車載用HUD市場：技術（AR-HUD、従来型HUD）、HUDタイプ（コンバイナー、フロントガラス）、PCクラス（エコノミー、ミッドセグメント、ラグジュアリー）、自律性レベル、寸法、車種、販売チャネル、EVタイプ、地域別 - 2027年に至る世界市場予測

Automotive HUD Market by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), PC Class (Economy, Mid-Segment, Luxury), Level of Autonomy, Dimension, Vehicle Type, Sales Channel, EV Type and Region - Global Forecast to 2027

自動車用HUDの世界市場は、2022年の10億米ドルから2027年には39億米ドルに達すると予測され、予測期間中のCAGRは30.4%となります。乗用車に搭載されるコネクテッド機能の多様化と、それに付随する安全性や利便性... もっと見る

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自動車用HUDの世界市場は、2022年の10億米ドルから2027年には39億米ドルに達すると予測され、予測期間中のCAGRは30.4%となります。乗用車に搭載されるコネクテッド機能の多様化と、それに付随する安全性や利便性の向上により、優れた利便性、快適性、エンターテインメント性を提供するコネクテッドカーへの需要が高まっています。交通渋滞による車内滞在時間の増加により、車載用コネクテッド機能に対する需要が高まっています。先進のHUDは、コネクティッドカーに欠かせない存在です。コネクテッドカーは、インフォテインメント・ユニットからオーディオとビジュアルのエンターテインメントを提供し、ナビゲーション、リアルタイムの交通情報、駐車スペースの更新など、利便性と安全性を高める機能によって運転体験を向上させます。現在、自動車には、オペレーティングシステムをタイムリーにアップグレードするためのワイヤレス接続システムも搭載されています。このように、コネクテッドカー・ソリューションの需要の増加は、自動車用ヘッドアップディスプレイ（HUD）市場を牽引すると予想されます。
"予測期間中、ミッドセグメントカーセグメントが最も成長率の高い車種クラスになると予測される。"
トヨタ、日産、ホンダ、フォードがミッドセグメントカーの主要メーカーであり、価格は概ね25,000米ドルから50,000米ドルとなっています。中型車では、フロントガラスに投影するHUDの設置に高いコストがかかるため、コンバイナータイプのHUDが主流となっています。コンバイナーHUDは、コンパクトな視野と限られた色の定義で、費用対効果の高いシステムを提供します。中型車向けには、光学的な品質と輝度を向上させるために、コンバイナーHUDシステムを採用しています。この技術は、OEMのコンパクトなスペースの要件を満たすため、この技術の採用と需要が増加しています。フロントガラス用HUDとは対照的に、コンバイナータイプのHUDは、ステアリングホイールとフロントガラスの間に小さなプラスチックスクリーンを使用し、小型で費用対効果も大幅に高くなっています。北米とヨーロッパではすでにこの技術が採用されているため、アジア太平洋地域では今後ますますこの技術の採用が進むと予測されます。アジア太平洋地域のミッドセグメントカー向けHUD市場は、同地域の生産台数が多いことから、最大のシェアを占めると予想されます。
"技術別では、従来型HUD分野が最大の自動車用HUD市場になると推定される"
従来型のHUDは当初、航空・軍事用途に開発されました。しかし、この技術革新は徐々に自動車産業にも浸透し、現在では著名な運転支援システムの一つとして考えられています。航空機のHUDは、位置情報、レーダー情報、飛行経路、加速度、リアルタイム位置などの情報を表示し、パイロットが瞬時に反応できるようサポートします。自動車のHUDは、フロントガラスにGPS情報、速度、エンジンの詳細などを表示します。アジア太平洋地域は、予測期間中、従来型HUDの市場において最も成長率が高いと予測されています。日本と中国の自動車メーカーが安全システムの採用に大きく注力していることが、この地域の従来型HUDの需要を牽引すると予想されます。ホンダやトヨタなどの日本のOEMは、主要なADAS機能を全モデルで標準装備しており、ドライバーは計器盤を見ることなく車両の周囲を監視することができます。ADASの警告はヘッドアップディスプレイに表示され、注意散漫のない運転が可能になります。
"北米の自動車用HUD市場は、予測期間中に大きな成長を遂げると推定される。"
予測期間中に拡張現実の需要が増加すると予想されるため、これらのコンポーネントのメーカーは、OLEDやAMOLEDなどの最新のディスプレイ技術を自動車に導入することを検討しています。北米地域の車載用HUD市場は、自動車生産台数の増加や先端技術市場の発展により、米国がリードすると予想されます。また、この地域では、研究開発への高い投資により、半自律走行車の着実な成長が見られます。これも自動車用HUD市場の起爆剤となるでしょう。さらに、高度なエレクトロニクスの普及が進むことで、自動車用HUDシステムの需要に拍車がかかると予想されます。メキシコは、2022年に北米で2番目に大きな自動車用HUD市場になると推定されます。カナダは、2022年の北米自動車用HUD市場で最も小さなシェアを占めると推定されます。しかし、ドライバーの注意力散漫を軽減し、ドライバーと車両間のコミュニケーションを改善するためのプレミアム車載安全・快適機能に対する需要の高まりが、カナダの自動車用HUD市場に成長機会をもたらすと予測されます。
この調査には、部品サプライヤーからティア1企業、OEMに至るまで、様々な業界専門家による洞察が含まれています。プライマリーの内訳は以下の通りです。
- 企業タイプ別。ティア1: 52%, ティア2: 15%, OEM: 33
- 役職別CXO（最高経営責任者）。40％、Dレベル：30％、その他。30%
- 地域別北米：28％、欧州：35％、アジア太平洋：25％、RoW：12
自動車用HUD市場の主なプレイヤーは、Robert Bosch（ドイツ）、Continental（ドイツ）、Denso（日本）、Visteon（アメリカ）、日本精機（日本）、Panasonic（日本）、Pioneer（日本）、Yazaki（日本）などです。
調査対象範囲
本レポートでは、自動車用HUD市場を、地域別（アジア太平洋、欧州、北米、その他の地域）、HUDタイプ別（コンバイナーHUD、フロントガラスHUD）、技術タイプ別（従来型HUD、拡張現実HUD）、乗用車クラス別（ミドルセグメント車、高級車,エコノミーカー）、ディメンションタイプ（2D HUDと3D HUD）、車種（乗用車、小型商用車、大型商用車）、電気自動車タイプ（BEV、HEV、PHEV、FCEV）、自律性レベル（非自律、半自律、自律）、販売チャネル（OE市場、アフターマーケット）などが含まれます。本レポートでは、様々なレベルの産業分析と企業プロファイルを掲載し、本市場の新興および高成長セグメント、競合マッピング、市場ダイナミクス（ドライバー、阻害要因、機会、および課題）を明らかにしています。
本レポートは、業界分析、業界動向、企業プロファイルなど様々なレベルの分析を含んでおり、これらを合わせて、自動車用HUD市場の新興および高成長セグメント、高成長地域・国、政府の取り組み、ドライバー、抑制、機会、課題などの市場ダイナミクスに関する基本的な見解を構成・考察している。
レポート購入の理由
本レポートは、新規参入企業や中小企業、既存企業が市場をより深く理解し、より大きな市場シェアの獲得に役立てることを可能にします。本レポートを購入された企業は、下記の4つの戦略（市場開発、製品開発/イノベーション、市場多様化、競合評価）のいずれか、または組み合わせにより、市場でのポジションを強化することができます。
本レポートでは、以下の点について考察しています。
- 市場の浸透度。車載用HUD市場とそのトッププレイヤーに関する包括的な情報を提供しています。
- 製品開発/イノベーション。自動車用HUD市場における今後の技術、R&D活動、新製品発売に関する詳細な洞察を提供しています。
- 市場開発。本レポートは、自動車用HUD市場に関する包括的な情報を提供しています。地域ごとの自動車用HUD市場を分析し、有利な新興市場に関する包括的な情報を提供しています。
- 市場の多様化。自動車用HUD市場における新製品、未開拓の地域市場、最近の開発、投資に関する情報を網羅的に提供しています。

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Table of Contents

Summary

The global automotive HUD market is projected to reach USD 3.9 billion by 2027 from USD 1.0 billion in 2022, at a CAGR of 30.4% during the forecast period. The increase in the variety of connected features available in a passenger car and the safety and convenience attached to them have increased the demand for connected vehicles that provide superior convenience, comfort, and entertainment. The increase in the time spent inside a car due to traffic congestions has increased the demand for in-car connected features. Advanced HUDs are an indispensable part of connected vehicles. Connected cars provide audio and visual entertainment from infotainment units and enhance the driving experience by providing convenience and safety features such as navigation, real-time traffic, and parking space updates. Today, cars also have wireless connectivity systems for the timely upgrade of the operating systems. The increase in the demand for connected car solutions is thus expected to drive the automotive head-up display (HUD) market.
“Mid-segment car segment is projected to be the fastest-growing vehicle class during the forecast period.”
Toyota, Nissan, Honda, and Ford are the leading manufacturers of mid-segment cars, which are priced generally between USD 25,000 and USD 50,000. Mid-size segment cars are mostly integrated with combiner type of HUD because of the high cost attached to the installation of windshield projected HUD. Combiner HUDs offer cost-effective systems with a compact field of view and limited color definition. For the mid-segment market, combiner HUD system features suffice optical quality and increased brightness. This technology satisfies OEM’s compact space requirements, thereby increasing the adoption and demand of the technology. The combiner type HUD, in contrast to windshield HUD, utilizes a small plastic screen between the steering wheel and the windscreen and is smaller and significantly more cost-effective. The Asia Pacific region is projected to increasingly adopt this technology as North America and Europe have already adopted this technology. The Asia Pacific HUD market for mid-segment cars is expected to hold the largest share as the region has a higher volume of production.
“The conventional HUD segment is estimated to be the largest automotive HUD market, by technology”
Conventional HUDs were initially developed for aviation and military applications; however, this innovation has slowly made its way into the automotive industry and is currently being considered among the prominent driver assistance systems. HUDs in airplanes display information regarding the position, radar information, flight path, acceleration, and real-time position, which helps pilots to react instantly. HUDs in automobiles display GPS information, speed, and engine details on the windshield. The Asia Pacific region is projected to be the fastest-growing conventional HUD market during the forecast period. The major focus on the adoption of safety systems by Japanese and Chinese automotive OEMs is expected to drive the demand for conventional HUDs in the region. Japanese OEMs such as Honda and Toyota offer major ADAS features as standard across models, enabling drivers to monitor the surroundings of the vehicle without having to glance at the instrument clusters. ADAS warnings are displayed on the head-up display for a distraction-free driving experience.
“North American automotive HUD market is estimated to grow at a significant rate during the forecast period.”
As the demand for augmented reality is expected to increase during the forecast period, manufacturers of these components are contemplating introducing the latest display technologies such as OLED and AMOLED in vehicles. The US is expected to lead the automotive HUD market in the North America region due to the increase in automotive production and the developed market for advanced technologies. In addition, the region is witnessing a steady growth of semi-autonomous vehicles due to high investment in research & development. This would also act as a catalyst for the automotive HUD market. Further, the increasing penetration of advanced electronics is expected to fuel the demand for automotive HUD systems. Mexico is estimated to be the second-largest North American automotive HUD market in 2022. Canada is estimated to account for the smallest share of the North American automotive HUD market in 2022. However, the growing demand for premium in-vehicle safety and comfort features to reduce driver distraction and improve communication between the driver and the vehicle are expected to create growth opportunities for the Canadian automotive HUD market.
The study contains insights from various industry experts, ranging from component suppliers to tier 1 companies and OEMs. The break-up of the primaries is as follows:
• By Company Type: Tier 1: 52%, Tier 2: 15%, OEM: 33%
• By Designation: CXOs: 40%, D level: 30%, Others: 30%
• By Region: North America: 28%, Europe: 35%, Asia Pacific: 25%, RoW: 12%
Some of the key players in the automotive HUD market are Robert Bosch (Germany), Continental (Germany), Denso (Japan), Visteon (US), Nippon Seiki (Japan), Panasonic (Japan), Pioneer (Japan), and Yazaki (Japan).
Research Coverage:
The report covers the automotive HUD market, by volume and value, on the basis of region (Asia Pacific, Europe, North America, and the Rest of the World), by HUD type (combiner HUD and windshield HUD), technology type (conventional HUD and augmented reality HUD), passenger car class (mid-segment cars, luxury cars, and economy cars), dimension type (2-D HUD and 3-D HUD), vehicle type (passenger car, light commercial vehicle, heavy commercial vehicle), electric vehicle type (BEV, HEV, PHEV, and FCEV), level of autonomy (non-autonomous, semi-autonomous, and autonomous) and sales channel (OE market and aftermarket). This report contains various levels of industry analysis and company profiles, which highlight emerging and high-growth segments of this market, competitive mapping, and market dynamics (drivers, restraints, opportunities, & challenges).
The report contains various levels of analysis, including industry analysis, industry trends, and company profiles, which together comprise and discuss the basic views on the emerging and high-growth segments of the automotive HUD market, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.
Reasons to Buy the Report:
The report enables new entrants and smaller firms as well as established firms to understand the market better to help them acquire a larger market share. Firms purchasing the report could use any one or a combination of the 4 strategies (market development, product development/innovation, market diversification, and competitive assessment) mentioned below to strengthen their position in the market.
The report provides insights into the following points:
• Market Penetration: The report offers comprehensive information about the automotive HUD market and the top players in the market.
• Product Development/Innovation: The report provides detailed insights into upcoming technologies, R&D activities, and new product launches in the automotive HUD market.
• Market Development: The report offers comprehensive information about the automotive HUD market. The report analyses the automotive HUD market across regions and provides comprehensive information about lucrative emerging markets.
• Market Diversification: The report provides exhaustive information about new products, untapped regional markets, recent developments, and investments in the automotive HUD market.

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1 INTRODUCTION 37

1.1 OBJECTIVES OF THE STUDY 37

1.2 MARKET DEFINITION 37

1.2.1 INCLUSIONS & EXCLUSIONS 41

TABLE 1 INCLUSIONS & EXCLUSIONS FOR AUTOMOTIVE HUD MARKET 41

1.3 MARKET SCOPE 42

FIGURE 1 AUTOMOTIVE HUD MARKET: MARKET SEGMENTATION 42

1.3.1 YEARS CONSIDERED IN THE STUDY 42

1.4 LIMITATIONS 43

1.5 STAKEHOLDERS 43

1.6 SUMMARY OF CHANGES 44

FIGURE 2 MNM DOWNGRADES ITS FORECAST OF AUTOMOTIVE HUD MARKET 44

2 RESEARCH METHODOLOGY 45

2.1 RESEARCH DATA 45

FIGURE 3 AUTOMOTIVE HUD MARKET: RESEARCH DESIGN 45

FIGURE 4 RESEARCH METHODOLOGY MODEL 46

2.1.1 SECONDARY DATA 47

2.1.1.1 key secondary sources 47

2.1.1.2 Key secondary sources for market sizing 48

2.1.1.3 Key data from secondary sources 49

2.1.2 PRIMARY DATA 49

FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS 50

2.1.2.1 Sampling techniques & data collection methods 50

2.1.2.2 Primary participants 51

2.2 MARKET SIZE ESTIMATION 51

2.2.1 BOTTOM-UP APPROACH 52

FIGURE 6 DETAILED ILLUSTRATION OF BOTTOM-UP APPROACH 53

FIGURE 7 GLOBAL AUTOMOTIVE HUD MARKET SIZE: BOTTOM-UP APPROACH 54

2.2.2 TOP-DOWN APPROACH 54

FIGURE 8 GLOBAL AUTOMOTIVE HUD MARKET SIZE: TOP-DOWN APPROACH 54

FIGURE 9 AUTOMOTIVE HUD MARKET: RESEARCH DESIGN & METHODOLOGY 55

2.3 MARKET BREAKDOWN 56

FIGURE 10 AUTOMOTIVE HUD MARKET: DATA TRIANGULATION 56

2.4 FACTOR ANALYSIS 57

2.4.1 FACTORS CONSIDERED FOR MARKET FORECAST 58

TABLE 2 IMPACT OF VARIOUS FACTORS ON GROWTH OF AUTOMOTIVE HUD MARKET 58

2.5 ASSUMPTIONS 59

2.6 RISK ASSESSMENT & RANGES 60

TABLE 3 RISK ASSESSMENT & RANGES 60

3 EXECUTIVE SUMMARY 61

FIGURE 11 AUTOMOTIVE HUD: MARKET OUTLOOK 61

FIGURE 12 AUTOMOTIVE HUD MARKET: MARKET DYNAMICS 63

FIGURE 13 BY HUD TYPE, WINDSHIELD HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET BY 2027 64

FIGURE 14 BY PASSENGER CAR CLASS, LUXURY CARS SEGMENT ESTIMATED TO HOLD LARGEST SHARE IN AUTOMOTIVE HUD MARKET BY 2027 64

3.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET 65

TABLE 4 AUTOMOTIVE HUD MARKET, PRE-COVID-19 AND POST-COVID-19 SCENARIOS, 2018–2027 (USD MILLION) 65

FIGURE 15 LUXURY AUTOMOTIVE HUD MARKET, PRE-COVID-19 AND POST-COVID-19 SCENARIOS, 2018–2027 (USD MILLION) 65

4 PREMIUM INSIGHTS 67

4.1 ATTRACTIVE OPPORTUNITIES IN AUTOMOTIVE HUD MARKET 67

FIGURE 16 DEMAND FOR IMPROVED IN-VEHICLE EXPERIENCES AND CONNECTED CARS LIKELY TO BOOST MARKET GROWTH FROM 2022 TO 2027 67

4.2 AUTOMOTIVE HUD MARKET SHARE, BY REGION, 2022 (USD MILLION) 68

FIGURE 17 EUROPE ESTIMATED TO BE LARGEST AUTOMOTIVE HUD MARKET IN 2022 68

4.3 EUROPE AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE AND HUD TYPE 68

FIGURE 18 CONVENTIONAL HUD & WINDSHIELD HUD ESTIMATED TO DOMINATE EUROPEAN AUTOMOTIVE HUD MARKET BY 2027 68

4.4 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022 VS 2027 (USD MILLION) 69

FIGURE 19 WINDSHIELD HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 69

4.5 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE 69

FIGURE 20 CONVENTIONAL HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 69

4.6 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE 70

FIGURE 21 2-D HUD SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 70

4.7 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE 70

FIGURE 22 PASSENGER CAR SEGMENT ESTIMATED TO HOLD LARGEST SIZE OF AUTOMOTIVE HUD MARKET IN 2022 70

4.8 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS 71

FIGURE 23 LUXURY CARS SEGMENT ESTIMATED TO HOLD LARGEST SIZE OF AUTOMOTIVE HUD MARKET IN 2022 71

4.9 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL 71

FIGURE 24 OEM SEGMENT EXPECTED TO LEAD AUTOMOTIVE HUD MARKET DURING FORECAST PERIOD 71

4.10 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY 72

FIGURE 25 SEMI-AUTONOMOUS CARS SEGMENT ESTIMATED TO HOLD LARGEST SHARE OF AUTOMOTIVE HUD MARKET BY 2027 72

4.11 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE 72

FIGURE 26 BEVS SEGMENT ESTIMATED TO LEAD AUTOMOTIVE HUD MARKET BY 2027 72

5 MARKET OVERVIEW 73

5.1 INTRODUCTION 73

5.2 MARKET DYNAMICS 74

FIGURE 27 MARKET DYNAMIC: AUTOMOTIVE HUD MARKET 74

5.2.1 DRIVERS 74

5.2.1.1 Increasing awareness about passenger and vehicle safety 74

5.2.1.2 Demand for improvement of in-vehicle experience 75

FIGURE 28 HUD BENEFITS FOR END-USERS 75

FIGURE 29 CATEGORIES OF HUD DESIGNS 76

TABLE 5 APPLICATIONS THAT BENEFIT FROM HUD 76

5.2.1.3 Increasing demand for connected vehicles 76

5.2.1.4 High growth in luxury and high-end car segments, mainly in emerging markets 77

5.2.1.5 Integration of advanced technologies 77

5.2.2 RESTRAINTS 78

5.2.2.1 Requirement of greater space in automotive cockpit 78

5.2.2.2 Lack of luminance & brightness and high power consumption 78

5.2.3 OPPORTUNITIES 78

5.2.3.1 Increased demand for semi-autonomous and electric vehicles 78

5.2.3.2 Introduction of portable HUDs at lower prices in low and middle car segments 79

5.2.3.3 Development of comprehensive voice-operated head-up display systems 79

5.2.3.4 Increasing investment in automotive head-up displays 80

5.2.4 CHALLENGE 80

5.2.4.1 High cost of advanced head-up display systems 80

5.2.4.2 Required technological update 80

5.3 VALUE CHAIN ANALYSIS 81

FIGURE 30 VALUE CHAIN ANALYSIS: AUTOMOTIVE HUD MARKET 81

5.4 PORTER’S 5 FORCES ANALYSIS 82

TABLE 6 IMPACT OF PORTER'S FIVE FORCES ON AUTOMOTIVE HUD MARKET 82

FIGURE 31 HIGH THREAT OF NEW ENTRANTS OWING TO ADVANCEMENTS IN SUBSTITUTE TECHNOLOGY 83

5.4.1 INTENSITY OF COMPETITIVE RIVALRY 83

5.4.2 THREAT OF SUBSTITUTES 84

5.4.3 BARGAINING POWER OF BUYERS 84

5.4.4 BARGAINING POWER OF SUPPLIERS 84

5.4.5 THREAT OF NEW ENTRANTS 84

5.5 SUPPLY CHAIN ANALYSIS 85

FIGURE 32 AUTOMOTIVE HUD MARKET: SUPPLY CHAIN ANALYSIS 85

5.6 ECOSYSTEM ANALYSIS 86

TABLE 7 ROLE OF COMPANIES IN AUTOMOTIVE HUD MARKET ECOSYSTEM 86

5.7 TRADE ANALYSIS 87

TABLE 8 IMPORT DATA FOR HS CODE 852691, BY COUNTRY,

2016–2020 (USD THOUSAND) 87

TABLE 9 EXPORT DATA FOR HS CODE 8708, BY COUNTRY,

2016–2020 (USD THOUSAND) 88

5.8 PATENT ANALYSIS 89

TABLE 10 PATENT ANALYSIS: AUTOMOTIVE HUD MARKET 89

5.9 CASE STUDIES 90

5.9.1 AFTERMARKET HEAD-UP DISPLAY (HUD) DEVICES BY NAVDY 90

5.9.2 COMPACT HUD SYSTEM FOR AUTOMOTIVE INDUSTRY BY VISTEON 90

5.9.3 CP INDUSTRIES HUD GLASS TESTING 90

5.9.4 EMERGING TECHNOLOGIES TO DEVELOP AND EVALUATE IN-VEHICLE INTELLIGENT SYSTEMS (INFOTAINMENT AR HUD) 90

5.10 REGULATION/STANDARDS FOR HUD 91

5.11 PRICING ANALYSIS 91

FIGURE 33 PRICING ANALYSIS: AUTOMOTIVE HUD MARKET (US DOLLARS) 92

5.12 AUTOMOTIVE HUD MARKET SCENARIO 92

5.12.1 MOST LIKELY SCENARIO 92

TABLE 11 AUTOMOTIVE HUD MARKET: MOST LIKELY SCENARIO, BY REGION,

2022–2027 (USD MILLION) 92

5.12.2 OPTIMISTIC SCENARIO 93

TABLE 12 AUTOMOTIVE HUD MARKET: OPTIMISTIC SCENARIO, BY REGION,

2022–2027 (USD MILLION) 93

5.12.3 PESSIMISTIC SCENARIO 93

TABLE 13 AUTOMOTIVE HUD MARKET: PESSIMISTIC SCENARIO, BY REGION,

2022–2027 (USD MILLION) 93

5.13 TECHNOLOGICAL OVERVIEW 94

5.13.1 INTRODUCTION 94

FIGURE 34 HEAD-UP DISPLAY (HUD) EVOLUTION 94

5.13.2 CURRENT SENSORS TECHNOLOGIES USED IN HEAD-UP DISPLAY 95

5.13.2.1 Radar 95

5.13.2.2 LiDAR 95

5.13.2.3 Image sensors 95

5.13.3 TECHNOLOGICAL ADVANCEMENT IN NEAR FUTURE 95

5.13.4 ADOPTION OF CONNECTED VEHICLE 96

5.14 EMERGING TRENDS 96

5.14.1 MOTORCYCLE WINDSHIELD HUD 96

5.14.2 MOTORCYCLE HELMET HUD 97

6 COVID-19 IMPACT 98

6.1 COVID-19 HEALTH ASSESSMENT 98

FIGURE 35 COVID-19: GLOBAL PROPAGATION 98

FIGURE 36 COVID-19 PROPAGATION: SELECT COUNTRIES 99

6.2 COVID-19 ECONOMIC ASSESSMENT 100

FIGURE 37 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 100

6.2.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 101

FIGURE 38 CRITERIA IMPACTING GLOBAL ECONOMY 101

FIGURE 39 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 102

6.3 AUTOMOTIVE HUD MARKET: COVID-19 IMPACT 103

6.3.1 IMPACT ON AUTOMOTIVE CHIP PRODUCTION 103

6.3.2 IMPACT ON VEHICLE SALES 103

6.3.3 IMPACT ON GLOBAL AUTOMOTIVE HUD MARKET 104

7 AUTOMOTIVE HUD MARKET, BY HUD TYPE 105

7.1 INTRODUCTION 106

7.1.1 RESEARCH METHODOLOGY 106

7.1.2 KEY INDUSTRY INSIGHTS 107

FIGURE 40 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022 VS 2027 (USD MILLION) 107

TABLE 14 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2018–2021 (‘000 UNITS) 107

TABLE 15 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022–2027 (‘000 UNITS) 108

TABLE 16 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2018–2021 (USD MILLION) 108

TABLE 17 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2022–2027 (USD MILLION) 108

7.2 COMBINER HUD 108

7.2.1 VOLUME GROWTH OF COMBINER HUD IN MID-SEGMENT CARS IN ASIA PACIFIC EXPECTED TO DRIVE MARKET 109

TABLE 18 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (‘000 UNITS) 109

TABLE 19 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (‘000 UNITS) 109

TABLE 20 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (USD MILLION) 109

TABLE 21 COMBINER HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (USD MILLION) 110

7.3 WINDSHIELD HUD 110

7.3.1 EUROPE ACCOUNTED FOR LARGEST MARKET SHARE IN 2022 111

TABLE 22 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (‘000 UNITS) 111

TABLE 23 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (‘000 UNITS) 111

TABLE 24 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (USD MILLION) 111

TABLE 25 WINDSHIELD HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (USD MILLION) 112

8 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE 113

8.1 INTRODUCTION 114

8.1.1 RESEARCH METHODOLOGY 114

FIGURE 41 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2022 VS. 2027 (USD MILLION) 115

TABLE 26 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2018–2021 (‘000 UNITS) 115

TABLE 27 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2022–2027 (‘000 UNITS) 115

TABLE 28 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION) 115

TABLE 29 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 116

8.2 CONVENTIONAL HUD 116

8.2.1 ASIA PACIFIC ESTIMATED TO LEAD CONVENTIONAL HUD MARKET BY 2027 116

TABLE 30 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION

2018–2021 (‘000 UNITS) 116

TABLE 31 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (‘000 UNITS) 117

TABLE 32 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (USD MILLION) 117

TABLE 33 CONVENTIONAL HUD: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (USD MILLION) 117

8.3 AUGMENTED REALITY-BASED HUD (AR HUD) 118

8.3.1 EUROPE PROJECTED TO LEAD AR HUD MARKET 118

TABLE 34 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,

BY REGION, 2018–2021 (‘000 UNITS) 118

TABLE 35 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,

BY REGION, 2022–2027 (‘000 UNITS) 118

TABLE 36 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,

BY REGION, 2018–2021 (USD MILLION) 119

TABLE 37 AUGMENTED REALITY-BASED HUD: AUTOMOTIVE HUD MARKET,

BY REGION, 2022–2027 (USD MILLION) 119

8.4 KEY INDUSTRY INSIGHTS 120

9 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS 121

9.1 INTRODUCTION 122

9.1.1 RESEARCH METHODOLOGY 122

9.1.2 KEY INDUSTRY INSIGHTS 123

FIGURE 42 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,

2022 VS. 2027 (USD MILLION) 123

TABLE 38 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,

2018–2021 (‘000 UNITS) 123

TABLE 39 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,

2022–2027 (‘000 UNITS) 124

TABLE 40 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,

2018–2021 (USD MILLION) 124

TABLE 41 AUTOMOTIVE HUD MARKET, BY PASSENGER CAR CLASS,

2022–2027 (USD MILLION) 124

9.2 ECONOMIC CARS 125

9.2.1 INEXPENSIVE HUD SOLUTIONS TO DRIVE ECONOMIC CARS SEGMENT 125

TABLE 42 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (‘000 UNITS) 125

TABLE 43 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (‘000 UNITS) 125

TABLE 44 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2028–2022 (USD MILLION) 125

TABLE 45 ECONOMIC CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (USD MILLION) 126

9.3 MID-SEGMENT CARS 126

9.3.1 INCREASING ADOPTION OF HUDS IN MID-SEGMENT VEHICLES TO BE MAJOR GROWTH DRIVER 127

TABLE 46 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (‘000 UNITS) 127

TABLE 47 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (‘000 UNITS) 127

TABLE 48 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (USD MILLION) 127

TABLE 49 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (USD MILLION) 128

9.4 LUXURY CARS 128

9.4.1 RISING DEMAND FOR CONNECTIVITY SERVICES TO FUEL LUXURY CARS SEGMENT 128

TABLE 50 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (‘000 UNITS) 128

TABLE 51 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2021–2030 (‘000 UNITS) 129

TABLE 52 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (USD MILLION) 129

TABLE 53 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (USD MILLION) 129

10 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE 130

10.1 INTRODUCTION 131

10.1.1 RESEARCH METHODOLOGY 131

10.1.2 KEY INDUSTRY INSIGHTS 131

FIGURE 43 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,

2022 VS. 2027 (‘000 UNITS) 132

TABLE 54 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE, 2018–2021 (‘000 UNITS) 132

TABLE 55 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE, 2022–2027 (‘000 UNITS) 132

10.2 2-D HUD 133

10.2.1 HIGH ADOPTION OF COMBINER HUDS WILL PROPEL 2-D HUD MARKET IN ASIA PACIFIC 133

TABLE 56 2-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (‘000 UNITS) 133

TABLE 57 2-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 133

10.3 3-D HUD 133

10.3.1 HIGH PRODUCTION OF LUXURY VEHICLES WILL PROVIDE LEVERAGE FOR GROWTH OF 3-D HUD SEGMENT IN EUROPE 134

TABLE 58 3-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (‘000 UNITS) 134

TABLE 59 3-D HUD: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 134

11 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY 135

11.1 INTRODUCTION 136

11.1.1 RESEARCH METHODOLOGY 137

11.1.2 KEY INDUSTRY INSIGHTS 137

TABLE 60 RECENT AND ONGOING DEMONSTRATION AND TESTING OF CONNECTED AUTONOMOUS VEHICLES BY KEY COMPANIES 138

TABLE 61 ECONOMIC IMPACT OF CONNECTED AND AUTONOMOUS VEHICLES AND ITS BREAKDOWN 139

FIGURE 44 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,

2022 VS. 2027 (USD MILLION) 139

TABLE 62 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,

2018–2021 (‘000 UNITS) 140

TABLE 63 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,

2022–2027 (‘000 UNITS) 140

TABLE 64 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,

2018–2021 (USD MILLION) 140

TABLE 65 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY,

2022–2027 (USD MILLION) 140

11.2 SEMI-AUTONOMOUS CARS 141

11.2.1 LEVEL 1 (L1) 141

11.2.2 LEVEL 2 (L2) 142

11.2.3 LEVEL 3 (L3) 142

TABLE 66 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (‘000 UNITS) 142

TABLE 67 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (‘000 UNITS) 143

TABLE 68 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, REGION,

2018–2021 (USD MILLION) 143

TABLE 69 SEMI-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (USD MILLION) 143

11.3 AUTONOMOUS CARS 144

TABLE 70 FEW POPULAR AUTONOMOUS VEHICLES FROM COMPANIES ACROSS WORLD 144

TABLE 71 EXPECTED TECHNOLOGY VS. CURRENT TECHNOLOGY READINESS LEVEL OF AUTONOMOUS VEHICLE 145

11.3.1 LEVEL 4 (L4) 145

11.3.2 LEVEL 5 (L5) 146

11.3.3 EUROPE AND NORTH AMERICA WILL PLAY KEY ROLE IN DEVELOPMENT OF AUTONOMOUS CARS 146

TABLE 72 AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (‘000 UNITS) 146

TABLE 73 AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (USD MILLION) 147

11.4 NON-AUTONOMOUS CARS 147

TABLE 74 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (‘000 UNITS) 147

TABLE 75 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (‘000 UNITS) 148

TABLE 76 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, REGION,

2018–2021 (USD MILLION) 148

TABLE 77 NON-AUTONOMOUS CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (USD MILLION) 148

12 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE 149

12.1 INTRODUCTION 150

12.1.1 RESEARCH METHODOLOGY 150

12.1.2 KEY INDUSTRY INSIGHTS 150

FIGURE 45 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2020 VS. 2025 (USD MILLION) 151

TABLE 78 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2021 (‘000 UNITS) 151

TABLE 79 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2022–2027 (‘000 UNITS) 151

TABLE 80 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2021 (USD MILLION) 152

TABLE 81 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2022–2027 (USD MILLION) 152

12.2 PASSENGER CARS 152

12.2.1 ASIA PACIFIC PROJECTED TO HOLD LARGEST SHARE IN PASSENGER CARS SEGMENT BY 2027 153

TABLE 82 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (‘000 UNITS) 153

TABLE 83 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (‘000 UNITS) 153

TABLE 84 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (USD MILLION) 153

TABLE 85 PASSENGER CARS: AUTOMOTIVE HUD MARKET, BY REGION,

2022–2027 (USD MILLION) 154

12.3 COMMERCIAL VEHICLES 154

12.3.1 LIGHT COMMERCIAL VEHICLES (LCVS) 155

12.3.1.1 North America estimated to have largest market share 155

TABLE 86 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (‘000 UNITS) 155

TABLE 87 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 155

TABLE 88 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (USD MILLION) 155

TABLE 89 LIGHT COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (USD MILLION) 156

12.3.2 HEAVY COMMERCIAL VEHICLES (HCVS) 156

12.3.2.1 High vibration and heat are major challenges for growth of automotive HUD market in HCVs segment 156

TABLE 90 HEAVY COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 156

TABLE 91 HEAVY COMMERCIAL VEHICLES: AUTOMOTIVE HUD MARKET,

BY REGION, 2022–2027 (USD MILLION) 157

13 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE 158

13.1 INTRODUCTION 159

13.1.1 RESEARCH METHODOLOGY 159

13.1.2 KEY PRIMARY INSIGHTS 160

FIGURE 46 KEY PRIMARY INSIGHTS 160

FIGURE 47 AUTOMOTIVE HUD MARKET, BY EV TYPE, 2022 VS 2027 (USD MILLION) 160

TABLE 92 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,

2018–2021 (‘000 UNITS) 160

TABLE 93 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,

2022–2027 (‘000 UNITS) 161

TABLE 94 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,

2018–2021 (USD MILLION) 161

TABLE 95 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE,

2022–2027 (USD MILLION) 161

13.2 BATTERY ELECTRIC VEHICLES (BEVS) 162

13.3 FUEL CELL ELECTRIC VEHICLES (FCEVS) 162

13.4 HYBRID ELECTRIC VEHICLES (HEVS) 163

13.5 PLUG-IN HYBRID ELECTRIC VEHICLES (PHEVS) 163

14 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL 164

14.1 INTRODUCTION 165

14.1.1 RESEARCH METHODOLOGY 166

14.1.2 KEY INDUSTRY INSIGHTS 166

FIGURE 48 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL,

2022 VS. 2027 (USD MILLION) 167

TABLE 96 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL,

2018–2021 (USD MILLION) 167

TABLE 97 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL,

2022–2027 (USD MILLION) 167

14.2 OE MARKET 168

14.2.1 OEM’S INITIATIVES TO OFFER ADVANCED HUD SOLUTIONS TO DRIVE THE SEGMENT 168

TABLE 98 OE MARKET: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (USD MILLION) 168

TABLE 99 OE MARKET: AUTOMOTIVE HUD MARKET, BY REGION,

2020–2025 (USD MILLION) 168

14.3 AFTERMARKET 169

14.3.1 LOW-COST AFTERMARKET HUD SOLUTIONS TO DRIVE THE SEGMENT 169

TABLE 100 AFTERMARKET: AUTOMOTIVE HUD MARKET, BY REGION,

2018–2021 (USD MILLION) 169

TABLE 101 AFTERMARKET: AUTOMOTIVE HUD MARKET, BY REGION,

2020–2025 (USD MILLION) 169

15 AUTOMOTIVE HUD MARKET, BY REGION 170

15.1 INTRODUCTION 170

FIGURE 49 AUTOMOTIVE HUD MARKET, BY REGION, 2022 171

FIGURE 50 AUTOMOTIVE HUD MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 171

TABLE 102 AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (’000 UNITS) 172

TABLE 103 AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (‘000 UNITS) 172

TABLE 104 AUTOMOTIVE HUD MARKET, BY REGION, 2018–2021 (USD MILLION) 172

TABLE 105 AUTOMOTIVE HUD MARKET, BY REGION, 2022–2027 (USD MILLION) 172

15.2 ASIA PACIFIC 173

FIGURE 51 ASIA PACIFIC: AUTOMOTIVE HUD MARKET SNAPSHOT 174

TABLE 106 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2018–2021 (’000 UNITS) 174

TABLE 107 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2022–2027 (‘000 UNITS) 175

TABLE 108 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2018–2021 (USD MILLION) 175

TABLE 109 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2022–2027 (USD MILLION) 175

TABLE 110 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2018–2021 (’000 UNITS) 176

TABLE 111 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2022–2027 (‘000 UNITS) 176

TABLE 112 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2018–2021 (USD MILLION) 176

TABLE 113 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2022–2027 (USD MILLION) 176

TABLE 114 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,

2018–2021 (’000 UNITS) 176

TABLE 115 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,

2022–2027(‘000 UNITS) 177

TABLE 116 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2018–2021 (’000 UNITS) 177

TABLE 117 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2022–2027 (‘000 UNITS) 177

TABLE 118 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2018–2021 (USD MILLION) 177

TABLE 119 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2022–2027(USD MILLION) 178

TABLE 120 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (‘000 UNITS) 178

TABLE 121 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE ,

2022–2027 (‘000 UNITS) 178

TABLE 122 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 178

TABLE 123 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 179

15.2.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET IN ASIA PACIFIC 179

15.2.2 CHINA 180

15.2.2.1 China vehicle production data 180

TABLE 124 CHINA: VEHICLE PRODUCTION DATA (UNITS) 180

15.2.2.2 Higher automotive production in China is driving automotive HUD market 180

TABLE 125 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 180

TABLE 126 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027(’000 UNITS) 181

TABLE 127 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 181

TABLE 128 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 181

15.2.3 INDIA 182

15.2.3.1 India vehicle production data 182

TABLE 129 INDIA: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 182

15.2.3.2 Rise in foreign investment due to improved FDI policies expected to foster Indian automotive market in coming years 182

TABLE 130 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 182

TABLE 131 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 183

TABLE 132 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 183

TABLE 133 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 183

15.2.4 JAPAN 184

15.2.4.1 Japan vehicle production data 184

TABLE 134 JAPAN: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 184

15.2.4.2 Presence of leading HUD manufacturers expected to propel Japanese automotive HUD market 184

TABLE 135 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 184

TABLE 136 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 185

TABLE 137 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 185

TABLE 138 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 185

15.2.5 SOUTH KOREA 186

15.2.5.1 South Korea vehicle production data 186

TABLE 139 SOUTH KOREA: VEHICLE PRODUCTION DATA, 2018-2021(‘000 UNITS) 186

15.2.5.2 Increasing adoption of HUDs by South Korean OEMs such as Hyundai and KIA expected to drive market 187

TABLE 140 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 187

TABLE 141 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 187

TABLE 142 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 187

TABLE 143 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 188

15.2.6 THAILAND 188

15.2.6.1 Thailand vehicle production data 188

TABLE 144 THAILAND VEHICLE PRODUCTION, 2018-2021 (UNITS) 188

15.2.6.2 Favorable government tax policies to encourage foreign investments will drive market 189

TABLE 145 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 189

TABLE 146 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 189

TABLE 147 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 189

TABLE 148 THAILAND: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 190

15.2.7 REST OF ASIA PACIFIC 190

15.2.7.1 HUD expected to be widely available in luxury segment in Rest of Asia Pacific 191

TABLE 149 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (‘000 UNITS) 191

TABLE 150 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (‘000 UNITS) 191

TABLE 151 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD THOUSAND) 191

TABLE 152 REST OF ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 192

15.3 EUROPE 192

FIGURE 52 EUROPE: AUTOMOTIVE HUD MARKET SNAPSHOT 193

TABLE 153 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2018–2021 (’000 UNITS) 194

TABLE 154 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2022–2027 (‘000 UNITS) 194

TABLE 155 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2018–2021 (USD MILLION) 195

TABLE 156 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2022–2027 (USD MILLION) 195

TABLE 157 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2018–2021 (’000 UNITS) 195

TABLE 158 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2022–2027 (‘000 UNITS) 196

TABLE 159 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2018–2021 (USD MILLION) 196

TABLE 160 EUROPE: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2022–2027 (USD MILLION) 196

TABLE 161 EUROPE: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,

2018–2021 (’000 UNITS) 196

TABLE 162 EUROPE: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,

2022–2027 (‘000 UNITS) 197

TABLE 163 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2018–2021 (’000 UNITS) 197

TABLE 164 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2022–2027 (‘000 UNITS) 197

TABLE 165 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2018–2021 (USD MILLION) 197

TABLE 166 EUROPE: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2022–2027 (USD MILLION) 198

TABLE 167 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (‘000 UNITS) 198

TABLE 168 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (‘000 UNITS) 198

TABLE 169 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 198

TABLE 170 EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 199

15.3.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET IN EUROPE 199

15.3.2 FRANCE 199

15.3.2.1 France vehicle production data 200

TABLE 171 FRANCE: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 200

15.3.2.2 High presence of luxury car manufacturers expected to drive market 200

TABLE 172 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021(’000 UNITS) 200

TABLE 173 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 200

TABLE 174 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 200

TABLE 175 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 201

15.3.3 GERMANY 201

15.3.3.1 Germany vehicle production data 202

TABLE 176 GERMANY: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 202

15.3.3.2 Germany is home to leading car manufacturers and HUD manufacturers 202

TABLE 177 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 202

TABLE 178 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 202

TABLE 179 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 202

TABLE 180 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 203

15.3.4 RUSSIA 203

15.3.4.1 Russia vehicle production data 203

TABLE 181 RUSSIA: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 203

15.3.4.2 Luxury car segment holds largest market share in Russia 204

TABLE 182 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 204

TABLE 183 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 204

TABLE 184 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 204

TABLE 185 RUSSIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 204

15.3.5 SPAIN 205

15.3.5.1 Spain vehicle production data 205

TABLE 186 SPAIN: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 205

15.3.5.2 Mid-segment projected to have highest growth rate 205

TABLE 187 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 205

TABLE 188 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 206

TABLE 189 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 206

TABLE 190 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 206

15.3.6 UK 207

15.3.6.1 UK vehicle production data 207

TABLE 191 UK: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 207

15.3.6.2 High demand for luxury and high-end cars expected to drive market 207

TABLE 192 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2021 (’000 UNITS) 207

TABLE 193 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2022–2027(’000 UNITS) 208

TABLE 194 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 208

TABLE 195 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 208

15.3.7 REST OF EUROPE 209

15.3.7.1 High demand for advanced features will propel automotive HUD market in Rest of Europe 209

TABLE 196 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 209

TABLE 197 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 209

TABLE 198 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 209

TABLE 199 REST OF EUROPE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 210

15.4 NORTH AMERICA 210

FIGURE 53 ASIA PACIFIC: AUTOMOTIVE HUD MARKET SNAPSHOT 211

TABLE 200 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2018–2021 (’000 UNITS) 211

TABLE 201 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2022–2027 (‘000 UNITS) 212

TABLE 202 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2018–2021 (USD MILLION) 212

TABLE 203 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2022–2027 (USD MILLION) 212

TABLE 204 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2018–2021 (’000 UNITS) 212

TABLE 205 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2022–2027 (‘000 UNITS) 213

TABLE 206 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2018–2021 (USD MILLION) 213

TABLE 207 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY HUD TYPE,

2022–2027 (USD MILLION) 213

TABLE 208 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,

2018–2021 (’000 UNITS) 213

TABLE 209 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE,

2022–2027 (‘000 UNITS) 214

TABLE 210 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2018–2021 (’000 UNITS) 214

TABLE 211 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2022–2027 (‘000 UNITS) 214

TABLE 212 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2018–2021 (USD MILLION) 214

TABLE 213 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY TECHNOLOGY TYPE,

2022–2027(USD MILLION) 215

TABLE 214 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (‘000 UNITS) 215

TABLE 215 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (‘000 UNITS) 215

TABLE 216 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 216

TABLE 217 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 216

15.4.1 COVID-19 IMPACT ON AUTOMOTIVE HUD MARKET IN NORTH AMERICA 216

15.4.2 CANADA 217

15.4.2.1 Canada vehicle production data 217

TABLE 218 CANADA: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 217

15.4.2.2 LCVs projected to be fastest-growing segment 217

TABLE 219 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 217

TABLE 220 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 217

TABLE 221 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 218

TABLE 222 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 218

15.4.3 MEXICO 218

15.4.3.1 Mexico vehicle production data 219

TABLE 223 MEXICO: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 219

15.4.3.2 Lower production costs compared to other North American countries driving Mexican automotive market 219

TABLE 224 MEXICO: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 219

TABLE 225 MEXICO: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 219

TABLE 226 MEXICO: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 219

TABLE 227 MEXICO: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 220

15.4.4 US 220

15.4.4.1 US vehicle production data 220

TABLE 228 US: VEHICLE PRODUCTION DATA, 2018-2021 (UNITS) 220

15.4.4.2 High demand for premium features in vehicles expected to drive market 221

TABLE 229 US: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2021 (’000 UNITS) 221

TABLE 230 US: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2022–2027 (’000 UNITS) 221

TABLE 231 US: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 221

TABLE 232 US: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 221

15.5 REST OF THE WORLD (ROW) 222

FIGURE 54 ROW: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2022 VS 2027 222

TABLE 233 REST OF THE WORLD: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2018–2021 (’000 UNITS) 223

TABLE 234 REST OF THE WORLD: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2022–2027 (‘000 UNITS) 223

TABLE 235 REST OF THE WORLD: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2018–2021 (USD MILLION) 223

TABLE 236 REST OF THE WORLD: AUTOMOTIVE HUD MARKET, BY COUNTRY,

2022–2027 (USD MILLION) 223

15.5.1 BRAZIL 224

15.5.1.1 Projected growth in production of cars to drive Brazil’s market 224

TABLE 237 BRAZIL: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 224

TABLE 238 BRAZIL: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 224

TABLE 239 BRAZIL: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 225

TABLE 240 BRAZIL: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD THOUSAND) 225

15.5.2 IRAN 225

15.5.2.1 Less production of luxury cars restraining market 225

TABLE 241 IRAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 225

TABLE 242 IRAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 226

TABLE 243 IRAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 226

TABLE 244 IRAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD THOUSAND) 226

15.5.3 REST OF ROW 226

15.5.3.1 HUDs expected to be available mainly in luxury segment in Rest of RoW 227

TABLE 245 REST OF ROW: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (’000 UNITS) 227

TABLE 246 REST OF ROW: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (’000 UNITS) 227

TABLE 247 REST OF ROW: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2018–2021 (USD MILLION) 227

TABLE 248 REST OF ROW: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE,

2022–2027 (USD MILLION) 228

16 COMPETITIVE LANDSCAPE 229

16.1 OVERVIEW 229

TABLE 249 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN AUTOMOTIVE

HUD MARKET 229

16.2 MARKET SHARE ANALYSIS 231

TABLE 250 MARKET SHARE ANALYSIS, 2021 231

FIGURE 55 MARKET RANKING AND SHARE ANALYSIS: AUTOMOTIVE HUD MARKET 232

16.3 COMPETITIVE LEADERSHIP MAPPING 233

16.3.1 STAR 233

16.3.2 EMERGING LEADERS 233

16.3.3 PERVASIVE 234

16.3.4 EMERGING COMPANIES 234

FIGURE 56 AUTOMOTIVE HUD MARKET (GLOBAL): COMPETITIVE LEADERSHIP MAPPING, 2021 234

TABLE 251 AUTOMOTIVE HUD MARKET: COMPANY FOOTPRINT, 2021 235

TABLE 252 AUTOMOTIVE HUD MARKET: SOLUTION FOOTPRINT, 2021 236

TABLE 253 AUTOMOTIVE HUD MARKET: REGIONAL FOOTPRINT, 2021 237

16.4 START-UP EVALUATION QUADRANT 238

16.4.1 PROGRESSIVE COMPANIES 238

16.4.2 RESPONSIVE COMPANIES 238

16.4.3 DYNAMIC COMPANIES 238

16.4.4 STARTING BLOCKS 238

FIGURE 57 AUTOMOTIVE HUD MARKET: START-UP EVALUATION QUADRANT, 2021 239

16.5 WINNER VS. TAIL-ENDERS 240

TABLE 254 WINNERS VS. TAIL-ENDERS 240

17 COMPANY PROFILE 242

(Business Overview, Products Offered, Recent Developments, MnM View Right to win, Strategic choices made, Weaknesses and competitive threats) *

17.1 KEY PLAYERS 242

17.1.1 ROBERT BOSCH 242

TABLE 255 ROBERT BOSCH: BUSINESS OVERVIEW 242

FIGURE 58 ROBERT BOSCH: COMPANY SNAPSHOT 243

TABLE 256 ROBERT BOSCH: PRODUCTS OFFERED 243

TABLE 257 ROBERT BOSCH: SHAREHOLDERS 244

TABLE 258 ROBERT BOSCH: KEY CUSTOMERS 245

TABLE 259 ROBERT BOSCH: NEW PRODUCT DEVELOPMENTS 245

TABLE 260 ROBERT BOSCH: DEALS 245

17.1.2 CONTINENTAL AG 247

TABLE 261 CONTINENTAL AG: BUSINESS OVERVIEW 247

FIGURE 59 CONTINENTAL AG: COMPANY SNAPSHOT 248

TABLE 262 CONTINENTAL AG: PRODUCTS OFFERED 248

TABLE 263 CONTINENTAL AG: KEY CUSTOMERS 249

TABLE 264 CONTINENTAL AG: AUTOMOTIVE HUD SUPPLY CONTRACTS 249

TABLE 265 CONTINENTAL AG: NEW PRODUCT DEVELOPMENTS 249

TABLE 266 ONTINENTAL AG: OTHERS 250

17.1.3 DENSO 252

TABLE 267 DENSO: BUSINESS OVERVIEW 252

FIGURE 60 DENSO: COMPANY SNAPSHOT 253

TABLE 268 DENSO: PRODUCTS OFFERED 253

TABLE 269 DENSO: AUTOMOTIVE HUD SUPPLY CONTRACTS 254

TABLE 270 DENSO: DEALS 255

TABLE 271 DENSO: OTHERS 256

17.1.4 PANASONIC 258

TABLE 272 PANASONIC: BUSINESS OVERVIEW 258

FIGURE 61 PANASONIC: COMPANY SNAPSHOT 259

TABLE 273 PANASONIC: KEY SHAREHOLDERS 259

TABLE 274 PANASONIC: KEY CUSTOMERS 260

TABLE 275 PANASONIC: SUPPLY CONTRACTS 260

TABLE 276 PANASONIC: PRODUCTS OFFERED 261

TABLE 277 PANASONIC: NEW PRODUCT DEVELOPMENTS 262

TABLE 278 PANASONIC: DEALS 262

17.1.5 NIPPON SEIKI 265

TABLE 279 NIPPON SEIKI: BUSINESS OVERVIEW 265

FIGURE 62 NIPPON SEIKI: COMPANY SNAPSHOT 266

TABLE 280 NIPPON SEIKI: SHAREHOLDERS 266

TABLE 281 NIPPON SEIKI: SALES RATIO TO MAJOR CUSTOMERS 267

TABLE 282 NIPPON SEIKI: SUPPLY CONTRACTS 267

TABLE 283 NIPPON SEIKI: PRODUCTS OFFERED 268

TABLE 284 NIPPON SEIKI: DEALS 268

TABLE 285 NIPPON SEIKI: OTHERS 269

17.1.6 YAZAKI CORPORATION 271

TABLE 286 YAZAKI CORPORATION: BUSINESS OVERVIEW 271

FIGURE 63 YAZAKI CORPORATION: SNAPSHOT 271

TABLE 287 YAZAKI CORPORATION: KEY CUSTOMERS 272

TABLE 288 YAZAKI CORPORATION: PRODUCTS OFFERED 272

TABLE 289 YAZAKI CORPORATION: NEW PRODUCT DEVELOPMENTS 273

17.1.7 VISTEON CORPORATION 274

TABLE 290 VISTEON CORPORATION: BUSINESS OVERVIEW 274

FIGURE 64 VISTEON CORPORATION: SNAPSHOT 275

TABLE 291 VISTEON CORPORATION: KEY CUSTOMERS 275

TABLE 292 VISTEON CORPORATION: SALES RATIO BY MAJOR CUSTOMERS 276

TABLE 293 VISTEON CORPORATION: PRODUCTS OFFERED 276

TABLE 294 VISTEON CORPORATION: NEW PRODUCT DEVELOPMENTS 277

TABLE 295 VISTEON CORPORATION: OTHERS 277

17.1.8 ALPS ALPINE 278

TABLE 296 ALPS ALPINE: BUSINESS OVERVIEW 278

FIGURE 65 ALPS ALPINE: BUSINESS OVERVIEW 279

TABLE 297 ALPS ALPINE: KEY CUSTOMERS 279

TABLE 298 ALPS ALPINE: PRODUCTS OFFERED 280

TABLE 299 ALPS ALPINE: NEW PRODUCT DEVELOPMENTS 280

TABLE 300 ALPS ALPINE: DEALS 280

17.1.9 JVCKENWOOD CORPORATION 282

TABLE 301 JVCKENWOOD CORPORATION: BUSINESS OVERVIEW 282

FIGURE 66 JVCKENWOOD CORPORATION: COMPANY SNAPSHOT 283

TABLE 302 JVCKENWOOD CORPORATION: PRODUCTS OFFERED 283

TABLE 303 JVCKENWOOD CORPORATION: KEY CUSTOMERS 283

17.1.10 PIONEER CORPORATION 284

TABLE 304 PIONEER CORPORATION: BUSINESS OVERVIEW 284

TABLE 305 PIONEER CORPORATION: KEY CUSTOMERS 285

TABLE 306 DEALS: PIONEER CORPORATION 285

17.2 OTHER KEY PLAYERS 286

17.2.1 RENESAS 286

TABLE 307 RENESAS: BUSINESS OVERVIEW 286

17.2.2 TOSHIBA 287

TABLE 308 TOSHIBA: BUSINESS OVERVIEW 287

17.2.3 JAPAN DISPLAY, INC. 288

TABLE 309 JAPAN DISPLAY, INC: BUSINESS OVERVIEW 288

17.2.4 MITSUBISHI ELECTRIC 289

TABLE 310 MITSUBISHI ELECTRIC: BUSINESS OVERVIEW 289

17.2.5 TEXAS INSTRUMENTSS 290

TABLE 311 TEXAS INSTRUMENTS: BUSINESS OVERVIEW 290

17.2.6 MICROVISION 291

TABLE 312 MICROVISION: BUSINESS OVERVIEW 291

17.2.7 HUDWAY 292

TABLE 313 HUDWAY: BUSINESS OVERVIEW 292

17.2.8 NVIDIA 292

TABLE 314 NVIDIA: BUSINESS OVERVIEW 292

17.2.9 MAGNA INTERNATIONAL 293

TABLE 315 MAGNA INTERNATIONAL: BUSINESS OVERVIEW 293

17.2.10 HARMAN INTERNATIONAL 294

TABLE 316 HARMAN INTERNATIONAL: BUSINESS OVERVIEW 294

17.2.11 VALEO 295

TABLE 317 VALEO: BUSINESS OVERVIEW 295

17.2.12 SAINT-GOBAIN 296

TABLE 318 SAINT-GOBAIN: BUSINESS OVERVIEW 296

17.2.13 ZF FRIEDRICHSHAFEN 297

TABLE 319 ZF FRIEDRICHSHAFEN: BUSINESS OVERVIEW 297

*Details on Business Overview, Products Offered, Recent Developments, MnM View, Right to win, Strategic choices made, Weaknesses and competitive threats might not be captured in case of unlisted companies.

18 APPENDIX 298

18.1 INSIGHTS OF INDUSTRY EXPERTS 298

18.2 DISCUSSION GUIDE 299

18.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 302

18.4 AVAILABLE CUSTOMIZATIONS 304

18.5 RELATED REPORTS 304

18.6 AUTHOR DETAILS 305

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