Summary

セキュリティ産業は多くの市場発展と動向の影響によって、ビジネスモデルや製品・サービスの変化がもたらされ、約7割のホームセキュリティを所有しない家庭への攻勢を強めている。新技術の採用、自己導入型のホームセキュリティシステムの増加、双方向性の追加、消費者行動の変化などの動向がある。セキュリティ製品は、ブロードバンドや動画ソリューションとのセット販売の他、大型小売店での販売、エネルギープロバイダ経由、消費者への直接販売など、チャネルの拡大もまた成長要因である。米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポート「住宅用セキュリティ業者：市場動向と革新」は、セキュリティ販売業者を査定し、販売チャネルについて概説している。

A number of market developments and trends are impacting the security industry, leading to changes in business models and product offerings to better serve or appeal to the approximately 70% of households without security systems. Dynamics include adopting new technology, growth in self-installed home security systems, the addition of interactivity, and changes in consumer behavior. Channel expansion is also a factor, as security systems are being sold bundled with broadband and video solutions, as well as sold in big box retail, through energy providers, and direct to consumers. This report evaluates security dealers and provides a comprehensive view of the security dealer channel through industry insights and findings from a Parks Associates survey of security dealers.

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Table of Contents

1.0            Report Summary

1.1            Purpose of Report

1.2            Key Questions Addressed by this Research

1.3            Research Approach/Sources

2.0            The Security Dealer Landscape

3.0            Security Offerings

3.1            Types of Residential Security Systems

3.2            Pricing of Security Systems, Upfront Fees, and RMR

3.3            Approach to DIY/Self-Installed Security

4.0            Business Models, Operations, and Infrastructure

4.1            Contract Terms for Professional Monitoring

4.2            Lead Generation for New System Sales

4.3            Important Factors in Central Monitoring Station Selection

4.4            Hardware and Panel Vendor Considerations

4.5            Interactive Service Provider Considerations

5.0            Security Solution Channel Expansion

5.1            Retail Channel

5.2            Multi-Service Operator (MSO) Channel

5.3            Additional Channel Opportunities

6.0            Future Outlook: Challenges and Opportunities

6.1            Business Challenges

6.2            Market Opportunities

7.0            Appendix

7.1            Glossary

7.2            Index

Figures

Security Dealers Profile
Interactive Security Systems as a Percentage of Sales
Average Upfront Price by Type of Security System
Sales of DIY Security Systems in Year (2017-2018)
Contract Term of Professional Monitoring Services (2014-2018)
Leading Methods of Acquiring Sales Leads (2017-2018)
Important Factors in Central Monitoring Station Selection (2017-2018)
Installation Rates for Security System Panel Types (2017-2018)
Most Commonly Used Interactive Service Providers (2014-2018)
Security System Purchase Channel
Purchase Location of Smart Home Devices
US Residential Security Forecast – MSOs (2018-2023)
Consumer Willingness to Pay to Connect Smart Devices to a Monitoring Station
Top Challenges to Security Dealers in the Year (2017-2018)
Expand the Residential Security Market
Interest in Security System Features
Smart Home Safety & Security Device Ownership by Segments