Summary

拡張現実（AR）は、世界中の消費者がテクノロジーを利用する方法を一新する可能性がある。AR機器は将来、スマートフォンや小型コンピュータと置き換わるだろうと考えられている。米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポート「拡張現実（AR）のイノベーションとライフサイクル」は、拡張現実技術と機器の現状を概観し、採用を促進する拡張現実分野の新しいイノベーションに注目している。主要な拡張現実の主要企業であるマイクロソフト、グーグル、アップルの動向を詳述し、製品のライフサイクル（寿命）を査定している。

Augmented reality (AR) has the great potential to revolutionize the way in which consumers interact with technology, each other, and the world around them. Some believe that AR devices could even replace smartphones and personal computers in the future. This report presents an overview of the current state of AR technologies and devices, with an emphasis on new innovations in the AR space that can help drive adoption. It includes a deep dive into the activities of major AR players, including Microsoft, Google, and Apple, as well as product lifecycle estimates.

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Table of Contents

1.0            Report Summary

1.1            Purpose of Report

1.2            Key Burning Questions Addressed by this Research

1.3            Research Approach/Sources

2.0            The Current State of Augmented Reality

2.1            Augmented Reality Use Cases

2.1.1        Business Use Cases

Enterprise Use Cases:

Company Highlight: Microsoft

Company Highlight: LogistiVIEW

2.1.2        Consumer Use Cases

Filters: Social Media and Chat

Shopping: Virtual Try-On

Mobile Gaming: Pokémon Go

Web AR and AR Browsers

2.2            Augmented Reality Industry Landscape

3.0            Augmented Reality Devices

3.1            Handheld AR

3.1.1        AR on iPhones

3.1.2        AR on Android Phones

3.2            AR Head-Mounted Devices

3.2.1        2D AR HMDs

RealWear

Vuzix

Google Glass

Kopin Corporation

3.2.2        3D AR HMDs

Microsoft HoloLens

Magic Leap

Qualcomm XR Viewer Platform

nReal.ai

4.0            Consumer Perceptions of Augmented Reality

4.1            Consumer-Preferred Use Cases

4.2            Preferred Form-Factors

4.3            Drivers and Barriers to Adoption

5.0            Telco’s AR Strategies

6.0            Lifecycle Estimates

6.1            Market Drivers and Barriers

6.2            Methodology and Assumptions

6.3            Augmented Reality Evolution: Projected Timeline

7.0            Appendix

7.1            Glossary

7.2            Index

7.3            Image Sources

Figures

Dynamics 365 Mixed Reality Solutions
LogistiVIEW Vision Pick and Put Wall
Monthly Active App Users for Top AR Applications
Parks Associates’ Analyst Demonstrating a SnapChat Lens
The IKEA Place app
Photo of Pokémon from Pokémon Go app
Augmented Reality Landscape
Use Cases for Augmented Reality HMDs
State Grid employee demonstrates the RealWear HMD
RealWear HMT Specs
Vuzix Smartglasses Specs
Google Glass Enterprise Edition
Microsoft HoloLens Specs
Magic Leap One Specs
Qualcomm AR Headset Concept Art
The Nreal Light Platform
Consumer Preference for AR Information
Appeal of AR Form Factors
Enterprise Augmented Reality HMDs: 2018-2025 Forecast