Summary

Smartphone Market In Japan 2024-2028
The smartphone market in Japan is forecasted to grow by USD 2.79 bn during 2023-2028, accelerating at a CAGR of 3.85% during the forecast period. The report on the smartphone market in Japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by constant expansion in network infrastructure, the rising prevalence of mobile gaming practices, and intense rivalry among vendors with constant innovation in camera technology in smartphones.
Technavio's smartphone market in Japan is segmented as below:
By Technology
• iOS
• Android
• Others
By Price Range
• Between USD150-USD800
• Less than USD150
• Greater than USD800
By Distribution Channel
• Offline
• Online
This study identifies the rising interest in foldable smartphones as one of the prime reasons driving the smartphone market in Japan growth during the next few years. Also, expanding the portfolio of domestic smartphone brands and integrating artificial intelligence in the operating systems of smartphones will lead to sizable demand in the market.
The report on the smartphone market in Japan covers the following areas:
• Smartphone market in Japan sizing
• Smartphone market in Japan forecast
• Smartphone market in Japan industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smartphone market in Japan vendors that include Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., BBK Electronics Corp. Ltd., BlackBerry Ltd., Fujitsu Ltd., Hitachi Ltd., Hon Hai Precision Industry Co. Ltd., HTC Corp., Huawei Technologies Co. Ltd., KYOCERA Corp., Lenovo Group Ltd., Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., and ZTE Corp.. Also, the smartphone market in Japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/japan-smartphone-market-industry-analysis
The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

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Table of Contents

- 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Country Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market Segmentation by Technology
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Price Range
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
o Exhibit 07: Executive Summary - Chart on Vendor Market Positioning
- 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 08: Parent market
o Exhibit 09: Market Characteristics
- 3 Market Sizing
o 3.1 Market definition
o Exhibit 10: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 11: Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Exhibit 12: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
o Exhibit 13: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
o Exhibit 14: Chart on Japan: Year-over-year growth 2023-2028 (%)
o Exhibit 15: Data Table on Japan: Year-over-year growth 2023-2028 (%)
- 4 Historic Market Size
o 4.1 Smartphone market in Japan 2018 - 2022
o Exhibit 16: Historic Market Size - Data Table on smartphone market in Japan 2018 - 2022 ($ billion)
o 4.2 Technology Segment Analysis 2018 - 2022
o Exhibit 17: Historic Market Size - Technology Segment 2018 - 2022 ($ billion)
o 4.3 Price Range Segment Analysis 2018 - 2022
o Exhibit 18: Historic Market Size - Price Range Segment 2018 - 2022 ($ billion)
o 4.4 Distribution Channel Segment Analysis 2018 - 2022
o Exhibit 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
- 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Exhibit 21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Exhibit 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Exhibit 23: Threat of new entrants - Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Exhibit 24: Threat of substitutes - Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Exhibit 25: Threat of rivalry - Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Exhibit 26: Chart on Market condition - Five forces 2023 and 2028
- 6 Market Segmentation by Technology
o 6.1 Market segments
o Exhibit 27: Chart on Technology - Market share 2023-2028 (%)
o Exhibit 28: Data Table on Technology - Market share 2023-2028 (%)
o 6.2 Comparison by Technology
o Exhibit 29: Chart on Comparison by Technology
o Exhibit 30: Data Table on Comparison by Technology
o 6.3 iOS - Market size and forecast 2023-2028
o Exhibit 31: Chart on iOS - Market size and forecast 2023-2028 ($ billion)
o Exhibit 32: Data Table on iOS - Market size and forecast 2023-2028 ($ billion)
o Exhibit 33: Chart on iOS - Year-over-year growth 2023-2028 (%)
o Exhibit 34: Data Table on iOS - Year-over-year growth 2023-2028 (%)
o 6.4 Android - Market size and forecast 2023-2028
o Exhibit 35: Chart on Android - Market size and forecast 2023-2028 ($ billion)
o Exhibit 36: Data Table on Android - Market size and forecast 2023-2028 ($ billion)
o Exhibit 37: Chart on Android - Year-over-year growth 2023-2028 (%)
o Exhibit 38: Data Table on Android - Year-over-year growth 2023-2028 (%)
o 6.5 Others - Market size and forecast 2023-2028
o Exhibit 39: Chart on Others - Market size and forecast 2023-2028 ($ billion)
o Exhibit 40: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
o Exhibit 41: Chart on Others - Year-over-year growth 2023-2028 (%)
o Exhibit 42: Data Table on Others - Year-over-year growth 2023-2028 (%)
o 6.6 Market opportunity by Technology
o Exhibit 43: Market opportunity by Technology ($ billion)
o Exhibit 44: Data Table on Market opportunity by Technology ($ billion)
- 7 Market Segmentation by Price Range
o 7.1 Market segments
o Exhibit 45: Chart on Price Range - Market share 2023-2028 (%)
o Exhibit 46: Data Table on Price Range - Market share 2023-2028 (%)
o 7.2 Comparison by Price Range
o Exhibit 47: Chart on Comparison by Price Range
o Exhibit 48: Data Table on Comparison by Price Range
o 7.3 Between $150-$800 - Market size and forecast 2023-2028
o Exhibit 49: Chart on Between $150-$800 - Market size and forecast 2023-2028 ($ billion)
o Exhibit 50: Data Table on Between $150-$800 - Market size and forecast 2023-2028 ($ billion)
o Exhibit 51: Chart on Between $150-$800 - Year-over-year growth 2023-2028 (%)
o Exhibit 52: Data Table on Between $150-$800 - Year-over-year growth 2023-2028 (%)
o 7.4 Less than $150 - Market size and forecast 2023-2028
o Exhibit 53: Chart on Less than $150 - Market size and forecast 2023-2028 ($ billion)
o Exhibit 54: Data Table on Less than $150 - Market size and forecast 2023-2028 ($ billion)
o Exhibit 55: Chart on Less than $150 - Year-over-year growth 2023-2028 (%)
o Exhibit 56: Data Table on Less than $150 - Year-over-year growth 2023-2028 (%)
o 7.5 Greater than $800 - Market size and forecast 2023-2028
o Exhibit 57: Chart on Greater than $800 - Market size and forecast 2023-2028 ($ billion)
o Exhibit 58: Data Table on Greater than $800 - Market size and forecast 2023-2028 ($ billion)
o Exhibit 59: Chart on Greater than $800 - Year-over-year growth 2023-2028 (%)
o Exhibit 60: Data Table on Greater than $800 - Year-over-year growth 2023-2028 (%)
o 7.6 Market opportunity by Price Range
o Exhibit 61: Market opportunity by Price Range ($ billion)
o Exhibit 62: Data Table on Market opportunity by Price Range ($ billion)
- 8 Market Segmentation by Distribution Channel
o 8.1 Market segments
o Exhibit 63: Chart on Distribution Channel - Market share 2023-2028 (%)
o Exhibit 64: Data Table on Distribution Channel - Market share 2023-2028 (%)
o 8.2 Comparison by Distribution Channel
o Exhibit 65: Chart on Comparison by Distribution Channel
o Exhibit 66: Data Table on Comparison by Distribution Channel
o 8.3 Offline - Market size and forecast 2023-2028
o Exhibit 67: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
o Exhibit 68: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
o Exhibit 69: Chart on Offline - Year-over-year growth 2023-2028 (%)
o Exhibit 70: Data Table on Offline - Year-over-year growth 2023-2028 (%)
o 8.4 Online - Market size and forecast 2023-2028
o Exhibit 71: Chart on Online - Market size and forecast 2023-2028 ($ billion)
o Exhibit 72: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
o Exhibit 73: Chart on Online - Year-over-year growth 2023-2028 (%)
o Exhibit 74: Data Table on Online - Year-over-year growth 2023-2028 (%)
o 8.5 Market opportunity by Distribution Channel
o Exhibit 75: Market opportunity by Distribution Channel ($ billion)
o Exhibit 76: Data Table on Market opportunity by Distribution Channel ($ billion)
- 9 Customer Landscape
o 9.1 Customer landscape overview
o Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 78: Impact of drivers and challenges in 2023 and 2028
o 10.4 Market trends
- 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 79: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 80: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 81: Impact of key risks on business
- 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 82: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 83: Matrix on vendor position and classification
o 12.3 Alphabet Inc.
o Exhibit 84: Alphabet Inc. - Overview
o Exhibit 85: Alphabet Inc. - Business segments
o Exhibit 86: Alphabet Inc. - Key news
o Exhibit 87: Alphabet Inc. - Key offerings
o Exhibit 88: Alphabet Inc. - Segment focus
o 12.4 Apple Inc.
o Exhibit 89: Apple Inc. - Overview
o Exhibit 90: Apple Inc. - Business segments
o Exhibit 91: Apple Inc. - Key news
o Exhibit 92: Apple Inc. - Key offerings
o Exhibit 93: Apple Inc. - Segment focus
o 12.5 ASUSTeK Computer Inc.
o Exhibit 94: ASUSTeK Computer Inc. - Overview
o Exhibit 95: ASUSTeK Computer Inc. - Product / Service
o Exhibit 96: ASUSTeK Computer Inc. - Key news
o Exhibit 97: ASUSTeK Computer Inc. - Key offerings
o 12.6 BBK Electronics Corp. Ltd.
o Exhibit 98: BBK Electronics Corp. Ltd. - Overview
o Exhibit 99: BBK Electronics Corp. Ltd. - Product / Service
o Exhibit 100: BBK Electronics Corp. Ltd. - Key offerings
o 12.7 Fujitsu Ltd.
o Exhibit 101: Fujitsu Ltd. - Overview
o Exhibit 102: Fujitsu Ltd. - Business segments
o Exhibit 103: Fujitsu Ltd. - Key news
o Exhibit 104: Fujitsu Ltd. - Key offerings
o Exhibit 105: Fujitsu Ltd. - Segment focus
o 12.8 Hon Hai Precision Industry Co. Ltd.
o Exhibit 106: Hon Hai Precision Industry Co. Ltd. - Overview
o Exhibit 107: Hon Hai Precision Industry Co. Ltd. - Product / Service
o Exhibit 108: Hon Hai Precision Industry Co. Ltd. - Key offerings
o 12.9 Huawei Technologies Co. Ltd.
o Exhibit 109: Huawei Technologies Co. Ltd. - Overview
o Exhibit 110: Huawei Technologies Co. Ltd. - Business segments
o Exhibit 111: Huawei Technologies Co. Ltd. - Key news
o Exhibit 112: Huawei Technologies Co. Ltd. - Key offerings
o Exhibit 113: Huawei Technologies Co. Ltd. - Segment focus
o 12.10 KYOCERA Corp.
o Exhibit 114: KYOCERA Corp. - Overview
o Exhibit 115: KYOCERA Corp. - Business segments
o Exhibit 116: KYOCERA Corp. - Key news
o Exhibit 117: KYOCERA Corp. - Key offerings
o Exhibit 118: KYOCERA Corp. - Segment focus
o 12.11 Lenovo Group Ltd.
o Exhibit 119: Lenovo Group Ltd. - Overview
o Exhibit 120: Lenovo Group Ltd. - Business segments
o Exhibit 121: Lenovo Group Ltd. - Key offerings
o Exhibit 122: Lenovo Group Ltd. - Segment focus
o 12.12 Nokia Corp.
o Exhibit 123: Nokia Corp. - Overview
o Exhibit 124: Nokia Corp. - Business segments
o Exhibit 125: Nokia Corp. - Key offerings
o Exhibit 126: Nokia Corp. - Segment focus
o 12.13 Panasonic Holdings Corp.
o Exhibit 127: Panasonic Holdings Corp. - Overview
o Exhibit 128: Panasonic Holdings Corp. - Product / Service
o Exhibit 129: Panasonic Holdings Corp. - Key news
o Exhibit 130: Panasonic Holdings Corp. - Key offerings
o 12.14 Samsung Electronics Co. Ltd.
o Exhibit 131: Samsung Electronics Co. Ltd. - Overview
o Exhibit 132: Samsung Electronics Co. Ltd. - Business segments
o Exhibit 133: Samsung Electronics Co. Ltd. - Key news
o Exhibit 134: Samsung Electronics Co. Ltd. - Key offerings
o Exhibit 135: Samsung Electronics Co. Ltd. - Segment focus
o 12.15 Sony Group Corp.
o Exhibit 136: Sony Group Corp. - Overview
o Exhibit 137: Sony Group Corp. - Business segments
o Exhibit 138: Sony Group Corp. - Key news
o Exhibit 139: Sony Group Corp. - Key offerings
o Exhibit 140: Sony Group Corp. - Segment focus
o 12.16 Xiaomi Communications Co. Ltd.
o Exhibit 141: Xiaomi Communications Co. Ltd. - Overview
o Exhibit 142: Xiaomi Communications Co. Ltd. - Business segments
o Exhibit 143: Xiaomi Communications Co. Ltd. - Key news
o Exhibit 144: Xiaomi Communications Co. Ltd. - Key offerings
o Exhibit 145: Xiaomi Communications Co. Ltd. - Segment focus
o 12.17 ZTE Corp.
o Exhibit 146: ZTE Corp. - Overview
o Exhibit 147: ZTE Corp. - Business segments
o Exhibit 148: ZTE Corp. - Key news
o Exhibit 149: ZTE Corp. - Key offerings
o Exhibit 150: ZTE Corp. - Segment focus
- 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 151: Inclusions checklist
o Exhibit 152: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 153: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 154: Research methodology
o Exhibit 155: Validation techniques employed for market sizing
o Exhibit 156: Information sources
o 13.5 List of abbreviations
o Exhibit 157: List of abbreviations