Summary

Global Mobile Augmented Reality (Ar) Market 2024-2028
The mobile augmented reality (ar) market is forecasted to grow by USD 211972.2 mn during 2023-2028, accelerating at a CAGR of 45.7% during the forecast period. The report on the mobile augmented reality (ar) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing dependence on apps and the proliferation of ar apps for numerous activities, use of ar technology to make advertising more effective, and growing smartphone and tablet market in APAC.
Technavio's mobile augmented reality (ar) market is segmented as below:
By Application
• Marketing and advertisement
• Gaming and entertainment
• Education and learning
• Travel and tourism
• Others
By End-user
• Enterprise
• Consumer
By Geographical Landscape
• North America
• APAC
• Europe
• South America
• Middle East and Africa
This study identifies the emergence of depth-sensing cameras as one of the prime reasons driving the mobile augmented reality (ar) market growth during the next few years. Also, growing availability of pico projectors and growing awareness of ar technology will lead to sizable demand in the market.
The report on the mobile augmented reality (ar) market covers the following areas:
• Mobile augmented reality (ar) market sizing
• Mobile augmented reality (ar) market forecast
• Mobile augmented reality (ar) market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile augmented reality (ar) market vendors that include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., Independiente Communication Ltd., Inglobe Technologies Srl, Lenovo Group Ltd., Magic Leap Inc., mCloud Technologies Corp., Niantic Inc., Plural Technology Pvt. Ltd., PTC Inc., QuestUpon, Robert Bosch GmbH, Seabery Augmented Technology SL group, Seiko Epson Corp., VividWorks Oy, weAR Srl, Wikitude GmbH, and Zugara Inc.. Also, the mobile augmented reality (ar) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/mobile-augmented-reality-market-industry-size-analysis
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Executive Summary - Chart on Market Overview
o Executive Summary - Data Table on Market Overview
o Executive Summary - Chart on Global Market Characteristics
o Executive Summary - Chart on Market By Geographical Landscape
o Executive Summary - Chart on Market Segmentation by Application
o Executive Summary - Chart on Market Segmentation by End-user
o Executive Summary - Chart on Incremental Growth
o Executive Summary - Data Table on Incremental Growth
o Executive Summary - Chart on Company Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Parent Market
o Data Table on - Parent Market
o 2.2 Market characteristics
o Market characteristics analysis
o 2.3 Value chain analysis
o Value Chain Analysis
• 3 Market Sizing
o 3.1 Market definition
o Offerings of companies included in the market definition
o 3.2 Market segment analysis
o Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Chart on Global - Market size and forecast 2023-2028 ($ million)
o Data Table on Global - Market size and forecast 2023-2028 ($ million)
o Chart on Global Market: Year-over-year growth 2023-2028 (%)
o Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• 4 Historic Market Size
o 4.1 Global Mobile Augmented Reality (AR) Market 2018 - 2022
o Historic Market Size - Data Table on Global Mobile Augmented Reality (AR) Market 2018 - 2022 ($ million)
o 4.2 Application segment analysis 2018 - 2022
o Historic Market Size - Application Segment 2018 - 2022 ($ million)
o 4.3 End-user segment analysis 2018 - 2022
o Historic Market Size - End-user Segment 2018 - 2022 ($ million)
o 4.4 Geography segment analysis 2018 - 2022
o Historic Market Size - Geography Segment 2018 - 2022 ($ million)
o 4.5 Country segment analysis 2018 - 2022
o Historic Market Size - Country Segment 2018 - 2022 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Five forces analysis - Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Bargaining power of buyers - Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Bargaining power of suppliers - Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Threat of new entrants - Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Threat of substitutes - Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Threat of rivalry - Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Chart on Market condition - Five forces 2023 and 2028
• 6 Market Segmentation by Application
o 6.1 Market segments
o Chart on Application - Market share 2023-2028 (%)
o Data Table on Application - Market share 2023-2028 (%)
o 6.2 Comparison by Application
o Chart on Comparison by Application
o Data Table on Comparison by Application
o 6.3 Marketing and advertisement - Market size and forecast 2023-2028
o Chart on Marketing and advertisement - Market size and forecast 2023-2028 ($ million)
o Data Table on Marketing and advertisement - Market size and forecast 2023-2028 ($ million)
o Chart on Marketing and advertisement - Year-over-year growth 2023-2028 (%)
o Data Table on Marketing and advertisement - Year-over-year growth 2023-2028 (%)
o 6.4 Gaming and entertainment - Market size and forecast 2023-2028
o Chart on Gaming and entertainment - Market size and forecast 2023-2028 ($ million)
o Data Table on Gaming and entertainment - Market size and forecast 2023-2028 ($ million)
o Chart on Gaming and entertainment - Year-over-year growth 2023-2028 (%)
o Data Table on Gaming and entertainment - Year-over-year growth 2023-2028 (%)
o 6.5 Education and learning - Market size and forecast 2023-2028
o Chart on Education and learning - Market size and forecast 2023-2028 ($ million)
o Data Table on Education and learning - Market size and forecast 2023-2028 ($ million)
o Chart on Education and learning - Year-over-year growth 2023-2028 (%)
o Data Table on Education and learning - Year-over-year growth 2023-2028 (%)
o 6.6 Travel and tourism - Market size and forecast 2023-2028
o Chart on Travel and tourism - Market size and forecast 2023-2028 ($ million)
o Data Table on Travel and tourism - Market size and forecast 2023-2028 ($ million)
o Chart on Travel and tourism - Year-over-year growth 2023-2028 (%)
o Data Table on Travel and tourism - Year-over-year growth 2023-2028 (%)
o 6.7 Others - Market size and forecast 2023-2028
o Chart on Others - Market size and forecast 2023-2028 ($ million)
o Data Table on Others - Market size and forecast 2023-2028 ($ million)
o Chart on Others - Year-over-year growth 2023-2028 (%)
o Data Table on Others - Year-over-year growth 2023-2028 (%)
o 6.8 Market opportunity by Application
o Market opportunity by Application ($ million)
o Data Table on Market opportunity by Application ($ million)
• 7 Market Segmentation by End-user
o 7.1 Market segments
o Chart on End-user - Market share 2023-2028 (%)
o Data Table on End-user - Market share 2023-2028 (%)
o 7.2 Comparison by End-user
o Chart on Comparison by End-user
o Data Table on Comparison by End-user
o 7.3 Enterprise - Market size and forecast 2023-2028
o Chart on Enterprise - Market size and forecast 2023-2028 ($ million)
o Data Table on Enterprise - Market size and forecast 2023-2028 ($ million)
o Chart on Enterprise - Year-over-year growth 2023-2028 (%)
o Data Table on Enterprise - Year-over-year growth 2023-2028 (%)
o 7.4 Consumer - Market size and forecast 2023-2028
o Chart on Consumer - Market size and forecast 2023-2028 ($ million)
o Data Table on Consumer - Market size and forecast 2023-2028 ($ million)
o Chart on Consumer - Year-over-year growth 2023-2028 (%)
o Data Table on Consumer - Year-over-year growth 2023-2028 (%)
o 7.5 Market opportunity by End-user
o Market opportunity by End-user ($ million)
o Data Table on Market opportunity by End-user ($ million)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Chart on Market share By Geographical Landscape 2023-2028 (%)
o Data Table on Market share By Geographical Landscape 2023-2028 (%)
o 9.2 Geographic comparison
o Chart on Geographic comparison
o Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2023-2028
o Chart on North America - Market size and forecast 2023-2028 ($ million)
o Data Table on North America - Market size and forecast 2023-2028 ($ million)
o Chart on North America - Year-over-year growth 2023-2028 (%)
o Data Table on North America - Year-over-year growth 2023-2028 (%)
o 9.4 APAC - Market size and forecast 2023-2028
o Chart on APAC - Market size and forecast 2023-2028 ($ million)
o Data Table on APAC - Market size and forecast 2023-2028 ($ million)
o Chart on APAC - Year-over-year growth 2023-2028 (%)
o Data Table on APAC - Year-over-year growth 2023-2028 (%)
o 9.5 Europe - Market size and forecast 2023-2028
o Chart on Europe - Market size and forecast 2023-2028 ($ million)
o Data Table on Europe - Market size and forecast 2023-2028 ($ million)
o Chart on Europe - Year-over-year growth 2023-2028 (%)
o Data Table on Europe - Year-over-year growth 2023-2028 (%)
o 9.6 South America - Market size and forecast 2023-2028
o Chart on South America - Market size and forecast 2023-2028 ($ million)
o Data Table on South America - Market size and forecast 2023-2028 ($ million)
o Chart on South America - Year-over-year growth 2023-2028 (%)
o Data Table on South America - Year-over-year growth 2023-2028 (%)
o 9.7 Middle East and Africa - Market size and forecast 2023-2028
o Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
o Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
o Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o 9.8 US - Market size and forecast 2023-2028
o Chart on US - Market size and forecast 2023-2028 ($ million)
o Data Table on US - Market size and forecast 2023-2028 ($ million)
o Chart on US - Year-over-year growth 2023-2028 (%)
o Data Table on US - Year-over-year growth 2023-2028 (%)
o 9.9 China - Market size and forecast 2023-2028
o Chart on China - Market size and forecast 2023-2028 ($ million)
o Data Table on China - Market size and forecast 2023-2028 ($ million)
o Chart on China - Year-over-year growth 2023-2028 (%)
o Data Table on China - Year-over-year growth 2023-2028 (%)
o 9.10 Japan - Market size and forecast 2023-2028
o Chart on Japan - Market size and forecast 2023-2028 ($ million)
o Data Table on Japan - Market size and forecast 2023-2028 ($ million)
o Chart on Japan - Year-over-year growth 2023-2028 (%)
o Data Table on Japan - Year-over-year growth 2023-2028 (%)
o 9.11 Germany - Market size and forecast 2023-2028
o Chart on Germany - Market size and forecast 2023-2028 ($ million)
o Data Table on Germany - Market size and forecast 2023-2028 ($ million)
o Chart on Germany - Year-over-year growth 2023-2028 (%)
o Data Table on Germany - Year-over-year growth 2023-2028 (%)
o 9.12 UK - Market size and forecast 2023-2028
o Chart on UK - Market size and forecast 2023-2028 ($ million)
o Data Table on UK - Market size and forecast 2023-2028 ($ million)
o Chart on UK - Year-over-year growth 2023-2028 (%)
o Data Table on UK - Year-over-year growth 2023-2028 (%)
o 9.13 Market opportunity By Geographical Landscape
o Market opportunity By Geographical Landscape ($ million)
o Data Tables on Market opportunity By Geographical Landscape ($ million)
• 10 Drivers, Challenges, and Opportunity/Restraints
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Impact of drivers and challenges in 2023 and 2028
o 10.4 Market opportunities/restraints
• 11 Competitive Landscape
o 11.1 Overview
o 11.2 Competitive Landscape
o Overview on criticality of inputs and factors of differentiation
o 11.3 Landscape disruption
o Overview on factors of disruption
o 11.4 Industry risks
o Impact of key risks on business
• 12 Competitive Analysis
o 12.1 Companies profiled
o Companies covered
o 12.2 Market positioning of companies
o Matrix on companies position and classification
o 12.3 Alphabet Inc.
o Alphabet Inc. - Overview
o Alphabet Inc. - Business segments
o Alphabet Inc. - Key offerings
o Alphabet Inc. - Segment focus
o 12.4 Apple Inc.
o Apple Inc. - Overview
o Apple Inc. - Business segments
o Apple Inc. - Key news
o Apple Inc. - Key offerings
o Apple Inc. - Segment focus
o 12.5 Augmented Pixels Inc.
o Augmented Pixels Inc. - Overview
o Augmented Pixels Inc. - Product / Service
o Augmented Pixels Inc. - Key offerings
o 12.6 Blippar Ltd.
o Blippar Ltd. - Overview
o Blippar Ltd. - Product / Service
o Blippar Ltd. - Key offerings
o 12.7 Independiente Communication Ltd.
o Independiente Communication Ltd. - Overview
o Independiente Communication Ltd. - Product / Service
o Independiente Communication Ltd. - Key offerings
o 12.8 Inglobe Technologies Srl
o Inglobe Technologies Srl - Overview
o Inglobe Technologies Srl - Product / Service
o Inglobe Technologies Srl - Key offerings
o 12.9 Lenovo Group Ltd.
o Lenovo Group Ltd. - Overview
o Lenovo Group Ltd. - Business segments
o Lenovo Group Ltd. - Key news
o Lenovo Group Ltd. - Key offerings
o Lenovo Group Ltd. - Segment focus
o 12.10 Magic Leap Inc.
o Magic Leap Inc. - Overview
o Magic Leap Inc. - Product / Service
o Magic Leap Inc. - Key offerings
o 12.11 mCloud Technologies Corp.
o mCloud Technologies Corp. - Overview
o mCloud Technologies Corp. - Product / Service
o mCloud Technologies Corp. - Key news
o mCloud Technologies Corp. - Key offerings
o 12.12 Plural Technology Pvt. Ltd.
o Plural Technology Pvt. Ltd. - Overview
o Plural Technology Pvt. Ltd. - Product / Service
o Plural Technology Pvt. Ltd. - Key offerings
o 12.13 PTC Inc.
o PTC Inc. - Overview
o PTC Inc. - Business segments
o PTC Inc. - Key news
o PTC Inc. - Key offerings
o PTC Inc. - Segment focus
o 12.14 QuestUpon
o QuestUpon - Overview
o QuestUpon - Product / Service
o QuestUpon - Key offerings
o 12.15 Robert Bosch GmbH
o Robert Bosch GmbH - Overview
o Robert Bosch GmbH - Product / Service
o Robert Bosch GmbH - Key news
o Robert Bosch GmbH - Key offerings
o 12.16 Seabery Augmented Technology SL group
o Seabery Augmented Technology SL group - Overview
o Seabery Augmented Technology SL group - Product / Service
o Seabery Augmented Technology SL group - Key offerings
o 12.17 Zugara Inc.
o Zugara Inc. - Overview
o Zugara Inc. - Product / Service
o Zugara Inc. - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Inclusions checklist
o Exclusions checklist
o 13.3 Currency conversion rates for US$
o Currency conversion rates for US$
o 13.4 Research methodology
o Research methodology
o 13.5 Data procurement
o Information sources
o 13.6 Data validation
o Data validation
o 13.7 Validation techniques employed for market sizing
o Validation techniques employed for market sizing
o 13.8 Data synthesis
o Data synthesis
o 13.9 360 degree market analysis
o 360 degree market analysis
o 13.10 List of abbreviations
o List of abbreviations