Summary

The global smart mirror market size is estimated to be USD 2.7 billion in 2022 and is projected to reach USD 5.9 billion by 2027, at a CAGR of 16.8% during the forecast period. Some of the major factors contributing to the growth of smart mirror market includes the surging adoption of electric vehicles (EVs) across the globe, and increasing emphasis on automation of various end-use industries, including automotive, and retail. Some of the other major factors propelling the market growth include increasing focus towards enhanced safety features in automobiles, rising number of smart homes, surging penetration of virtual retail and smart retail stores to increase customer satisfaction.


Sensors likely to witness highest growth among all hardware component in the global smart mirror market by 2027

Hardware components include sensors, displays, cameras, and other devices such as audio systems and connectivity devices. A sensor is one of the most important hardware components of smart mirrors. Sensors can perform logical functions such as decision-making and communication with various other systems as well as controlled devices. A variety of sensors are used in smart mirrors such as temperature, humidity, light, and occupancy sensors. A light sensor is integrated into the smart mirror to measure the light in a room or the surroundings to determine if the mirror needs to be turned on/off. The humidity sensor is a vital component of the smart mirrors in bathrooms to protect the electronics in the smart mirrors from moisture.

“Surging adoption of IoT devices for home automation to propel deployment of smart mirrors in residential applications”

The smart mirrors used in smart homes or residential application can be integrated with IoT devices such as Alexa or smartphones to provide information such as weather updates, e-mail notifications, as well as for security and the control of home appliances in the environment in which these are deployed. Smart mirror systems deployed in the residential application or homes can accept three modes of input commands, namely, touch, mobile commands, and voice commands. Touchscreen commands can be used whenever an administrator/owner is in front of the mirror and mobile-based controls can be used when the administrator/owner of the mirror is away from the mirror.



Electro-chromatic smart mirrors are likely to dominate the market during the forecast period.

Electro-chromatic smart mirrors are expected to witness robust demand in the coming years due to surging demand for auto dimming technology in electric vehicles (EVs) and mirrorless vehicles. Electro chromatic mirrors/auto dimming mirrors use a combination of optoelectronic sensors and other complex electronic devices such as sensors, circuit boards, and micro-controllers that constantly monitor ambient light and the intensity of light shining directly on the mirror surface. As soon as sensors detect a glare, the electro chromatic surface of the mirror becomes darker to protect the driver’s eyes and their concentration. Gentex is one of the most well-known auto dimming mirror manufacturers.

Americas likely to be the second largest market for smart mirror during the forecast period

The Americas comprise North America and South America. North America is technologically advanced as compared to South America; hence, the acceptance of smart mirror product offerings is also higher in North America. Countries such as the US and Canada in the North American region are promoting smart product solutions. North America is the developed market for smart mirrors along with the presence of several players such as Gentex Corporation (US), Magna International (Canada), and Séura Solutions (US), which are significantly active in this region. Major market players have headquarters in this region. These players have also started integrating smart mirrors with other IoT devices. The US accounted for the largest share of the smart mirror market in Americas in 2021. Growth of the market can be attributed to the rising government support towards the adoption of electric cars and autonomous vehicles. The country has undertaken significant investments in upgrading technology in EVs for future-ready new models and with upgraded technology.

A variety of executives from key organizations operating in the smart mirror market were interviewed in-depth, including CEOs, marketing directors, and innovation and technology directors.
• By Company Type:Tier 1 = 50%, Tier 2 = 30%, and Tier 3 = 20%
• By Designation:C-level Executives = 35%, Directors = 30%, and Others (sales, marketing, and product managers, as well as members of various organizations) = 35%
• By Region: Americas = 40%, Europe= 25%, APAC=20%, and ROW=15%

Gentex Corporation (US), Ficosa (Spain), Seura Solutions (US), Magna International (Canada), Japan Display Inc. ("JDI") (Japan), Murakami Kaimeido (Japan), Harman International Industries (US), ad notam (Germany), Dension (Hungary), and Keonn Technologies (Spain) are the key players in the smart mirror market. These top players have strong portfolios of products and services and a presence in both mature and emerging markets.

The study includes an in-depth competitive analysis of these key players in the smart mirror market, with their company profiles, recent developments, and key market strategies.


Research Coverage
This report offers detailed insights into the smart mirror market based on offering, application, installation type, sales channel, technology, and geography. Based on technology, the market has been segmented into electro chromatic and others (semi-reflective smart mirrors, self-repairing mirrors, self-cleaning mirrors, LCD/LED display mirrors, and smart retail digital mirrors). Furthermore, based on the sales channel, the market has been segmented into direct sales and indirect sales. The market, by application, has been segmented into automotive, retail, residential, hospitality, healthcare, and others. Based on region, the market has been segmented into the Americas (North America, South America), Europe, Asia Pacific (APAC), and Rest of the World (RoW) which includes the Middle East and Africa (MEA).
The report also provides a comprehensive review of smart mirror market drivers, restraints, opportunities, and challenges in the market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Key Benefits of Buying the Report

The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the smart mirror market and provides them information on key market drivers, restraints, challenges, and opportunities.

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Table of Contents

1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 DEFINITION 26
1.2.1 INCLUSIONS AND EXCLUSIONS 27
1.3 STUDY SCOPE 28
1.3.1 MARKETS COVERED 28
1.3.2 REGIONAL SCOPE 28
1.4 YEARS CONSIDERED 29
1.5 CURRENCY CONSIDERED 29
1.6 LIMITATIONS 29
1.7 SUMMARY OF CHANGES 30
1.8 STAKEHOLDERS 30
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
FIGURE 1 SMART MIRROR MARKET: RESEARCH DESIGN 32
2.1.1 SECONDARY AND PRIMARY RESEARCH 33
2.1.2 SECONDARY DATA 34
2.1.2.1 Key data from secondary sources 34
2.1.2.2 List of key secondary sources 34
2.1.3 PRIMARY DATA 35
2.1.3.1 Key data from primary sources 35
2.1.3.2 Key industry insights 35
2.1.3.3 Breakdown of primary interviews 36
2.1.3.4 List of key primary interview participants 36
2.2 MARKET SIZE ESTIMATION 36
2.2.1 BOTTOM-UP APPROACH 37
FIGURE 2 BOTTOM-UP APPROACH 37
2.2.2 TOP-DOWN APPROACH 37
FIGURE 3 TOP-DOWN APPROACH 37
2.3 FACTOR ANALYSIS 38
2.3.1 SMART MIRROR MARKET: SUPPLY-SIDE ANALYSIS 38
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE)—REVENUE GENERATED BY COMPANIES FROM PRODUCTS OFFERED IN SMART MIRROR MARKET 38
2.3.2 SMART MIRROR MARKET: DEMAND-SIDE ANALYSIS 39
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE) FOR SMART MIRROR MARKET 39
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 40
FIGURE 6 DATA TRIANGULATION 40
2.5 RISK ASSESSMENT 41
TABLE 1 SMART MIRROR MARKET: RISK ASSESSMENT 41
2.6 ASSUMPTIONS 42
TABLE 2 KEY ASSUMPTIONS: MACRO- AND MICRO-ECONOMIC ENVIRONMENT 42
3 EXECUTIVE SUMMARY 43
FIGURE 7 SMART MIRROR MARKET: REALISTIC SCENARIO ANALYSIS, 2018–2027 (USD MILLION) 44
FIGURE 8 HARDWARE SEGMENT TO HOLD LARGEST SHARE OF SMART MIRROR MARKET 44
FIGURE 9 AUTOMOTIVE APPLICATION SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE 45
FIGURE 10 FIXED INSTALLATION TO BE LARGER SEGMENT OF MARKET 46
FIGURE 11 INDIRECT SALES SEGMENT TO HOLD LARGER MARKET SHARE 46
FIGURE 12 ELECTRO CHROMATIC SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 47
FIGURE 13 EUROPE ACCOUNTED FOR LARGEST MARKET SHARE IN 2021 47
4 PREMIUM INSIGHTS 49
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN SMART MIRROR MARKET 49
FIGURE 14 INCREASING ADOPTION OF SMART MIRRORS AS A SUBSTITUTE FOR CONVENTIONAL REAR-VIEW MIRRORS TO DRIVE MARKET 49
4.2 SMART MIRROR MARKET, BY OFFERING 49
FIGURE 15 HARDWARE TO BE LARGEST OFFERING SEGMENT OF MARKET 49
4.3 SMART MIRROR MARKET, BY INSTALLATION TYPE 50
FIGURE 16 FIXED INSTALLATION TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD 50
4.4 SMART MIRROR MARKET, BY SALES CHANNEL 50
FIGURE 17 INDIRECT SALES TO ACCOUNT FOR LARGER MARKET SHARE 50
4.5 SMART MIRROR MARKET, BY TECHNOLOGY 51
FIGURE 18 ELECTRO CHROMATIC TECHNOLOGY TO BE LEADING SEGMENT 51
4.6 SMART MIRROR MARKET, BY APPLICATION 51
FIGURE 19 AUTOMOTIVE SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 51
5 MARKET OVERVIEW 52
5.1 INTRODUCTION 52
5.2 MARKET DYNAMICS 52
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN SMART MIRROR MARKET 52
5.2.1 DRIVERS 53
5.2.1.1 Alternative to convex mirrors for enhanced safety features in automobiles 53
TABLE 3 COMPARISON OF ORDINARY REAR-VIEW MIRROR AND SMART REAR-VIEW MIRROR 53
5.2.1.2 Smart homes driven by IOT devices 54
FIGURE 21 SMART HOMES SEGMENT GROWTH, 2018-2021 54
5.2.1.3 Presence of large number of start-ups 54
5.2.1.4 Innovative features 55
FIGURE 22 IMPACT ANALYSIS OF DRIVERS IN SMART MIRROR MARKET 55
5.2.2 RESTRAINTS 56
5.2.2.1 Security breach of confidential and personal data 56
FIGURE 23 IMPACT ANALYSIS OF RESTRAINTS IN SMART MIRROR MARKET 56
5.2.3 OPPORTUNITIES 56
5.2.3.1 Transition from traditional stores to digital stores in retail industry 56
5.2.3.2 Industry 4.0 to provide growth opportunities 57
5.2.3.3 Untapped potential in Asia Pacific 57
FIGURE 24 IMPACT ANALYSIS OF OPPORTUNITIES IN SMART MIRROR MARKET 57
5.2.4 CHALLENGES 58
5.2.4.1 Lack of awareness about smart mirrors 58
5.2.4.2 Higher cost than ordinary mirrors 58
FIGURE 25 IMPACT ANALYSIS OF CHALLENGES IN SMART MIRROR MARKET 58
5.3 VALUE CHAIN ANALYSIS 59
FIGURE 26 SMART MIRROR MARKET: VALUE CHAIN ANALYSIS 59
5.4 SMART MIRROR MARKET ECOSYSTEM 60
FIGURE 27 SMART MIRROR MARKET ECOSYSTEM 60
TABLE 4 SMART MIRROR MARKET: ECOSYSTEM 61
5.5 TECHNOLOGY ANALYSIS 61
5.5.1 DLP TECHNOLOGY 61
5.5.2 SCREEN MIRRORING 62
5.6 PRICING ANALYSIS: AVERAGE SELLING PRICE TRENDS 62
FIGURE 28 AVERAGE SELLING PRICE (ASP) OF SMART MIRRORS (IN USD) 62
TABLE 5 AVERAGE SELLING PRICE QUOTATION OF KEY SUPPLIERS FOR DIFFERENT APPLICATIONS (IN USD) 62
5.7 PATENT ANALYSIS 63
FIGURE 29 SMART MIRROR MARKET: NUMBER OF PATENTS GRANTED (2011–2021) 63
FIGURE 30 SMART MIRROR MARKET: REGIONAL ANALYSIS OF PATENTS GRANTED (2011–2021) 63
TABLE 6 SMART MIRROR MARKET: LIST OF PATENTS (2018–2020) 64
FIGURE 31 SMART MIRROR MARKET: PATENT ANALYSIS (2011–2021) 65
5.8 KEY CONFERENCES AND EVENTS IN 2022–2023 65
TABLE 7 SMART MIRROR MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 65
5.9 TARIFF AND REGULATORY LANDSCAPE 66
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 66
TABLE 8 LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 66
TABLE 9 CODES AND STANDARDS RELATED TO SMART MIRROR 67
 
5.10 CASE STUDY 68
5.10.1 THE SINCLAIR BECAME FIRST HOTEL IN US TO DEPLOY DIGITAL SIGNAGE AND SMART MIRRORS 68
5.10.2 BEHANCE PROVIDED PERSONALIZED INTERACTIVE DEVICE TO CUSTOMERS 68
5.11 TRADE ANALYSIS 69
TABLE 10 IMPORT DATA FOR GLASS MIRROR, HS CODE: 7009 (USD MILLION) 69
FIGURE 32 GLASS MIRROR IMPORT VALUE FOR MAJOR COUNTRIES, 2017–2021 69
TABLE 11 EXPORT DATA FOR GLASS MIRROR, HS CODE: 7009 (USD MILLION) 70
FIGURE 33 GLASS MIRROR, EXPORT VALUE FOR MAJOR COUNTRIES, 2017–2021 70
5.12 PORTERS FIVE FORCES ANALYSIS 71
FIGURE 34 SMART MIRROR MARKET: PORTER’S FIVE FORCES ANALYSIS 71
FIGURE 35 IMPACT OF PORTER’S FIVE FORCES ON SMART MIRROR MARKET 71
TABLE 12 PORTER’S FIVE FORCES IMPACT ON SMART MIRROR MARKET 72
5.12.1 THREAT OF NEW ENTRANTS 72
5.12.2 THREAT OF SUBSTITUTES 72
5.12.3 BARGAINING POWER OF SUPPLIERS 72
5.12.4 BARGAINING POWER OF BUYERS 72
5.12.5 INTENSITY OF COMPETITIVE RIVALRY 73
5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 73
FIGURE 36 REVENUE SHIFT FOR SMART MIRROR MARKET 73
5.14 KEY STAKEHOLDERS & BUYING CRITERIA 73
5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS 73
FIGURE 37 SMART MIRROR MARKET: BUYING CRITERIA FOR TOP 3 APPLICATIONS 74
TABLE 13 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP 3 APPLICATIONS (%) 74
5.14.2 BUYING CRITERIA 74
FIGURE 38 KEY BUYING CRITERIA FOR TOP 3 APPLICATIONS 74
TABLE 14 KEY BUYING CRITERIA FOR TOP 3 APPLICATIONS 75
6 SMART MIRROR MARKET, BY OFFERING 76
6.1 INTRODUCTION 77
TABLE 15 SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 77
FIGURE 39 SOFTWARE OFFERING PROJECTED TO GROW AT HIGHEST CAGR 77
TABLE 16 SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 77
6.2 HARDWARE 78
TABLE 17 HARDWARE: SMART MIRROR MARKET, BY TYPE, 2018–2021 (USD MILLION) 78
FIGURE 40 SENSORS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 79
TABLE 18 HARDWARE: SMART MIRROR MARKET, BY TYPE, 2022–2027 (USD MILLION) 79
TABLE 19 HARDWARE: SMART MIRROR MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 80
TABLE 20 HARDWARE: SMART MIRROR MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 80
TABLE 21 HARDWARE: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 80
FIGURE 41 EUROPE TO ACCOUNT FOR LARGEST MARKET SHARE IN HARDWARE SEGMENT 81
TABLE 22 HARDWARE: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 81
6.2.1 DISPLAYS 81
6.2.1.1 Rising trend of deploying touchscreen interactive displays in retail applications to spur market growth 81
6.2.2 SENSORS 82
6.2.2.1 Temperature sensors 82
6.2.2.1.1 Thermocouples and resistance temperature detectors commonly utilized temperature sensors 82
6.2.2.2 Light sensors 82
6.2.2.2.1 Increasing demand for light sensors to assist auto on/off feature of smart mirrors 82
6.2.2.3 Humidity sensors 82
6.2.2.3.1 Mainly installed in smart mirrors for home automation and residential applications 82
6.2.3 CAMERAS 83
6.2.3.1 Features such as gestures and facial recognition to propel market 83
6.2.4 OTHER HARDWARE TYPES 83
6.2.4.1 Audio systems 83
6.2.4.2 Connectivity components 83
6.3 SOFTWARE 84
6.3.1 REFLEKTOS- AMONG MOST POPULAR OPEN-SOURCE OPERATING SYSTEMS FOR BUILDING SMART MIRRORS 84
TABLE 23 SOFTWARE: SMART MIRROR MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 84
TABLE 24 SOFTWARE: SMART MIRROR MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 84
TABLE 25 SOFTWARE: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 85
FIGURE 42 EUROPE TO ACCOUNT FOR LARGEST MARKET SHARE IN SOFTWARE SEGMENT 85
TABLE 26 SOFTWARE: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 85
6.4 SERVICES 86
6.4.1 MAJOR COMPANIES OFFERING SUPPORT SERVICES FOR SPECIFIC PERIODS WITH FOCUS ON MAINTENANCE SERVICES 86
TABLE 27 SERVICES: SMART MIRROR MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 86
TABLE 28 SERVICES: SMART MIRROR MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 86
TABLE 29 SERVICES: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 87
TABLE 30 SERVICES: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 87
 
7 SMART MIRROR MARKET, BY TECHNOLOGY 88
7.1 INTRODUCTION 89
TABLE 31 SMART MIRROR MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION) 89
FIGURE 43 ELECTRO CHROMATIC TECHNOLOGY TO DOMINATE GLOBAL SMART MIRROR MARKET 89
TABLE 32 SMART MIRROR MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 90
7.2 ELECTRO CHROMATIC/AUTO DIMMING MIRRORS 90
7.2.1 SURGING DEMAND FOR EVS AND MIRRORLESS VEHICLES TO DRIVE AUTO DIMMING TECHNOLOGY 90
TABLE 33 ELECTRO CHROMATIC: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 90
FIGURE 44 EUROPE TO BE LARGEST MARKET FOR ELECTRO CHROMATIC SMART MIRROR 91
TABLE 34 ELECTRO CHROMATIC: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 91
7.3 OTHERS 91
TABLE 35 OTHERS: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 92
FIGURE 45 ASIA PACIFIC TO REGISTER HIGHEST CAGR FOR OTHER SMART MIRROR TECHNOLOGIES 92
TABLE 36 OTHERS: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 92
8 SMART MIRROR MARKET, BY APPLICATION 93
8.1 INTRODUCTION 94
TABLE 37 SMART MIRROR MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 94
FIGURE 46 SMART MIRROR MARKET FOR RETAIL APPLICATION TO GROW AT HIGHEST CAGR 94
TABLE 38 SMART MIRROR MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 95
8.2 AUTOMOTIVE 95
TABLE 39 AUTOMOTIVE: SMART MIRROR MARKET, BY TYPE, 2018–2021 (USD MILLION) 95
TABLE 40 AUTOMOTIVE: SMART MIRROR MARKET, BY TYPE, 2022–2027 (USD MILLION) 96
TABLE 41 AUTOMOTIVE: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 96
TABLE 42 AUTOMOTIVE: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 96
TABLE 43 AUTOMOTIVE: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 96
FIGURE 47 SMART MIRROR MARKET FOR AUTOMOTIVE APPLICATION IN ASIA PACIFIC TO GROW AT HIGHEST CAGR 97
TABLE 44 AUTOMOTIVE: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 97
8.2.1 INTERIOR MIRRORS 97
8.2.1.1 Integration of additional electronic features such as compass, microphones, lighting assist, and driver assist in interior mirrors to drive market 97
 
8.2.2 EXTERIOR MIRRORS 98
8.2.2.1 Increasing focus of major OEMs on integrating additional features in smart exterior mirrors with capabilities of advanced driver assistance systems (ADAS) 98
8.3 RETAIL 98
8.3.1 RISE IN ONLINE SHOPPING AND INCREASING VIRTUAL TRIAL ROOMS TO PROPEL MARKET 98
TABLE 45 RETAIL: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 98
TABLE 46 RETAIL: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 99
TABLE 47 RETAIL: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 99
FIGURE 48 ASIA PACIFIC MARKET TO WITNESS HIGHEST GROWTH IN RETAIL APPLICATION 99
TABLE 48 RETAIL: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 100
8.4 RESIDENTIAL 100
8.4.1 SURGING ADOPTION OF IOT DEVICES FOR HOME AUTOMATION TO PROPEL DEPLOYMENT OF SMART MIRRORS IN RESIDENTIAL APPLICATIONS 100
TABLE 49 RESIDENTIAL: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 100
TABLE 50 RESIDENTIAL: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 101
TABLE 51 RESIDENTIAL: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 101
TABLE 52 RESIDENTIAL: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 101
8.5 HOSPITALITY 102
8.5.1 HOSPITALITY SECTOR TO FOCUS ON ENHANCING GUEST EXPERIENCE BY DEPLOYING SMART MIRRORS 102
TABLE 53 HOSPITALITY: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 102
TABLE 54 HOSPITALITY: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 102
TABLE 55 HOSPITALITY: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 103
TABLE 56 HOSPITALITY: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 103
8.6 HEALTHCARE 103
8.6.1 MEDICAL RESEARCH: MAJOR HEALTHCARE APPLICATION OF SMART MIRRORS 103
TABLE 57 HEALTHCARE: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 104
TABLE 58 HEALTHCARE: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 104
TABLE 59 HEALTHCARE: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 104
FIGURE 49 MARKET IN ASIA PACIFIC TO GROW AT HIGHEST CAGR FOR SMART MIRROR HEALTHCARE APPLICATION FROM 2022 TO 2027 105
TABLE 60 HEALTHCARE: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 105
8.7 OTHERS 105
TABLE 61 OTHERS: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 106
TABLE 62 OTHERS: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 106
TABLE 63 OTHERS: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 106
TABLE 64 OTHERS: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 107
9 SMART MIRROR MARKET, BY INSTALLATION TYPE 108
9.1 INTRODUCTION 109
TABLE 65 SMART MIRROR MARKET, BY INSTALLATION TYPE, 2018–2021 (USD MILLION) 109
FIGURE 50 FIXED INSTALLATION TO BE WIDELY ADOPTED DEPLOYMENT FOR SMART MIRROR 109
TABLE 66 SMART MIRROR MARKET, BY INSTALLATION TYPE, 2022–2027 (USD MILLION) 109
9.2 FIXED 110
9.2.1 INCREASING DEPLOYMENT OF INTERIOR AND EXTERIOR REAR-VIEW AUTOMATIC DIMMING MIRRORS TO SUPPORT MARKET GROWTH 110
9.3 FREE STYLE 110
9.3.1 INCREASING POPULARITY OF SMART HOMES AND HOME AUTOMATION DEVICES IN RESIDENTIAL BUILDINGS TO SPUR MARKET GROWTH 110
10 SMART MIRROR MARKET, BY SALES CHANNEL 111
10.1 INTRODUCTION 112
TABLE 67 SMART MIRROR MARKET, BY SALES CHANNEL, 2018–2021 (USD MILLION) 112
FIGURE 51 INDIRECT SALES CHANNEL TO DOMINATE SMART MIRROR MARKET 112
TABLE 68 SMART MIRROR MARKET, BY SALES CHANNEL, 2022–2027 (USD MILLION) 112
10.2 INDIRECT SALES 113
10.2.1 TO ACCOUNT FOR MAJORITY OF SMART MIRROR SALES 113
10.3 DIRECT SALES 113
10.3.1 TO GROW AT HIGH RATE DRIVEN BY RETAIL, RESIDENTIAL, AND HEALTHCARE SEGMENTS 113
11 SMART MIRROR MARKET, BY REGION 114
11.1 INTRODUCTION 115
FIGURE 52 EUROPE TO LEAD SMART MIRROR MARKET DURING FORECAST PERIOD 115
FIGURE 53 MARKET IN SOUTH KOREA TO GROW AT HIGHEST CAGR 116
TABLE 69 SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 116
TABLE 70 SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 117
TABLE 71 SMART MIRROR MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (THOUSAND UNITS) 117
TABLE 72 SMART MIRROR MARKET FOR AUTOMOTIVE, BY REGION, 2022–2027 (THOUSAND UNITS) 117
 
11.2 AMERICAS 118
TABLE 73 AMERICAS: SMART MIRROR MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 118
TABLE 74 AMERICAS: SMART MIRROR MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 118
TABLE 75 AMERICAS: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 119
TABLE 76 AMERICAS: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 119
TABLE 77 AMERICAS: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 119
TABLE 78 AMERICAS: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 119
11.2.1 NORTH AMERICA 120
FIGURE 54 NORTH AMERICA: SMART MIRROR MARKET SNAPSHOT 120
TABLE 79 NORTH AMERICA: SMART MIRROR MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 121
TABLE 80 NORTH AMERICA: SMART MIRROR MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 121
TABLE 81 NORTH AMERICA: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 121
TABLE 82 NORTH AMERICA: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 122
TABLE 83 NORTH AMERICA: SMART MIRROR MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 122
TABLE 84 NORTH AMERICA: SMART MIRROR MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 122
11.2.1.1 US 123
11.2.1.1.1 Market growth attributed to government support for adoption of electric cars 123
11.2.1.2 Canada 123
11.2.1.2.1 Self-dimming smart mirrors for hospitality and retail applications to boost market 123
11.2.1.3 Mexico 124
11.2.1.3.1 Presence of several automobile manufacturers to propel market 124
11.2.2 SOUTH AMERICA 124
FIGURE 55 SOUTH AMERICA: SMART MIRROR MARKET SNAPSHOT 125
TABLE 85 SOUTH AMERICA: SMART MIRROR MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 125
TABLE 86 SOUTH AMERICA: SMART MIRROR MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 126
TABLE 87 SOUTH AMERICA: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 126
TABLE 88 SOUTH AMERICA: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 126
TABLE 89 SOUTH AMERICA: SMART MIRROR MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 127
TABLE 90 SOUTH AMERICA: SMART MIRROR MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 127
11.2.2.1 Brazil 127
11.2.2.1.1 Emphasis on providing better shopping experience by retail sector to boost market 127
11.2.2.2 Argentina 128
11.2.2.2.1 Economic recovery and technological advancements to boost adoption of smart mirrors 128
11.2.2.3 Rest of South America 128
11.3 EUROPE 128
FIGURE 56 EUROPE: SMART MIRROR MARKET SNAPSHOT 129
TABLE 91 EUROPE: SMART MIRROR MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 130
TABLE 92 EUROPE: SMART MIRROR MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 130
TABLE 93 EUROPE: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 130
TABLE 94 EUROPE: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 131
TABLE 95 EUROPE: SMART MIRROR MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 131
TABLE 96 EUROPE: SMART MIRROR MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 131
11.3.1 UK 132
11.3.1.1 Increasing investments in retail, hospitality, and smart homes segments to promote market growth 132
11.3.2 GERMANY 132
11.3.2.1 Start-ups partnering with retail stores to implement smart mirrors to enhance customer engagement 132
11.3.3 FRANCE 132
11.3.3.1 Presence of large retail brands to propel adoption of smart mirrors 132
11.3.4 ITALY 133
11.3.4.1 Increasing awareness about smart mirror technology contributing to market growth 133
11.3.5 SPAIN 133
11.3.5.1 Increasing adoption of advanced technologies in retail and home automation to boost market 133
11.3.6 REST OF EUROPE (ROE) 133
11.4 ASIA PACIFIC 133
FIGURE 57 ASIA PACIFIC: SMART MIRROR MARKET SNAPSHOT 134
TABLE 97 ASIA PACIFIC: SMART MIRROR MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 135
TABLE 98 ASIA PACIFIC: SMART MIRROR MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 135
TABLE 99 ASIA PACIFIC: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 135
TABLE 100 ASIA PACIFIC: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 136
TABLE 101 ASIA PACIFIC: SMART MIRROR MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 136
TABLE 102 ASIA PACIFIC: SMART MIRROR MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 136
11.4.1 CHINA 137
11.4.1.1 To retain dominance in automotive smart mirror market in Asia Pacific 137
11.4.2 JAPAN 137
11.4.2.1 Large automobile manufacturing base and transformation of retail industry to drive market 137
11.4.3 INDIA 137
11.4.3.1 Government initiatives such as Make in India to positively impact demand for smart mirrors in automotive, hospitality, retail, and smart homes applications 137
11.4.4 SOUTH KOREA 138
11.4.4.1 Rapid technological developments in automotive and electronics industries boosting adoption of smart mirrors 138
11.4.5 AUSTRALIA 138
11.4.5.1 Rising demand for smart retail and EVS to propel market 138
11.4.6 REST OF ASIA PACIFIC 138
11.5 REST OF THE WORLD 138
TABLE 103 REST OF THE WORLD: SMART MIRROR MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 139
TABLE 104 REST OF THE WORLD: SMART MIRROR MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 139
TABLE 105 REST OF THE WORLD: SMART MIRROR MARKET, BY OFFERING, 2018–2021 (USD MILLION) 139
TABLE 106 REST OF THE WORLD: SMART MIRROR MARKET, BY OFFERING, 2022–2027 (USD MILLION) 140
TABLE 107 REST OF THE WORLD: SMART MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 140
TABLE 108 REST OF THE WORLD: SMART MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 140
11.5.1 MIDDLE EAST & AFRICA 140
12 COMPETITIVE LANDSCAPE 141
12.1 INTRODUCTION 141
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 141
TABLE 109 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN SMART MIRROR MARKET 141
12.2.1 PRODUCT PORTFOLIO 142
12.2.2 REGIONAL FOCUS 142
12.2.3 MANUFACTURING FOOTPRINT 142
12.2.4 ORGANIC/INORGANIC GROWTH STRATEGIES 142
 
12.3 MARKET SHARE ANALYSIS, 2021 142
TABLE 110 SMART MIRROR MARKET (AUTOMOTIVE APPLICATION): DEGREE OF COMPETITION 143
12.4 HISTORICAL REVENUE ANALYSIS (2017–2021) 144
FIGURE 58 5-YEAR REVENUE ANALYSIS OF KEY PLAYERS IN SMART MIRROR MARKET 144
12.5 COMPANY EVALUATION QUADRANT 145
12.5.1 STARS 145
12.5.2 PERVASIVE PLAYERS 145
12.5.3 EMERGING LEADERS 145
12.5.4 PARTICIPANTS 145
FIGURE 59 SMART MIRROR MARKET (GLOBAL): COMPANY EVALUATION QUADRANT 146
12.6 SMART MIRROR MARKET: COMPETITIVE BENCHMARKING 147
TABLE 111 SMART MIRROR MARKET: DETAILED LIST OF START-UPS/SMES 147
TABLE 112 SMART MIRROR MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [SMES] 148
TABLE 113 LIST OF KEY START-UPS IN SMART MIRROR MARKET 149
12.7 START-UP/SME EVALUATION QUADRANT 149
12.7.1 PROGRESSIVE COMPANIES 149
12.7.2 RESPONSIVE COMPANIES 149
12.7.3 DYNAMIC COMPANIES 149
12.7.4 STARTING BLOCKS 150
FIGURE 60 SMART MIRROR MARKET (GLOBAL): START-UP/SME EVALUATION QUADRANT, 2021 150
12.8 COMPANY FOOTPRINT 151
TABLE 114 COMPANY FOOTPRINT (OVERALL) 151
TABLE 115 COMPANY OFFERING FOOTPRINT 151
TABLE 116 COMPANY APPLICATION FOOTPRINT 152
TABLE 117 COMPANY REGION FOOTPRINT 153
12.9 COMPETITIVE SITUATION AND TRENDS 153
12.9.1 PRODUCT LAUNCHES & DEVELOPMENTS 154
TABLE 118 SMART MIRROR MARKET: PRODUCT LAUNCHES & DEVELOPMENTS, JANUARY 2018– JANUARY 2022 154
12.9.2 DEALS 156
TABLE 119 SMART MIRROR MARKET: DEALS, JANUARY 2019–MAY 2022 156
13 COMPANY PROFILES 158
13.1 KEY PLAYERS 158
(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View)*
13.1.1 JAPAN DISPLAY INC. 158
TABLE 120 JAPAN DISPLAY INC.: COMPANY OVERVIEW 158
FIGURE 61 JAPAN DISPLAY INC.: COMPANY SNAPSHOT 159
TABLE 121 JAPAN DISPLAY INC.: PRODUCTS OFFERED 159
TABLE 122 JAPAN DISPLAY INC.: PRODUCT LAUNCHES 160
TABLE 123 JAPAN DISPLAY INC.: DEALS 160
13.1.2 FICOSA INTERNATIONAL S.A. 162
TABLE 124 FICOSA INTERNATIONAL S.A.: COMPANY OVERVIEW 162
TABLE 125 FICOSA: PRODUCTS OFFERED 162
TABLE 126 FICOSA INTERNATIONAL S.A.: PRODUCT LAUNCHES 163
TABLE 127 FICOSA INTERNATIONAL S.A.: DEALS 163
13.1.3 GENTEX CORPORATION 165
TABLE 128 GENTEX CORPORATION: COMPANY OVERVIEW 165
FIGURE 62 GENTEX CORPORATION: COMPANY SNAPSHOT 166
TABLE 129 GENTEX CORPORATION: PRODUCTS OFFERED 167
TABLE 130 GENTEX CORPORATION: PRODUCT LAUNCHES 167
TABLE 131 GENTEX CORPORATION: DEALS 167
13.1.4 SEURA SOLUTIONS 170
TABLE 132 SEURA SOLUTIONS: COMPANY OVERVIEW 170
TABLE 133 SEURA SOLUTIONS: PRODUCTS OFFERED 170
TABLE 134 SEURA SOLUTIONS: PRODUCT LAUNCHES 171
13.1.5 MAGNA INTERNATIONAL 173
TABLE 135 MAGNA INTERNATIONAL: COMPANY OVERVIEW 173
FIGURE 63 MAGNA INTERNATIONAL: COMPANY SNAPSHOT 174
TABLE 136 MAGNA INTERNATIONAL: PRODUCTS OFFERED 175
TABLE 137 MAGNA INTERNATIONAL: PRODUCT LAUNCHES 175
TABLE 138 MAGNA INTERNATIONAL: DEALS 176
13.1.6 ELECTRIC MIRROR 177
TABLE 139 ELECTRIC MIRROR: COMPANY OVERVIEW 177
TABLE 140 ELECTRIC MIRROR: PRODUCTS OFFERED 177
TABLE 141 ELECTRIC MIRROR: PRODUCT LAUNCHES 178
13.1.7 HARMAN INTERNATIONAL INDUSTRIES (A SAMSUNG SUBSIDIARY) 179
TABLE 142 HARMAN INTERNATIONAL INDUSTRIES (A SAMSUNG SUBSIDIARY): COMPANY OVERVIEW 179
TABLE 143 HARMAN INTERNATIONAL INDUSTRIES (A SAMSUNG SUBSIDIARY): PRODUCTS OFFERED 179
13.1.8 MURAKAMI KAIMEIDO 180
TABLE 144 MURAKAMI KAIMEIDO: COMPANY OVERVIEW 180
FIGURE 64 MURAKAMI KAIMEIDO: COMPANY SNAPSHOT 180
TABLE 145 MURAKAMI KAIMEIDO: PRODUCTS OFFERED 181
13.1.9 KEONN TECHNOLOGIES 182
TABLE 146 KEONN TECHNOLOGIES: COMPANY OVERVIEW 182
TABLE 147 KEONN TECHNOLOGIES: PRODUCTS OFFERED 182
TABLE 148 KEONN: DEALS 183
 
13.1.10 DENSION 184
TABLE 149 DENSION: COMPANY OVERVIEW 184
TABLE 150 DENSION: PRODUCTS OFFERED 184
* Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
13.2 OTHER PLAYERS 185
13.2.1 ALKE 185
13.2.2 AD NOTAM 186
13.2.3 MIRROCOOL 187
13.2.4 SEYMOURPOWELL 187
13.2.5 DIRROR 188
13.2.6 PERSEUS MIRROR 188
13.2.7 OAKLABS 189
13.2.8 SMARTSPOT 189
13.2.9 PRO DISPLAY 190
13.2.10 GLANCE DISPLAYS 190
13.2.11 NEXSTGO COMPANY LIMITED 191
13.2.12 METROCLICK 191
13.2.13 PINGALA SOFTWARE INDIA PVT. LTD. 192
13.2.14 EYYES GMBH 192
13.2.15 HILO SMART MIRROR 193
14 APPENDIX 194
14.1 INSIGHTS FROM INDUSTRY EXPERTS 194
14.2 DISCUSSION GUIDE 195
14.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 198
14.4 CUSTOMIZATION OPTIONS 200
14.5 RELATED REPORTS 200
14.6 AUTHOR DETAILS 201