Summary

Persistence Market Research has recently published an extensive report on the North America Automotive Seat Market. This report offers a comprehensive analysis of key market dynamics, including drivers, trends, opportunities, and challenges, providing deep insights into the market structure.

Key Insights:

• North America Automotive Seat Market Size (2024E): USD 13.9 Bn
• Projected Market Value (2031F): USD 20.3 Bn
• Global Market Growth Rate (CAGR 2024 to 2031): 5.6%

North America Automotive Seat Market - Report Scope:

The North America Automotive Seat Market covers a wide range of seat types and materials used in vehicles, driven by rising demand for advanced seating solutions that offer enhanced comfort, safety, and customization. With the increasing adoption of electric vehicles (EVs) and smart seat technologies, the market is seeing significant innovation and growth. Leading automakers are investing in ergonomic designs, lightweight materials, and integrated features like heating, ventilation, and massage functions. The market caters to various segments, including mid-range, economy, premium, and luxury vehicles. Growth is propelled by consumer preferences for more sophisticated vehicle interiors and the rising demand for sustainability and eco-friendly solutions in the automotive sector.

Market Growth Drivers:

The rise of electric vehicles (EVs) and advancements in smart seat technologies are major growth drivers in the North America automotive seat market. The demand for lightweight, space-efficient seats that improve battery performance and overall vehicle efficiency is increasing, especially in the U.S. market. Consumers are prioritizing ergonomic seating options with features such as heated and ventilated seats, lumbar support, and massage functions. Additionally, the growing focus on sustainability is pushing automakers to integrate eco-friendly materials like biodegradable foams and recycled fabrics. The incorporation of biometric sensors and health monitoring systems into smart seats is also gaining popularity, enhancing driver safety and comfort.

Market Restraints:

Despite its positive outlook, the North America Automotive Seat Market faces some challenges. The high cost of premium seating technologies, especially in luxury vehicle segments, can limit their adoption in price-sensitive markets. Additionally, the integration of advanced seat features such as biometric sensors and health monitoring systems remains more prevalent in high-end vehicles, leaving mid-range and economy segments slower to adopt these innovations. Moreover, stringent safety regulations and environmental standards in the automotive industry can create barriers for manufacturers, particularly when it comes to the use of certain materials or the development of new seat designs.

Market Opportunities:

The North America Automotive Seat Market presents significant opportunities, particularly in the growing electric vehicle (EV) segment. As EV adoption continues to rise, the demand for lightweight and space-saving seat designs that improve energy efficiency is expected to increase. There is also a growing opportunity in the aftermarket segment, as vehicle owners seek to upgrade their seats for enhanced comfort and functionality. In Canada, where environmental regulations are particularly stringent, the push for sustainable and eco-friendly seat materials offers an avenue for innovation. The use of recycled fabrics, biodegradable foams, and renewable resources is fostering new product development and driving market growth.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the North America Automotive Seat Market?
• How are electric vehicles influencing the demand for advanced seat technologies?
• Which materials and features are gaining traction in the premium and luxury vehicle segments?
• What role does sustainability play in shaping the automotive seat market in North America?
• Who are the key players in the North America Automotive Seat Market, and what strategies are they employing to stay competitive?

Competitive Intelligence and Business Strategy:

Leading companies in the North America Automotive Seat Market, including Ford, Tesla, and General Motors, are focusing on product innovation and strategic partnerships to stay competitive. These automakers are investing in research and development to create advanced seat designs that offer superior comfort, safety, and sustainability. Collaboration with material suppliers and technology providers is also common, enabling the development of eco-friendly materials and cutting-edge seat features like biometric sensors and health monitoring systems. Marketing strategies emphasize consumer education and the promotion of smart seat technologies, helping to increase product adoption and brand loyalty in the competitive automotive landscape.

Key Market Players

• Lear Corporation (United States)
• Adient plc (United States)
• Magna International (Canada)
• Faurecia (United States)
• Johnson Controls (United States)
• Toyota Boshoku Corporation (United States)
• Tachi-S Co., Ltd. (United States)
• NHK Spring Co., Ltd. (United States)
• RECARO Automotive Seating (United States)
• Brose Fahrzeugteile GmbH & Co. KG (United States)
• Grammer AG (United States)
• TS Tech Co., Ltd. (United States)
• Gentherm Incorporated (United States)


North America Automotive Seat Industry Segmentation

By Seat Type

• Bench Seat
• Bucket Seat
• Split Bench Seat

By Technology

• Standard Seats
• Powered Seats
• Heated Seats
• Ventilated Seats
• Memory Seats
• Other Seats

By Vehicle Type

• Passenger Vehicle
• Light Commercial Vehicle
• Heavy Commercial Vehicle

By Material

• Leather
• Fabric
• Synthetic Materials
• Others

By Distribution Channel

• OEM
• Aftermarket

By Countries

• The United States
• Canada

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Table of Contents

1. Executive Summary
1.1. North America Automotive Seat Market Snapshot, 2024-2031
1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations
2. Market Overview
2.1. Market Scope and Definition
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Opportunity
2.2.4. Challenges
2.2.5. Key Trends
2.3. Macro-Economic Factors
2.3.1. North America Sectorial Outlook
2.3.2. North America GDP Growth Outlook
2.3.3. North America Textile Market Outlook
2.3.4. North America Automotive Market Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors – Relevance and Impact
3. Value Added Insights
3.1. Product Adoption Analysis
3.2. Technology Assessment
3.3. Regulatory Landscape
3.4. Value Chain Analysis
3.4.1 List of Raw Material Supplier
3.4.2 List of Manufacturers
3.4.3 List of Distributors
3.4.4 Profitability Analysis
3.5. Key Deals and Mergers
3.6. PESTLE Analysis
3.7. Porter’s Five Force Analysis
3.8. Geopolitical Tensions: Market Impact
4. Price Trend Analysis, 2019-2031
4.1. Key Highlights
4.2. Key Factors Impacting Product Prices
4.3. Pricing Analysis, By Products
4.4. Regional Prices and Product Preferences
5. North America Automotive Seat Market Outlook: Historical (2019-2023) and Forecast (2024-2031)
5.1. Market Size (US$ Bn) Analysis and Forecast
5.1.1 Historical Market Size Analysis, 2019-2023
5.1.2 Current Market Size Forecast, 2024–2031
5.2. North America Automotive Seat Market Outlook: Material Type
5.2.1 Introduction / Key Findings
5.2.2 Historical Market Size (US$ Bn) Analysis By Material Type, 2019-2023
5.2.3 Current Market Size (US$ Bn) Forecast By Material Type, 2024-2031
5.2.3.1 Leather
5.2.3.2 Fabric
5.2.3.3 Other
5.3 Market Attractiveness Analysis: Material Type
5.4 North America Automotive Seat Market Outlook: Technology
5.4.1 Introduction / Key Findings
5.4.2 Historical Market Size (US$ Bn) Analysis By Technology, 2019-2023
5.4.3 Current Market Size (US$ Bn) Forecast By Technology, 2024-2031
5.4.3.1 Standard Seats
5.4.3.2 Powered Seats
5.4.3.3 Ventilated Seats
5.4.3.4 Other
5.5 Market Attractiveness Analysis: Technology
5.6 North America Automotive Seat Market Outlook: Vehicle Type
5.6.1 Introduction / Key Findings
5.6.2 Historical Market Size (US$ Bn) Analysis By Vehicle Type, 2019-2023
5.6.3 Current Market Size (US$ Bn) Forecast By Vehicle Type, 2024-2031
5.6.3.1 Passenger Cars
5.6.3.2 Commercial Vehicles
5.7 Market Attractiveness Analysis: Vehicle Type
6. North America Automotive Seat Market Outlook: Country
6.2 Key Highlights
6.3 Historical Market Size (US$ Bn) Analysis, By Country, 2019-2023
6.4 Current Market Size (US$ Bn) Forecast, By Country, 2024-2031
6.4.1 United State of America
6.4.2 Canada
6.5 Market Attractiveness Analysis: Region
7. U.S. Automotive Seat Market Outlook: Historical (2019-2023) and Forecast (2024-2031)
7.2 Key Highlights
7.3 Pricing Analysis
7.4 Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
7.4.1 By Region
7.4.2 By Material Type
7.4.3 By Technology
7.4.4 By Vehicle Type
7.5 Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024-2031
7.5.1 West
7.5.2 Midwest
7.5.3 Northeast
7.5.4 Southeast
7.5.5 Southwest
7.6 Current Market Size (US$ Bn) Analysis and Forecast, By Material Type, 2024-2031
7.6.1 Leather
7.6.2 Fabric
7.6.3 Other
7.7 Current Market Size (US$ Bn) Analysis and Forecast, By Technology, 2024-2031
7.7.1 Standard Seats
7.7.2 Powered Seats
7.7.3 Ventilated Seats
7.7.4 Other
7.8 Current Market Size (US$ Bn) Analysis and Forecast, By Vehicle Type, 2024-2031
7.8.1 Passenger Cars
7.8.2 Commercial Vehicles
7.9 Market Attractiveness Analysis
8. Canada Automotive Seat Market Outlook: Historical (2019-2023) and Forecast (2024-2031)
8.2 Key Highlights
8.3 Pricing Analysis
8.4 Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
8.4.1 By Region
8.4.2 By Material Type
8.4.3 By Technology
8.4.4 By Vehicle Type
8.5 Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024-2031
8.5.1 Atlantic
8.5.2 Central
8.5.3 Prairie Province
8.5.4 West Coast
8.5.5 Northern
8.6 Current Market Size (US$ Bn) Analysis and Forecast, By Material Type, 2024-2031
8.6.1 Leather
8.6.2 Fabric
8.6.3 Other
8.7 Current Market Size (US$ Bn) Analysis and Forecast, By Technology, 2024-2031
8.7.1 Standard Seats
8.7.2 Powered Seats
8.7.3 Ventilated Seats
8.7.4 Other
8.8 Current Market Size (US$ Bn) Analysis and Forecast, By Vehicle Type, 2024-2031
8.8.1 Passenger Cars
8.8.2 Commercial Vehicles
8.9 Market Attractiveness Analysis
9. Competition Landscape
9.1 Market Share Analysis, 2023
9.2 Market Structure
9.2.1 Competition Intensity Mapping By Market
9.2.2 Competition Dashboard
9.3 Company Profiles (Details – Overview, Financials, Strategy, Recent Developments)
9.3.1 Adient PLC
9.3.1.1 Overview
9.3.1.2 Segments and Products
9.3.1.3 Key Financials
9.3.1.4 Market Developments
9.3.1.5 Market Strategy
9.3.2 Lear Corporation
9.3.3 Recaro Group
9.3.4 Grupo Antolin
9.3.5 Faurecia SE
9.3.6 Magna International Inc.
9.3.7 H.O. Bostrom
9.3.8 Toyota Boshoku Corporation.
9.3.9 Aisin Seiki Co. Ltd
9.3.10 TS TECH Co., Ltd.
10. Appendix
10.2 Research Methodology
10.3 Research Assumptions
10.4 Acronyms and Abbreviations