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2030年までの米国企業向けウェルネス市場調査レポート
市場概要
米国企業ウェルネス市場の成長は、メンタルヘルス＆ストレス管理プログラムへの投資の増加、ウェアラブル技術＆フィットネス活動の採用の増加、企業従業員の慢性疾患の増加に起因している。しかし、従業員のデータ漏洩に関する懸念が市場成長を阻害している。とはいえ、ソフトウェアの多様な提供とカスタマイズが、米国のコーポレート・ウェルネス市場に有利な機会を生み出していると予想される。
コーポレート・ウェルネスとは、職場での健康的な行動を促進する活動、プログラム、組織方針を指す広義の言葉である。健康教育、健康診断、体重管理プログラム、施設内フィットネスプログラムや施設は、このようなプログラムに頻繁に含まれる。
市場区分
サービス別に見ると、米国の企業向けウェルネス市場は、健康リスク評価、健康診断、ストレス管理、その他に区分される。
エンドユーザー別に見ると、米国の企業向けウェルネス市場は小規模組織（従業員0～500人）、中規模組織（従業員500～5,000人）、大規模組織（従業員5,000人以上）に区分される。
主要プレイヤー
Virgin Pulse（米国）、Limeade（米国）、Wellable（米国）、Microsoft Corporation（米国）、Vitality Group International, Inc（米国）、Vantage Circle（米国）、Headspace Inc（米国）、Headversity（カナダ）、Castlight Health, Inc.

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目次

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 10
1.1 OVERVIEW 10
2 MARKET INTRODUCTION 11
2.1 DEFINITION 11
2.2 SCOPE OF THE STUDY 11
2.3 RESEARCH OBJECTIVE 11
2.4 MARKET STRUCTURE 11
2.5 ASSUMPTIONS & LIMITATIONS 12
3 RESEARCH METHODOLOGY 13
3.1 DATA MINING 13
3.2 SECONDARY RESEARCH 14
3.3 PRIMARY RESEARCH 14
3.4 BREAKDOWN OF PRIMARY RESPONDENTS 15
3.5 FORECASTING TECHNIQUES 16
3.6 RESEARCH METHODOLOGY FOR MARKET SIZE ESTIMATION 17
3.6.1 BOTTOM-UP APPROACH 17
3.6.2 TOP-DOWN APPROACH 18
3.7 DATA TRIANGULATION 18
3.8 VALIDATION 18
4 MARKET DYNAMICS 19
4.1 OVERVIEW 19
4.2 DRIVERS 20
4.2.1 INCREASING INVESTMENT IN MENTAL HEALTH AND STRESS MANAGEMENT PROGRAMS 20
4.2.2 RISING ADOPTION OF WEARABLE TECHNOLOGIES AND FITNESS ACTIVITIES 20
4.2.3 INCREASING CHRONIC DISEASES AMONG CORPORATE EMPLOYEES 21
4.3 RESTRAINTS 22
4.3.1 CONCERNS PERTAINING TO EMPLOYEE’S DATA BREACH 22
4.4 OPPORTUNITY 23
4.4.1 DIVERSE OFFERINGS AND CUSTOMIZATION IN SOFTWARE 23
5 MARKET FACTOR ANALYSIS 24
5.1 VALUE CHAIN ANALYSIS 24
5.1.1 CUSTOMER ACQUISITION (PREPURCHASE QUERY) 25
5.1.2 SERVICE CUSTOMIZATION 25
5.1.3 CUSTOMER PURCHASE SUPPORT 25
5.1.4 CUSTOMER FULFILMENT & POST-PURCHASE SUPPORT 25
5.2 PORTER'S FIVE FORCES MODEL 26
5.2.1 THREAT OF NEW ENTRANTS 26
5.2.2 BARGAINING POWER OF SUPPLIERS 27
5.2.3 THREAT OF SUBSTITUTES 27
5.2.4 BARGAINING POWER OF BUYERS 27
5.2.5 INTENSITY OF RIVALRY 27
5.3 IMPACT OF COVID-19 28
5.3.1 IMPACT ON KEY PLAYERS 28
5.3.2 IMPACT ON PRICING 28
5.3.3 IMPACT ON DEMAND 28
5.4 AVERAGE SPENDING PER EMPLOYEE PER YEAR, BY END USER 29
6 US CORPORATE WELLNESS MARKET, BY SERVICE 30
6.1 OVERVIEW 30
7 US CORPORATE WELLNESS MARKET, BY END USER 33
7.1 OVERVIEW 33
8 COMPETITIVE LANDSCAPE 35
8.1 OVERVIEW 35
8.2 COMPETITIVE BENCHMARKING 36
8.3 MAJOR GROWTH STRATEGY IN THE US CORPORATE WELLNESS MARKET 37
8.4 THE LEADING PLAYER IN TERMS OF THE NUMBER OF DEVELOPMENTS IN THE US CORPORATE WELLNESS MARKET 37
8.5 KEY DEVELOPMENT ANALYSIS 38
8.6 KEY DEVELOPMENTS & GROWTH STRATEGIES 38
8.6.1 PRODUCT LAUNCH 38
8.6.2 ACQUISITION 38
8.6.3 PARTNERSHIP/COLLABORATION 39
8.6.4 EXPANSION 39
8.7 MAJOR PLAYERS FINANCIAL 40
8.7.1 SALES (USD MILLION), 2022 40
8.8 MAJOR PLAYERS R&D ANALYSIS 40
8.8.1 R&D EXPENDITURE (USD MILLION), 2022 40
9 COMPANY PROFILES 41
9.1 VIRGIN PULSE 41
9.1.1 COMPANY OVERVIEW 41
9.1.2 FINANCIAL OVERVIEW 41
9.1.3 PRODUCTS OFFERED 41
9.1.4 KEY DEVELOPMENTS 41
9.1.5 SWOT ANALYSIS 42
9.1.6 KEY STRATEGIES 42
9.2 LIMEADE 43
9.2.1 COMPANY OVERVIEW 43
9.2.2 FINANCIAL OVERVIEW 44
9.2.3 PRODUCTS OFFERED 44
9.2.4 KEY DEVELOPMENTS 45
9.2.5 SWOT ANALYSIS 45
9.2.6 KEY STRATEGIES 46
9.3 CASTLIGHT HEALTH, INC. 47
9.3.1 COMPANY OVERVIEWS 47
9.3.2 FINANCIAL OVERVIEW 47
9.3.3 PRODUCTS OFFERED 48
9.3.4 KEY DEVELOPMENTS 48
9.3.5 KEY STRATEGIES 48
9.4 WELLABLE 49
9.4.1 COMPANY OVERVIEW 49
9.4.2 FINANCIAL OVERVIEW 49
9.4.3 PRODUCTS OFFERED 49
9.4.4 KEY DEVELOPMENTS 49
9.4.5 SWOT ANALYSIS 50
9.4.6 KEY STRATEGIES 50
9.5 MODERN LIFE, INC. 51
9.5.1 COMPANY OVERVIEW 51
9.5.2 FINANCIAL OVERVIEW 51
9.5.3 PRODUCTS OFFERED 51
9.5.4 KEY DEVELOPMENTS 51
9.5.5 KEY STRATEGIES 51
9.6 VITALITY GROUP INTERNATIONAL, INC 52
9.6.1 COMPANY OVERVIEW 52
9.6.2 FINANCIAL OVERVIEW 52
9.6.3 PRODUCTS OFFERED 52
9.6.4 KEY DEVELOPMENTS 52
9.6.5 SWOT ANALYSIS 53
9.6.6 KEY STRATEGIES 53
9.7 MICROSOFT CORPORATION 54
9.7.1 COMPANY OVERVIEW 54
9.7.2 FINANCIAL OVERVIEW 55
9.7.3 PRODUCTS OFFERED 56
9.7.4 KEY DEVELOPMENTS 56
9.7.5 SWOT ANALYSIS 56
9.7.6 KEY STRATEGIES 57
9.8 VANTAGE CIRCLE 58
9.8.1 COMPANY OVERVIEWS 58
9.8.2 FINANCIAL OVERVIEW 58
9.8.3 PRODUCTS OFFERED 58
9.8.4 KEY DEVELOPMENTS 58
9.8.5 KEY STRATEGIES 58
9.9 HEADVERSITY 59
9.9.1 COMPANY OVERVIEWS 59
9.9.2 FINANCIAL OVERVIEW 59
9.9.3 HEADVERSITY: PRODUCTS OFFERED 59
9.9.4 KEY DEVELOPMENTS 59
9.9.5 KEY STRATEGIES 59
9.10 HEADSPACE INC 60
9.10.1 COMPANY OVERVIEWS 60
9.10.2 FINANCIAL OVERVIEW 60
9.10.3 PRODUCTS OFFERED 60
9.10.4 KEY DEVELOPMENTS 60
9.10.5 KEY STRATEGIES 60
10 APPENDIX 61
10.1 REFERENCES 61
10.2 RELATED REPORTS 61
 

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図表リスト

LIST OF TABLES
TABLE 1 LIST OF ASSUMPTIONS & LIMITATIONS 12
TABLE 2 PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS 15
TABLE 3 AVERAGE SPENDING PER EMPLOYEE PER YEAR, BY END USER (IN USD) 29
TABLE 4 US: CORPORATE WELLNESS MARKET, BY SERVICE, 2019–2030 (USD MILLION) 32
TABLE 5 US: CORPORATE WELLNESS MARKET, BY END USER, 2019-2030 (USD MILLION) 34
TABLE 6 MAJOR PLAYERS IN THE US CORPORATE WELLNESS MARKET 35
TABLE 7 MOST ACTIVE PLAYER IN THE US CORPORATE WELLNESS MARKET 37
TABLE 8 SOFTWARE LAUNCH 38
TABLE 9 ACQUISITION 38
TABLE 10 PARTNERSHIP/COLLABORATION 39
TABLE 11 EXPANSION 39
TABLE 12 VIRGIN PULSE: PRODUCTS OFFERED 41
TABLE 13 VIRGIN PULSE: KEY DEVELOPMENTS 41
TABLE 14 LIMEADE: PRODUCTS OFFERED 44
TABLE 15 LIMEADE: KEY DEVELOPMENTS 45
TABLE 16 CASTLIGHT HEALTH, INC.: PRODUCTS OFFERED 48
TABLE 17 CASTLIGHT HEALTH, INC.: KEY DEVELOPMENTS 48
TABLE 18 WELLABLE: PRODUCTS OFFERED 49
TABLE 19 WELLABLE: KEY DEVELOPMENTS 49
TABLE 20 MODERN LIFE, INC.: PRODUCTS OFFERED 51
TABLE 21 MODERN LIFE, INC.: KEY DEVELOPMENTS 51
TABLE 22 VITALITY GROUP INTERNATIONAL, INC: PRODUCTS OFFERED 52
TABLE 23 MICROSOFT CORPORATION: PRODUCTS OFFERED 56
TABLE 24 MICROSOFT CORPORATION: KEY DEVELOPMENTS 56
TABLE 25 VANTAGE CIRCLE: PRODUCTS OFFERED 58
TABLE 26 HEADVERSITY: PRODUCT OFFERED 59
TABLE 27 HEADVERSITY: KEY DEVELOPMENTS 59
TABLE 28 HEADSPACE INC: PRODUCT OFFERED 60