Summary

Sales intelligence is the term given to a range of tech solutions that provide data to salespeople and marketers in the B2B space. It helps sales and marketing teams discover, analyze, present, and make use of data related to their potential customers. Furthermore, sales intelligence software continuously scans through millions of publicly available websites to gather relevant data and matching it to profiles in its database. This allows salespeople to search, analyze, and evaluate the data. In addition, it also helps gather fresh updated data, which can be synced to existing tech stacks and workflows.
Rapid adoption of advanced solutions for improved customer targeting propels growth of the global sales intelligence market. In addition, surge in demand for content optimization and data enrichment tools positively impacts growth of the market. However, variation in industry-specific requirements and data privacy and accuracy rate of company/client information hampers the market growth. On the contrary, infusion of AI and ML capabilities to automate pre-sales processes is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The global sales intelligence market is segmented on the basis of component, deployment model, enterprise size, application, industry vertical and region. By component, the market is bifurcated into software and services. By deployment model, it is categorized into on-premises and cloud. By enterprise size, the market divided into large enterprises and SMEs. By application, the market is segmented into analytics and reporting, data management, lead management, and others. By industry vertical, the market is fragmented into BFSI, IT & telecom, retail & e-commerce, healthcare, media & entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the sales intelligence market analysis are Clearbit, Demandbase, Inc., Dun & Bradstreet Corporation, Data Axle, HG Insights, InsideView, LinkedIn Corporation, Oracle Corporation, ZoomInfo Technologies LLC, and Zoho Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

KEY BENEFITS FOR STAKEHOLDERS
• The study provides an in-depth analysis of the global sales intelligence market forecast along with the current & future trends to explain the imminent investment pockets.
• Information about key drivers, restraints, & opportunities and their impact analysis on global sales intelligence market trends is provided in the report.
• Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
• The quantitative analysis of the market from 2021 to 2030 is provided to determine the market potential.

Key Market Segments
#By Component
##Software
##Services

#By Deployment Model
##On-Premises
##Cloud

#By Enterprise Size
##Large Enterprises
##SMEs

#By Application
##Lead Management
##Data Management
##Analytics & Reporting
##Others

#By Industry Verticals
##BFSI
##IT & Telecom
##Retail & E-Commerce
##Healthcare
##Media & Entertainment
##Others

#By Region
##North America
###U.S.
###Canada
##Europe
###UK
###Germany
###France
###Italy
###Spain
###Netherlands
###Rest of Europe
##Asia-Pacific
###China
###Japan
###South Korea
###Australia
###India
###Rest of Asia-Pacific
##LAMEA
###Latin America
###Middle East
###Africa
KEY MARKET PLAYERS
#Clearbit
#Demandbase, Inc.
#Dun & Bradstreet Corporation
#Data Axle
#HG Insights
#InsideView.
#LinkedIn Corporation
#Oracle Corporation
#ZoomInfo Technologies LLC
#Zoho Corporation