korea Toy Market - By Distribution Channel Type, By Value, 2015 2025(USD Billion)

Figure 134: Market Attractiveness Chart of Global Toy Market - By Product Segment, 2025

Figure 135: Market Attractiveness Chart of Global Toy Market - By Age, 2025

Figure 136: Market Attractiveness Chart of Global Toy Market - By Distribution Channel Type, By Value, 2025

Figure 137: Market Attractiveness Chart of Global Toy Market - By Region, By Value, 2025

Figure 138: Market Share of Leading Global Toy Companies, 2018 (In %)

Figure 139: Hasbro, Net Sales, 2017 - 2021 (In USD Million)

Figure 140: Hasbro, Net Profit, 2017 - 2021 (In USD Million)

Figure 141: Hasbro, Net Sales, By Business Segment, 2021 (In %)

Figure 142: Hasbro, Net Sales, By Geography Segment, 2021 (In %)

Figure 143: Mattel, Net Sales, 2017 - 2021 (In USD Million)

Figure 144: Mattel, Net Profit, 2017 - 2021 (In USD Million)

Figure 145: Mattel, Net Sales, By Category, 2021 (In %)

Figure 146: Mattel, Net Sales, By Geography, 2021 (In %)

Figure 147: TOMY, Net Sales, 2017 - 2021 (In USD Million)

Figure 148: TOMY, Net Profit, 2017 - 2021 (In USD Million)

Figure 149: TOMY, Net Sales, By Geography Segment, 2021 (In %)

Figure 150: TOMY, Net Sales, By Geography Segment, 2020 (In %)

Figure 151: VTech, Net Sales, 2017 - 2021 (In USD Million)

Figure 152: VTech, Net Profit, 2017 - 2021 (In USD Million)

Figure 153: VTech, Net Sales, By Business Segment, 2021 (In %)

Figure 154: VTech, Net Sales, By Geography Segment, 2020 (In %)