マーケティングにおける人工知能の世界市場 2022-2026Global Artificial Intelligence in Marketing Market 2022-2026 マーケティングにおける人工知能の世界市場2022-2026年 Technavioはマーケティング市場における人工知能を監視しており、2022-2026年の間に317億2000万ドルの成長が見込まれ、予測期間中に26.84%のCAGRで加速し... もっと見る
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サマリーマーケティングにおける人工知能の世界市場2022-2026年Technavioはマーケティング市場における人工知能を監視しており、2022-2026年の間に317億2000万ドルの成長が見込まれ、予測期間中に26.84%のCAGRで加速しています。当レポートでは、マーケティング市場における人工知能について、全体的な分析、市場規模や予測、トレンド、成長促進要因、課題、さらに約25社のベンダーを網羅したベンダー分析を行っています。 現在の世界市場のシナリオ、最新動向とドライバー、市場全体の環境について最新の分析を提供しています。市場を牽引するのは、クラウドベースのアプリケーションやサービスの採用の増加、バーチャルアシスタントのニーズの急増、顧客中心のマーケティング戦略への注目度の高まりなどです。 マーケティングにおける人工知能の市場分析には、展開セグメントと地理的展望が含まれます。 Technavioのマーケティングにおける人工知能市場は、以下のようにセグメント化されています。 デプロイメント別 - オンプレミス - クラウド 地理的状況別 - 北米 - アジア太平洋地域 - 欧州 - 中東・アフリカ - 南米 本調査では、デジタル化とインターネットの普及が、今後数年間のマーケティングにおける人工知能市場の成長を促進する主要な理由の1つであることを確認しました。また、ビッグデータ解析の進歩や、クラウドベースのアプリケーションやサービスの採用の増加が、市場の大きな需要につながると考えられます。 Technavioは、主要パラメータの分析により、複数のソースからのデータの研究、合成、総括の方法により、市場の詳細な姿を提示します。マーケティング市場における人工知能に関する当レポートの対象領域は以下の通りです。 - マーケティングにおける人工知能の市場規模 - マーケティング市場における人工知能の市場予測 - マーケティング市場における人工知能の産業分析 Technavioの強力なベンダー分析は、顧客が市場での地位を向上できるように設計されており、これに沿って、本レポートでは、Accenture Plc、Adobe Inc.を含むマーケティング市場における複数の主要な人工知能ベンダーについて詳細な分析を提供しています。Alphabet Inc.、Amazon.com Inc.、Appier Inc.、CognitiveScale、GUMGUM Inc.、InsideSales、Intel Corp、International Business Machines Corp、Meta Platforms Inc.、Microsoft Corp、NVIDIA Corp、Oculus360、Oracle Corp、Persado Holdings plc、Salesforce.com Inc.、Samsung Electronics Co.Ltd.、SAP SE。また、マーケティングにおける人工知能の市場分析レポートには、今後の動向や市場成長に影響を与える課題に関する情報も含まれています。これは、企業が今後訪れるすべての成長機会を戦略的に活用できるようにするためです。 本調査は、業界の主要参加者からのインプットを含む、一次情報と二次情報の客観的な組み合わせを使用して実施されました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/artificial-intelligence-in-marketing-market-industry-analysis をご覧ください。 Technavioは、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数のソースからのデータの研究、合成、総括の方法により、市場の詳細なイメージを提示します。また、業界の主要なインフルエンサーを特定することにより、市場の様々な側面を提示します。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果である。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、定性的および定量的調査を用いた詳細なベンダー選定方法および分析を提供します。 目次• 1 Executive Summaryo 1.1 Market overview o Exhibit 01: Executive Summary - Chart on Market Overview o Exhibit 02: Executive Summary - Data Table on Market Overview o Exhibit 03: Executive Summary - Chart on Global Market Characteristics o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape o Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment o Exhibit 06: Executive Summary - Chart on Incremental Growth o Exhibit 07: Executive Summary - Data Table on Incremental Growth o Exhibit 08: Executive Summary - Chart on Vendor Market Positioning • 2 Market Landscape o 2.1 Market ecosystem o Exhibit 09: Parent market o Exhibit 10: Market Characteristics • 3 Market Sizing o 3.1 Market definition o Exhibit 11: Offerings of vendors included in the market definition o 3.2 Market segment analysis o Exhibit 12: Market segments o 3.3 Market size 2021 o 3.4 Market outlook: Forecast for 2021-2026 o Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%) o Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) • 4 Five Forces Analysis o 4.1 Five forces summary o Exhibit 17: Five forces analysis - Comparison between 2021 and 2026 o 4.2 Bargaining power of buyers o Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 o 4.3 Bargaining power of suppliers o Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 o 4.4 Threat of new entrants o Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026 o 4.5 Threat of substitutes o Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026 o 4.6 Threat of rivalry o Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026 o 4.7 Market condition o Exhibit 23: Chart on Market condition - Five forces 2021 and 2026 • 5 Market Segmentation by Deployment o 5.1 Market segments o Exhibit 24: Chart on Deployment - Market share 2021-2026 (%) o Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%) o 5.2 Comparison by Deployment o Exhibit 26: Chart on Comparison by Deployment o Exhibit 27: Data Table on Comparison by Deployment o 5.3 On-premise - Market size and forecast 2021-2026 o Exhibit 28: Chart on On-premise - Market size and forecast 2021-2026 ($ million) o Exhibit 29: Data Table on On-premise - Market size and forecast 2021-2026 ($ million) o Exhibit 30: Chart on On-premise - Year-over-year growth 2021-2026 (%) o Exhibit 31: Data Table on On-premise - Year-over-year growth 2021-2026 (%) o 5.4 Cloud - Market size and forecast 2021-2026 o Exhibit 32: Chart on Cloud - Market size and forecast 2021-2026 ($ million) o Exhibit 33: Data Table on Cloud - Market size and forecast 2021-2026 ($ million) o Exhibit 34: Chart on Cloud - Year-over-year growth 2021-2026 (%) o Exhibit 35: Data Table on Cloud - Year-over-year growth 2021-2026 (%) o 5.5 Market opportunity by Deployment o Exhibit 36: Market opportunity by Deployment ($ million) • 6 Customer Landscape o 6.1 Customer landscape overview o Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • 7 Geographic Landscape o 7.1 Geographic segmentation o Exhibit 38: Chart on Market share By Geographical Landscape 2021-2026 (%) o Exhibit 39: Data Table on Market share By Geographical Landscape 2021-2026 (%) o 7.2 Geographic comparison o Exhibit 40: Chart on Geographic comparison o Exhibit 41: Data Table on Geographic comparison o 7.3 North America - Market size and forecast 2021-2026 o Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%) o Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%) o 7.4 APAC - Market size and forecast 2021-2026 o Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%) o Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%) o 7.5 Europe - Market size and forecast 2021-2026 o Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%) o Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%) o 7.6 Middle East and Africa - Market size and forecast 2021-2026 o Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) o Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) o 7.7 South America - Market size and forecast 2021-2026 o Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%) o Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%) o 7.8 US - Market size and forecast 2021-2026 o Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million) o Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million) o Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%) o Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%) o 7.9 China - Market size and forecast 2021-2026 o Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million) o Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million) o Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%) o Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%) o 7.10 UK - Market size and forecast 2021-2026 o Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%) o Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%) o 7.11 Japan - Market size and forecast 2021-2026 o Exhibit 74: Chart on Japan - Market size and forecast 2021-2026 ($ million) o Exhibit 75: Data Table on Japan - Market size and forecast 2021-2026 ($ million) o Exhibit 76: Chart on Japan - Year-over-year growth 2021-2026 (%) o Exhibit 77: Data Table on Japan - Year-over-year growth 2021-2026 (%) o 7.12 Germany - Market size and forecast 2021-2026 o Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%) o Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%) o 7.13 Market opportunity By Geographical Landscape o Exhibit 82: Market opportunity By Geographical Landscape ($ million) • 8 Drivers, Challenges, and Trends o 8.1 Market drivers o 8.2 Market challenges o 8.3 Impact of drivers and challenges o Exhibit 83: Impact of drivers and challenges in 2021 and 2026 o 8.4 Market trends • 9 Vendor Landscape o 9.1 Overview o 9.2 Vendor landscape o Exhibit 84: Overview on Criticality of inputs and Factors of differentiation o 9.3 Landscape disruption o Exhibit 85: Overview on factors of disruption o 9.4 Industry risks o Exhibit 86: Impact of key risks on business • 10 Vendor Analysis o 10.1 Vendors covered o Exhibit 87: Vendors covered o 10.2 Market positioning of vendors o Exhibit 88: Matrix on vendor position and classification o 10.3 Accenture Plc o Exhibit 89: Accenture Plc - Overview o Exhibit 90: Accenture Plc - Business segments o Exhibit 91: Accenture Plc - Key news o Exhibit 92: Accenture Plc - Key offerings o Exhibit 93: Accenture Plc - Segment focus o 10.4 Adobe Inc. o Exhibit 94: Adobe Inc. - Overview o Exhibit 95: Adobe Inc. - Business segments o Exhibit 96: Adobe Inc. - Key news o Exhibit 97: Adobe Inc. - Key offerings o Exhibit 98: Adobe Inc. - Segment focus o 10.5 Alphabet Inc. o Exhibit 99: Alphabet Inc. - Overview o Exhibit 100: Alphabet Inc. - Business segments o Exhibit 101: Alphabet Inc. - Key news o Exhibit 102: Alphabet Inc. - Key offerings o Exhibit 103: Alphabet Inc. - Segment focus o 10.6 Amazon.com Inc. o Exhibit 104: Amazon.com Inc. - Overview o Exhibit 105: Amazon.com Inc. - Business segments o Exhibit 106: Amazon.com Inc. - Key news o Exhibit 107: Amazon.com Inc. - Key offerings o Exhibit 108: Amazon.com Inc. - Segment focus o 10.7 International Business Machines Corp. o Exhibit 109: International Business Machines Corp. - Overview o Exhibit 110: International Business Machines Corp. - Business segments o Exhibit 111: International Business Machines Corp. - Key offerings o Exhibit 112: International Business Machines Corp. - Segment focus o 10.8 Meta Platforms Inc. o Exhibit 113: Meta Platforms Inc. - Overview o Exhibit 114: Meta Platforms Inc. - Business segments o Exhibit 115: Meta Platforms Inc. - Key news o Exhibit 116: Meta Platforms Inc. - Key offerings o Exhibit 117: Meta Platforms Inc. - Segment focus o 10.9 Microsoft Corp. o Exhibit 118: Microsoft Corp. - Overview o Exhibit 119: Microsoft Corp. - Business segments o Exhibit 120: Microsoft Corp. - Key news o Exhibit 121: Microsoft Corp. - Key offerings o Exhibit 122: Microsoft Corp. - Segment focus o 10.10 NVIDIA Corp. o Exhibit 123: NVIDIA Corp. - Overview o Exhibit 124: NVIDIA Corp. - Business segments o Exhibit 125: NVIDIA Corp. - Key news o Exhibit 126: NVIDIA Corp. - Key offerings o Exhibit 127: NVIDIA Corp. - Segment focus o 10.11 Oracle Corp. o Exhibit 128: Oracle Corp. - Overview o Exhibit 129: Oracle Corp. - Business segments o Exhibit 130: Oracle Corp. - Key news o Exhibit 131: Oracle Corp. - Key offerings o Exhibit 132: Oracle Corp. - Segment focus o 10.12 Salesforce.com Inc. o Exhibit 133: Salesforce.com Inc. - Overview o Exhibit 134: Salesforce.com Inc. - Product / Service o Exhibit 135: Salesforce.com Inc. - Key news o Exhibit 136: Salesforce.com Inc. - Key offerings • 11 Appendix o 11.1 Scope of the report o 11.2 Inclusions and exclusions checklist o Exhibit 137: Inclusions checklist o Exhibit 138: Exclusions checklist o 11.3 Currency conversion rates for US$ o Exhibit 139: Currency conversion rates for US$ o 11.4 Research methodology o Exhibit 140: Research methodology o Exhibit 141: Validation techniques employed for market sizing o Exhibit 142: Information sources o 11.5 List of abbreviations o Exhibit 143: List of abbreviations Exhibits: Exhibits1: Executive Summary - Chart on Market Overview Exhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market By Geographical Landscape Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment Exhibits6: Executive Summary - Chart on Incremental Growth Exhibits7: Executive Summary - Data Table on Incremental Growth Exhibits8: Executive Summary - Chart on Vendor Market Positioning Exhibits9: Parent market Exhibits10: Market Characteristics Exhibits11: Offerings of vendors included in the market definition Exhibits12: Market segments Exhibits13: Chart on Global - Market size and forecast 2021-2026 ($ million) Exhibits14: Data Table on Global - Market size and forecast 2021-2026 ($ million) Exhibits15: Chart on Global Market: Year-over-year growth 2021-2026 (%) Exhibits16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) Exhibits17: Five forces analysis - Comparison between 2021 and 2026 Exhibits18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 Exhibits19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 Exhibits20: Threat of new entrants - Impact of key factors in 2021 and 2026 Exhibits21: Threat of substitutes - Impact of key factors in 2021 and 2026 Exhibits22: Threat of rivalry - Impact of key factors in 2021 and 2026 Exhibits23: Chart on Market condition - Five forces 2021 and 2026 Exhibits24: Chart on Deployment - Market share 2021-2026 (%) Exhibits25: Data Table on Deployment - Market share 2021-2026 (%) Exhibits26: Chart on Comparison by Deployment Exhibits27: Data Table on Comparison by Deployment Exhibits28: Chart on On-premise - Market size and forecast 2021-2026 ($ million) Exhibits29: Data Table on On-premise - Market size and forecast 2021-2026 ($ million) Exhibits30: Chart on On-premise - Year-over-year growth 2021-2026 (%) Exhibits31: Data Table on On-premise - Year-over-year growth 2021-2026 (%) Exhibits32: Chart on Cloud - Market size and forecast 2021-2026 ($ million) Exhibits33: Data Table on Cloud - Market size and forecast 2021-2026 ($ million) Exhibits34: Chart on Cloud - Year-over-year growth 2021-2026 (%) Exhibits35: Data Table on Cloud - Year-over-year growth 2021-2026 (%) Exhibits36: Market opportunity by Deployment ($ million) Exhibits37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits38: Chart on Market share By Geographical Landscape 2021-2026 (%) Exhibits39: Data Table on Market share By Geographical Landscape 2021-2026 (%) Exhibits40: Chart on Geographic comparison Exhibits41: Data Table on Geographic comparison Exhibits42: Chart on North America - Market size and forecast 2021-2026 ($ million) Exhibits43: Data Table on North America - Market size and forecast 2021-2026 ($ million) Exhibits44: Chart on North America - Year-over-year growth 2021-2026 (%) Exhibits45: Data Table on North America - Year-over-year growth 2021-2026 (%) Exhibits46: Chart on APAC - Market size and forecast 2021-2026 ($ million) Exhibits47: Data Table on APAC - Market size and forecast 2021-2026 ($ million) Exhibits48: Chart on APAC - Year-over-year growth 2021-2026 (%) Exhibits49: Data Table on APAC - Year-over-year growth 2021-2026 (%) Exhibits50: Chart on Europe - Market size and forecast 2021-2026 ($ million) Exhibits51: Data Table on Europe - Market size and forecast 2021-2026 ($ million) Exhibits52: Chart on Europe - Year-over-year growth 2021-2026 (%) Exhibits53: Data Table on Europe - Year-over-year growth 2021-2026 (%) Exhibits54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits58: Chart on South America - Market size and forecast 2021-2026 ($ million) Exhibits59: Data Table on South America - Market size and forecast 2021-2026 ($ million) Exhibits60: Chart on South America - Year-over-year growth 2021-2026 (%) Exhibits61: Data Table on South America - Year-over-year growth 2021-2026 (%) Exhibits62: Chart on US - Market size and forecast 2021-2026 ($ million) Exhibits63: Data Table on US - Market size and forecast 2021-2026 ($ million) Exhibits64: Chart on US - Year-over-year growth 2021-2026 (%) Exhibits65: Data Table on US - Year-over-year growth 2021-2026 (%) Exhibits66: Chart on China - Market size and forecast 2021-2026 ($ million) Exhibits67: Data Table on China - Market size and forecast 2021-2026 ($ million) Exhibits68: Chart on China - Year-over-year growth 2021-2026 (%) Exhibits69: Data Table on China - Year-over-year growth 2021-2026 (%) Exhibits70: Chart on UK - Market size and forecast 2021-2026 ($ million) Exhibits71: Data Table on UK - Market size and forecast 2021-2026 ($ million) Exhibits72: Chart on UK - Year-over-year growth 2021-2026 (%) Exhibits73: Data Table on UK - Year-over-year growth 2021-2026 (%) Exhibits74: Chart on Japan - Market size and forecast 2021-2026 ($ million) Exhibits75: Data Table on Japan - Market size and forecast 2021-2026 ($ million) Exhibits76: Chart on Japan - Year-over-year growth 2021-2026 (%) Exhibits77: Data Table on Japan - Year-over-year growth 2021-2026 (%) Exhibits78: Chart on Germany - Market size and forecast 2021-2026 ($ million) Exhibits79: Data Table on Germany - Market size and forecast 2021-2026 ($ million) Exhibits80: Chart on Germany - Year-over-year growth 2021-2026 (%) Exhibits81: Data Table on Germany - Year-over-year growth 2021-2026 (%) Exhibits82: Market opportunity By Geographical Landscape ($ million) Exhibits83: Impact of drivers and challenges in 2021 and 2026 Exhibits84: Overview on Criticality of inputs and Factors of differentiation Exhibits85: Overview on factors of disruption Exhibits86: Impact of key risks on business Exhibits87: Vendors covered Exhibits88: Matrix on vendor position and classification Exhibits89: Accenture Plc - Overview Exhibits90: Accenture Plc - Business segments Exhibits91: Accenture Plc - Key news Exhibits92: Accenture Plc - Key offerings Exhibits93: Accenture Plc - Segment focus Exhibits94: Adobe Inc. - Overview Exhibits95: Adobe Inc. - Business segments Exhibits96: Adobe Inc. - Key news Exhibits97: Adobe Inc. - Key offerings Exhibits98: Adobe Inc. - Segment focus Exhibits99: Alphabet Inc. - Overview Exhibits100: Alphabet Inc. - Business segments Exhibits101: Alphabet Inc. - Key news Exhibits102: Alphabet Inc. - Key offerings Exhibits103: Alphabet Inc. - Segment focus Exhibits104: Amazon.com Inc. - Overview Exhibits105: Amazon.com Inc. - Business segments Exhibits106: Amazon.com Inc. - Key news Exhibits107: Amazon.com Inc. - Key offerings Exhibits108: Amazon.com Inc. - Segment focus Exhibits109: International Business Machines Corp. - Overview Exhibits110: International Business Machines Corp. - Business segments Exhibits111: International Business Machines Corp. - Key offerings Exhibits112: International Business Machines Corp. - Segment focus Exhibits113: Meta Platforms Inc. - Overview Exhibits114: Meta Platforms Inc. - Business segments Exhibits115: Meta Platforms Inc. - Key news Exhibits116: Meta Platforms Inc. - Key offerings Exhibits117: Meta Platforms Inc. - Segment focus Exhibits118: Microsoft Corp. - Overview Exhibits119: Microsoft Corp. - Business segments Exhibits120: Microsoft Corp. - Key news Exhibits121: Microsoft Corp. - Key offerings Exhibits122: Microsoft Corp. - Segment focus Exhibits123: NVIDIA Corp. - Overview Exhibits124: NVIDIA Corp. - Business segments Exhibits125: NVIDIA Corp. - Key news Exhibits126: NVIDIA Corp. - Key offerings Exhibits127: NVIDIA Corp. - Segment focus Exhibits128: Oracle Corp. - Overview Exhibits129: Oracle Corp. - Business segments Exhibits130: Oracle Corp. - Key news Exhibits131: Oracle Corp. - Key offerings Exhibits132: Oracle Corp. - Segment focus Exhibits133: Salesforce.com Inc. - Overview Exhibits134: Salesforce.com Inc. - Product / Service Exhibits135: Salesforce.com Inc. - Key news Exhibits136: Salesforce.com Inc. - Key offerings Exhibits137: Inclusions checklist Exhibits138: Exclusions checklist Exhibits139: Currency conversion rates for US$ Exhibits140: Research methodology Exhibits141: Validation techniques employed for market sizing Exhibits142: Information sources Exhibits143: List of abbreviations
SummaryGlobal Artificial Intelligence In Marketing Market 2022-2026 Table of Contents• 1 Executive Summaryo 1.1 Market overview o Exhibit 01: Executive Summary - Chart on Market Overview o Exhibit 02: Executive Summary - Data Table on Market Overview o Exhibit 03: Executive Summary - Chart on Global Market Characteristics o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape o Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment o Exhibit 06: Executive Summary - Chart on Incremental Growth o Exhibit 07: Executive Summary - Data Table on Incremental Growth o Exhibit 08: Executive Summary - Chart on Vendor Market Positioning • 2 Market Landscape o 2.1 Market ecosystem o Exhibit 09: Parent market o Exhibit 10: Market Characteristics • 3 Market Sizing o 3.1 Market definition o Exhibit 11: Offerings of vendors included in the market definition o 3.2 Market segment analysis o Exhibit 12: Market segments o 3.3 Market size 2021 o 3.4 Market outlook: Forecast for 2021-2026 o Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%) o Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) • 4 Five Forces Analysis o 4.1 Five forces summary o Exhibit 17: Five forces analysis - Comparison between 2021 and 2026 o 4.2 Bargaining power of buyers o Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 o 4.3 Bargaining power of suppliers o Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 o 4.4 Threat of new entrants o Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026 o 4.5 Threat of substitutes o Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026 o 4.6 Threat of rivalry o Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026 o 4.7 Market condition o Exhibit 23: Chart on Market condition - Five forces 2021 and 2026 • 5 Market Segmentation by Deployment o 5.1 Market segments o Exhibit 24: Chart on Deployment - Market share 2021-2026 (%) o Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%) o 5.2 Comparison by Deployment o Exhibit 26: Chart on Comparison by Deployment o Exhibit 27: Data Table on Comparison by Deployment o 5.3 On-premise - Market size and forecast 2021-2026 o Exhibit 28: Chart on On-premise - Market size and forecast 2021-2026 ($ million) o Exhibit 29: Data Table on On-premise - Market size and forecast 2021-2026 ($ million) o Exhibit 30: Chart on On-premise - Year-over-year growth 2021-2026 (%) o Exhibit 31: Data Table on On-premise - Year-over-year growth 2021-2026 (%) o 5.4 Cloud - Market size and forecast 2021-2026 o Exhibit 32: Chart on Cloud - Market size and forecast 2021-2026 ($ million) o Exhibit 33: Data Table on Cloud - Market size and forecast 2021-2026 ($ million) o Exhibit 34: Chart on Cloud - Year-over-year growth 2021-2026 (%) o Exhibit 35: Data Table on Cloud - Year-over-year growth 2021-2026 (%) o 5.5 Market opportunity by Deployment o Exhibit 36: Market opportunity by Deployment ($ million) • 6 Customer Landscape o 6.1 Customer landscape overview o Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • 7 Geographic Landscape o 7.1 Geographic segmentation o Exhibit 38: Chart on Market share By Geographical Landscape 2021-2026 (%) o Exhibit 39: Data Table on Market share By Geographical Landscape 2021-2026 (%) o 7.2 Geographic comparison o Exhibit 40: Chart on Geographic comparison o Exhibit 41: Data Table on Geographic comparison o 7.3 North America - Market size and forecast 2021-2026 o Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%) o Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%) o 7.4 APAC - Market size and forecast 2021-2026 o Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%) o Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%) o 7.5 Europe - Market size and forecast 2021-2026 o Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%) o Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%) o 7.6 Middle East and Africa - Market size and forecast 2021-2026 o Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) o Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) o 7.7 South America - Market size and forecast 2021-2026 o Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%) o Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%) o 7.8 US - Market size and forecast 2021-2026 o Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million) o Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million) o Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%) o Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%) o 7.9 China - Market size and forecast 2021-2026 o Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million) o Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million) o Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%) o Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%) o 7.10 UK - Market size and forecast 2021-2026 o Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%) o Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%) o 7.11 Japan - Market size and forecast 2021-2026 o Exhibit 74: Chart on Japan - Market size and forecast 2021-2026 ($ million) o Exhibit 75: Data Table on Japan - Market size and forecast 2021-2026 ($ million) o Exhibit 76: Chart on Japan - Year-over-year growth 2021-2026 (%) o Exhibit 77: Data Table on Japan - Year-over-year growth 2021-2026 (%) o 7.12 Germany - Market size and forecast 2021-2026 o Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%) o Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%) o 7.13 Market opportunity By Geographical Landscape o Exhibit 82: Market opportunity By Geographical Landscape ($ million) • 8 Drivers, Challenges, and Trends o 8.1 Market drivers o 8.2 Market challenges o 8.3 Impact of drivers and challenges o Exhibit 83: Impact of drivers and challenges in 2021 and 2026 o 8.4 Market trends • 9 Vendor Landscape o 9.1 Overview o 9.2 Vendor landscape o Exhibit 84: Overview on Criticality of inputs and Factors of differentiation o 9.3 Landscape disruption o Exhibit 85: Overview on factors of disruption o 9.4 Industry risks o Exhibit 86: Impact of key risks on business • 10 Vendor Analysis o 10.1 Vendors covered o Exhibit 87: Vendors covered o 10.2 Market positioning of vendors o Exhibit 88: Matrix on vendor position and classification o 10.3 Accenture Plc o Exhibit 89: Accenture Plc - Overview o Exhibit 90: Accenture Plc - Business segments o Exhibit 91: Accenture Plc - Key news o Exhibit 92: Accenture Plc - Key offerings o Exhibit 93: Accenture Plc - Segment focus o 10.4 Adobe Inc. o Exhibit 94: Adobe Inc. - Overview o Exhibit 95: Adobe Inc. - Business segments o Exhibit 96: Adobe Inc. - Key news o Exhibit 97: Adobe Inc. - Key offerings o Exhibit 98: Adobe Inc. - Segment focus o 10.5 Alphabet Inc. o Exhibit 99: Alphabet Inc. - Overview o Exhibit 100: Alphabet Inc. - Business segments o Exhibit 101: Alphabet Inc. - Key news o Exhibit 102: Alphabet Inc. - Key offerings o Exhibit 103: Alphabet Inc. - Segment focus o 10.6 Amazon.com Inc. o Exhibit 104: Amazon.com Inc. - Overview o Exhibit 105: Amazon.com Inc. - Business segments o Exhibit 106: Amazon.com Inc. - Key news o Exhibit 107: Amazon.com Inc. - Key offerings o Exhibit 108: Amazon.com Inc. - Segment focus o 10.7 International Business Machines Corp. o Exhibit 109: International Business Machines Corp. - Overview o Exhibit 110: International Business Machines Corp. - Business segments o Exhibit 111: International Business Machines Corp. - Key offerings o Exhibit 112: International Business Machines Corp. - Segment focus o 10.8 Meta Platforms Inc. o Exhibit 113: Meta Platforms Inc. - Overview o Exhibit 114: Meta Platforms Inc. - Business segments o Exhibit 115: Meta Platforms Inc. - Key news o Exhibit 116: Meta Platforms Inc. - Key offerings o Exhibit 117: Meta Platforms Inc. - Segment focus o 10.9 Microsoft Corp. o Exhibit 118: Microsoft Corp. - Overview o Exhibit 119: Microsoft Corp. - Business segments o Exhibit 120: Microsoft Corp. - Key news o Exhibit 121: Microsoft Corp. - Key offerings o Exhibit 122: Microsoft Corp. - Segment focus o 10.10 NVIDIA Corp. o Exhibit 123: NVIDIA Corp. - Overview o Exhibit 124: NVIDIA Corp. - Business segments o Exhibit 125: NVIDIA Corp. - Key news o Exhibit 126: NVIDIA Corp. - Key offerings o Exhibit 127: NVIDIA Corp. - Segment focus o 10.11 Oracle Corp. o Exhibit 128: Oracle Corp. - Overview o Exhibit 129: Oracle Corp. - Business segments o Exhibit 130: Oracle Corp. - Key news o Exhibit 131: Oracle Corp. - Key offerings o Exhibit 132: Oracle Corp. - Segment focus o 10.12 Salesforce.com Inc. o Exhibit 133: Salesforce.com Inc. - Overview o Exhibit 134: Salesforce.com Inc. - Product / Service o Exhibit 135: Salesforce.com Inc. - Key news o Exhibit 136: Salesforce.com Inc. - Key offerings • 11 Appendix o 11.1 Scope of the report o 11.2 Inclusions and exclusions checklist o Exhibit 137: Inclusions checklist o Exhibit 138: Exclusions checklist o 11.3 Currency conversion rates for US$ o Exhibit 139: Currency conversion rates for US$ o 11.4 Research methodology o Exhibit 140: Research methodology o Exhibit 141: Validation techniques employed for market sizing o Exhibit 142: Information sources o 11.5 List of abbreviations o Exhibit 143: List of abbreviations Exhibits: Exhibits1: Executive Summary - Chart on Market Overview Exhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market By Geographical Landscape Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment Exhibits6: Executive Summary - Chart on Incremental Growth Exhibits7: Executive Summary - Data Table on Incremental Growth Exhibits8: Executive Summary - Chart on Vendor Market Positioning Exhibits9: Parent market Exhibits10: Market Characteristics Exhibits11: Offerings of vendors included in the market definition Exhibits12: Market segments Exhibits13: Chart on Global - Market size and forecast 2021-2026 ($ million) Exhibits14: Data Table on Global - Market size and forecast 2021-2026 ($ million) Exhibits15: Chart on Global Market: Year-over-year growth 2021-2026 (%) Exhibits16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) Exhibits17: Five forces analysis - Comparison between 2021 and 2026 Exhibits18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 Exhibits19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 Exhibits20: Threat of new entrants - Impact of key factors in 2021 and 2026 Exhibits21: Threat of substitutes - Impact of key factors in 2021 and 2026 Exhibits22: Threat of rivalry - Impact of key factors in 2021 and 2026 Exhibits23: Chart on Market condition - Five forces 2021 and 2026 Exhibits24: Chart on Deployment - Market share 2021-2026 (%) Exhibits25: Data Table on Deployment - Market share 2021-2026 (%) Exhibits26: Chart on Comparison by Deployment Exhibits27: Data Table on Comparison by Deployment Exhibits28: Chart on On-premise - Market size and forecast 2021-2026 ($ million) Exhibits29: Data Table on On-premise - Market size and forecast 2021-2026 ($ million) Exhibits30: Chart on On-premise - Year-over-year growth 2021-2026 (%) Exhibits31: Data Table on On-premise - Year-over-year growth 2021-2026 (%) Exhibits32: Chart on Cloud - Market size and forecast 2021-2026 ($ million) Exhibits33: Data Table on Cloud - Market size and forecast 2021-2026 ($ million) Exhibits34: Chart on Cloud - Year-over-year growth 2021-2026 (%) Exhibits35: Data Table on Cloud - Year-over-year growth 2021-2026 (%) Exhibits36: Market opportunity by Deployment ($ million) Exhibits37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits38: Chart on Market share By Geographical Landscape 2021-2026 (%) Exhibits39: Data Table on Market share By Geographical Landscape 2021-2026 (%) Exhibits40: Chart on Geographic comparison Exhibits41: Data Table on Geographic comparison Exhibits42: Chart on North America - Market size and forecast 2021-2026 ($ million) Exhibits43: Data Table on North America - Market size and forecast 2021-2026 ($ million) Exhibits44: Chart on North America - Year-over-year growth 2021-2026 (%) Exhibits45: Data Table on North America - Year-over-year growth 2021-2026 (%) Exhibits46: Chart on APAC - Market size and forecast 2021-2026 ($ million) Exhibits47: Data Table on APAC - Market size and forecast 2021-2026 ($ million) Exhibits48: Chart on APAC - Year-over-year growth 2021-2026 (%) Exhibits49: Data Table on APAC - Year-over-year growth 2021-2026 (%) Exhibits50: Chart on Europe - Market size and forecast 2021-2026 ($ million) Exhibits51: Data Table on Europe - Market size and forecast 2021-2026 ($ million) Exhibits52: Chart on Europe - Year-over-year growth 2021-2026 (%) Exhibits53: Data Table on Europe - Year-over-year growth 2021-2026 (%) Exhibits54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits58: Chart on South America - Market size and forecast 2021-2026 ($ million) Exhibits59: Data Table on South America - Market size and forecast 2021-2026 ($ million) Exhibits60: Chart on South America - Year-over-year growth 2021-2026 (%) Exhibits61: Data Table on South America - Year-over-year growth 2021-2026 (%) Exhibits62: Chart on US - Market size and forecast 2021-2026 ($ million) Exhibits63: Data Table on US - Market size and forecast 2021-2026 ($ million) Exhibits64: Chart on US - Year-over-year growth 2021-2026 (%) Exhibits65: Data Table on US - Year-over-year growth 2021-2026 (%) Exhibits66: Chart on China - Market size and forecast 2021-2026 ($ million) Exhibits67: Data Table on China - Market size and forecast 2021-2026 ($ million) Exhibits68: Chart on China - Year-over-year growth 2021-2026 (%) Exhibits69: Data Table on China - Year-over-year growth 2021-2026 (%) Exhibits70: Chart on UK - Market size and forecast 2021-2026 ($ million) Exhibits71: Data Table on UK - Market size and forecast 2021-2026 ($ million) Exhibits72: Chart on UK - Year-over-year growth 2021-2026 (%) Exhibits73: Data Table on UK - Year-over-year growth 2021-2026 (%) Exhibits74: Chart on Japan - Market size and forecast 2021-2026 ($ million) Exhibits75: Data Table on Japan - Market size and forecast 2021-2026 ($ million) Exhibits76: Chart on Japan - Year-over-year growth 2021-2026 (%) Exhibits77: Data Table on Japan - Year-over-year growth 2021-2026 (%) Exhibits78: Chart on Germany - Market size and forecast 2021-2026 ($ million) Exhibits79: Data Table on Germany - Market size and forecast 2021-2026 ($ million) Exhibits80: Chart on Germany - Year-over-year growth 2021-2026 (%) Exhibits81: Data Table on Germany - Year-over-year growth 2021-2026 (%) Exhibits82: Market opportunity By Geographical Landscape ($ million) Exhibits83: Impact of drivers and challenges in 2021 and 2026 Exhibits84: Overview on Criticality of inputs and Factors of differentiation Exhibits85: Overview on factors of disruption Exhibits86: Impact of key risks on business Exhibits87: Vendors covered Exhibits88: Matrix on vendor position and classification Exhibits89: Accenture Plc - Overview Exhibits90: Accenture Plc - Business segments Exhibits91: Accenture Plc - Key news Exhibits92: Accenture Plc - Key offerings Exhibits93: Accenture Plc - Segment focus Exhibits94: Adobe Inc. - Overview Exhibits95: Adobe Inc. - Business segments Exhibits96: Adobe Inc. - Key news Exhibits97: Adobe Inc. - Key offerings Exhibits98: Adobe Inc. - Segment focus Exhibits99: Alphabet Inc. - Overview Exhibits100: Alphabet Inc. - Business segments Exhibits101: Alphabet Inc. - Key news Exhibits102: Alphabet Inc. - Key offerings Exhibits103: Alphabet Inc. - Segment focus Exhibits104: Amazon.com Inc. - Overview Exhibits105: Amazon.com Inc. - Business segments Exhibits106: Amazon.com Inc. - Key news Exhibits107: Amazon.com Inc. - Key offerings Exhibits108: Amazon.com Inc. - Segment focus Exhibits109: International Business Machines Corp. - Overview Exhibits110: International Business Machines Corp. - Business segments Exhibits111: International Business Machines Corp. - Key offerings Exhibits112: International Business Machines Corp. - Segment focus Exhibits113: Meta Platforms Inc. - Overview Exhibits114: Meta Platforms Inc. - Business segments Exhibits115: Meta Platforms Inc. - Key news Exhibits116: Meta Platforms Inc. - Key offerings Exhibits117: Meta Platforms Inc. - Segment focus Exhibits118: Microsoft Corp. - Overview Exhibits119: Microsoft Corp. - Business segments Exhibits120: Microsoft Corp. - Key news Exhibits121: Microsoft Corp. - Key offerings Exhibits122: Microsoft Corp. - Segment focus Exhibits123: NVIDIA Corp. - Overview Exhibits124: NVIDIA Corp. - Business segments Exhibits125: NVIDIA Corp. - Key news Exhibits126: NVIDIA Corp. - Key offerings Exhibits127: NVIDIA Corp. - Segment focus Exhibits128: Oracle Corp. - Overview Exhibits129: Oracle Corp. - Business segments Exhibits130: Oracle Corp. - Key news Exhibits131: Oracle Corp. - Key offerings Exhibits132: Oracle Corp. - Segment focus Exhibits133: Salesforce.com Inc. - Overview Exhibits134: Salesforce.com Inc. - Product / Service Exhibits135: Salesforce.com Inc. - Key news Exhibits136: Salesforce.com Inc. - Key offerings Exhibits137: Inclusions checklist Exhibits138: Exclusions checklist Exhibits139: Currency conversion rates for US$ Exhibits140: Research methodology Exhibits141: Validation techniques employed for market sizing Exhibits142: Information sources Exhibits143: List of abbreviations
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