Microdisplay Market by Product (NTE Devices, HUDs, Projectors), Technology (OLED, LCoS, MicroLED), Vertical (Consumer, Industrial and Enterprise, Automotive, Retail & Hospitality, Medical), Resolution and Brightness & Region - Global Forecast to 2029
The global microdisplay market is projected to grow from USD 1.3 billion in 2024 to USD 3.0 billion by 2029, registering a CAGR of 18.2% during the forecast period. The microdisplay market's OLED s... もっと見る
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SummaryThe global microdisplay market is projected to grow from USD 1.3 billion in 2024 to USD 3.0 billion by 2029, registering a CAGR of 18.2% during the forecast period. The microdisplay market's OLED segment is predicted to increase significantly. The increasing adoption of these advanced displays and their use in HMDs can be linked to the segment's growth. Furthermore, increasing demand for AR devices in the healthcare sector, as well as increasing demand for microdisplays in wearables, are driving market expansion.“The NTE devices is projected to grow at a significant growth rate during the forecast period” NTE Devices is predicted to have the highest CAGR over the projection period. OLED-based microdisplays are rapidly being employed in NTE devices due to their better efficiency, fast reaction time, and enhanced color range. The SVGA+ Rev3 OLED-XL microdisplay from eMagin Corporation is a power-efficient OLED display system designed for near-eye personal viewer applications. Due to the presence of leading EVF vendors in Japan, Asia Pacific is projected to continue to have the highest demand for microdisplays to be used in NTE devices during the forecast period. “Higher than FHD segment is likely to expand at the highest CAGR between 2024 and 2029” The market for higher than FHD is expected to expand at a faster CAGR over the forecast period. A FHD resolution is 1,920 pixels horizontally and 1,080 pixels vertically on displays.For instance, in August 2023, Sony Semiconductor Solutions Corporation (SSS) introduced the ECX344A, high-definition 1.3-type OLED Microdisplay with 4K resolution for AR/VR applications that will help to recreate places more realistically. “North America is likely to exhibit second-highest CAGR in the global microdisplay market during the forecast period” Between 2024 and 2029, North America is likely to expand with the second-highest CAGR owing to the availability of advanced technologies like augmented reality (AR)/Virtual reality (VR) head-mounted displays (HMD), which has led to the increase in demand for microdisplay in region. Consequently, they are now being employed in a wide range of AR and VR applications across diverse fields including consumer, aerospace and defense, industrial as well as healthcare sector; where they primarily serve training simulation and maintenance purposes. Additionally, projectors based on microdisplays have received extensive acceptance within business and corporate levels for advertisements and presentations purposes. Some producers of microdisplays based in North America include Kopin Corporation (US), Liteye (US), OMNIVISION (US) as well as MicroVision (US). Breakdown of profiles of primary participants: • By Company Type: Tier 1 = 25%, Tier 2 = 40%, and Tier 3 = 35% • By Designation: C-level Executives = 65%, Managers = 25%, and Others = 10% • By Region: North America = 40%, Europe = 23%, Asia Pacific = 26%, and RoW = 11% The major companies in the microdisplay market are Seiko Epson Corporation (Japan), SeeYA Technology (China), Sony Group Corporation (Japan), Kopin Corporation (US), Himax Technologies, Inc. (Taiwan), and HOLOEYE Photonics AG (Germany) among others. Research Coverage The report segments the microdisplay market and forecasts its size, by value, based on product, technology, resolution, brightness, industry, and region (North America, Europe, Asia Pacific, and the Rest of the World). The report also comprehensively reviews market drivers, restraints, opportunities, and challenges in the microdisplay market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets. Reasons to Buy the Report: • Analysis of key drivers (growing demand of microdisplays in wearable devices, technological advancements in microdisplays, growing popularity of AR devices in healthcare sector, growing aoption of HMDs in various verticals, rising popularity of OLED microdisplays owing to its increased brightness and efficiency, emerging applications in military, defense & aerospace), restraints (saturation of markets for digital cameras and projectors, high capital investments and manufacturing costs), opportunities (advancements in MicroLED technology, rising demand for medical displays, presence of leading microdisplay manufacturers in Asia Pacific), and challenges (stringent regulations, particularly in medical and automotive applications, reduction in display latency) influencing the growth of the microdisplay market. • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the microdisplay market • Market Development: Comprehensive information about lucrative markets – the report analyses the microdisplay market across varied regions. • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the microdisplay market. • Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like Seiko Epson Corporation (Japan), SeeYA Technology (China), Sony Group Corporation (Japan), Kopin Corporation (US), Himax Technologies, Inc. (Taiwan), and HOLOEYE Photonics AG (Germany) among others. Table of Contents1 INTRODUCTION 231.1 STUDY OBJECTIVES 23 1.2 DEFINITION 23 1.2.1 INCLUSIONS AND EXCLUSIONS 24 1.3 STUDY SCOPE 25 1.3.1 MARKETS COVERED 25 1.4 YEARS CONSIDERED 26 1.5 CURRENCY CONSIDERED 26 1.6 UNITS CONSIDERED 26 1.7 LIMITATIONS 26 1.8 STAKEHOLDERS 27 1.9 SUMMARY OF CHANGES 27 2 RESEARCH METHODOLOGY 29 2.1 RESEARCH DATA 29 2.1.1 SECONDARY AND PRIMARY RESEARCH 31 2.1.1.1 Secondary data 31 2.1.1.1.1 Major secondary sources 32 2.1.1.1.2 Key data from secondary sources 32 2.1.1.2 Primary data 33 2.1.1.3 List of key primary interview participants 33 2.1.1.3.1 Breakdown of primaries 33 2.1.1.3.2 Key industry insights 34 2.2 MARKET SIZE ESTIMATION 34 2.2.1 BOTTOM-UP APPROACH 35 2.2.1.1 Approach to arrive at market size using bottom-up analysis (demand side) 35 2.2.2 TOP-DOWN APPROACH 36 2.2.2.1 Approach to arrive at market size using top-down analysis (supply side) 37 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 39 2.4 RESEARCH ASSUMPTIONS 40 2.5 RISK ASSESSMENT 40 3 EXECUTIVE SUMMARY 41 4 PREMIUM INSIGHTS 47 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MICRODISPLAY MARKET 47 4.2 MICRODISPLAY MARKET, BY PRODUCT 48 4.3 MICRODISPLAY MARKET, BY TECHNOLOGY 48 4.4 MICRODISPLAY MARKET, BY VERTICAL 49 4.5 MICRODISPLAY MARKET, BY RESOLUTION 49 4.6 MICRODISPLAY MARKET, BY REGION 50 5 MARKET OVERVIEW 51 5.1 INTRODUCTION 51 5.2 MARKET DYNAMICS 51 5.2.1 DRIVERS 52 5.2.1.1 Growing demand for microdisplays in wearable devices 52 5.2.1.2 Technological advancements in microdisplays 53 5.2.1.3 Growing popularity of AR devices in healthcare sector 54 5.2.1.4 Growing adoption of HMDs in various verticals 54 5.2.1.5 Rising popularity of OLED microdisplays for increased brightness and efficiency 55 5.2.1.6 Emerging applications in military, defense, and aerospace 56 5.2.2 RESTRAINTS 56 5.2.2.1 Saturation of markets for digital cameras and projectors 56 5.2.2.2 High capital investment and manufacturing costs 57 5.2.3 OPPORTUNITIES 57 5.2.3.1 Advancements in microLED technology 57 5.2.3.2 Rising demand for medical displays 58 5.2.3.3 Presence of leading microdisplay manufacturers in Asia Pacific 58 5.2.4 CHALLENGES 59 5.2.4.1 Stringent regulations, particularly in medical and automotive applications 60 5.2.4.2 Reduction in display latency 60 5.3 SUPPLY CHAIN ANALYSIS 60 5.4 DISPLAY MARKET: ECOSYSTEM 62 5.5 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS 63 5.6 INVESTMENT AND FUNDING SCENARIO 64 5.7 TYPES OF MICRODISPLAYS 64 5.7.1 REFLECTIVE 64 5.7.2 TRANSMISSIVE 64 5.8 TECHNOLOGY ANALYSIS 65 5.8.1 KEY TECHNOLOGIES 65 5.8.1.1 MicroLED 65 5.8.1.2 LCoS 65 5.8.2 COMPLEMENTARY TECHNOLOGY 66 5.8.2.1 Touchscreen technology 66 5.8.3 ADJACENT TECHNOLOGY 67 5.8.3.1 AR/VR 67 5.9 IMPACT OF AI/GEN AI 68 5.9.1 INTRODUCTION 68 5.9.2 TOP USE CASES 69 5.9.2.1 AI-powered head-up displays in automotive 69 5.9.2.2 Smart glasses with AI assistants 69 5.9.2.3 Enhanced and personalized content creation with Gen AI in AR/VR applications 69 5.9.3 CASE STUDIES OF IMPLEMENTATION OF AI/GEN AI 69 5.9.3.1 Meta enhances Ray-Ban smart glasses with integrated AI assistant 69 5.9.3.2 Panasonic Automotive Systems of America introduces AR HUDs integrated with AI 69 5.9.4 INTERCONNECTED ADJACENT ECOSYSTEMS WORKING ON AI/GEN AI AND THEIR IMPACT ON MICRODISPLAY MARKET 70 5.9.4.1 Semiconductor industry 70 5.9.4.2 Software development ecosystem 70 5.10 PORTER'S FIVE FORCES ANALYSIS 70 5.10.1 THREAT OF NEW ENTRANTS 72 5.10.2 THREAT OF SUBSTITUTES 72 5.10.3 BARGAINING POWER OF SUPPLIERS 72 5.10.4 BARGAINING POWER OF BUYERS 73 5.10.5 INTENSITY OF COMPETITIVE RIVALRY 73 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 73 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 73 5.11.2 BUYING CRITERIA 74 5.12 PATENT ANALYSIS 75 5.13 TRADE ANALYSIS 79 5.13.1 IMPORT SCENARIO (HS CODE 8537) 79 5.13.2 EXPORT SCENARIO (HS CODE 8537) 80 5.14 CASE STUDIES, BY VERTICAL 81 5.14.1 MICRODISPLAYS FOR CONSUMERS 81 5.14.2 MICRODISPLAYS FOR AEROSPACE 81 5.14.3 MICRODISPLAYS FOR HEALTHCARE 81 5.14.4 MICRODISPLAYS FOR MILITARY AND DEFENSE 82 5.14.4.1 OLED microdisplay 82 5.14.4.2 Advanced prism subsystem 82 5.14.5 MICRODISPLAYS IN AUTOMOTIVE 82 5.14.6 MICRODISPLAYS IN SPORTS & ENTERTAINMENT 82 5.15 PRICING ANALYSIS 83 5.15.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TECHNOLOGY 83 5.15.2 AVERAGE SELLING PRICE TREND, BY REGION 84 5.16 KEY CONFERENCES AND EVENTS, 2024–2025 84 5.17 REGULATORY LANDSCAPE 86 5.17.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86 5.17.2 STANDARDS AND REGULATIONS 88 5.17.2.1 Regulations 88 5.17.2.2 Standards 89 6 MICRODISPLAY MARKET, BY PRODUCT 90 6.1 INTRODUCTION 91 6.2 NTE DEVICES 92 6.2.1 CAMERAS/ELECTRONIC VIEWFINDERS 93 6.2.1.1 Increasing use of EVF in mirrorless cameras to drive growth 93 6.2.2 HEAD-MOUNTED DISPLAYS 96 6.2.2.1 AR HMDs 99 6.2.2.1.1 Advancements in microLED expected to drive growth 99 6.2.2.2 Virtual reality HMDs 102 6.2.2.2.1 Rising demand in sports & entertainment to boost market growth 102 6.3 HEAD-UP DISPLAYS 104 6.3.1 RISING DEPLOYMENT IN AUTOMOTIVE SECTOR TO FUEL DEMAND 104 6.4 PROJECTORS 106 6.4.1 PICO PROJECTORS 109 6.4.1.1 Reduction of size with microdisplays in pico projectors to drive demand 109 6.4.2 DATA PROJECTORS 109 6.4.2.1 High-resolution image quality to boost market 109 6.5 OTHERS 110 7 MICRODISPLAY MARKET, BY RESOLUTION AND BRIGHTNESS 112 7.1 BY RESOLUTION 113 7.1.1 INTRODUCTION 113 7.1.2 LOWER THAN HD 114 7.1.2.1 Rising demand from HUDs and EVFs to drive growth 114 7.1.3 HD 114 7.1.3.1 AR HMDs to boost segmental growth 114 7.1.4 FHD 114 7.1.4.1 Segment to hold significant share by 2029 114 7.1.5 HIGHER THAN FHD 115 7.1.5.1 Growing need for high-quality displays to drive segment 115 7.2 BY BRIGHTNESS 115 7.2.1 INTRODUCTION 115 7.2.2 LESS THAN 500 NITS 115 7.2.3 500 TO 1,000 NITS 115 7.2.4 MORE THAN 1,000 NITS 116 8 MICRODISPLAY MARKET, BY VERTICAL 117 8.1 INTRODUCTION 118 8.2 CONSUMER 120 8.2.1 INCREASING DEMAND FOR WEARABLES SUCH AS SMART GLASSES TO DRIVE SEGMENT GROWTH 120 8.3 AUTOMOTIVE 121 8.3.1 GROWING PENETRATION OF HUDS AND HMDS TO BOOST MARKET GROWTH 121 8.4 INDUSTRIAL & ENTERPRISE 122 8.4.1 INCREASED DEMAND FOR DEPLOYMENT IN PROJECTORS AND AR HMDS TO DRIVE GROWTH 122 8.5 MILITARY, DEFENSE, AND AEROSPACE 123 8.5.1 INCREASING DEMAND FOR HEAD-MOUNTED DISPLAYS TO DRIVE MARKET 123 8.6 RETAIL & HOSPITALITY 125 8.6.1 USE OF AR & VR IN STORES FOR VIRTUAL DESIGNING TO FAVOR MARKET EXPANSION 125 8.7 MEDICAL 126 8.7.1 USE FOR TRAINING, SIMULATION, DATA DISPLAY, AND MICROSURGERY TO DRIVE MARKET 126 8.8 EDUCATION 127 8.8.1 INTERACTIVE LEARNING EXPERIENCE TO BOOST DEMAND 127 8.9 SPORTS & ENTERTAINMENT 127 8.9.1 INCREASING USE IN TRAINING OF PLAYERS TO FUEL DEMAND FOR AR AND VR HMDS 127 8.10 OTHERS 129 9 MICRODISPLAY MARKET, BY TECHNOLOGY 130 9.1 INTRODUCTION 131 9.2 LIQUID CRYSTAL DISPLAY 132 9.2.1 LOW VOLTAGE & POWER CONSUMPTION WITH HIGH RESOLUTION AND CONTRAST – KEY DRIVERS 132 9.3 LIQUID CRYSTAL ON SILICON 134 9.3.1 ABILITY TO USE NARROWBAND LIGHT SOURCES FOR ILLUMINATION TO PROPEL MARKET GROWTH 134 9.4 ORGANIC LIGHT-EMITTING DIODE 135 9.4.1 TECHNOLOGICAL ADVANCEMENTS SUCH AS OLEDOS EXPECTED TO DRIVE SEGMENT GROWTH 135 9.5 DIGITAL LIGHT PROCESSING 137 9.5.1 HIGH BRIGHTNESS, LOW COST, AND HIGH OPTICAL EFFICIENCY – KEY GROWTH DRIVERS 137 9.6 MICROLED 138 9.6.1 SUPERIOR CHARACTERISTICS AND EFFICIENCY TO DRIVE SEGMENT GROWTH 138 10 MICRODISPLAY MARKET, BY REGION 139 10.1 INTRODUCTION 140 10.2 NORTH AMERICA 142 10.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA 145 10.2.2 US 145 10.2.2.1 Technological advancements and growing popularity of HMDs to drive growth 145 10.2.3 CANADA 146 10.2.3.1 Rising infrastructure sector to boost demand for AR devices 146 10.2.4 MEXICO 146 10.2.4.1 Growing demand for consumer electronics to fuel market growth 146 10.3 EUROPE 147 10.3.1 MACROECONOMIC OUTLOOK FOR EUROPE 149 10.3.2 GERMANY 149 10.3.2.1 Rising deployment of HUDs in automobiles to fuel market 149 10.3.3 FRANCE 150 10.3.3.1 Increased demand for military weapons to contribute to market growth 150 10.3.4 UK 150 10.3.4.1 Government initiatives to drive growth and transformation of microdisplay manufacturing ecosystem 150 10.3.5 REST OF EUROPE 151 10.4 ASIA PACIFIC 152 10.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC 155 10.4.2 CHINA 156 10.4.2.1 Increasing demand for consumer electronics to fuel market growth 156 10.4.3 JAPAN 156 10.4.3.1 Presence of established key vendors of cameras/EVFs and projectors to boost market growth 156 10.4.4 SOUTH KOREA 157 10.4.4.1 Increase in demand for wearables, HMDs, and mirrorless cameras to fuel market growth 157 10.4.5 TAIWAN 157 10.4.5.1 Growing AR and VR startups to drive market growth 157 10.4.6 REST OF ASIA PACIFIC 157 10.5 ROW 158 10.5.1 MACROECONOMIC OUTLOOK FOR ROW 160 10.5.2 SOUTH AMERICA 160 10.5.2.1 Rise in adoption of AR and VR HMDs in agriculture sector boost market 160 10.5.3 MIDDLE EAST & AFRICA 161 10.5.3.1 Surge in adoption of HMDs in oil & gas industry to drive market 161 10.5.3.2 GCC Countries 161 10.5.3.3 Rest of Middle East & Africa 162 11 COMPETITIVE LANDSCAPE 163 11.1 INTRODUCTION 163 11.2 KEY PLAYERS/RIGHT TO WIN 163 11.3 MARKET SHARE ANALYSIS, 2023 164 11.4 HISTORICAL REVENUE ANALYSIS, 2019–2023 167 11.5 COMPANY VALUATION AND FINANCIAL METRICS 168 11.6 BRAND/PRODUCT COMPARISON 169 11.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 170 11.7.1 STARS 170 11.7.2 EMERGING LEADERS 170 11.7.3 PERVASIVE PLAYERS 170 11.7.4 PARTICIPANTS 170 11.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 172 11.7.5.1 Company footprint 172 11.7.5.2 Product footprint 173 11.7.5.3 Technology footprint 174 11.7.5.4 Vertical footprint 175 11.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 177 11.8.1 PROGRESSIVE COMPANIES 177 11.8.2 RESPONSIVE COMPANIES 177 11.8.3 DYNAMIC COMPANIES 177 11.8.4 STARTING BLOCKS 177 11.8.5 COMPETITIVE BENCHMARKING 179 11.8.5.1 Detailed list of key startups/SMEs, 2023 179 11.9 COMPETITIVE SCENARIOS AND TRENDS 180 11.9.1 PRODUCT LAUNCHES 180 11.9.2 DEALS 184 11.9.3 EXPANSIONS 187 11.9.4 OTHER DEVELOPMENTS 188 12 COMPANY PROFILES 189 12.1 KEY PLAYERS 189 12.1.1 SONY GROUP CORPORATION 189 12.1.1.1 Business overview 189 12.1.1.2 Products/Services/Solutions offered 190 12.1.1.3 Recent developments 191 12.1.1.3.1 Product Launches 191 12.1.1.3.2 Deals 192 12.1.1.3.3 Expansions 192 12.1.1.4 MnM view 193 12.1.1.4.1 Right to win 193 12.1.1.4.2 Strategic choices 193 12.1.1.4.3 Weaknesses/Competitive threats 193 12.1.2 SEIKO EPSON CORPORATION 194 12.1.2.1 Business overview 194 12.1.2.2 Products/Services/Solutions offered 195 12.1.2.3 Recent developments 196 12.1.2.3.1 Product Launches 196 12.1.2.3.2 Deals 197 12.1.2.4 MnM view 197 12.1.2.4.1 Right to win 197 12.1.2.4.2 Strategic choices 197 12.1.2.4.3 Weaknesses/Competitive threats 197 12.1.3 SEEYA TECHNOLOGY 198 12.1.3.1 Business overview 198 12.1.3.2 Products/Services/Solutions offered 199 12.1.3.3 Recent developments 199 12.1.3.3.1 Product Launches 199 12.1.3.4 MnM view 200 12.1.3.4.1 Right to win 200 12.1.3.4.2 Strategic choices 200 12.1.3.4.3 Weaknesses/Competitive threats 200 12.1.4 KOPIN CORPORATION 201 12.1.4.1 Business overview 201 12.1.4.2 Products/Services/Solutions offered 202 12.1.4.3 Recent developments 203 12.1.4.3.1 Product Launches 203 12.1.4.3.2 Deals 204 12.1.4.3.3 Other Developments 205 12.1.4.3.4 Expansions 205 12.1.4.4 MnM view 206 12.1.4.4.1 Right to win 206 12.1.4.4.2 Strategic choices 206 12.1.4.4.3 Weaknesses/Competitive threats 206 12.1.5 EMAGIN 207 12.1.5.1 Business overview 207 12.1.5.2 Products/Services/Solutions offered 207 12.1.5.3 Recent developments 208 12.1.5.3.1 Product Launches 208 12.1.5.3.2 Deals 208 12.1.5.3.3 Other developments 209 12.1.5.4 MnM view 210 12.1.5.4.1 Right to win 210 12.1.5.4.2 Strategic choices 210 12.1.5.4.3 Weaknesses/Competitive threats 210 12.1.6 HIMAX TECHNOLOGIES, INC. 211 12.1.6.1 Business overview 211 12.1.6.2 Products/Services/Solutions offered 213 12.1.6.3 Recent developments 214 12.1.6.3.1 Deals 214 12.1.6.3.2 Product Launches 214 12.1.7 HOLOEYE PHOTONICS AG 215 12.1.7.1 Business overview 215 12.1.7.2 Products/Services/Solutions offered 215 12.1.7.3 Recent developments 216 12.1.7.3.1 Deals 216 12.1.8 WISECHIP SEMICONDUCTOR INC. 217 12.1.8.1 Business overview 217 12.1.8.2 Products/Services/Solutions offered 217 12.1.9 RAYSTAR OPTRONICS, INC. 219 12.1.9.1 Business overview 219 12.1.9.2 Products/Services/Solutions offered 219 12.1.9.3 Recent developments 220 12.1.9.3.1 Product Launches 220 12.1.10 WINSTAR DISPLAY CO., LTD. 222 12.1.10.1 Business overview 222 12.1.10.2 Products/Services/Solutions offered 223 12.1.10.3 Recent developments 224 12.1.10.3.1 Product Launches 224 12.1.10.3.2 Other developments 225 12.1.11 YUNNAN OLIGHTEK OPTO-ELECTRONIC TECHNOLOGY CO., LTD. 226 12.1.11.1 Business overview 226 12.1.11.2 Products/Services/Solutions offered 226 12.2 OTHER PLAYERS 228 12.2.1 OMNIVISION 228 12.2.2 SYNDIANT 229 12.2.3 MICROOLED TECHNOLOGIES 229 12.2.4 VUEREAL 230 12.2.5 MICROVISION 231 12.2.6 JBD 231 12.2.7 BOE TECHNOLOGY GROUP CO., LTD. 232 12.2.8 RAONTECH 232 12.2.9 SILICON MICRO DISPLAY 233 12.2.10 ENMESI.COM (SHENZHEN ANPO INTELLIGENCE TECHNOLOGY CO., LTD.) 234 12.2.11 MOJO VISION 234 12.2.12 CINOPTICS 235 12.2.13 LUMIODE 236 12.2.14 PLAYNITRIDE INC. 237 13 APPENDIX 238 13.1 DISCUSSION GUIDE 238 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 241 13.3 CUSTOMIZATION OPTIONS 243 13.4 RELATED REPORTS 243 13.5 AUTHOR DETAILS 244
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