認証およびブランド保護市場：技術別（オバート、コバート、デジタル、フォレンジック）、提供（セキュリティラベル、ホログラム、RFID/NFC、バーコード、QRコード）、認証モード別（スマートフォン、ブロックチェーン）、用途別、地域別 - 2028年までの世界予測

Authentication and Brand Protection Market by Technology (Overt, Covert, Digital, Forensic), Offering (Security Labels, Holograms, RFID/NFC, Barcodes, QR Codes), Authentication Mode (Smartphone, Blockchain), Application, Region - Global Forecast to 2028

世界の認証・ブランド保護市場は、2023年に29億米ドルと評価され、2028年には43億米ドルに達すると予測され、予測期間中の年平均成長率は8.3％を記録する。消費者は、購入する製品の安全性と真正性への関心を高め... もっと見る

出版社	出版年月	電子版価格	ページ数	図表数	言語
MarketsandMarkets マーケッツアンドマーケッツ	2023年6月27日	US$4,950 シングルユーザライセンスライセンス・価格情報注文方法はこちら	210	218	英語

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サマリー

世界の認証・ブランド保護市場は、2023年に29億米ドルと評価され、2028年には43億米ドルに達すると予測され、予測期間中の年平均成長率は8.3％を記録する。消費者は、購入する製品の安全性と真正性への関心を高めている。消費者は、購入する製品が本物であり、健康や福祉にリスクを与えないことを確認したがる。認証技術は、こうした消費者の懸念に対処する上で重要な役割を果たす。認証技術は、偽造品による危害のリスクを低減するのにも役立つ。偽造医薬品、電子機器、高級品などの偽造品は、品質が劣ることが多く、場合によっては消費者に重大な健康・安全リスクをもたらす。こうした要因が市場の成長を後押ししている。
"ブロックチェーン分野は予測期間中に最も高いCAGRで成長する見込み"
ブロックチェーン分野は、透明性、不変性、分散型という固有の特徴により、認証およびブランド保護市場において最も高いCAGRで成長している。ブロックチェーン技術は、サプライチェーン全体を通じて取引と製品情報の安全な記録と追跡を可能にし、製品の真正性と完全性を保証する。ブロックチェーンを活用することで、ブランドは製品の改ざん防止と監査可能な記録を確立し、シームレスなトレーサビリティ、偽造防止対策、消費者の信頼向上を実現することができる。
"北米の認証・ブランド保護市場は米国が最も高いCAGRで成長"
米国は、いくつかの要因により、認証およびブランド保護市場において最も高い成長率を示している。米国における主要企業の存在は、大規模な顧客基盤とともに、米国の認証・ブランド保護市場を牽引する主要な要因の一つである。米国のこの市場は、認証とブランド保護技術の進歩によって牽引されている。さらに、偽造行為をチェックするために同国で実施されている規則や規制が、同国の市場成長を促進している。

認証およびブランド保護市場で事業を展開するさまざまな主要組織の最高経営責任者（CEO）、取締役、その他の幹部への詳細なインタビューを実施した。

- 企業タイプ別ティア1 - 25％、ティア2 - 35％、ティア3 - 35
- 役職別Cレベル幹部：35％、取締役：25％、その他：40
- 地域別北米25％、欧州40％、アジア太平洋地域25％、RoW10

Authentix (米国)、Avery Dennison (米国)、Brady (米国)、De La Rue (英国)、Wisekey (スイス)、Infineon (ドイツ)、Merck Group (ドイツ)、HID Global (スウェーデン)、Centro Grafico (イタリア)、Sun Chemicals (米国)などは、認証およびブランド保護市場の主要企業である。

この調査には、認証とブランド保護市場におけるこれらの主要プレイヤーの会社概要、最近の動向、主要市場戦略などの詳細な競合分析が含まれている。

調査範囲

この調査レポートは、認証とブランド保護市場をタイプ別（スマートフォン認証、ブロックチェーン認証）、提供物別（セキュリティラベルとインク、ホログラム、バーコード、RFID/NFC、認証チップ、QRコード）、技術別（秘密、隠蔽、デジタル、フォレンジック）、用途別（エレクトロニクス、医薬品、自動車、食品・飲料、アパレル、高級品、化粧品、その他）、地域別（北米、欧州、アジア太平洋地域、RoW）に分類しています。本レポートでは、認証およびブランド保護市場の成長に影響を与える促進要因、阻害要因、課題、機会などの主要要因に関する詳細情報を網羅しています。主要な業界プレイヤーを詳細に分析し、事業概要、ソリューション、サービス、主要戦略、契約、パートナーシップ、協定、新製品・サービスの発表、M&A、認証・ブランド保護市場に関連する最近の動向などに関する洞察を提供しています。認証およびブランド保護市場のエコシステムにおける今後の新興企業の競争分析もカバーしています。

このレポートを購入する理由

本レポートは、認証およびブランド保護市場全体およびサブセグメントの収益数の最も近い近似値に関する情報を提供し、この市場の市場リーダー／新規参入者に役立ちます。本レポートは、利害関係者が競争状況を理解し、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、本レポートは、関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。

本レポートは、以下のポイントに関する洞察を提供します：
- 主な推進要因（製品とブランドの完全性を守ることの重視の高まり、追跡・追跡技術の出現、政府による偽造防止法および規制の厳格な施行、真正品の識別に役立つ認証技術による消費者の安全性と満足度への注目の高まり）、阻害要因（多額の初期設備投資の要件、既存技術の限界）の分析、認証・ブランド保護市場の成長に影響を与える機会（APACの新興経済圏からの需要増加、遠隔認証ソリューションの開発、偽造品対策に向けた企業・業界団体・政府機関の協力関係強化）、課題（製品認証の認識不足、偽造・不正行為の絶え間ない進化）。
- 製品開発／イノベーション：認証・ブランド保護市場における今後の技術、研究開発活動、新製品・サービス発表に関する詳細な洞察
- 市場開発：有利な市場に関する包括的情報 - 当レポートでは、さまざまな地域の認証およびブランド保護市場を分析しています。
- 市場の多様化：認証とブランド保護市場における新製品とサービス、未開拓の地域、最近の開発、投資に関する詳細な情報
- 競合評価：認証・ブランド保護市場におけるAuthentix社（米国）、Avery Dennison社（米国）、Brady社（米国）、De La Rue社（英国）、Wisekey社（スイス）、Infineon社（ドイツ）、Merck Group社（ドイツ）、HID Global社（スウェーデン）、Centro Grafico社（イタリア）、Sun Chemicals社（米国）などの主要企業の市場シェア、成長戦略、サービス内容を詳細に評価。

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1 INTRODUCTION 28
1.1 STUDY OBJECTIVES 28
1.2 MARKET DEFINITION 28
1.3 STUDY SCOPE 29
1.3.1 SEGMENTS COVERED 29
FIGURE 1 MARKET SEGMENTATION 29
1.3.2 GEOGRAPHICAL SCOPE 29
1.3.3 YEARS CONSIDERED 30
1.4 RECESSION ANALYSIS 30
1.5 CURRENCY CONSIDERED 30
1.6 STAKEHOLDERS 30
1.7 SUMMARY OF CHANGES 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
FIGURE 2 RESEARCH DESIGN 33
2.1.1 SECONDARY DATA 33
2.1.1.1 List of secondary sources 34
2.1.1.2 Key data from secondary sources 34
2.1.2 PRIMARY DATA 34
2.1.2.1 Key data from primary sources 35
2.1.2.2 Key industry insights 36
2.1.2.3 Breakdown of primaries 36
2.2 FACTOR ANALYSIS 37
FIGURE 3 REVENUE GENERATED BY COMPANIES FROM SALES OF AUTHENTICATION AND BRAND PROTECTION PRODUCTS 37
FIGURE 4 ILLUSTRATIVE EXAMPLE OF COMPANIES OPERATING IN AUTHENTICATION AND BRAND PROTECTION MARKET 38
2.3 MARKET SIZE ESTIMATION 38
2.3.1 BOTTOM-UP APPROACH 39
2.3.1.1 Approach to arrive at market size using bottom-up analysis
(demand side) 39
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 39
2.3.2 TOP-DOWN APPROACH 40
2.3.2.1 Approach to capture market share using top-down analysis
(supply side) 40
FIGURE 6 TOP-DOWN APPROACH 40
2.4 DATA TRIANGULATION 41
FIGURE 7 DATA TRIANGULATION 41

2.5 RESEARCH ASSUMPTIONS 42
2.6 PARAMETERS CONSIDERED TO ANALYZE RECESSION IMPACT 43
TABLE 1 RECESSION IMPACT ANALYSIS 43
3 EXECUTIVE SUMMARY 44
FIGURE 8 QR CODES SEGMENT TO DEPICT HIGHEST CAGR IN AUTHENTICATION AND BRAND PROTECTION MARKET FROM 2023 TO 2028 44
FIGURE 9 OVERT SEGMENT TO ACCOUNT FOR LARGEST SHARE OF AUTHENTICATION AND BRAND PROTECTION MARKET IN 2028 45
FIGURE 10 PHARMACEUTICALS SEGMENT TO REGISTER HIGHEST CAGR BETWEEN 2023 AND 2028 45
FIGURE 11 ASIA PACIFIC TO HOLD LARGEST SHARE OF AUTHENTICATION AND BRAND PROTECTION MARKET IN 2023 46
4 PREMIUM INSIGHTS 47
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUTHENTICATION AND BRAND PROTECTION MARKET 47
FIGURE 12 INCREASING PREVALENCE OF BRAND INFRINGEMENT TO FUEL DEMAND FOR AUTHENTICATION AND BRAND PROTECTION PRODUCTS 47
4.2 AUTHENTICATION AND BRAND PROTECTION MARKET, BY AUTHENTICATION MODE 47
FIGURE 13 SMARTPHONE AUTHENTICATION SEGMENT HELD LARGER MARKET SHARE IN 2022 47
4.3 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING 48
FIGURE 14 SECURITY LABELS AND INKS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF AUTHENTICATION AND BRAND PROTECTION MARKET IN 2028 48
4.4 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION AND REGION 48
FIGURE 15 PHARMACEUTICAL SEGMENT AND NORTH AMERICA TO REGISTER HIGHEST REVENUE IN AUTHENTICATION AND BRAND PROTECTION MARKET IN 2028 48
4.5 AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION 49
FIGURE 16 US TO DEPICT HIGHEST CAGR IN AUTHENTICATION AND BRAND PROTECTION MARKET BETWEEN 2023 AND 2028 49
5 MARKET OVERVIEW 50
5.1 INTRODUCTION 50
5.2 MARKET DYNAMICS 50
FIGURE 17 AUTHENTICATION AND BRAND PROTECTION MARKET DYNAMICS 50
5.2.1 DRIVERS 51
FIGURE 18 AUTHENTICATION AND BRAND PROTECTION MARKET DRIVERS: IMPACT ANALYSIS 51
5.2.1.1 High emphasis on safeguarding product and brand integrity 51
5.2.1.2 Increased use of track and trace technologies in supply chain 51
5.2.1.3 Enforcement of anti-counterfeiting laws and regulations by governments 52
5.2.1.4 Heightened focus on consumer safety and satisfaction 52

5.2.2 RESTRAINTS 52
FIGURE 19 AUTHENTICATION AND BRAND PROTECTION MARKET RESTRAINTS: IMPACT ANALYSIS 52
5.2.2.1 Requirement for significant initial capital investments 53
5.2.2.2 Limitations of existing authentication technologies 53
5.2.3 OPPORTUNITIES 53
FIGURE 20 AUTHENTICATION AND BRAND PROTECTION MARKET OPPORTUNITIES: IMPACT ANALYSIS 53
5.2.3.1 Increased textile and apparel production in Asia Pacific 53
5.2.3.2 Reliance on remote authentication technologies 54
5.2.3.3 Collaborations between businesses to combat counterfeiting 54
5.2.4 CHALLENGES 54
FIGURE 21 AUTHENTICATION AND BRAND PROTECTION MARKET CHALLENGES: IMPACT ANALYSIS 54
5.2.4.1 Lack of awareness about benefits of authentication technologies 54
5.2.4.2 Developing foolproof anti-counterfeiting solutions 55
5.3 VALUE CHAIN ANALYSIS 55
FIGURE 22 AUTHENTICATION AND BRAND PROTECTION MARKET: VALUE CHAIN ANALYSIS 55
5.4 ECOSYSTEM MAPPING 56
FIGURE 23 KEY SEGMENTS OF AUTHENTICATION AND BRAND PROTECTION MARKET 56
TABLE 2 ROLE OF COMPANIES IN VALUE CHAIN 57
5.5 PORTER’S FIVE FORCES ANALYSIS 58
TABLE 3 IMPACT OF PORTER’S FIVE FORCES ON AUTHENTICATION AND BRAND PROTECTION MARKET 58
FIGURE 24 IMPACT ANALYSIS: PORTER’S FIVE FORCES 58
5.5.1 INTENSITY OF COMPETITIVE RIVALRY 59
5.5.2 THREAT OF NEW ENTRANTS 59
5.5.3 BARGAINING POWER OF SUPPLIERS 59
5.5.4 BARGAINING POWER OF BUYERS 59
5.5.5 THREAT OF SUBSTITUTES 59
5.6 KEY STAKEHOLDERS AND BUYING CRITERIA 60
5.6.1 KEY STAKEHOLDERS IN BUYING PROCESS 60
FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 END USERS 60
TABLE 4 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 END USERS (%) 60
5.6.2 BUYING CRITERIA 61
FIGURE 26 KEY BUYING CRITERIA FOR TOP 3 END USERS 61
TABLE 5 KEY BUYING CRITERIA FOR TOP 3 END USERS 61
5.7 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 61
FIGURE 27 REVENUE SHIFT FOR PLAYERS IN AUTHENTICATION AND BRAND PROTECTION MARKET 62

5.8 CASE STUDY ANALYSIS 62
5.8.1 OPSEC’S BRAND PROTECTION TOOLS HELP TONINO LAMBORGHINI SECURE SUPPLY CHAIN 62
5.8.2 NABCORE’S BRAND PROTECTION SOLUTIONS HELP ELECTRONICS COMPANY IMPROVE SECURITY 63
5.8.3 AUSNFC’S AUTHENTICATION SERVICES HELP OLD KEMPTON DISTILLERY SAFEGUARD PRODUCTS 63
5.8.4 COLLABORATION BETWEEN SYSTECH AND ALCOHOLIC BEVERAGE COMPANY TO DEVELOP E-FINGERPRINT PRODUCT LABELS 64
5.9 TECHNOLOGY ANALYSIS 64
5.9.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 64
5.9.2 GEOLOCATION AND GEO-BLOCKING 64
5.9.3 AUGMENTED REALITY 64
5.9.4 WATERMARKING AND DIGITAL FINGERPRINTING 65
5.10 AVERAGE SELLING PRICE ANALYSIS 65
FIGURE 28 AVERAGE SELLING PRICES OF AUTHENTICATION AND BRAND PROTECTION PRODUCTS, BASED ON APPLICATION 65
5.10.1 AVERAGE SELLING PRICES OF AUTHENTICATION AND BRAND PROTECTION PRODUCTS, BY APPLICATION (USD) 66
TABLE 6 AVERAGE SELLING PRICES OF AUTHENTICATION AND BRAND PROTECTION PRODUCTS, BY APPLICATION (USD) 66
5.10.2 AVERAGE SELLING PRICE TRENDS 66
TABLE 7 AVERAGE SELLING PRICE OF AUTHENTICATION AND BRAND PROTECTION PRODUCTS, BY REGION 66
5.11 PATENT ANALYSIS 67
FIGURE 29 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS FROM 2013 TO 2023 67
FIGURE 30 PATENTS GRANTED FROM 2013 TO 2023 67
TABLE 8 TOP 20 PATENT OWNERS IN US FROM 2013 TO 2023 68
TABLE 9 LIST OF PATENTS GRANTED IN AUTHENTICATION AND BRAND PROTECTION MARKET, 2021–2022 69
5.12 TRADE ANALYSIS 73
5.12.1 IMPORT SCENARIO 73
FIGURE 31 IMPORT DATA, BY KEY COUNTRY, 2018–2022 (USD MILLION) 73
5.12.2 EXPORT SCENARIO 73
FIGURE 32 EXPORT DATA, BY KEY COUNTRY, 2018–2022 (USD MILLION) 73
5.13 KEY CONFERENCES AND EVENTS, 2023–2024 74
TABLE 10 AUTHENTICATION AND BRAND PROTECTION MARKET: LIST OF CONFERENCES & EVENTS 74
5.14 REGULATORY LANDSCAPE 74
5.14.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 11 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 12 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
TABLE 13 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
TABLE 14 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
5.14.2 STANDARDS FOR AUTHENTICATION AND BRAND PROTECTION SOLUTIONS 77
6 KEY TECHNOLOGY TRENDS IN AUTHENTICATION AND BRAND PROTECTION MARKET 79
6.1 INTRODUCTION 79
6.2 EMERGING TECHNOLOGY TRENDS IN AUTHENTICATION AND BRAND PROTECTION MARKET 79
6.2.1 BLOCKCHAIN TECHNOLOGY 79
6.2.2 INTERNET OF THINGS AND ARTIFICIAL INTELLIGENCE 79
6.2.3 SMART PACKAGING 80
6.2.4 BIOMETRICS 80
6.2.5 INTEGRATION OF DATA ANALYTICS 80
7 AUTHENTICATION AND BRAND PROTECTION MARKET, BY AUTHENTICATION MODE 81
7.1 INTRODUCTION 82
FIGURE 33 AUTHENTICATION AND BRAND PROTECTION MARKET, BY AUTHENTICATION MODE 82
FIGURE 34 SMARTPHONE AUTHENTICATION SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2028 82
TABLE 15 AUTHENTICATION AND BRAND PROTECTION MARKET, BY AUTHENTICATION MODE, 2019–2022 (USD MILLION) 82
TABLE 16 AUTHENTICATION AND BRAND PROTECTION MARKET, BY AUTHENTICATION MODE, 2023–2028 (USD MILLION) 83
7.2 SMARTPHONE AUTHENTICATION 83
7.2.1 INTEGRATION OF PRODUCT AUTHENTICATION APPS IN ANDROID AND IOS SMARTPHONES TO VERIFY PRODUCT AUTHENTICITY 83
7.3 BLOCKCHAIN AUTHENTICATION 84
7.3.1 DEPLOYMENT OF BLOCKCHAIN AUTHENTICATION TECHNOLOGY TO ENABLE SUPPLY CHAIN TRACEABILITY 84
8 AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY 85
8.1 INTRODUCTION 86
FIGURE 35 AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY 86
FIGURE 36 OVERT SEGMENT TO DOMINATE AUTHENTICATION AND BRAND PROTECTION MARKET DURING FORECAST PERIOD 86
TABLE 17 AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 87
TABLE 18 AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 87

8.2 OVERT 88
8.2.1 DEVELOPMENT OF OVERT SOLUTIONS TO HELP CUSTOMERS IDENTIFY GENUINE PRODUCTS 88
TABLE 19 OVERT: AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING, 2019–2022 (USD MILLION) 88
TABLE 20 OVERT: AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 89
TABLE 21 OVERT: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 89
TABLE 22 OVERT: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 90
8.3 COVERT 90
8.3.1 RELIANCE ON COVERT AUTHENTICATION TECHNOLOGY TO PROVIDE SECOND LEVEL OF SECURITY 90
TABLE 23 COVERT: AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING, 2019–2022 (USD MILLION) 91
TABLE 24 COVERT: AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 91
TABLE 25 COVERT: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 92
TABLE 26 COVERT: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 92
8.4 DIGITAL 93
8.4.1 IMPLEMENTATION OF DIGITAL TECHNOLOGIES TO DEVELOP TRACK-AND-TRACE SYSTEMS 93
TABLE 27 DIGITAL: AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING, 2019–2022 (USD MILLION) 93
TABLE 28 DIGITAL: AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 94
TABLE 29 DIGITAL: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 94
TABLE 30 DIGITAL: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 95
8.5 FORENSIC 95
8.5.1 USE OF FORENSIC ANTI-COUNTERFEIT SOLUTIONS TO ENHANCE PRODUCT AND PACKAGE SECURITY 95
TABLE 31 FORENSIC: AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING, 2019–2022 (USD MILLION) 96
TABLE 32 FORENSIC: AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 96
TABLE 33 FORENSIC: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 96
TABLE 34 FORENSIC: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 97

9 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING 98
9.1 INTRODUCTION 99
FIGURE 37 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING 99
FIGURE 38 SECURITY LABELS AND INKS SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2028 99
TABLE 35 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING, 2019–2022 (USD MILLION) 100
TABLE 36 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 100
9.2 SECURITY LABELS AND INKS 101
9.2.1 UTILIZATION OF TEMPER-EVIDENT SECURITY LABELS FOR BRAND PROTECTION 101
TABLE 37 SECURITY LABELS AND INKS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 101
TABLE 38 SECURITY LABELS AND INKS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 102
9.3 HOLOGRAMS 102
9.3.1 RELIANCE ON HOLOGRAMS TO PROVIDE QUICK PRODUCT AUTHENTICATION AND VALIDATION 102
TABLE 39 HOLOGRAMS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 103
TABLE 40 HOLOGRAMS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 103
9.4 BARCODES 103
9.4.1 APPLICATION OF BARCODES IN PRODUCT CHECK-OUT, INVENTORY MANAGEMENT, AND TRACKING 103
TABLE 41 BARCODES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 104
TABLE 42 BARCODES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 104
9.5 RFID/NFC TAGS 105
9.5.1 USE OF RFID/NFC TAGS IN REAL-TIME TRACKING AND AUTOMATED AUTHENTICATION 105
TABLE 43 RFID/NFC TAGS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 105
TABLE 44 RFID/NFC TAGS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 106
9.6 AUTHENTICATION CHIPS 106
9.6.1 INCORPORATION OF AUTHENTICATION CHIPS FOR ITEM TRACKING THROUGHOUT SUPPLY CHAIN 106
TABLE 45 AUTHENTICATION CHIPS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 106
TABLE 46 AUTHENTICATION CHIPS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 107

9.7 QR CODES 107
9.7.1 AVAILABILITY OF LOW-COST QR CODES FOR PRODUCT AUTHENTICATION 107
TABLE 47 QR CODES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 107
TABLE 48 QR CODES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 108
10 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION 109
10.1 INTRODUCTION 110
FIGURE 39 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION 110
FIGURE 40 PHARMACEUTICALS SEGMENT TO HOLD LARGEST SHARE OF AUTHENTICATION AND BRAND PROTECTION MARKET IN 2028 110
TABLE 49 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 111
TABLE 50 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 111
10.2 ELECTRONICS 112
10.2.1 INVESTMENTS IN TRACK & TRACE TECHNOLOGIES BY ELECTRONIC MANUFACTURERS TO DRIVE MARKET 112
TABLE 51 ELECTRONICS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 112
TABLE 52 ELECTRONICS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 113
TABLE 53 ELECTRONICS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2019–2022 (USD MILLION) 113
TABLE 54 ELECTRONICS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 113
10.3 PHARMACEUTICALS 114
10.3.1 ENFORCEMENT OF MANDATES REGARDING USE OF AUTHENTICATION TECHNOLOGIES TO COMBAT COUNTERFEIT DRUGS TO BOOST SEGMENTAL GROWTH 114
FIGURE 41 OVERT SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2028 114
TABLE 55 PHARMACEUTICALS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 115
TABLE 56 PHARMACEUTICALS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 115
FIGURE 42 NORTH AMERICA TO DEPICT HIGHEST CAGR DURING FORECAST PERIOD 115
TABLE 57 PHARMACEUTICALS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2019–2022 (USD MILLION) 116
TABLE 58 PHARMACEUTICALS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 116
10.4 AUTOMOBILES 116
10.4.1 STRONG FOCUS ON PREVENTING SALES OF FAKE AUTOMOTIVE COMPONENTS TO BOOST DEMAND 116
TABLE 59 AUTOMOBILES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 117
TABLE 60 AUTOMOBILES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 117
TABLE 61 AUTOMOBILES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2019–2022 (USD MILLION) 117
TABLE 62 AUTOMOBILES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 118
10.5 FOOD & BEVERAGES 118
10.5.1 ADOPTION OF BRAND PROTECTION SOLUTIONS TO LIMIT CIRCULATION OF FAKE FOODS & BEVERAGES TO DRIVE MARKET 118
TABLE 63 FOOD & BEVERAGES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 118
TABLE 64 FOOD & BEVERAGES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 119
TABLE 65 FOOD & BEVERAGES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2019–2022 (USD MILLION) 119
TABLE 66 FOOD & BEVERAGES: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 119
10.6 APPARELS 120
10.6.1 USE OF AUTHENTICATION SOLUTIONS TO PREVENT PREMIUM APPAREL COUNTERFEITING TO CONTRIBUTE TO MARKET GROWTH 120
TABLE 67 APPARELS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 120
TABLE 68 APPARELS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 120
TABLE 69 APPARELS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2019–2022 (USD MILLION) 121
TABLE 70 APPARELS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 121
10.7 LUXURY GOODS 121
10.7.1 INVESTMENTS IN SOPHISTICATED TECH SOLUTIONS TO AUTHENTICATE PRODUCTS TO SUPPORT MARKET GROWTH 121
TABLE 71 LUXURY GOODS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 122
TABLE 72 LUXURY GOODS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 122
TABLE 73 LUXURY GOODS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2019–2022 (USD MILLION) 122
TABLE 74 LUXURY GOODS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 123
10.8 COSMETICS 123
10.8.1 INCREASED USE OF AUTHENTICATION AND BRAND PROTECTION SOLUTIONS TO CURB COUNTERFEIT COSMETICS TRADING TO DRIVE MARKET 123
TABLE 75 COSMETICS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 123
TABLE 76 COSMETICS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 124
TABLE 77 COSMETICS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2019–2022 (USD MILLION) 124
TABLE 78 COSMETICS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 124
10.9 OTHERS 125
TABLE 79 OTHERS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 125
TABLE 80 OTHERS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 125
TABLE 81 OTHERS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2019–2022 (USD MILLION) 126
TABLE 82 OTHERS: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 126
11 AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION 127
11.1 INTRODUCTION 128
FIGURE 43 AUTHENTICATION AND BRAND PROTECTION MARKET IN US TO DEPICT HIGHEST CAGR FROM 2023 TO 2028 128
TABLE 83 AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2019–2022 (USD MILLION) 128
TABLE 84 AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 129
11.2 NORTH AMERICA 129
11.2.1 IMPACT OF RECESSION ON MARKET IN NORTH AMERICA 130
FIGURE 44 NORTH AMERICA: AUTHENTICATION AND BRAND PROTECTION MARKET SNAPSHOT 130
TABLE 85 NORTH AMERICA: AUTHENTICATION AND BRAND PROTECTION MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 131
TABLE 86 NORTH AMERICA: AUTHENTICATION AND BRAND PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 131
TABLE 87 NORTH AMERICA: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 131
TABLE 88 NORTH AMERICA: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 132
11.2.2 US 132
11.2.2.1 Implementation of anti-counterfeiting regulations to restrict inauthentic product sales 132
11.2.3 CANADA 133
11.2.3.1 Imposition of government initiatives to curb trading of illegal healthcare products 133
11.2.4 MEXICO 133
11.2.4.1 Enforcement of rules and regulations to fight against counterfeit products 133
11.3 EUROPE 133
11.3.1 IMPACT OF RECESSION ON MARKET IN EUROPE 133
FIGURE 45 EUROPE: AUTHENTICATION AND BRAND PROTECTION MARKET SNAPSHOT 134
TABLE 89 EUROPE: AUTHENTICATION AND BRAND PROTECTION MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 135
TABLE 90 EUROPE: AUTHENTICATION AND BRAND PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 135
TABLE 91 EUROPE: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 135
TABLE 92 EUROPE: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 136
11.3.2 GERMANY 136
11.3.2.1 Use of authentication solutions to support active pharmaceutical ingredient export 136
11.3.3 UK 136
11.3.3.1 Adoption of authentication and brand protection solutions to fix fake product trading 136
11.3.4 FRANCE 137
11.3.4.1 Employment of authentication solutions to avoid manufacturing substandard pharma products 137
11.3.5 REST OF EUROPE 137
11.4 ASIA PACIFIC 137
11.4.1 IMPACT OF RECESSION ON MARKET IN ASIA PACIFIC 137
FIGURE 46 ASIA PACIFIC: AUTHENTICATION AND BRAND PROTECTION MARKET SNAPSHOT 138
TABLE 93 ASIA PACIFIC: AUTHENTICATION AND BRAND PROTECTION MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 139
TABLE 94 ASIA PACIFIC: AUTHENTICATION AND BRAND PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 139
TABLE 95 ASIA PACIFIC: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 140
TABLE 96 ASIA PACIFIC: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 140
11.4.2 CHINA 141
11.4.2.1 Utilization of authentication products to limit intellectual property infringement 141
11.4.3 INDIA 141
11.4.3.1 Execution of stringent policies to prevent counterfeiting 141
11.4.4 JAPAN 141
11.4.4.1 Use of brand protection solutions to ensure import of authentic products 141
11.4.5 SOUTH KOREA 141
11.4.5.1 Adoption of brand authentication solutions to reduce luxury brand counterfeiting 141
11.4.6 REST OF ASIA PACIFIC 142
11.5 ROW 142
11.5.1 IMPACT OF RECESSION ON MARKET IN ROW 142
TABLE 97 ROW: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2019–2022 (USD MILLION) 142
TABLE 98 ROW: AUTHENTICATION AND BRAND PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 143
TABLE 99 ROW: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 143
TABLE 100 ROW: AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 144
TABLE 101 MIDDLE EAST & AFRICA: AUTHENTICATION AND BRAND PROTECTION MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 144
TABLE 102 MIDDLE EAST & AFRICA: AUTHENTICATION AND BRAND PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 145
TABLE 103 SOUTH AMERICA: AUTHENTICATION AND BRAND PROTECTION MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 145
TABLE 104 SOUTH AMERICA: AUTHENTICATION AND BRAND PROTECTION MARKET, BY COUNTRY 2023–2028 (USD MILLION) 145
11.5.2 MIDDLE EAST & AFRICA 146
11.5.2.1 Introduction of intellectual property conservation laws to fight against brand imitation 146
11.5.3 SOUTH AMERICA 146
11.5.3.1 Reliance on authentication solutions to protect e-retail and manufacturing businesses 146
12 COMPETITIVE LANDSCAPE 147
12.1 OVERVIEW 147
12.2 KEY DEVELOPMENTS IN AUTHENTICATION AND BRAND PROTECTION MARKET 147
TABLE 105 STRATEGIES ADOPTED BY KEY PLAYERS IN AUTHENTICATION AND BRAND PROTECTION MARKET 147
12.3 REVENUE ANALYSIS OF TOP COMPANIES 148
FIGURE 47 5-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN AUTHENTICATION AND BRAND PROTECTION MARKET 148
12.4 MARKET SHARE ANALYSIS 148
TABLE 106 MARKET SHARE OF TOP PLAYERS IN AUTHENTICATION AND BRAND PROTECTION MARKET IN 2022 149
FIGURE 48 MARKET SHARE OF KEY PLAYERS IN AUTHENTICATION AND BRAND PROTECTION MARKET 149
12.5 COMPANY EVALUATION MATRIX 151
12.5.1 STARS 151
12.5.2 EMERGING LEADERS 151
12.5.3 PERVASIVE PLAYERS 151
12.5.4 PARTICIPANTS 151
FIGURE 49 COMPANY EVALUATION MATRIX, 2022 152
12.6 EVALUATION MATRIX OF STARTUPS/SMES, 2022 152
12.6.1 PROGRESSIVE PLAYERS 152
12.6.2 RESPONSIVE COMPANIES 152
12.6.3 DYNAMIC COMPANIES 153
12.6.4 STARTING BLOCKS 153
FIGURE 50 EVALUATION MATRIX OF STARTUPS/SMES, 2022 153
12.7 AUTHENTICATION AND BRAND PROTECTION MARKET: COMPANY FOOTPRINT 154
TABLE 107 OVERALL COMPANY FOOTPRINT 154
TABLE 108 COMPANY OFFERING FOOTPRINT 155
TABLE 109 COMPANY APPLICATION FOOTPRINT 156
TABLE 110 COMPANY REGIONAL FOOTPRINT 157
12.8 AUTHENTICATION AND BRAND PROTECTION MARKET: SME MATRIX 158
TABLE 111 AUTHENTICATION AND BRAND PROTECTION MARKET: LIST OF KEYS SMES 158
TABLE 112 AUTHENTICATION AND BRAND PROTECTION MARKET: COMPETITIVE BENCHMARKING OF SMES 158
12.9 COMPETITIVE SCENARIO 159
TABLE 113 AUTHENTICATION AND BRAND PROTECTION MARKET: PRODUCT LAUNCHES, 2019−2021 159
TABLE 114 AUTHENTICATION AND BRAND PROTECTION MARKET: DEALS, 2019–2023 160
12.9.1 OTHER STRATEGIES 164
TABLE 115 AUTHENTICATION AND BRAND PROTECTION MARKET: OTHER STRATEGIES, 2022 164
13 COMPANY PROFILES 165
(Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
13.1 KEY PLAYERS 165
13.1.1 AUTHENTIX 165
TABLE 116 AUTHENTIX: COMPANY OVERVIEW 165
TABLE 117 AUTHENTIX: PRODUCTS OFFERED 165
TABLE 118 AUTHENTIX: DEALS 166
13.1.2 AVERY DENNISON CORPORATION 168
TABLE 119 AVERY DENNISON CORPORATION: COMPANY OVERVIEW 168
FIGURE 51 AVERY DENNISON CORPORATION: COMPANY SNAPSHOT 169
TABLE 120 AVERY DENNISON CORPORATION: PRODUCTS OFFERED 169
TABLE 121 AVERY DENNISON CORPORATION: PRODUCT LAUNCHES 170
TABLE 122 AVERY DENNISON CORPORATION: DEALS 170
TABLE 123 AVERY DENNISON CORPORATION: OTHERS 171
13.1.3 BRADY WORLDWIDE, INC. 173
TABLE 124 BRADY WORLDWIDE, INC.: COMPANY OVERVIEW 173
FIGURE 52 BRADY WORLDWIDE, INC.: COMPANY SNAPSHOT 174
TABLE 125 BRADY WORLDWIDE, INC.: PRODUCTS OFFERED 174
13.1.4 DE LA RUE PLC 176
TABLE 126 DE LA RUE PLC: COMPANY OVERVIEW 176
FIGURE 53 DE LA RUE PLC: COMPANY SNAPSHOT 177
TABLE 127 DE LA RUE PLC: PRODUCTS OFFERED 177
TABLE 128 DE LA RUE PLC: PRODUCT LAUNCHES 178
TABLE 129 DE LA RUE: DEALS 178
13.1.5 WISEKEY 180
TABLE 130 WISEKEY: COMPANY OVERVIEW 180
TABLE 131 WISEKEY: PRODUCTS OFFERED 180
TABLE 132 WISEKEY: PRODUCT DEVELOPMENTS 181
13.1.6 INFINEON TECHNOLOGIES AG 182
TABLE 133 INFINEON TECHNOLOGIES AG: COMPANY OVERVIEW 182
FIGURE 54 INFINEON TECHNOLOGIES AG: COMPANY SNAPSHOT 183
TABLE 134 INFINEON TECHNOLOGIES AG: PRODUCTS OFFERED 183
TABLE 135 INFINEON TECHNOLOGIES AG: PRODUCT LAUNCHES 184
TABLE 136 INFINEON TECHNOLOGIES AG: DEALS 184
13.1.7 MERCK KGAA 185
TABLE 137 MERCK KGAA: COMPANY OVERVIEW 185
FIGURE 55 MERCK KGAA: COMPANY SNAPSHOT 186
TABLE 138 MERCK KGAA: PRODUCTS OFFERED 186
13.1.8 HID GLOBAL CORPORATION 187
TABLE 139 HID GLOBAL CORPORATION: COMPANY OVERVIEW 187
TABLE 140 HID GLOBAL CORPORATION: PRODUCTS OFFERED 187
TABLE 141 HID GLOBAL CORPORATION: PRODUCT LAUNCHES 188
13.1.9 CENTRO GRAFICO DG 189
TABLE 142 CENTRO GRAFICO DG: COMPANY OVERVIEW 189
TABLE 143 CENTRO GRAFICO DG: PRODUCTS OFFERED 189
13.1.10 SUN CHEMICAL 190
TABLE 144 SUN CHEMICAL: COMPANY OVERVIEW 190
TABLE 145 SUN CHEMICAL: PRODUCTS OFFERED 190
13.2 OTHER PLAYERS 191
13.2.1 AUTHENTIC VISION 191
TABLE 146 AUTHENTIC VISION: COMPANY OVERVIEW 191
13.2.2 ALPVISION 192
TABLE 147 ALPVISION: COMPANY OVERVIEW 192
13.2.3 APPLIED DNA SCIENCES 193
TABLE 148 APPLIED DNA SCIENCES: COMPANY OVERVIEW 193
13.2.4 CILS INTERNATIONAL 194
TABLE 149 CILS INTERNATIONAL: COMPANY OVERVIEW 194
13.2.5 BLUE BITE LLC 195
TABLE 150 BLUE BIET LLC: COMPANY OVERVIEW 195
13.2.6 NOSCO, INC. 195
TABLE 151 NOSCO, INC.: COMPANY OVERVIEW 195
13.2.7 ULTIMATE SOLUTIONS 196
TABLE 152 ULTIMATE SOLUTIONS: COMPANY OVERVIEW 196
13.2.8 QLIK SOFTWARE PVT. LTD. 197
TABLE 153 QLIK SOFTWARE PVT. LTD.: COMPANY OVERVIEW 197
13.2.9 DSS, INC. 198
TABLE 154 DSS, INC.: COMPANY OVERVIEW 198
13.2.10 VISUALEAD 199
TABLE 155 VISUALEAD: COMPANY OVERVIEW 199
13.2.11 SYSTECH 200
TABLE 156 SYSTECH: COMPANY OVERVIEW 200
13.2.12 DIGIMARC CORPORATION 201
TABLE 157 DIGIMARC CORPORATION: COMPANY OVERVIEW 201
13.2.13 U-NICA SOLUTIONS AG 202
TABLE 158 U-NICA SOLUTIONS AG: COMPANY OVERVIEW 202
13.2.14 TRACEPACK 203
TABLE 159 TRACEPACK: COMPANY OVERVIEW 203
13.2.15 NABCORE PTE LTD 204
TABLE 160 NABCORE PTE LTD: COMPANY OVERVIEW 204
13.2.16 EDGYN 205
TABLE 161 EDGYN: COMPANY OVERVIEW 205
*Details on Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
14 ADJACENT MARKET 206
14.1 INTRODUCTION 206
14.2 RFID MARKET, BY OFFERING 206
TABLE 162 RFID MARKET, BY OFFERING, 2018–2021 (USD MILLION) 206
TABLE 163 RFID MARKET, BY OFFERING, 2022–2030 (USD MILLION) 207
14.2.1 TAGS 207
14.2.1.1 Use of tags to identify assets or person 207
14.2.2 READERS 208
14.2.3 SOFTWARE & SERVICES 208
14.2.3.1 Adoption of data storage software & services to maintain administrative records 208
15 APPENDIX 210
15.1 DISCUSSION GUIDE 210
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 213
15.3 AVAILABLE CUSTOMIZATIONS 215
15.4 RELATED REPORTS 215
15.5 AUTHOR DETAILS 216

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Table of Contents

Summary

The global authentication and brand protection market was valued at USD 2.9 billion in 2023 and is estimated to reach USD 4.3 billion by 2028, registering a CAGR of 8.3% during the forecast period. Consumers are increasingly concerned about the safety and authenticity of the products they purchase. They want to ensure that the products they buy are genuine and pose no risk to their health or well-being. Authentication technologies play a significant role in addressing these consumer concerns. The authentication technologies also help to reduce the risk of harm from counterfeit goods. Counterfeit products, such as counterfeit pharmaceuticals, electronics, or luxury goods, can often be of inferior quality, and in some cases, pose significant health and safety risks to consumers. These factors are fueling the market growth.
“Blockchain segment is expected to grow at the highest CAGR during the forecast period.”
The blockchain segment is growing at the highest CAGR in the authentication and brand protection market due to its inherent features of transparency, immutability, and decentralized nature. Blockchain technology enables the secure recording and tracking of transactions and product information throughout the supply chain, ensuring the authenticity and integrity of products. By leveraging blockchain, brands can establish a tamper-proof and auditable record of their products, enabling seamless traceability, anti-counterfeiting measures, and enhanced consumer trust.
“US to grow at the highest CAGR for North America authentication and brand protection market”
US is experiencing the highest growth rate in the authentication and brand protection market due to several factors. The presence of key players in US, along with a large customer base, is among the major factors driving the authentication and brand protection market in US. This market in US is driven by advancements in authentication and brand protection technologies. Additionally, rules and regulations implemented in the country to check counterfeiting activities have been fostering market growth in the country.

In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the authentication and brand protection marketplace.

• By Company Type: Tier 1 – 25%, Tier 2 – 35%, and Tier 3 – 35%
• By Designation: C-level Executives – 35%, Directors – 25%, and Others – 40%
• By Region: North America– 25%, Europe – 40%, Asia Pacific– 25% and RoW- 10%

Authentix (US); Avery Dennison (US); Brady (US); De La Rue (England); Wisekey (Switzerland); Infineon (Germany); Merck Group (Germany); HID Global (Sweden); Centro Grafico (Italy); Sun Chemicals (US); are some of the key players in the authentication and brand protection market.

The study includes an in-depth competitive analysis of these key players in the authentication and brand protection market, with their company profiles, recent developments, and key market strategies.

Research Coverage

This research report categorizes the authentication and brand protection market by type (Smartphone Authentication, and Blockchain Authentication), by offering (Security Labels and Inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR Codes), by Technology (Overt, Covert, Digital, and Forensic), by Application (Electronics, Pharmaceuticals, Automobile, Food & Beverage, Apparels, Luxury Goods, Cosmetics, and Others) and by region (North America, Europe, Asia Pacific, and RoW). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the authentication and brand protection market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; Contracts, partnerships, agreements. new product & service launches, mergers and acquisitions, and recent developments associated with the authentication and brand protection market. Competitive analysis of upcoming startups in the authentication and brand protection market ecosystem is covered in this report.

Reasons to buy this report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall authentication and brand protection market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
• Analysis of key drivers (Increasing Emphasis on Safeguarding Product and Brand Integrity, Emergence of Track & Trace Technologies Stringent Enforcement of Anti-Counterfeiting Laws and Regulations by Governments, Heightened focus on consumer safety and satisfaction, with authentication technologies helping to identify genuine products), restraints (Requirement for Significant Initial Capital Investment, Limitations of Existing Technologies), opportunities (Increasing Demand from Emerging Economies in APAC, Development of Remote Authentication Solutions, Increasing collaboration between businesses, industry associations, and government agencies to combat counterfeiting), and challenges (Lack of Awareness of Product Authentication, constant evolution of counterfeiting and fraudulent practices) influencing the growth of the authentication and brand protection market
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the authentication and brand protection market
• Market Development: Comprehensive information about lucrative markets – the report analyses the authentication and brand protection market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the authentication and brand protection market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Authentix (US); Avery Dennison (US); Brady (US); De La Rue (England); Wisekey (Switzerland); Infineon (Germany); Merck Group (Germany); HID Global (Sweden); Centro Grafico (Italy); Sun Chemicals (US) among others in authentication and brand protection market

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本レポートと同分野（電子部品／半導体）の最新刊レポート

MarketsandMarkets社のSemiconductor and Electronics分野での最新刊レポート

本レポートと同じKEY WORD（security）の最新刊レポート

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