Summary

仮想現実は、新しい利用ケースや没入体験のレベルに関する消費者とビデオ産業の想像力をとらえつつある。しかし仮想現実の成功のためには、機器、サービス、コンテンツのエコシステム全体が採算のとれる明確な経済性を示さなければならない。米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポート「仮想現実：進化するエコシステム」は、仮想現実のコンテンツ作成、配信、収益化などのエコシステムを査定し、主要企業や新規参入企業について概説している。ビジネスチャンスの可能性が高い分野やエンターテインメント分野での成長についても記載している。

Virtual reality is capturing the imaginations of consumers and the video industry regarding new use cases and levels of immersion. However, for VR to succeed, a full ecosystem of devices, services, and content must exist as well as a viable economy that allows profitability. This report examines the evolving ecosystem for VR, including content creation, distribution, and monetization and the major players and new entrants that are making it all happen. The report assesses areas of opportunity and the growth of this new area of entertainment.

ページTOPに戻る

Table of Contents

1.0          Report Summary

1.1          Purpose of Report

1.2          Key Burning Questions Addressed by this Research

1.3          Research Approach/Sources

2.0          Today’s VR Ecosystem

2.1          Types of Headsets

2.1.1      Smartphone-Based Systems

2.1.2      Standalone Systems

2.1.3      Game Console-Based Systems

2.1.4      PC-Based Systems

2.2          Content Distribution Platforms

3.0          VR Content and Use Cases

3.1          Gaming

3.1.1      Types of Games

3.1.2      Distribution of Games

3.1.3      Challenges

3.2          Non-Gaming Entertainment

3.2.1      Challenges

3.2.2      Video

3.2.3      Sports

3.2.4      Sources of Content

3.3          Business Applications

4.0          VR Delivery Channels

4.1          At-Home VR

4.2          Retail VR

5.0          Considerations for VR’s Success

6.0          Forecast: Global VR Headset Ownership, 2018-2023

6.1          Forecast Methodology

6.2          Forecast

7.0          Implications and Recommendations

8.0          Appendix

8.1          Glossary

8.2          Index

8.3          Image Sources

Figures

Familiarity with Virtual Reality (2017-2018)
Virtual Reality Headset Trial Experience (2017-2018)
Virtual Reality Headset Adoption (2016-2018)
Type of Virtual Reality System Owned (Q1/18)
Major Smartphone-Based VR Headset
Net Promoter Score of Virtual Reality Headset by Device Types
MOCOM VR Viewer
NOLO VR CV1 Kit
Adoption of Standalone Virtual Reality Headset Brands Among VR Owners (Q1/2018)
Major Standalone VR Headsets
Sony PlayStation VR
Major Standalone VR Headsets
Adoption of PC-Based Virtual Reality Headset Brands Among VR Owners (Q1/2018)
Quality of Virtual Reality Apps and Content (Q1/18)
VR App/Content Quality by Change in VR Headset Usage (Q1/18)
Ready Player One’s Vision of VR
Expected Virtual Reality Use Cases (Q1/18)
Virtual Reality Product Familiarity by Gaming Console Ownership (Q1/18)
Major VR-Specific App Stores
Kat Walk Mini Omnidirectional Treadmill
3dRudder
Cybershoes
Most Enjoyed Leisure Activities (Q3/18)
VR Video Business Models
Sources of Non-Gaming VR Content
Expected Use Cases Among Intenders (2017-2018)
Ovation VR
VR Zone Shinjuku
The VOID Star Wars: Secrets of the Empire
Global VR Headset Ownership by Region (2018-2023)
Global VR Headset Ownership by Headset Type (2018-2023)