Summary

Global Smartphone Market 2024-2028
The smartphone market is forecasted to grow by USD 77.05 bn during 2023-2028, accelerating at a CAGR of 3.43% during the forecast period. The report on the smartphone market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing adoption of AI in smartphones, increasing adoption of premium smartphones in emerging countries, and adoption of bezel-less screens.
Technavio's smartphone market is segmented as below:
By Technology
• Android
• IOS
• Others
By Price Range
• Between USD150-USD800
• Greater than USD800
• Less than USD150
By Screen Size
• Greater than 6 inches
• Between 5-6 inches
• Less than 5 inches
By Geographical Landscape
• APAC
• Europe
• North America
• Middle East and Africa
• South America
This study identifies the emergence of sensor fusion technology as one of the prime reasons driving the smartphone market growth during the next few years. Also, introduction of 5g technology and increasing online purchases of smartphones will lead to sizable demand in the market.
The report on the smartphone market covers the following areas:
• Smartphone market sizing
• Smartphone market forecast
• Smartphone market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smartphone market vendors that include Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Guangdong OPPO Mobile Telecommunications Corp. Ltd., Honor Device Co. Ltd., HTC Corp., Huawei Technologies Co. Ltd., Kyocera Corp., Lava International Ltd., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Transsion Holdings Co. Ltd, Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., and ZTE Corp.. Also, the smartphone market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/smartphone-market-industry-analysis
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Executive Summary - Chart on Market Overview
o Executive Summary - Data Table on Market Overview
o Executive Summary - Chart on Global Market Characteristics
o Executive Summary - Chart on Market By Geographical Landscape
o Executive Summary - Chart on Market Segmentation by Technology
o Executive Summary - Chart on Market Segmentation by Price Range
o Executive Summary - Chart on Market Segmentation by Screen Size
o Executive Summary - Chart on Incremental Growth
o Executive Summary - Data Table on Incremental Growth
o Executive Summary - Chart on Company Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Parent Market
o Data Table on - Parent Market
o 2.2 Market characteristics
o Market characteristics analysis
o 2.3 Value chain analysis
o Value Chain Analysis
• 3 Market Sizing
o 3.1 Market definition
o Offerings of companies included in the market definition
o 3.2 Market segment analysis
o Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Chart on Global - Market size and forecast 2023-2028 ($ billion)
o Data Table on Global - Market size and forecast 2023-2028 ($ billion)
o Chart on Global Market: Year-over-year growth 2023-2028 (%)
o Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• 4 Historic Market Size
o 4.1 Global Smartphone Market 2018 - 2022
o Historic Market Size - Data Table on Global Smartphone Market 2018 - 2022 ($ billion)
o 4.2 Technology segment analysis 2018 - 2022
o Historic Market Size - Technology Segment 2018 - 2022 ($ billion)
o 4.3 Price Range segment analysis 2018 - 2022
o Historic Market Size - Price Range Segment 2018 - 2022 ($ billion)
o 4.4 Screen Size segment analysis 2018 - 2022
o Historic Market Size - Screen Size Segment 2018 - 2022 ($ billion)
o 4.5 Geography segment analysis 2018 - 2022
o Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
o 4.6 Country segment analysis 2018 - 2022
o Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Five forces analysis - Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Bargaining power of buyers - Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Bargaining power of suppliers - Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Threat of new entrants - Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Threat of substitutes - Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Threat of rivalry - Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Chart on Market condition - Five forces 2023 and 2028
• 6 Market Segmentation by Technology
o 6.1 Market segments
o Chart on Technology - Market share 2023-2028 (%)
o Data Table on Technology - Market share 2023-2028 (%)
o 6.2 Comparison by Technology
o Chart on Comparison by Technology
o Data Table on Comparison by Technology
o 6.3 Android - Market size and forecast 2023-2028
o Chart on Android - Market size and forecast 2023-2028 ($ billion)
o Data Table on Android - Market size and forecast 2023-2028 ($ billion)
o Chart on Android - Year-over-year growth 2023-2028 (%)
o Data Table on Android - Year-over-year growth 2023-2028 (%)
o 6.4 IOS - Market size and forecast 2023-2028
o Chart on IOS - Market size and forecast 2023-2028 ($ billion)
o Data Table on IOS - Market size and forecast 2023-2028 ($ billion)
o Chart on IOS - Year-over-year growth 2023-2028 (%)
o Data Table on IOS - Year-over-year growth 2023-2028 (%)
o 6.5 Others - Market size and forecast 2023-2028
o Chart on Others - Market size and forecast 2023-2028 ($ billion)
o Data Table on Others - Market size and forecast 2023-2028 ($ billion)
o Chart on Others - Year-over-year growth 2023-2028 (%)
o Data Table on Others - Year-over-year growth 2023-2028 (%)
o 6.6 Market opportunity by Technology
o Market opportunity by Technology ($ billion)
o Data Table on Market opportunity by Technology ($ billion)
• 7 Market Segmentation by Price Range
o 7.1 Market segments
o Chart on Price Range - Market share 2023-2028 (%)
o Data Table on Price Range - Market share 2023-2028 (%)
o 7.2 Comparison by Price Range
o Chart on Comparison by Price Range
o Data Table on Comparison by Price Range
o 7.3 Between $150-$800 - Market size and forecast 2023-2028
o Chart on Between $150-$800 - Market size and forecast 2023-2028 ($ billion)
o Data Table on Between $150-$800 - Market size and forecast 2023-2028 ($ billion)
o Chart on Between $150-$800 - Year-over-year growth 2023-2028 (%)
o Data Table on Between $150-$800 - Year-over-year growth 2023-2028 (%)
o 7.4 Greater than $800 - Market size and forecast 2023-2028
o Chart on Greater than $800 - Market size and forecast 2023-2028 ($ billion)
o Data Table on Greater than $800 - Market size and forecast 2023-2028 ($ billion)
o Chart on Greater than $800 - Year-over-year growth 2023-2028 (%)
o Data Table on Greater than $800 - Year-over-year growth 2023-2028 (%)
o 7.5 Less than $150 - Market size and forecast 2023-2028
o Chart on Less than $150 - Market size and forecast 2023-2028 ($ billion)
o Data Table on Less than $150 - Market size and forecast 2023-2028 ($ billion)
o Chart on Less than $150 - Year-over-year growth 2023-2028 (%)
o Data Table on Less than $150 - Year-over-year growth 2023-2028 (%)
o 7.6 Market opportunity by Price Range
o Market opportunity by Price Range ($ billion)
o Data Table on Market opportunity by Price Range ($ billion)
• 8 Market Segmentation by Screen Size
o 8.1 Market segments
o Chart on Screen Size - Market share 2023-2028 (%)
o Data Table on Screen Size - Market share 2023-2028 (%)
o 8.2 Comparison by Screen Size
o Chart on Comparison by Screen Size
o Data Table on Comparison by Screen Size
o 8.3 Greater than 6 inches - Market size and forecast 2023-2028
o Chart on Greater than 6 inches - Market size and forecast 2023-2028 ($ billion)
o Data Table on Greater than 6 inches - Market size and forecast 2023-2028 ($ billion)
o Chart on Greater than 6 inches - Year-over-year growth 2023-2028 (%)
o Data Table on Greater than 6 inches - Year-over-year growth 2023-2028 (%)
o 8.4 Between 5-6 inches - Market size and forecast 2023-2028
o Chart on Between 5-6 inches - Market size and forecast 2023-2028 ($ billion)
o Data Table on Between 5-6 inches - Market size and forecast 2023-2028 ($ billion)
o Chart on Between 5-6 inches - Year-over-year growth 2023-2028 (%)
o Data Table on Between 5-6 inches - Year-over-year growth 2023-2028 (%)
o 8.5 Less than 5 inches - Market size and forecast 2023-2028
o Chart on Less than 5 inches - Market size and forecast 2023-2028 ($ billion)
o Data Table on Less than 5 inches - Market size and forecast 2023-2028 ($ billion)
o Chart on Less than 5 inches - Year-over-year growth 2023-2028 (%)
o Data Table on Less than 5 inches - Year-over-year growth 2023-2028 (%)
o 8.6 Market opportunity by Screen Size
o Market opportunity by Screen Size ($ billion)
o Data Table on Market opportunity by Screen Size ($ billion)
• 9 Customer Landscape
o 9.1 Customer landscape overview
o Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 10 Geographic Landscape
o 10.1 Geographic segmentation
o Chart on Market share By Geographical Landscape 2023-2028 (%)
o Data Table on Market share By Geographical Landscape 2023-2028 (%)
o 10.2 Geographic comparison
o Chart on Geographic comparison
o Data Table on Geographic comparison
o 10.3 APAC - Market size and forecast 2023-2028
o Chart on APAC - Market size and forecast 2023-2028 ($ billion)
o Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
o Chart on APAC - Year-over-year growth 2023-2028 (%)
o Data Table on APAC - Year-over-year growth 2023-2028 (%)
o 10.4 Europe - Market size and forecast 2023-2028
o Chart on Europe - Market size and forecast 2023-2028 ($ billion)
o Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
o Chart on Europe - Year-over-year growth 2023-2028 (%)
o Data Table on Europe - Year-over-year growth 2023-2028 (%)
o 10.5 North America - Market size and forecast 2023-2028
o Chart on North America - Market size and forecast 2023-2028 ($ billion)
o Data Table on North America - Market size and forecast 2023-2028 ($ billion)
o Chart on North America - Year-over-year growth 2023-2028 (%)
o Data Table on North America - Year-over-year growth 2023-2028 (%)
o 10.6 Middle East and Africa - Market size and forecast 2023-2028
o Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
o Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
o Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o 10.7 South America - Market size and forecast 2023-2028
o Chart on South America - Market size and forecast 2023-2028 ($ billion)
o Data Table on South America - Market size and forecast 2023-2028 ($ billion)
o Chart on South America - Year-over-year growth 2023-2028 (%)
o Data Table on South America - Year-over-year growth 2023-2028 (%)
o 10.8 China - Market size and forecast 2023-2028
o Chart on China - Market size and forecast 2023-2028 ($ billion)
o Data Table on China - Market size and forecast 2023-2028 ($ billion)
o Chart on China - Year-over-year growth 2023-2028 (%)
o Data Table on China - Year-over-year growth 2023-2028 (%)
o 10.9 India - Market size and forecast 2023-2028
o Chart on India - Market size and forecast 2023-2028 ($ billion)
o Data Table on India - Market size and forecast 2023-2028 ($ billion)
o Chart on India - Year-over-year growth 2023-2028 (%)
o Data Table on India - Year-over-year growth 2023-2028 (%)
o 10.10 Germany - Market size and forecast 2023-2028
o Chart on Germany - Market size and forecast 2023-2028 ($ billion)
o Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
o Chart on Germany - Year-over-year growth 2023-2028 (%)
o Data Table on Germany - Year-over-year growth 2023-2028 (%)
o 10.11 US - Market size and forecast 2023-2028
o Chart on US - Market size and forecast 2023-2028 ($ billion)
o Data Table on US - Market size and forecast 2023-2028 ($ billion)
o Chart on US - Year-over-year growth 2023-2028 (%)
o Data Table on US - Year-over-year growth 2023-2028 (%)
o 10.12 Brazil - Market size and forecast 2023-2028
o Chart on Brazil - Market size and forecast 2023-2028 ($ billion)
o Data Table on Brazil - Market size and forecast 2023-2028 ($ billion)
o Chart on Brazil - Year-over-year growth 2023-2028 (%)
o Data Table on Brazil - Year-over-year growth 2023-2028 (%)
o 10.13 Market opportunity By Geographical Landscape
o Market opportunity By Geographical Landscape ($ billion)
o Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 11 Drivers, Challenges, and Opportunity/Restraints
o 11.1 Market drivers
o 11.2 Market challenges
o 11.3 Impact of drivers and challenges
o Impact of drivers and challenges in 2023 and 2028
o 11.4 Market opportunities/restraints
• 12 Competitive Landscape
o 12.1 Overview
o 12.2 Competitive Landscape
o Overview on criticality of inputs and factors of differentiation
o 12.3 Landscape disruption
o Overview on factors of disruption
o 12.4 Industry risks
o Impact of key risks on business
• 13 Competitive Analysis
o 13.1 Companies profiled
o Companies covered
o 13.2 Market positioning of companies
o Matrix on companies position and classification
o 13.3 Alphabet Inc.
o Alphabet Inc. - Overview
o Alphabet Inc. - Business segments
o Alphabet Inc. - Key offerings
o Alphabet Inc. - Segment focus
o 13.4 Apple Inc.
o Apple Inc. - Overview
o Apple Inc. - Business segments
o Apple Inc. - Key news
o Apple Inc. - Key offerings
o Apple Inc. - Segment focus
o 13.5 ASUSTeK Computer Inc.
o ASUSTeK Computer Inc. - Overview
o ASUSTeK Computer Inc. - Product / Service
o ASUSTeK Computer Inc. - Key news
o ASUSTeK Computer Inc. - Key offerings
o 13.6 Guangdong OPPO Mobile Telecommunications Corp. Ltd.
o Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Overview
o Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Product / Service
o Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Key offerings
o 13.7 Honor Device Co. Ltd.
o Honor Device Co. Ltd. - Overview
o Honor Device Co. Ltd. - Product / Service
o Honor Device Co. Ltd. - Key offerings
o 13.8 HTC Corp.
o HTC Corp. - Overview
o HTC Corp. - Product / Service
o HTC Corp. - Key offerings
o 13.9 Huawei Technologies Co. Ltd.
o Huawei Technologies Co. Ltd. - Overview
o Huawei Technologies Co. Ltd. - Product / Service
o Huawei Technologies Co. Ltd. - Key news
o Huawei Technologies Co. Ltd. - Key offerings
o 13.10 Lenovo Group Ltd.
o Lenovo Group Ltd. - Overview
o Lenovo Group Ltd. - Business segments
o Lenovo Group Ltd. - Key news
o Lenovo Group Ltd. - Key offerings
o Lenovo Group Ltd. - Segment focus
o 13.11 LG Corp.
o LG Corp. - Overview
o LG Corp. - Business segments
o LG Corp. - Key news
o LG Corp. - Key offerings
o LG Corp. - Segment focus
o 13.12 Micromax Informatics Ltd.
o Micromax Informatics Ltd. - Overview
o Micromax Informatics Ltd. - Product / Service
o Micromax Informatics Ltd. - Key offerings
o 13.13 Nokia Corp.
o Nokia Corp. - Overview
o Nokia Corp. - Business segments
o Nokia Corp. - Key news
o Nokia Corp. - Key offerings
o Nokia Corp. - Segment focus
o 13.14 Samsung Electronics Co. Ltd.
o Samsung Electronics Co. Ltd. - Overview
o Samsung Electronics Co. Ltd. - Business segments
o Samsung Electronics Co. Ltd. - Key news
o Samsung Electronics Co. Ltd. - Key offerings
o Samsung Electronics Co. Ltd. - Segment focus
o 13.15 Sony Group Corp.
o Sony Group Corp. - Overview
o Sony Group Corp. - Business segments
o Sony Group Corp. - Key news
o Sony Group Corp. - Key offerings
o Sony Group Corp. - Segment focus
o 13.16 TCL Electronics Holdings Ltd.
o TCL Electronics Holdings Ltd. - Overview
o TCL Electronics Holdings Ltd. - Business segments
o TCL Electronics Holdings Ltd. - Key offerings
o TCL Electronics Holdings Ltd. - Segment focus
o 13.17 Xiaomi Communications Co. Ltd.
o Xiaomi Communications Co. Ltd. - Overview
o Xiaomi Communications Co. Ltd. - Business segments
o Xiaomi Communications Co. Ltd. - Key news
o Xiaomi Communications Co. Ltd. - Key offerings
o Xiaomi Communications Co. Ltd. - Segment focus
• 14 Appendix
o 14.1 Scope of the report
o 14.2 Inclusions and exclusions checklist
o Inclusions checklist
o Exclusions checklist
o 14.3 Currency conversion rates for US$
o Currency conversion rates for US$
o 14.4 Research methodology
o Research methodology
o 14.5 Data procurement
o Information sources
o 14.6 Data validation
o Data validation
o 14.7 Validation techniques employed for market sizing
o Validation techniques employed for market sizing
o 14.8 Data synthesis
o Data synthesis
o 14.9 360 degree market analysis
o 360 degree market analysis
o 14.10 List of abbreviations
o List of abbreviations